What Interior Company does

Interior Company, founded in 2021 and headquartered in New Delhi, is a vertically integrated home interiors provider operating as the interiors vertical of Square Yards. The company delivers turnkey residential and commercial interior design services across ten Indian cities (Delhi, Gurugram, Noida, Mumbai, Navi Mumbai, Thane, Pune, Bangalore, Chennai, Hyderabad) plus Dubai, with a network that the company describes as 2,000+ design experts and 500+ completed projects. The core offering covers modular kitchens, wardrobes, living rooms, bedrooms, bathrooms, false ceilings, study rooms, balconies, pooja rooms and full-home interiors, bundled into a single-contract model with dedicated project managers, multi-stage quality inspections and after-sales support.

The technical backbone is the proprietary "Blocks" intelligent design platform, which connects customer-facing design visualization to a built-to-order manufacturing workflow. Blocks provides real-time design rendering, instant price updates as design decisions change, and AI-powered design suggestions tailored to room dimensions and preferences. The company also exposes consumer-facing AI tools (AI Kitchen Designer, AI Interior Design Generator), 3D walkthroughs, VR experiences, modular-kitchen and full-home cost calculators, a Vastu calculator, and 360-degree virtual tours of delivered projects. A separate e-commerce storefront (shop.interiorcompany.com) sells furniture and decor SKUs at discounts up to 93%, extending the relationship beyond a single project.

The business model combines project-based professional services fees with e-commerce hardware sales. Customer acquisition is direct-to-consumer through the company's website, mobile apps (iOS and Android), social channels and the Square Yards proptech ecosystem, which feeds inbound referrals from property buyers. Pricing is tiered by scope and finish level — budget interiors starting around ₹5–10 lakhs, mid-range at ₹11–20 lakhs, and luxury work at ₹25 lakhs and above, with an effective per-square-foot range of roughly ₹800–3,000+. Payment is staged: 10% on signing, 50% to kickstart production, balance before handover, with EMI options available.

Name

Interior Company

Legal name

Interior Company

Website

https://interiorcompany.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Interior Company is a New Delhi-based, Square Yards-owned turnkey home interiors provider offering modular kitchens, wardrobes and full-home design plus execution across 10 Indian cities and Dubai, supported by its Blocks AI design platform and integrated furniture e-commerce marketplace.

Ownership category

akta.pro rank

Product category

Home Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Home interior design
• Modular kitchen design
• Turnkey interior services
• Modular wardrobe design
• Residential renovation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design and Execution Services: One-time project-based fees for complete interior design and execution services. Payment structured in stages: 10% signing amount, 50% to kickstart production, balance before handover.
2. Product Sales (Furniture and Decor): Sale of furniture and home decor products through the integrated shop.interiorcompany.com e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Interior Company provides end-to-end turnkey home interior design and execution services for residential customers across India and Dubai. The core offering covers modular kitchen and wardrobe design and installation, along with complete interior solutions for living rooms, bedrooms, bathrooms, pooja rooms, dining rooms, false ceilings, study rooms, and balconies. Services are delivered through a structured five-step process spanning consultation, scope finalization, payment, execution, and final approval, supported by 2000+ design experts.

Product overview

Interior Company is a comprehensive home interior design platform operated by Square Yards, offering end-to-end interior design and execution services across India and Dubai. The company provides a unified turnkey solution combining professional design consultation with manufacturing and installation services. The core offering centers on modular kitchen and wardrobe design, complemented by full-room interior services including living rooms, bedrooms, bathrooms, dining rooms, study rooms, balconies, and pooja rooms. The product portfolio is supported by proprietary technology including the Blocks intelligent design platform enabling real-time visualization and AI-powered kitchen design tools. Additional digital tools include cost calculators, a Vastu calculator, and 360-degree virtual tours. The company also operates an e-commerce store for furniture and decor products. Services span 10 cities in India plus Dubai, with a network of 2000+ design experts and 500+ completed interior projects.

Differentiator

Problem solved

Functional benefit

Brands

• Blocks: An intelligent design platform that helps customers visualise, customise, and price their home interiors in real time.
• AI Kitchen Designer
• The Vastu Edit

Products and services

• Complete Turnkey Home Interior Services End-to-end interior design and execution services for homeowners covering design consultation, planning, material selection, and on-site execution with quality assurance through completion and handover, delivered via a five-step process.
• Modular Kitchen Design and Installation Custom modular kitchen design, manufacturing, and installation services including cabinets, countertops, and storage solutions with various layouts (L-shaped, U-shaped, parallel, island).
• Modular Wardrobe Design and Installation Custom modular wardrobe design and installation including sliding, hinged, walk-in, and space-saving configurations with various finishes and materials.
• Living Room Interior Design Complete living room interior design services including TV units, wall designs, false ceilings, and furniture styling.
• Bedroom Interior Design Master bedroom and kids room interior design services including furniture, storage, and styling.
• Bathroom Design Complete bathroom interior design including tiles, fixtures, vanity units, and waterproofing solutions.
• Pooja Room/Mandir Design Custom pooja room and mandir design services including wall-mounted and floor-mounted units with traditional and contemporary aesthetics.
• Dining Room Design Dining room interior design including furniture, crockery units, and ambient lighting solutions.
• False Ceiling Design Designer false ceiling installation using gypsum, POP, PVC, and wooden finishes for residential spaces.
• Study Room Design Home office and study room interior design with ergonomic furniture and storage solutions.
• Balcony Design Indoor and outdoor balcony design services including flooring, lighting, and furniture.
• Commercial Interior Design Interior design services for commercial spaces including offices and retail establishments.

Quantifiable outcome

• 500+ Interiors Projects Completed
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• Asian PaintscoreOthersLeading paint manufacturer partnership for wall finishes, textures, and decorative coatings used across interior design projects.
• HettichcoreOthersPremium hardware fittings partner providing hinges, slides, and drawer systems for modular furniture and wardrobes.
• ElicacoreOthersKitchen appliances partner supplying chimneys, hobs, and built-in cooking solutions for modular kitchens.
• FabercoreOthersKitchen hoods and appliances partner providing premium chimney and cooking solutions.
• HindwarecoreOthersBathroom fixtures and sanitary ware partner providing tiles, faucets, and bathroom accessories.
• KohlercoreOthersPremium bathroom fixtures and kitchen fixtures partner providing high-end sanitary ware, faucets, and accessories.
• RocacoreOthersBathroom fittings partner providing toilets, basins, and bathroom accessories.
• LegrandcoreOthersElectrical accessories partner providing switches, sockets, and home automation solutions.
• Berger PaintscoreOthersPaint and coating partner providing interior wall paints, wood finishes, and protective coatings.
• EbcosupportingOthersHardware accessories partner providing cabinet hardware, handles, and organizational systems.
• KaffcoreOthersKitchen appliances partner providing built-in ovens, microwaves, and cooking solutions.
• SpacewoodcoreOthersModular furniture and kitchen solutions partner providing pre-fabricated units and cabinetry.
• TOTOsupportingOthersPremium bathroom fixtures partner providing high-end toilets and washbasins with advanced hygiene features.
• WelspunsupportingOthersHome textiles and bedding partner providing curtains, rugs, and furnishing fabrics.
• MarshallssupportingOthersTiles and flooring partner providing ceramic tiles, vitrified tiles, and wall tiles.
• AnchorsupportingOthersElectrical accessories partner providing switches, sockets, and wiring devices.
• ExcelsupportingOthersHardware and fittings partner providing modular hardware solutions.
• FinolexsupportingOthersElectrical cables and wires partner for safe and reliable electrical installations.
• eGlusupportingOthersSmart home solutions partner providing home automation and IoT-enabled devices.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asian Paints Beautiful Homes Service: Asian Paints' home interior design and execution service, leveraging paint brand trust and dealer network. Directly comparable in residential design and execution offering, with strong adjacency through walls, finishes, and decor where Interior Company also partners with Asian Paints for materials.
• Livspace: India's largest funded home interiors platform offering end-to-end modular kitchens, wardrobes, and full-home design with proprietary technology and in-house manufacturing. Directly competes with Interior Company on turnkey model, city footprint, and design-led customer experience.
• DesignCafe: Bangalore-based home interior design and execution company offering modular kitchens, wardrobes, and complete home interiors with curated designer aesthetics. Competes head-to-head on city coverage, designer-led service, and fixed-price packages.
• HomeLane: Bangalore-headquartered home interiors brand specializing in modular kitchens, wardrobes, and full-home interiors across major Indian cities. Directly comparable in target customer, delivery model, and project-based pricing structure.
• Bonito Designs: Full-stack home interior brand providing end-to-end design and turnkey execution across Indian metros, with a comparable emphasis on personalized designer assignments and modular offerings.

Broad incumbents

• HomeTown: Indian omni-channel home and furniture retailer offering furniture, modular solutions, and interior design services. Overlaps with Interior Company on modular kitchens, wardrobes, and home furniture retail, though without Interior Company's dedicated design-expert heavy execution model.
• IKEA India: Global furniture and home accessories retailer with physical stores and design services in major Indian cities. Comparable as a broad incumbent in home furnishings, with overlapping customer intent around modular kitchens, wardrobes, and living room solutions.
• Urban Ladder: Established Indian online furniture and home decor retailer offering sofas, beds, dining, and decor with design consultation services. Broader incumbent in adjacent home furnishings rather than turnkey execution, with overlap in modular furniture and decor shopping journeys.
• Pepperfry: Large Indian online furniture and home decor marketplace with a broad catalog and design services. Overlaps with Interior Company's furniture retail (shop.interiorcompany.com) and home decor categories but does not specialize in turnkey interior execution.

Emerging players

• Wakefit: D2C sleep and home solutions brand that has expanded into furniture and home interiors. Adjacent offering that overlaps with Interior Company's furniture retail and home solutions categories, particularly for online-first customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/interiorcompany
• YouTubeyoutube.com/@InteriorCompanyOfficial
• Facebookfacebook.com/InteriorCompanyOfficial
• LinkedInlinkedin.com/company/interiorcompanyofficial
• Instagraminstagram.com/interiorcompanyofficial
• Pinterestin.pinterest.com/interiorcompanyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interior Company