Go Rentals
Go Rentals is a family-owned, Newport Beach-headquartered luxury car rental company founded in 1995, serving private aviation travelers, corporate executives, and luxury hospitality clients across 250+ U.S. locations and 280+ FBOs via its signature Carcierge white-glove service.
- Company typePrivate
- Founded1995
- HeadquartersNewport Beach, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Go Rentals does
Go Rentals is a family-owned, Newport Beach-headquartered luxury vehicle rental company founded in 1995 by brothers Kaye and Kavous Gitibin. It operates across 250+ locations in 31 U.S. states plus Hawaii, with on-site service at 280+ Fixed Base Operators and 100+ airports. The company serves private aviation travelers, corporate executives, sports and entertainment professionals, film and studio clients, executive protection teams, luxury hotels, and travel agents, positioning itself as the only Forbes Travel Guide-recognized Official Elite Car Rental Company in the United States.
The core product is the signature Carcierge Service, a white-glove rental experience that delivers guaranteed make-and-model vehicles, pre-completed electronic documentation (e-doc), hand-detailed vehicle preparation, and planeside or curbside handoff. The fleet is organized into seven categories (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles) and is supported by a proprietary in-house hospitality and aviation training program that standardizes service quality across the network. Technology investments are limited to operational tooling (e-doc, online reservation, mobile app) rather than data-driven or AI-driven systems.
The business model is per-rental vehicle leasing with premium pricing, augmented by corporate travel programs that use account-based arrangements. Go-to-market is sales-led through dedicated corporate account managers, FBO relationships (Signature Aviation, Atlantic Aviation, Cutter Aviation), luxury hotel partnerships (Four Seasons, Ritz-Carlton, JW Marriott), and integrated air charter partners such as JSX. Marketing relies on industry events (NBAA-BACE), earned media, travel agent referral commissions, and lifestyle sponsorships (e.g., the Hoag Classic PGA TOUR Champions tournament). The company remains privately held with no external institutional capital and is operationally profitable based on its 30-year history and continued reinvestment.
Go Rentals firmographics
Firmographics- Name
- Go Rentals
- Legal name
- Go Rentals
- Website
- https://gorentals.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Go Rentals is a family-owned, Newport Beach-headquartered luxury car rental company founded in 1995, serving private aviation travelers, corporate executives, and luxury hospitality clients across 250+ U.S. locations and 280+ FBOs via its signature Carcierge white-glove service.
- Ownership category
- akta.pro rank
Go Rentals industry classification
Industry- Product category
- Luxury Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK)
- akta.pro secondary industries
- Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC), Airport Car Rental (On-Airport Concessions) (THADAAAA)
Keywords
Where Go Rentals is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Rentals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vehicle Rental: Core revenue from renting luxury vehicles including sedans, SUVs, convertibles, and electric vehicles on a per-rental basis. Services include daily, weekly rates with premium pricing reflecting the luxury positioning and white-glove service included.
- Corporate Travel Programs: Dedicated corporate travel account management for executive travelers, potentially with volume pricing or account-based arrangements
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Go Rentals product offering
Product offeringCore offering
Go Rentals rents premium and luxury vehicles (sedans, SUVs, convertibles, EVs) to high-end travelers through a white-glove "Carcierge" concierge service, with planeside delivery at 280+ FBOs and curbside service at commercial airports across 250+ US locations. The company operates dedicated service verticals for private aviation, corporate travel, hospitality, sports and entertainment, film and studio, executive protection, travel agents, and private clients.
Product overview
Go Rentals is a luxury car rental company offering a unified premium vehicle rental service platform centered on its signature Carcierge Service. The portfolio consists of seven distinct vehicle categories (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles) complemented by eight specialized service verticals covering Aviation, Private Client, Sports & Entertainment, Film & Studio, Travel Agents, Corporate Travel, Hospitality, and Executive Protection markets. Services are delivered through an extensive network of 250+ airport, FBO, and hotel/resort locations across the United States, with the company positioning itself as the only Forbes Travel Guide-recognized Official Elite Car Rental Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Aviation Services Specialized vehicle rental service for private aviation guests and crews, providing planeside ground transportation at over 250 FBO locations nationwide with VIP white-glove service.
- Corporate Travel Services Executive car rental services for corporate travelers with dedicated account managers, concierge service, and program options tailored for corporate travel managers.
- Private Client Services Vehicle rental services for private clients and insurance replacement programs, providing white-glove support and temporary transportation during vehicle repairs.
- Sports & Entertainment Services Specialized private and secure vehicle rentals for sports and entertainment professionals, featuring NDA-compliant service and a highly trained discrete team.
- Film & Studio Production Services Vehicle rentals and white-glove service for film and entertainment professionals, including high-profile talent and executives with discrete service.
- Travel Agent Services Dedicated rental services and commission program for travel agents to book luxury ground transportation for their high-end clients.
- Hospitality Services Vehicle rental integration services for hotels and resorts, providing VIP transportation experiences and direct vehicle delivery to hospitality guests at over 250 locations.
- Executive Protection Services High-touch vehicle rental services for VIP clients requiring secure transportation, guaranteed specific vehicle make/model delivery, and white-glove service for executive protection teams.
- Luxury Vehicle Rental (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, Convertibles) Rental of luxury and premium vehicles across seven categories — Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles — with guaranteed make/model delivery and hand-detailed preparation.
- Carcierge Service Go Rentals' signature white-glove vehicle rental service featuring personalized concierge-level assistance, curbside/planeside delivery, and pre-completed electronic documentation for a seamless rental experience.
Quantifiable outcome
- Named Best Luxury Car Rental Company in USA by Luxury Lifestyle Awards 2025 and 2026
- +2 more outcomes
Companies that use Go Rentals
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles8 records
Go Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Go Rentals partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Hoag ClassicmajorThree-year partnership making Go Rentals the Official Luxury Car Rental Partner of the Hoag Classic, a PGA TOUR Champions professional golf tournament in Newport Beach, California. Go Rentals provides premium transportation including luxury vehicles, on-site hospitality, and concierge-level service for players, tournament officials, VIP guests, and sponsors. The Hoag Classic is one of the largest philanthropic events in PGA TOUR Champions history, having raised over $25 million for Hoag and other local charities.
- FBO Operators (Signature Aviation, Atlantic Aviation, Jet Center, and others)corePartnerships with Fixed Base Operators at 280+ locations nationwide to provide planeside car rental services. Go Rentals staff operate at these locations to meet arriving private aircraft and provide immediate vehicle delivery. Major partners include Signature Aviation, Atlantic Aviation, Cutter Aviation, Wilson Air Center, and other FBO chains.
- Luxury Hotels and ResortscorePartnerships with luxury hotels and resorts including Four Seasons, Ritz-Carlton, JW Marriott, Arizona Biltmore, and other premium properties. Go Rentals delivers vehicles directly to guests at these properties, enhancing the guest experience and providing seamless ground transportation.
- JSX (JetSuiteX)corePartnership with JSX, an air charter service, to provide integrated ground transportation at JSX-operated terminals and FBOs. The JSX booking platform links directly to Go Rentals reservations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Go Rentals competitors and assessment
Company assessmentDirect peers
- Hertz Prestige Collection: Hertz's Prestige Collection offers premium and exotic vehicles at airports and select locations, directly competing with Go Rentals' Business Formal and Sporty categories in the airport luxury segment with similar white-glove positioning.
- Enterprise Exotic Car Collection: Enterprise's Exotic Car Collection rents luxury and specialty vehicles at select locations across the US, serving the same upscale leisure and corporate travel customer base with comparable premium vehicles and airport accessibility.
- Carey International: Carey offers chauffeured luxury and executive ground transportation globally, intersecting with Go Rentals' aviation transfer and corporate executive services in the premium chauffeur-driven segment.
- Boston Coach: Boston Coach provides executive chauffeured ground transportation with premium vehicles, overlapping with Go Rentals' Executive Protection and corporate travel verticals in the luxury ground transport space.
- Avis Signature Series: Avis Signature Series and Preferred services provide premium vehicles with expedited counter service at airports, competing directly with Go Rentals' airport curbside and corporate executive offerings.
- Sixt USA: Sixt operates a premium and luxury fleet in the US with strong digital booking experience and airport presence, targeting the same upscale business and leisure travelers with comparable vehicle tiers.
- Auto Europe: Auto Europe specializes in luxury and specialty car rentals across the US and Europe, serving similar high-net-worth travelers and competing in the same upscale leisure travel segment with comparable premium vehicle offerings.
Broad incumbents
- National Car Rental: National Car Rental serves business travelers with premium vehicle tiers at major US airports, providing broader corporate program reach though with less luxury-specialization than Go Rentals' offering.
Emerging players
- Turo: Turo operates a peer-to-peer luxury vehicle marketplace with digital-native booking experience, appealing to younger luxury travelers and competing for share of premium rental demand through differentiated supply model.
Others
- JSX (JetSuiteX): JSX is an existing Go Rentals partner operating semi-private air charter with curbside FBOs; it represents an adjacent ecosystem participant rather than direct competitor but shares the same private aviation customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Rentals social profiles
Digital presenceGo Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Rentals leadership team
Management profileNumber of profiles
Profiles9 records
Go Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Rentals
What does Go Rentals do?
Go Rentals rents premium and luxury vehicles (sedans, SUVs, convertibles, EVs) to high-end travelers through a white-glove "Carcierge" concierge service, with planeside delivery at 280+ FBOs and curbside service at commercial airports across 250+ US locations. The company operates dedicated service verticals for private aviation, corporate travel, hospitality, sports and entertainment, film and studio, executive protection, travel agents, and private clients.
Is Go Rentals a public or private company?
Go Rentals is a private company. It is classified as family owned and is currently operating.
When was Go Rentals founded?
Go Rentals was founded in 1995. It employs 501 to 1,000 people.
Where is Go Rentals based?
Go Rentals is headquartered in Newport Beach, United States, in the North America region.
How does Go Rentals make money?
Two revenue lines are on record. Vehicle Rental is the primary driver. The others are corporate Travel Programs.
Who are Go Rentals's main competitors?
Direct peers on record are Hertz Prestige Collection, Enterprise Exotic Car Collection, Carey International, Boston Coach, Avis Signature Series, Sixt USA and Auto Europe. National Car Rental is listed as a broad incumbent. Turo is listed as an emerging player. JSX (JetSuiteX) is listed as an others.
Does Go Rentals have an API?
No public API is recorded for Go Rentals.
What industry is Go Rentals in?
Go Rentals's product category is Luxury Car Rental Services. Its primary akta.pro industry code is THADAMAK, Luxury Car Concierge, Delivery & White-Glove Services, with a secondary code of THADAMAB, Luxury Sedan & Executive Car Rentals. Its NAICS code is 532111 and its SIC code is 7510.