Boom Cycle
Boom Cycle is a London-based boutique indoor cycling studio operating two studios in Battersea and Hammersmith, offering 45-minute music-choreographed cycling classes as part of the Common Bond multi-brand fitness group.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boom Cycle does
Boom Cycle is a London-based boutique indoor cycling studio founded in 2011 and operating two physical locations in Battersea and Hammersmith. It is positioned as London's first boutique spin studio, anchored by a proprietary 'Rhythm Method' class format that pairs curated playlists to choreographed pedal work, delivered in a darkened studio with a world-class sound system and club-like atmosphere. Class formats comprise Boom Cycle Rhythm (the original offering, formerly 'OG'), Boom Cycle Strength (formerly 'Performance'), and a blended Rhythm and Strength variant; sessions are 45 minutes long.
Revenue is generated through a mix of one-time class packs and intro trial offers (e.g., 3 classes for £49, 2 weeks unlimited for £79–£85, single class £26) alongside recurring monthly memberships of up to £225/month for unlimited access. The company operates as part of the Common Bond family of fitness brands, alongside Barrecore, Reformcore, Triyoga, and KOBOX, and participates in the Common Bond StudioPass cross-brand membership programme and a shared mobile booking app. Customers are individual fitness consumers (general, first-time, experienced cyclists, and 18–24-year-olds targeted via an Under 25 discount tier). The two studios operate at the retail/consumer end of the fitness market with no enterprise or B2B segment disclosed, and headcount is reported in the 11–50 range.
Recent activity is consistent with product and customer-segment expansion within a fixed footprint: launch of the Rhythm and Strength blended format, rebrand of the existing formats, introduction of an Under 25 pricing tier, and cross-promotion of Common Bond events such as Retreat 2026. Management is led at the group level by Robert Rowland (CEO, Common Bond) with Hilary Rowland as Boom Cycle co-founder and creative director. Capital history includes a 2013 Pembroke VCT involvement followed by Crowdcube retail-investor rounds in 2018 (~USD 1.08M) and 2019 (~USD 5.8K); no further funding or revenue data is publicly disclosed.
Boom Cycle firmographics
Firmographics- Name
- Boom Cycle
- Legal name
- Boom Cycle
- Website
- https://boomcycle.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boom Cycle is a London-based boutique indoor cycling studio operating two studios in Battersea and Hammersmith, offering 45-minute music-choreographed cycling classes as part of the Common Bond multi-brand fitness group.
- Ownership category
- akta.pro rank
Boom Cycle industry classification
Industry- Product category
- Boutique Indoor Cycling Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling/Spin Classes (HSADABAE)
- akta.pro secondary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where Boom Cycle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Boom Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Class Pack Sales: One-time purchase bundles of classes at discounted per-class rates. Options include 3-class packs and single class sessions available for booking via app.
- Monthly Memberships: Recurring monthly subscriptions offering either unlimited classes or fixed class counts (4, 8, or 12 classes per month). Members receive priority booking access up to 2 weeks in advance and can pause membership up to 8 weeks annually.
- Intro Offers: Trial packages for new customers including 3-class intro pass (£49) and 2-weeks unlimited access (£85) across Common Bond studios
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CB Intro: 3 Classes for £49 - Trial pack across all Common Bond studios |
| Subscription | Pay-as-you-go | CB Intro: 2 Weeks Unlimited - £85 trial membership |
| Unit Pricing | Pay-as-you-go | Single Class Session - £26 per class |
| Subscription | Monthly | Unlimited Monthly Membership - £225/month |
| Subscription | Monthly | Under 25 Class Packs - 25% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Boom Cycle product offering
Product offeringCore offering
Boom Cycle operates two boutique indoor cycling studios in London (Battersea and Hammersmith) that deliver 45-minute, high-intensity, rhythm-based cardio classes combining curated playlists, low-lighting, and a nightclub-style atmosphere. The studio sells single classes, class packs, and recurring monthly memberships, and participates in the cross-brand Common Bond StudioPass that grants access to multiple boutique fitness concepts under one subscription.
Product overview
Boom Cycle is a London-based boutique indoor cycling studio offering high-energy, music-fuelled cycling classes as the 'party on a bike' experience. The core product portfolio includes three distinct class formats: Boom Cycle Rhythm (the original format), Boom Cycle Rhythm and Strength (a blended approach), and Boom Cycle Strength (performance-focused). These classes are sold through multiple pricing vehicles including single classes, class packs (3 classes for £49, 2 weeks unlimited), and monthly memberships (8 class and unlimited options). Boom Cycle operates under the Common Bond parent brand, which provides a unified StudioPass membership (£225/month) granting access to all four Common Bond fitness brands including Barrecore, Reformcore, and Triyoga, plus the Common Bond mobile app for cross-brand booking. The company also offers an Under 25 discount program for 18-24 year olds.
Differentiator
Problem solved
Functional benefit
Products and services
- Boom Cycle Rhythm
Companies that use Boom Cycle
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Boom Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Boom Cycle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Common BondcoreBoom Cycle is a founding brand within the Common Bond family of boutique fitness studios. Common Bond provides the operational infrastructure, shared membership platform, mobile app, and cross-brand access enabling members to attend classes across Boom Cycle, Barrecore, Reformcore, Triyoga, and KOBOX studios with a single subscription. Common Bond supports expansion and branding for Boom Cycle locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boom Cycle competitors and assessment
Company assessmentDirect peers
- Psycle London: London-based boutique indoor cycling studio with multiple class formats and immersive music-driven rides; the most direct head-to-head competitor to Boom Cycle in the London premium spin segment.
- 1Rebel: London boutique fitness brand offering indoor cycling ('Ride') plus HIIT/strength ('Reshape') at premium price points; competes directly for Boom Cycle's target customer and similar discretionary spend.
- SoulCycle: US-originated boutique indoor cycling concept built on the same 'party on a bike' music-driven, community-led formula that Boom Cycle pioneered; though primarily US-based, it sets the global competitive template Boom Cycle competes against when expanding internationally.
- Barry's Bootcamp: Global boutique fitness operator with strong London presence, combining HIIT treadmill with strength floor; competes for the same premium-segment London customer as Boom Cycle.
- F45 Training: Functional training boutique fitness franchise with multiple London studios; competes for time and wallet share of London's boutique fitness consumer alongside Boom Cycle.
Broad incumbents
- Peloton: Dominant connected-fitness platform offering at-home cycling with live and on-demand classes; the most significant structural substitute to in-studio boutique spin and a constant competitive headwind for Boom Cycle's discretionary spend.
- Barrecore: Sister brand within the Common Bond family offering barre-based studio classes; comparable boutique-fitness operator and direct cross-sell/competition partner for London premium fitness customers.
- Triyoga: London premium yoga and wellness studio brand within the Common Bond family; comparable premium positioning and shared customer base with Boom Cycle.
- Third Space London: London premium multi-club fitness operator with high-end amenities; competes for the same affluent London customer and discretionary fitness spend that Boom Cycle targets.
Regional players
- Another_Space: London boutique fitness concept offering yoga, HIIT, and boxing under one membership; comparable premium boutique positioning and shared target demographic with Boom Cycle in the London market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boom Cycle social profiles
Digital presenceBoom Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boom Cycle leadership team
Management profileNumber of profiles
Profiles2 records
Boom Cycle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boom Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boom Cycle
What does Boom Cycle do?
Boom Cycle operates two boutique indoor cycling studios in London (Battersea and Hammersmith) that deliver 45-minute, high-intensity, rhythm-based cardio classes combining curated playlists, low-lighting, and a nightclub-style atmosphere. The studio sells single classes, class packs, and recurring monthly memberships, and participates in the cross-brand Common Bond StudioPass that grants access to multiple boutique fitness concepts under one subscription.
Is Boom Cycle a public or private company?
Boom Cycle is a private company. It is classified as corporate owned and is currently operating.
When was Boom Cycle founded?
Boom Cycle was founded in 2011. It employs 11 to 50 people.
Where is Boom Cycle based?
Boom Cycle is headquartered in London, United Kingdom, in the Europe region.
How does Boom Cycle make money?
Three revenue lines are on record. Class Pack Sales are the primary driver. The others are monthly Memberships and intro Offers.
Who are Boom Cycle's main competitors?
Direct peers on record are Psycle London, 1Rebel, SoulCycle, Barry's Bootcamp and F45 Training. Broad incumbents are Peloton, Barrecore, Triyoga and Third Space London. Another_Space is listed as a regional player.
Does Boom Cycle have an API?
No public API is recorded for Boom Cycle.
What industry is Boom Cycle in?
Boom Cycle's product category is Boutique Indoor Cycling Fitness. Its primary akta.pro industry code is HSADABAE, Cycling/Spin Classes, with a secondary code of CRAMAHAI, Bike Fit, Performance & Training Retail/Studios. Its NAICS code is 71394 and its SIC code is 7997.