Hoag Classic
Hoag Classic operates the annual PGA TOUR Champions golf tournament at Newport Beach Country Club in Orange County, generating proceeds for Hoag Hospital and local charities through tickets, corporate sponsorships, and premium hospitality packages.
- Company typePrivate
- Founded2021
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hoag Classic does
Hoag Classic operates the annual PGA TOUR Champions golf tournament held at Newport Beach Country Club in Orange County, California. The event, founded in 2021 under the umbrella of Hoag Hospital, functions as a community-oriented charitable tournament that generates proceeds for Hoag and local Orange County nonprofits, including a Kingston Technology-backed scholarship fund and Folds of Honor military recognition programming. The company's product surface spans general admission tickets, upgraded hospitality and clubhouse passes, private hospitality packages, Pro-Am participation slots (Warfighter Cup Pro-Am, Aston Martin Newport Beach Legends Pro-Am), and ancillary celebrity and entertainment events (Pacific Life Celebrity Classic, Athletes First Celebrity Waiter Night, Hall of Fame Community Breakfast, Ritz Carlton Residences Lux Club, Chipotle Sunset Celebration & Concert).
The business model is event-driven and sponsorship-led. Revenue is generated across four streams: ticket sales to spectators, corporate sponsorships anchored by McCarthy as Presenting Partner with category sponsors including Pacific Life and Kingston Technology, premium hospitality and Pro-Am packages sold to corporate clients and high-net-worth individuals, and charitable donations collected through tournament activities and routed to Hoag Hospital and partner charities. Distribution is hybrid: direct-to-consumer ticketing through the tournament website paired with PGA TOUR broadcast and digital channels, and direct enterprise sales for hospitality and Pro-Am packages. The tournament is staffed by a lean operating team of 1-10 employees, with event-week execution likely dependent on volunteers and contractor activation.
Beginning in 2027, the tournament is being elevated to major championship status on the PGA TOUR Champions circuit and rebranded as the Hoag SENIOR PLAYERS Championship, one of only five annual majors on the senior tour. This rebrand is the central strategic catalyst, expected to expand sponsorship pricing power, hospitality demand, and broadcast reach. The tournament serves three primary segments: golf enthusiasts and sports fans purchasing tickets, corporate sponsors and businesses seeking brand visibility and entertainment, and the Orange County community benefiting from charitable proceeds.
Hoag Classic firmographics
Firmographics- Name
- Hoag Classic
- Legal name
- Hoag Senior Players
- Website
- https://hoagclassic.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hoag Classic operates the annual PGA TOUR Champions golf tournament at Newport Beach Country Club in Orange County, generating proceeds for Hoag Hospital and local charities through tickets, corporate sponsorships, and premium hospitality packages.
- Ownership category
- akta.pro rank
Hoag Classic industry classification
Industry- Product category
- Professional Golf Tournament Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Meet & Invitational Organizers (MPAKADAC)
- akta.pro secondary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Hoag Classic is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoag Classic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Ticket Sales: General admission tickets, upgraded hospitality passes, and clubhouse passes sold to spectators attending the tournament. Revenue generated from fan attendance across multiple event days.
- Corporate Sponsorships: Presenting partnerships, title sponsorships, and branded opportunities for companies to associate with the tournament. Includes presenting partner (McCarthy), celebrity event sponsors (Pacific Life), and various branding opportunities throughout the venue.
- Hospitality Packages: Private hospitality packages, Pro-Am participation slots, and luxury experiences sold to corporate clients and individuals. Includes Warfighter Cup Pro-Am, Aston Martin Newport Beach Legends Pro-Am, and Ritz Carlton Residences Lux Club access.
- Charitable Donations: The tournament supports Hoag Hospital and local charities, with donations collected through various event activities including celebrity waiter nights, celebrity classic events, and dedicated charity initiatives like the Student Day scholarship fund.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hoag Classic product offering
Product offeringCore offering
Hoag Classic is a PGA TOUR Champions golf tournament organization that hosts an annual championship event at Newport Beach Country Club in Orange County, California. The core offering is a multi-day professional golf tournament (being elevated to the Hoag SENIOR PLAYERS Championship, one of five major championships on the PGA TOUR Champions circuit, starting in 2027). Services include spectator ticketing, premium hospitality and Pro-Am packages, corporate sponsorships, celebrity events, and ancillary spectator experiences (Hall of Fame Breakfast, Lux Club, Sunset Concert), with proceeds supporting Hoag Hospital and local charities.
Product overview
Hoag Classic is a premier PGA TOUR Champions golf tournament held at Newport Beach Country Club. The event operates as a single unified tournament product with multiple ticketed experience tiers and supplementary offerings. Core experience includes the championship tournament itself (being elevated to Hoag SENIOR PLAYERS Championship status in 2027), supported by GA tickets, upgraded hospitality packages, and Pro-Am opportunities. Celebrity and entertainment events (Pacific Life Celebrity Classic, Celebrity Waiter Night, Sunset Concert) enhance the offering, alongside community programs like the Scholarship Fund and volunteer opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Hoag Classic / Hoag SENIOR PLAYERS Championship Orange County's premier PGA TOUR Champions golf tournament, bringing legends of golf together with the community in support of Hoag and local charities. Played at Newport Beach Country Club's coastal layout, the tournament delivers world-class competition and fan-friendly experiences.
- GA Tickets, Upgraded Hospitality & Clubhouse Passes General admission tickets and premium hospitality packages offering enhanced spectator experiences including upgraded seating, clubhouse access, and exclusive event privileges for individual spectators and families.
- Pro-Am / Private Hospitality Packages Private hospitality packages and Pro-Am opportunities (e.g., Warfighter Cup Pro-Am, Aston Martin Newport Beach Legends Pro-Am) offering exclusive access to play alongside golf professionals, marketed to corporate clients and high-net-worth individuals.
- Pacific Life Celebrity Classic & Athletes First Celebrity Waiter Night Celebrity athlete events featuring star athletes raising funds for Hoag, including the inaugural Pacific Life Celebrity Classic and Athletes First Celebrity Waiter Night as part of Hoag Classic week.
- Special Events (Hall of Fame Breakfast, Lux Club, Sunset Concert) Premium spectator events including Hall of Fame Community Breakfast presented by Hoag Orthopedic Institute, Ritz Carlton Residences Lux Club experience, and Chipotle Sunset Celebration & Concert with live entertainment.
Companies that use Hoag Classic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Hoag Classic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoag Classic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Pacific LifecorePacific Life is named as the sponsor of celebrity events kicking off Hoag Classic week, including the Pacific Life Celebrity Classic and Athletes First Celebrity Waiter Night. This partnership supports the tournament's celebrity and entertainment programming.
- McCarthycoreMcCarthy serves as the Presenting Partner of the Hoag Senior Players Championship. As a major construction company and prominent corporate sponsor, McCarthy's partnership provides significant financial and marketing support for the tournament and its charitable mission.
- PGA TOURcoreThe PGA TOUR sanctions and operates the PGA TOUR Champions circuit, of which the Hoag Senior Players Championship is a premier event. Starting in 2027, the tournament will be one of five major championships on the circuit.
- Champions ClubminorChampions Club is the official brand of PGA TOUR Champions, with branding displayed at the tournament venue and promotional materials.
- Newport Beach Country ClubcoreNewport Beach Country Club serves as the host venue for the annual Hoag Classic tournament. The club's coastal layout provides the setting for championship golf competition.
- Kingston TechnologyminorKingston Technology sponsors Student Day at the Hoag Classic and supports the Hoag Classic & Kingston Technology Scholarship Fund, providing educational opportunities for local students.
- Folds of HonorminorFolds of Honor is the beneficiary of the Motive Salute To Service Saturday event, which honors military personnel and their families through the Colonel Norman G. Ewers Military Wall of Honor.
- Hoag Orthopedic InstituteminorHoag Orthopedic Institute presents the Hall of Fame Community Breakfast, connecting tournament attendees with sports and community leaders.
- The Ritz Carlton Residences Newport BeachminorThe Ritz Carlton Residences Newport Beach offers the Lux Club experience at the tournament, providing luxury hospitality for VIP guests.
- Aston Martin Newport BeachminorAston Martin Newport Beach sponsors the Legends Pro-Am event, combining luxury automotive brand presence with premium golf experiences.
- Southern California Blood BankminorThe tournament hosts blood drives in partnership with Southern California Blood Bank as part of community service initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hoag Classic competitors and assessment
Company assessmentDirect peers
- Regions Tradition: One of the five major championships on the PGA TOUR Champions; comparable as a directly competing major-status senior event with title-sponsor model and charity alignment, providing a benchmark for Hoag's 2027 elevation.
- AT&T Pebble Beach Pro-Am: Annual PGA TOUR event held in California that pairs professionals with celebrity/amateur players; directly comparable to Hoag's celebrity and Pro-Am events on the Champions circuit, with a similar mix of competitive golf and entertainment-driven programming.
- The Players Championship: Flagship PGA TOUR-owned championship event; comparable as a marquee annual professional golf tournament operating under the PGA TOUR umbrella, selling tickets, hospitality, and corporate sponsorships around a single week-long competition.
- Charles Schwab Cup Championship: Season-ending PGA TOUR Champions event; the closest direct peer as a major Champions circuit tournament with title sponsorship, hospitality, and charity/community programming aimed at the same senior-golfer fan base.
- The American Express (PGA TOUR): Annual PGA TOUR event in the Coachella Valley with title sponsor, charity beneficiaries, and Pro-Am components; mirrors the Hoag Classic in combining competitive golf with hospitality and corporate entertainment in a single regional market.
- Insperity Invitational: Annual PGA TOUR Champions event held in Texas with a similar title-sponsor structure, ticket and hospitality mix, and Pro-Am component; useful peer for sponsorship pricing and tournament operations benchmarking on the Champions circuit.
- The Genesis Invitational: Southern California PGA TOUR event with a strong title-sponsor and charity mission tied to a host organization; comparable business model of premium hospitality, sponsor tiers, and tournament-hosted foundation activity.
- Principal Charity Classic: PGA TOUR Champions event in Iowa with a similar title-sponsor and beneficiary-charity-driven business model; directly comparable in mission, sponsorship structure, and regional week-long tournament operations.
Broad incumbents
- PGA TOUR (PGA TOUR Champions): The sanctioning body and circuit operator of which Hoag Classic is a member event; comparable as the broader incumbent governing the tournament's competitive structure, broadcast distribution, and Champions branding.
Others
- Newport Beach Country Club: Host venue of the Hoag Classic at 1600 E Coast Hwy; relevant adjacent peer as the golf-course operator that provides the facility and member amenities underpinning the tournament's product experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hoag Classic social profiles
Digital presenceHoag Classic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoag Classic leadership team
Management profileNumber of profiles
Hoag Classic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoag Classic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoag Classic
What does Hoag Classic do?
Hoag Classic is a PGA TOUR Champions golf tournament organization that hosts an annual championship event at Newport Beach Country Club in Orange County, California. The core offering is a multi-day professional golf tournament (being elevated to the Hoag SENIOR PLAYERS Championship, one of five major championships on the PGA TOUR Champions circuit, starting in 2027). Services include spectator ticketing, premium hospitality and Pro-Am packages, corporate sponsorships, celebrity events, and ancillary spectator experiences (Hall of Fame Breakfast, Lux Club, Sunset Concert), with proceeds supporting Hoag Hospital and local charities.
Is Hoag Classic a public or private company?
Hoag Classic is a private company. It is classified as corporate owned and is currently operating.
When was Hoag Classic founded?
Hoag Classic was founded in 2021. It employs 1 to 10 people.
Where is Hoag Classic based?
Hoag Classic is headquartered in Irvine, United States, in the North America region.
How does Hoag Classic make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorships, hospitality Packages and charitable Donations.
Who are Hoag Classic's main competitors?
Direct peers on record are Regions Tradition, AT&T Pebble Beach Pro-Am, The Players Championship, Charles Schwab Cup Championship, The American Express (PGA TOUR), Insperity Invitational, The Genesis Invitational and Principal Charity Classic. PGA TOUR (PGA TOUR Champions) is listed as a broad incumbent. Newport Beach Country Club is listed as an others.
Does Hoag Classic have an API?
No public API is recorded for Hoag Classic.
What industry is Hoag Classic in?
Hoag Classic's product category is Professional Golf Tournament Events. Its primary akta.pro industry code is MPAKADAC, Meet & Invitational Organizers, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 7113 and its SIC code is 7900.