What Triyoga does

Triyoga is a London-based yoga and Pilates studio chain founded in 2000 by managing director Jonathan Sattin, operating four full-service studios in Camden, Chelsea, Shoreditch, and Ealing plus a Soho venue for workshops and courses. Its core offering spans multiple yoga styles (dynamic, hot/warm, non-postural, precise, relaxing/therapeutic, family-focused), mat and equipment/Reformer Pilates, Gyrotonic, barre, and a broad holistic treatments menu including massage, osteopathy, acupuncture, physiotherapy, naturopathy, talking therapies, and facials. Studios feature far-infrared heated rooms, treatment rooms, meditation spaces, on-site cafes (HELMA Café in Camden, The Vegan Bistro in Shoreditch), yoga and lifestyle shops, and infrared saunas at Camden and Ealing; the Camden flagship delivers 120–125+ classes per week.

The underlying technology stack is third-party rather than proprietary: Zoom is used for live-streamed online classes, workshops, and one-to-one therapies (launched 2020 as the triyoga Online sub-brand), MindBody powers booking and scheduling and gift card purchases, and Google reCAPTCHA protects form submissions. The company operates a website and mobile booking channel but does not expose a public API, SDK, or developer integrations.

The business model combines recurring subscriptions with pay-as-you-go and one-time purchases. The Monthly Unlimited Studio Pass is priced at £280 per month and grants access to all triyoga locations plus partner studios (Barrecore, KOBOX, Boom Cycle) under a Common Bond cross-promotional partnership. Customer acquisition is supported by introductory offers (3 classes for £49, 7 days unlimited online for £25, half-price community classes). Additional revenue streams include multi-week courses (e.g., 8-week mindfulness at £95, 8-week beginners yoga at £90), equipment Pilates starter assessments (£55), treatments, teacher training programs (200-hour yoga certification, advanced, specialist, and Pilates), and on-site retail and café sales. The customer base is horizontally segmented across individual wellness seekers (primary), aspiring yoga teachers, and corporate clients.

Name

Triyoga

Legal name

Triyoga

Website

https://triyoga.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Triyoga is a London-based yoga and Pilates studio chain founded in 2000, operating four full-service studios plus a Soho venue and a Zoom-based online platform, serving individual wellness seekers, aspiring teachers, and corporate clients through memberships, classes, treatments, and teacher training programs.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studios

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Yoga classes
• Pilates instruction
• Wellness studio
• Holistic treatments
• Teacher training

Headquarters

HQ city

Camden Town

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly Unlimited Studio Pass at £280 per month providing access to all triyoga locations and partner studios (Barrecore, KOBOX, Boom Cycle) in London.
2. Class-based Revenue: Individual mat classes, equipment Pilates, gyrotonic sessions, and specialty classes charged per session or via class passes.
3. Courses and Workshops: Multi-week courses (e.g., 8-week mindfulness at £95, beginners yoga at £90) and single workshops with world-renowned teachers.
4. Treatments and Therapies: In-person and online therapeutic treatments including massage, acupuncture, physiotherapy, naturopathy, and holistic therapies.
5. Teacher Training Programs: 200-hour yoga teacher training and advanced teacher training courses, Pilates teacher training, and specialist teacher trainings.
6. Retail and Cafes: Yoga and lifestyle shops at each location, plus cafes including HELMA Café (Camden) and The Vegan Bistro (Shoreditch).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Triyoga operates five yoga and Pilates studio locations across London (Camden, Chelsea, Shoreditch, Ealing, Soho) and a live-streamed online platform. It sells in-person and online yoga, mat Pilates, equipment Pilates, Gyrotonic, and barre classes; holistic therapeutic treatments (massage, acupuncture, physiotherapy, naturopathy); multi-week courses and workshops with world-renowned guest teachers; certified yoga and Pilates teacher training programs; and ancillary amenities including cafes and yoga lifestyle retail.

Product overview

Triyoga is London's leading yoga and Pilates studio chain offering a comprehensive wellness ecosystem across five physical locations (Camden, Chelsea, Shoreditch, Ealing, and Soho) plus online. The core offering includes yoga classes across multiple styles (dynamic, hot, non-postural, precise, relaxing, family-focused), mat Pilates, and equipment/Reformer Pilates. Additional services include holistic treatments (bodywork, massage, acupuncture, emotional wellbeing, women's health, facials), workshops taught by world-renowned teachers, and certified yoga and Pilates teacher training programs. The Triyoga Online sub-brand delivers live-streamed classes and online therapies via Zoom. Studios feature specialized amenities including far-infrared heated rooms, infrared saunas, barre studios, and on-site cafes. Membership options include the Monthly Unlimited Studio Pass for £280 with access to partner studios (Barrecore, KOBOX, Boom Cycle).

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes
• Mat Pilates Classes
• Equipment Pilates
• Gyrotonic
• Pilates in Motion
• Treatments and Therapies
• Workshops and Courses
• Yoga Teacher Training
• Pilates Teacher Training
• Triyoga Online
• Private Yoga
• Barre Studio

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Common Bond (Boom Cycle, Barrecore, Reformcore)minorGTM or Marketing PartnerCross-promotional partnership allowing Studio Pass holders access to partner fitness studios including Boom Cycle, Barrecore, Reformcore, and KOBOX in London. Offers joint introductory pricing (3 classes for £49).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Barry's Bootcamp: Global boutique fitness brand with London studios offering HIIT classes via class-pack and membership pricing. Comparable premium London boutique positioning; not a yoga/Pilates specialist but competes for the same discretionary wellness spend.
• F45 Training: Global boutique functional-training franchise with multiple London studios offering class-pack-based HIIT sessions. Comparable as a multi-location London boutique fitness peer, though not a yoga or Pilates competitor.
• Peloton: Global digital fitness platform with classes, subscriptions, and content IP; competes most directly with triyoga Online for at-home yoga/Pilates participation, where consumer spend substitutes studio visits.

Direct peers

• Ten Health & Fitness: London multi-studio Pilates, fitness, and physiotherapy operator combining reformer Pilates, PT, and clinical services. Closely comparable to triyoga's mat + reformer Pilates + treatments bundle and London premium positioning.
• Psycle London: London boutique fitness brand (indoor cycling + yoga/barre) offering unlimited memberships and class-based access. Overlaps triyoga on the multi-brand London fitness subscription angle and competitor via the Common Bond partner network.
• MoreYoga: UK-based yoga studio chain operating multiple London locations with unlimited monthly memberships targeting urban wellness consumers. Comparable business model and customer segment to triyoga, though positioned at a lower price tier.
• Another_Space: London premium yoga and fitness studio chain with a multi-location D2C model and class-based / unlimited memberships. Directly comparable to triyoga in target customer (urban London wellness seekers), pricing tier, and hybrid in-person / digital offering.
• Yogarise: Boutique London yoga studio offering group classes, workshops, and teacher training. Direct competitor in the London premium yoga segment with overlapping teacher-training product and similar neighbourhood catchments.
• Frame: London fitness, yoga, and Pilates studio chain with a membership-based model and in-house teacher training. Overlaps triyoga across yoga, Pilates, and training verticals for the same London consumer.
• Hotpod Yoga: UK-based hot yoga studio franchise with strong London presence, offering heated yoga classes via subscription and class passes. Same core modality (yoga) and similar subscription / class-pack pricing logic as triyoga's hot + warm offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/triyogaonline
• Facebookfacebook.com/triyogauk
• Instagraminstagram.com/triyogauk
• Xx.com/triyogauk
• LinkedInlinkedin.com/company/triyoga-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triyoga