Today's Pickup
Today's Pickup, operating as Kakao T Same-Day Delivery (카카오 T 당일배송) under Kakao Mobility since its 2022 absorption merger, provides same-day and next-morning delivery logistics to SMB e-commerce sellers across the Seoul metropolitan area via a multi-hub network.
- Company typePrivate
- Founded2022
- HeadquartersSeongnam, South Korea
- Headcount—
- GTM typeB2B
- OfferingServices
What Today's Pickup does
Today's Pickup, now operating as Kakao T Same-Day Delivery (카카오 T 당일배송) following its March 31, 2022 absorption merger into Kakao Mobility Corp., is a same-day and next-morning last-mile delivery service for e-commerce sellers operating in the Seoul metropolitan area (Seoul, Gyeonggi, Incheon). The service provides two core delivery modes: same-day delivery for items received during the day (delivered by midnight) and next-morning delivery for items received overnight (delivered by the following morning). The operational backbone is a multi-hub network across the metropolitan area designed to shorten fulfillment cycles relative to standard parcel services, with a stated claim of nine times faster delivery than regular courier alternatives. The platform supports seller-side integration, allowing e-commerce merchants to connect the service with their own websites rather than restricting fulfillment to specific marketplaces, and offers a self-serve partner admin portal for delivery management and tracking. A Premium Package add-on is currently offered free of charge (0 KRW) during a promotional period, with monthly recurring billing infrastructure defined for post-promotional monetization.
Revenue is generated through delivery service fees charged to e-commerce sellers on a transaction basis, supplemented by the Premium Package subscription add-on. The go-to-market is direct-to-consumer SMB-focused, combining self-serve website signup (todaypickup.com), an estimated quote tool, dedicated customer service phone lines, and paid SEM on Naver and Google. A referral and partner ecosystem spans major Korean e-commerce platforms and solution providers including Cafe24, PlayAuto, ShopLinker, CellMate, NHN Commerce, EasyAdmin, and Grip, generating mid-funnel demand from merchants already operating in those ecosystems. Target end-categories span apparel, accessories, beauty, household goods, electronics, furniture, stationery, and food and beverages. The service is reported as continuously expanding geographically beyond the initial Seoul metro footprint, though all disclosed operations remain within South Korea.
Today's Pickup firmographics
Firmographics- Name
- Today's Pickup
- Legal name
- 주식회사 카카오모빌리티 (Kakao Mobility Corp.)
- Website
- https://todaypickup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Short description
- Today's Pickup, operating as Kakao T Same-Day Delivery (카카오 T 당일배송) under Kakao Mobility since its 2022 absorption merger, provides same-day and next-morning delivery logistics to SMB e-commerce sellers across the Seoul metropolitan area via a multi-hub network.
- Ownership category
- akta.pro rank
Today's Pickup industry classification
Industry- Product category
- Same-day delivery logistics
- NAICS
- Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Retail & E‑commerce Same‑Day Delivery (TLAAADAB)
Keywords
Where Today's Pickup is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Today's Pickup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Delivery Service Fees: Logistics and delivery service fees charged to e-commerce sellers for same-day and next-morning delivery services across the Seoul metropolitan area
- Premium Package Promotion: Currently promotional period offering premium package benefits at 0 won; standard pricing to be determined post-promotion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Premium Package (프리미엄 패키지) - Currently Free Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Today's Pickup product offering
Product offeringCore offering
Today's Pickup operates a same-day and next-morning delivery logistics service for e-commerce sellers in the Seoul metropolitan area (Seoul, Gyeonggi, Incheon). Items received during the day are delivered by midnight the same day, and items received at night are delivered by the next morning, using a multi-hub distribution network to compress fulfillment time. The service integrates directly with sellers' own e-commerce websites and charges zero platform commission during a current promotional period.
Product overview
Today's Pickup (카카오 T 당일배송) is a same-day and dawn delivery logistics service operated by Kakao Mobility Corp. The core offering is the 카카오 T 당일배송 service, which enables e-commerce sellers to deliver products to customers within the same day or by the next morning through a network of urban hub centers. The service is available in Seoul, Gyeonggi, and Incheon regions with continuous expansion. Premium Package benefits are offered as promotional add-ons to attract new users to the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kakao T Same-Day Delivery (카카오 T 당일배송) Same-day and next-morning (dawn) last-mile delivery service for e-commerce sellers in the Seoul metropolitan area. Orders received during the day are delivered by midnight the same day, and orders received at night are delivered the next morning, using a multi-hub network to compress fulfillment time. The service integrates with sellers' own e-commerce websites and does not restrict which sales channels sellers can use.
- Premium Package (프리미엄 패키지) Complimentary promotional package offered to new users of the Kakao T Same-Day Delivery service, bundled with coupons and special benefits to onboard e-commerce sellers. Currently offered at 0 KRW during the promotional period with standard pricing to be determined post-promotion.
Quantifiable outcome
- 99%+ delivery completion rate
- +3 more outcomes
Companies that use Today's Pickup
Customer profileSegments1 record
Ideal customer profiles1 record
Today's Pickup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Today's Pickup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kakao Mobility Corp. (주식회사 카카오모빌리티)coreKakao Mobility absorbed Today's Pickup service through a merger on March 31, 2022. Today's Pickup now operates as '카카오 T 당일배송' (Kakao T Same-Day Delivery) under the Kakao Mobility umbrella. The service leverages Kakao's brand, technology infrastructure, and distribution network.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Today's Pickup competitors and assessment
Company assessmentEmerging players
- Getir: Global quick-commerce (10–15 minute / same-day) delivery operator; international comparable on hub-based dark-store or micro-fulfillment model, speed SLA, and dense urban same-day delivery economics relevant to Today's Pickup.
- Lalamove: Asia-headquartered on-demand same-day vehicle and parcel delivery platform operating across Korea and SE Asia; comparable in crowdsourced on-demand delivery model and SME ecommerce shipper focus.
- Market Kurly (마켓컬리): Korean dawn-delivery grocery platform that built proprietary national hub-based logistics for next-morning fulfillment; benchmark on hub-network economics and dawn-delivery customer expectations relevant to Today's Pickup.
Broad incumbents
- CJ Logistics (CJ대한통운): Korea's largest parcel and 3PL provider with nationwide infrastructure; has launched same-day, dawn, and parcel-locker offerings that overlap directly with Today's Pickup's same-day delivery proposition.
- Hanjin Transportation (한진택배): Major Korean parcel and logistics carrier with nationwide fleet and enterprise contracts; competes with Today's Pickup on next-day and same-day ecommerce delivery, especially for larger SMB and enterprise volumes.
- Wooriwa Logistics (우리로지스) / Korea Post Parcel (우체국택배): State-backed Korea Post parcel and last-mile network providing low-cost nationwide ecommerce delivery; sets a price floor that constrains premium same-day pricing for players like Today's Pickup.
- Lotte Global Logistics (롯데글로벌로지스): Large Korean 3PL and parcel operator with nationwide fulfillment and last-mile capabilities; provides competing same-day and next-day delivery services to ecommerce merchants across Korea.
- Coupang Eats / Coupang Logistics (쿠팡): Korea's leading ecommerce platform operating its own vertically integrated Rocket same-day / dawn delivery network; a major substitute for Today's Pickup, particularly for SMB merchants selling through Coupang.
Direct peers
- VROONG (브룽): Korean same-day and on-demand last-mile delivery specialist serving ecommerce and retail shippers with crowdsourced driver networks; directly comparable to Today's Pickup in service model and target merchant base within the Seoul metropolitan market.
- Quick Service (퀵서비스 / 퀵다로와): Korean on-demand same-day courier and quick delivery operator covering Seoul and major metros; competes head-to-head with Today's Pickup on speed, urban coverage, and ecommerce seller delivery use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Today's Pickup social profiles
Digital presenceToday's Pickup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today's Pickup leadership team
Management profileNumber of profiles
Today's Pickup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today's Pickup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today's Pickup
What does Today's Pickup do?
Today's Pickup operates a same-day and next-morning delivery logistics service for e-commerce sellers in the Seoul metropolitan area (Seoul, Gyeonggi, Incheon). Items received during the day are delivered by midnight the same day, and items received at night are delivered by the next morning, using a multi-hub distribution network to compress fulfillment time. The service integrates directly with sellers' own e-commerce websites and charges zero platform commission during a current promotional period.
Is Today's Pickup a public or private company?
Today's Pickup is a private company. It is classified as corporate owned and is currently acquired.
When was Today's Pickup founded?
Today's Pickup was founded in 2022.
Where is Today's Pickup based?
Today's Pickup is headquartered in Seongnam, South Korea, in the Asia region.
How does Today's Pickup make money?
Two revenue lines are on record. Delivery Service Fees are the primary driver. The others are premium Package Promotion.
Who are Today's Pickup's main competitors?
Emerging players on record are Getir, Lalamove and Market Kurly (마켓컬리). Broad incumbents are CJ Logistics (CJ대한통운), Hanjin Transportation (한진택배), Wooriwa Logistics (우리로지스) / Korea Post Parcel (우체국택배), Lotte Global Logistics (롯데글로벌로지스) and Coupang Eats / Coupang Logistics (쿠팡). Direct peers are VROONG (브룽) and Quick Service (퀵서비스 / 퀵다로와).
Does Today's Pickup have an API?
No public API is recorded for Today's Pickup.
What industry is Today's Pickup in?
Today's Pickup's product category is Same-day delivery logistics. Its primary akta.pro industry code is TLAAADAB, Retail & E‑commerce Same‑Day Delivery. Its NAICS code is 49211 and its SIC code is 4210.