Go Rentals

What Go Rentals does

Go Rentals is a family-owned, Newport Beach-headquartered luxury vehicle rental company founded in 1995 by brothers Kaye and Kavous Gitibin. It operates across 250+ locations in 31 U.S. states plus Hawaii, with on-site service at 280+ Fixed Base Operators and 100+ airports. The company serves private aviation travelers, corporate executives, sports and entertainment professionals, film and studio clients, executive protection teams, luxury hotels, and travel agents, positioning itself as the only Forbes Travel Guide-recognized Official Elite Car Rental Company in the United States.

The core product is the signature Carcierge Service, a white-glove rental experience that delivers guaranteed make-and-model vehicles, pre-completed electronic documentation (e-doc), hand-detailed vehicle preparation, and planeside or curbside handoff. The fleet is organized into seven categories (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles) and is supported by a proprietary in-house hospitality and aviation training program that standardizes service quality across the network. Technology investments are limited to operational tooling (e-doc, online reservation, mobile app) rather than data-driven or AI-driven systems.

The business model is per-rental vehicle leasing with premium pricing, augmented by corporate travel programs that use account-based arrangements. Go-to-market is sales-led through dedicated corporate account managers, FBO relationships (Signature Aviation, Atlantic Aviation, Cutter Aviation), luxury hotel partnerships (Four Seasons, Ritz-Carlton, JW Marriott), and integrated air charter partners such as JSX. Marketing relies on industry events (NBAA-BACE), earned media, travel agent referral commissions, and lifestyle sponsorships (e.g., the Hoag Classic PGA TOUR Champions tournament). The company remains privately held with no external institutional capital and is operationally profitable based on its 30-year history and continued reinvestment.

Name

Go Rentals

Legal name

Go Rentals

Website

https://gorentals.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Go Rentals is a family-owned, Newport Beach-headquartered luxury car rental company founded in 1995, serving private aviation travelers, corporate executives, and luxury hospitality clients across 250+ U.S. locations and 280+ FBOs via its signature Carcierge white-glove service.

Ownership category

akta.pro rank

Product category

Luxury Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK)

akta.pro secondary industries

Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC), Airport Car Rental (On-Airport Concessions) (THADAAAA)

Keywords

• Luxury car rental
• Airport car rental
• Private aviation ground transport
• Corporate travel vehicle rental
• Exotic vehicle rental

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Rental: Core revenue from renting luxury vehicles including sedans, SUVs, convertibles, and electric vehicles on a per-rental basis. Services include daily, weekly rates with premium pricing reflecting the luxury positioning and white-glove service included.
2. Corporate Travel Programs: Dedicated corporate travel account management for executive travelers, potentially with volume pricing or account-based arrangements

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Go Rentals rents premium and luxury vehicles (sedans, SUVs, convertibles, EVs) to high-end travelers through a white-glove "Carcierge" concierge service, with planeside delivery at 280+ FBOs and curbside service at commercial airports across 250+ US locations. The company operates dedicated service verticals for private aviation, corporate travel, hospitality, sports and entertainment, film and studio, executive protection, travel agents, and private clients.

Product overview

Go Rentals is a luxury car rental company offering a unified premium vehicle rental service platform centered on its signature Carcierge Service. The portfolio consists of seven distinct vehicle categories (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles) complemented by eight specialized service verticals covering Aviation, Private Client, Sports & Entertainment, Film & Studio, Travel Agents, Corporate Travel, Hospitality, and Executive Protection markets. Services are delivered through an extensive network of 250+ airport, FBO, and hotel/resort locations across the United States, with the company positioning itself as the only Forbes Travel Guide-recognized Official Elite Car Rental Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviation Services Specialized vehicle rental service for private aviation guests and crews, providing planeside ground transportation at over 250 FBO locations nationwide with VIP white-glove service.
• Corporate Travel Services Executive car rental services for corporate travelers with dedicated account managers, concierge service, and program options tailored for corporate travel managers.
• Private Client Services Vehicle rental services for private clients and insurance replacement programs, providing white-glove support and temporary transportation during vehicle repairs.
• Sports & Entertainment Services Specialized private and secure vehicle rentals for sports and entertainment professionals, featuring NDA-compliant service and a highly trained discrete team.
• Film & Studio Production Services Vehicle rentals and white-glove service for film and entertainment professionals, including high-profile talent and executives with discrete service.
• Travel Agent Services Dedicated rental services and commission program for travel agents to book luxury ground transportation for their high-end clients.
• Hospitality Services Vehicle rental integration services for hotels and resorts, providing VIP transportation experiences and direct vehicle delivery to hospitality guests at over 250 locations.
• Executive Protection Services High-touch vehicle rental services for VIP clients requiring secure transportation, guaranteed specific vehicle make/model delivery, and white-glove service for executive protection teams.
• Luxury Vehicle Rental (Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, Convertibles) Rental of luxury and premium vehicles across seven categories — Casual, Business Casual, Business Formal, Sporty/SUV, Group/Family, EV, and Convertibles — with guaranteed make/model delivery and hand-detailed preparation.
• Carcierge Service Go Rentals' signature white-glove vehicle rental service featuring personalized concierge-level assistance, curbside/planeside delivery, and pre-completed electronic documentation for a seamless rental experience.

Quantifiable outcome

• Named Best Luxury Car Rental Company in USA by Luxury Lifestyle Awards 2025 and 2026
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• Hoag ClassicmajorGTM or Marketing Partner · 10 February 2026Three-year partnership making Go Rentals the Official Luxury Car Rental Partner of the Hoag Classic, a PGA TOUR Champions professional golf tournament in Newport Beach, California. Go Rentals provides premium transportation including luxury vehicles, on-site hospitality, and concierge-level service for players, tournament officials, VIP guests, and sponsors. The Hoag Classic is one of the largest philanthropic events in PGA TOUR Champions history, having raised over $25 million for Hoag and other local charities.
• FBO Operators (Signature Aviation, Atlantic Aviation, Jet Center, and others)coreStrategic or Co-development PartnerPartnerships with Fixed Base Operators at 280+ locations nationwide to provide planeside car rental services. Go Rentals staff operate at these locations to meet arriving private aircraft and provide immediate vehicle delivery. Major partners include Signature Aviation, Atlantic Aviation, Cutter Aviation, Wilson Air Center, and other FBO chains.
• Luxury Hotels and ResortscoreStrategic or Co-development PartnerPartnerships with luxury hotels and resorts including Four Seasons, Ritz-Carlton, JW Marriott, Arizona Biltmore, and other premium properties. Go Rentals delivers vehicles directly to guests at these properties, enhancing the guest experience and providing seamless ground transportation.
• JSX (JetSuiteX)coreStrategic or Co-development PartnerPartnership with JSX, an air charter service, to provide integrated ground transportation at JSX-operated terminals and FBOs. The JSX booking platform links directly to Go Rentals reservations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hertz Prestige Collection: Hertz's Prestige Collection offers premium and exotic vehicles at airports and select locations, directly competing with Go Rentals' Business Formal and Sporty categories in the airport luxury segment with similar white-glove positioning.
• Enterprise Exotic Car Collection: Enterprise's Exotic Car Collection rents luxury and specialty vehicles at select locations across the US, serving the same upscale leisure and corporate travel customer base with comparable premium vehicles and airport accessibility.
• Carey International: Carey offers chauffeured luxury and executive ground transportation globally, intersecting with Go Rentals' aviation transfer and corporate executive services in the premium chauffeur-driven segment.
• Boston Coach: Boston Coach provides executive chauffeured ground transportation with premium vehicles, overlapping with Go Rentals' Executive Protection and corporate travel verticals in the luxury ground transport space.
• Avis Signature Series: Avis Signature Series and Preferred services provide premium vehicles with expedited counter service at airports, competing directly with Go Rentals' airport curbside and corporate executive offerings.
• Sixt USA: Sixt operates a premium and luxury fleet in the US with strong digital booking experience and airport presence, targeting the same upscale business and leisure travelers with comparable vehicle tiers.
• Auto Europe: Auto Europe specializes in luxury and specialty car rentals across the US and Europe, serving similar high-net-worth travelers and competing in the same upscale leisure travel segment with comparable premium vehicle offerings.

Broad incumbents

• National Car Rental: National Car Rental serves business travelers with premium vehicle tiers at major US airports, providing broader corporate program reach though with less luxury-specialization than Go Rentals' offering.

Emerging players

• Turo: Turo operates a peer-to-peer luxury vehicle marketplace with digital-native booking experience, appealing to younger luxury travelers and competing for share of premium rental demand through differentiated supply model.

Others

• JSX (JetSuiteX): JSX is an existing Go Rentals partner operating semi-private air charter with curbside FBOs; it represents an adjacent ecosystem participant rather than direct competitor but shares the same private aviation customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gorentalsusa
• Facebookfacebook.com/208778969132670
• LinkedInlinkedin.com/company/go-rentals-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Rentals