What Customfurnish.com does

CustomFurnish.com, operated by Hinshitsu Manufacturing Pvt Ltd, is a Hyderabad-based direct-to-consumer home interiors company that designs, manufactures, and installs custom modular furniture for residential customers. Founded in 2013 and operating with 251-500 employees, the company delivers end-to-end interior solutions including modular kitchens, wardrobes, bedroom, living, dining, puja, partition, study, and office space designs, with a flagship 10-day modular delivery program and a 21-day full-home interior package. Add-on finishing products (wallpapers, wooden flooring, false ceilings) and a dedicated retrofit kitchen service extend the offering into renovations.

The company's technology backbone is the proprietary MyDeziner 3D design platform, which enables real-time interior visualization, customization, and instant price quotations that translate directly to manufacturing, complemented by a VR Experience tool for immersive pre-purchase visualization. Operations run on an in-house manufacturing facility in Hyderabad using application-specific HDHMR and BWP plywood, CNC-machined components, branded soft-close hardware, and multi-point quality checks, supporting a 10-year product warranty. The firm is founder-led by Madhukar Gangadi and was registered in India with the courts of Hyderabad as the jurisdiction.

Commercially, CustomFurnish uses a sales-led GTM with free design consultations, site visits, 3D proposals, and dedicated project managers per engagement, supported by an owned e-commerce site, a physical experience center in Hyderabad, WhatsApp and phone sales, and broad social/content distribution. Revenue is generated primarily through one-time project sales (custom modular furniture and full-home interiors) with milestone-based payment terms of 50% advance and 50% pre-dispatch, plus unit-priced finishing products. The customer base is entirely residential mid-market homeowners, concentrated in Hyderabad with select projects in Chennai and Bengaluru, and the company has disclosed approximately $7M in cumulative funding across 2015 rounds (notably SIDBI and Agnus Capital) with no subsequent funding events in the available data.

Name

Customfurnish.com

Legal name

Hinshitsu Manufacturing Pvt Ltd

Website

https://customfurnish.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

CustomFurnish.com is a Hyderabad-based direct-to-consumer home interiors company that designs, manufactures, and installs custom modular furniture (kitchens, wardrobes, full-home interiors) for residential homeowners in south India, using its in-house factory, proprietary MyDeziner 3D platform, and a 10-day delivery promise.

Ownership category

akta.pro rank

Product category

Modular Furniture and Custom Home Interiors

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212), Interior Design Services (54141)

SIC

Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Modular furniture
• Custom home interiors
• Modular kitchens
• Wardrobes and storage
• Interior design services

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Modular Furniture Sales: One-time sales of custom modular furniture including modular kitchens, wardrobes, TV units, vanities, and other custom furniture pieces. Products are custom-designed per customer requirements, manufactured in-house, and installed professionally. Revenue is generated per project with itemized pricing based on scope and materials selected.
2. Full House Interiors: Complete home interior solutions covering design, manufacturing, delivery, and installation of all modular furniture. Process involves 50% advance payment at production commencement and 50% before dispatch. Manufacturing takes up to 21 working days plus installation time.
3. Retrofit Kitchen Services: End-to-end kitchen retrofitting including dismantling, masonry preparation, plumbing/electrical adjustments, debris clearing, and new modular kitchen installation. Complete project-based service.
4. Finish Products (Wallpapers, Flooring, False Ceilings): Sale of finishing products including wallpapers (Rs 30-59 per sq ft), wooden flooring (starting Rs 86 per sq ft), and false ceilings (Rs 56-138 per sq ft). Unit pricing for these products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CustomFurnish.com designs, manufactures, and installs custom modular home interiors including kitchens, wardrobes, bedroom, living, dining, puja, study, and office spaces. The company operates an in-house manufacturing facility in Hyderabad and delivers modular furniture projects within 10 working days using HDHMR and BWP plywood materials. Customers access the offering through an e-commerce platform, an in-person experience center, dedicated project managers, and proprietary 3D (MyDeziner) and VR design visualization tools.

Product overview

CustomFurnish.com is a comprehensive home interior solutions provider offering end-to-end services through a unified platform. The core offering centers on Full House Interiors with specialized room-by-room solutions including Modular Kitchens, Wardrobes, Bedrooms, Living Rooms, Dining Rooms, Puja Rooms, Partitions, Study Rooms, and Office Spaces. The portfolio is complemented by add-on finishing products (Wallpapers, Wooden Flooring, False Ceilings) and augmented by proprietary technology platforms (MyDeziner 3D design tool, VR Experience for immersive visualization). A distinctive 10-Day Modular Furniture Delivery service differentiates the company, while Retrofit Kitchens addresses renovation needs. The company operates factory-to-direct with in-house manufacturing using HDHMR and BWP plywood materials, branded hardware, and offers a 10-year warranty on products.

Differentiator

Problem solved

Functional benefit

Brands

• MyDeziner: Revolutionary 3D design platform that empowers customers to visualize and customize their interior spaces in real time

Products and services

• Modular Kitchens Custom-designed modular kitchen solutions for residential customers, featuring space-saving designs, smart storage, and modern aesthetics, manufactured in-house and installed within 10-21 working days.
• Wardrobes Custom modular wardrobes with precision-fitted designs, multiple color and finish options, and a 10-year warranty for residential customers.
• Bedroom Interiors Custom bedroom interior design services for residential customers, featuring sleek modern designs with clean lines and minimal elegance, including custom wardrobes.
• Living Room Design Living room interior design services for residential customers, balancing style and relaxation with aesthetics that meet everyday living needs.
• Dining Room Design Modern dining room interior design services blending sophistication and warmth for residential customers.
• Puja Room Design Sacred and elegant puja (prayer) room interior design services for residential customers seeking peaceful, devotional spaces.
• Partition Design Stylish and functional space divider/partition design services for residential customers that enhance home aesthetics and optimize layout.
• Study Room Design Organized and inspiring study room interior design services for residential customers, designed to support focus, creativity, and productivity.
• Office Space Design Smart and productive office space interior design services for residential customers, featuring sleek, modern designs that enhance efficiency and comfort.
• Full House Interiors Complete end-to-end home interior solutions encompassing design, manufacturing, delivery, and installation for entire residences, with 50% advance payment at production start and 5-year warranty on modular kitchens and wardrobes.
• Retrofit Kitchens End-to-end kitchen retrofitting service that transforms existing kitchens into contemporary modular kitchens, including dismantling, masonry work, plumbing/electrical adjustments, debris clearing, and new modular kitchen installation.
• Wallpapers Wall covering products available in Solid, Stripes, Floral, Abstract, and Geometric patterns, with pricing starting at Rs 30 per sq ft.
• Wooden Flooring Wooden flooring products including Merbau (Light Brown, Fire Brown, Dark Brown, Red Brown) and Pine (White, Grey, Red) variants in various colors and finishes, starting at Rs 86 per sq ft.
• False Ceilings False ceiling installation services available in 15+ designs, with pricing ranging from Rs 56 to Rs 138 per sq ft depending on design.
• MyDeziner 3D Design Platform Proprietary 3D design platform that empowers customers to visualize and customize their interior spaces in real time, including furniture selection, color combinations, and layout arrangements with instant price quotations, and ready-to-manufacture designs.
• VR Experience Virtual reality interior design visualization tool that allows customers to experience room layouts, material selections, and lighting designs in realistic 3D before execution.
• 10-Day Modular Furniture Delivery Service Expedited custom modular furniture manufacturing and professional installation service delivering modular wardrobes, kitchens, TV units, and vanity modules within 10 working days from design freeze.

Quantifiable outcome

• 10-day modular furniture delivery (from design freeze to installation)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeLane: Bengaluru-headquartered custom modular interiors company specializing in modular kitchens, wardrobes and full-home solutions with proprietary design tech. Closely overlaps with CustomFurnish on product, customer (urban homeowners) and factory-driven model.
• WoodenStreet: Indian custom furniture brand offering made-to-order furniture for living room, bedroom, dining and kitchen with online customization tools. Comparable to CustomFurnish in custom furniture positioning, factory-direct model and India-wide D2C delivery.
• Urban Ladder: India-based premium home furniture and decor brand offering modular furniture, wardrobes and full-home interior solutions. Closely comparable on residential customer base, modular furniture range and integrated design-to-install offering.
• Interior Company (by Asian Paints): Asian Paints' custom interiors venture delivering modular kitchens, wardrobes and end-to-end home interiors across multiple Indian cities. Direct competitor leveraging a large incumbent parent's brand and distribution, similar to CustomFurnish's full-home proposition.
• Livspace: India's largest tech-enabled custom interiors and modular furniture platform, offering end-to-end design-to-installation services for kitchens, wardrobes and full-home interiors. Direct competitor to CustomFurnish with multi-city presence and significantly larger funding base.
• DesignCafe: Bengaluru-based custom home interiors brand offering modular kitchens, wardrobes and full-home design with in-house manufacturing. Comparable to CustomFurnish on integrated factory model, mid-market residential focus and turnkey interior offerings.
• Pepperfry: India's largest online furniture and home furnishings marketplace offering both ready-made and custom furniture across categories. Comparable to CustomFurnish on furniture category focus, online consultation-led sales motion and pan-India target customer.

Emerging players

• Wakefit: D2C Indian sleep and home furniture brand expanding from mattresses into beds, sofas and other furniture with owned manufacturing. Comparable on factory-direct D2C model targeting urban Indian homeowners, though currently less focused on custom interiors.

Broad incumbents

• Houzz: Global home design platform connecting homeowners with designers, professionals and home products including a marketplace. Comparable to CustomFurnish as a broader incumbent in the home design and renovation ecosystem, though not a direct manufacturing competitor.
• IKEA: Global furniture and home accessories giant with a growing India retail presence offering modular and ready-to-assemble furniture. Comparable as a broad incumbent in residential furniture and home organization competing for the same household wallet share.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/customfurnish1
• YouTubeyoutube.com/@Customfurnish
• Facebookfacebook.com/customfurnishonline
• LinkedInlinkedin.com/company/customfurnish
• Instagraminstagram.com/customfurnish
• Pinterestpinterest.com/customfurnishin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customfurnish.com