StartupMarket
StartupMarket is a Turkey-based SaaS digital marketplace headquartered in Istanbul that connects early-stage startups, investors, mentors, and ecosystem followers via free and premium web platform tools, including startup profiles, investor directories, mentorship matching, radar/portfolio tracking, and sectoral vertical collections.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What StartupMarket does
StartupMarket is a Turkey-based SaaS digital marketplace headquartered in Istanbul that connects early-stage startups, investors (angel, VC, corporate, and crowdfunding), mentors/advisors, and technology enthusiasts onto a single web platform. Founded in 2018 under the legal entity STARTUPMARKET.CO, the platform offers free self-serve onboarding for startups to publish profiles (stage, sector, founding date, team size, verified badges) and free registration for investors and mentors to browse the ecosystem. The core technology stack is a web-based SaaS platform with no disclosed mobile app, API, or SDK; product modules include directory listings (Girişimler, Yatırımcılar, Mentorlar), a proposal submission feature (Teklifler), curated vertical collections (HealthTech, InsurTech, Gaming, AgriTech, crowdfunding, Pet care), and investor productivity tools (Radar & Portföy tracking, Not/Etiket/Puan notes-tags-scoring).
The company operates a freemium go-to-market motion: startups register free, while premium 'Paketler' packages gate advanced features such as investment detail access, document downloads, radar/portfolio tracking, note/p tagging, and ranking. The platform monetizes via subscription (annual cadence disclosed, exact tiers unpublished) and runs primarily on product-led growth, supplemented by content marketing via its blog and organic social presence across LinkedIn, Twitter, Instagram, Facebook, and YouTube. Primary customer segments are entrepreneurs/startups and investors (angel, VC, corporate), with mentors/advisors and tech enthusiasts as secondary personas.
Ownership is founder-led with no disclosed institutional venture capital or private equity backing. Co-founders Serkan Bağce (CEO) and Mehmet Çelikol (also CEO Turkey at Kavak.com) lead the company, with advisory support from Naci Kahraman and Ahmet Giray Ölmez (Pfizer). The platform has raised approximately $273,219 across two disclosed seed rounds (2019: $70,000; 2020: $203,219 from Escort Teknoloji Yatırım), has 51–100 employees, and operates exclusively in Turkey with no mobile app or international expansion disclosed to date.
StartupMarket firmographics
Firmographics- Name
- StartupMarket
- Legal name
- STARTUPMARKET.CO
- Website
- https://startupmarket.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StartupMarket is a Turkey-based SaaS digital marketplace headquartered in Istanbul that connects early-stage startups, investors, mentors, and ecosystem followers via free and premium web platform tools, including startup profiles, investor directories, mentorship matching, radar/portfolio tracking, and sectoral vertical collections.
- Ownership category
- akta.pro rank
StartupMarket industry classification
Industry- Product category
- Startup Ecosystem Marketplace
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where StartupMarket is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
StartupMarket business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Platform Access: Startups can create free basic profiles and list their ventures at no cost. Premium features (investment details, document access, radar, portfolio tools) require paid package upgrades. Investors and mentors have free basic access with paid tiers unlocking advanced deal-flow and matching tools.
- Premium Subscription Packages: Tiered membership packages offering elevated access: priority visibility in investor searches, detailed startup data (investment rounds, documents), radar and portfolio tracking tools, note/p/tagging, and ranking features. Packages are offered under the 'Paketler' (packages) section on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free startup profile and listing |
| Subscription | Annual | Premium investor/mentor packages (Paketler) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
StartupMarket product offering
Product offeringCore offering
StartupMarket operates a two-sided digital platform that connects Turkish startups with investors, mentors, and other ecosystem stakeholders. Startups create public profiles and apply to investors with one-click, while investors access curated deal flow, portfolio tracking (Radar & Portföy), and document tools via premium subscription packages (Paketler). The platform also features vertical-specific curated collections in HealthTech, InsurTech, Gaming, AgriTech, and crowdfunding.
Product overview
StartupMarket is a Turkish startup ecosystem platform that operates as a unified marketplace connecting entrepreneurs, investors, mentors, and talent. The core platform includes directories for startups (Girişimler), investors (Yatırımcılar), and mentors (Mentorlar), along with proposal submission (Teklifler) and premium subscription packages (Paketler). Users can discover startups by vertical sectors through curated collections including HealthTech, InsurTech, Gaming, AgriTech, and Pet care. The platform offers portfolio tracking via Radar & Portföy features and organizational tools including notes, tags, and scoring.
Differentiator
Problem solved
Functional benefit
Products and services
- StartupMarket Platform A web-based two-sided marketplace platform enabling Turkish startups to create profiles, connect with investors and mentors, and apply to multiple investors with one click. Targets entrepreneurs, investors, and mentors operating in Turkey's innovation ecosystem.
- Paketler (Premium Subscription Packages) Premium membership tiers unlocking advanced tools for investors and startups, including Radar & Portföy portfolio tracking, detailed investment data, document access, notes/tags/scoring, and priority visibility in investor searches.
Companies that use StartupMarket
Customer profileSegments4 records
Ideal customer profiles3 records
StartupMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
StartupMarket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Workup Demo DaycoreWorkup is Turkey's leading startup acceleration program. StartupMarket hosts the Workup Demo Day event on its platform, showcasing Workup 6th batch startups (Enhencer AI Ads, Barty, Aktivido, Mindsite, Microfon) to investors and the ecosystem.
- Workup (Is Bankasi) Startup ProgramcoreWorkup is Is Bankasi's flagship startup acceleration program. Vahaa, a startup listed on StartupMarket, participated in Workup Demo Day 2020, and the program is featured as a key ecosystem player on the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
StartupMarket competitors and assessment
Company assessmentDirect peers
- F6S: F6S is a global startup-founder and investor network offering startup profiles, deal-flow discovery and accelerator program listings. It is directly comparable to StartupMarket as a two-sided platform targeting founders, investors and mentors.
- AngelList (now Tackkle/Wellfound): AngelList/Wellfound matches startups with angel and venture investors and offers portfolio/recruiting tools. Directly comparable in business model (marketplace connecting startups to investors/recruits) and core functionality.
- Gust: Gust is a private-company investor matching platform used by angel networks worldwide to manage deal flow and syndicate investments. Comparable to StartupMarket as a startup-discovery + investor-relations tool.
- Dealroom: Dealroom provides startup/investor intelligence and market data, particularly for Europe. Comparable in offering curated startup profiles, funding-round data, and investor-search features, though Dealroom targets institutional customers.
Broad incumbents
- Crunchbase: Crunchbase is the dominant global startup and investor database with profile, funding-round, and portfolio-tracking capabilities. It is comparable to StartupMarket in core functionality (startup discovery, investor search, portfolio tools) but operates at global scale and as a broader data incumbent.
- PitchBook: PitchBook is a premium private-market data provider covering startups, investors, M&A and funding rounds. Overlaps with StartupMarket's premium portfolio-tracking and investor-deal-flow tools, but operates at institutional scale.
- Tracxn: Tracxn is a global private-company intelligence and deal-discovery platform used by VCs, corporates and research teams. Comparable to StartupMarket's research and discovery layer, but with global enterprise positioning.
Regional players
- e27 (Tabloid): e27 is a Southeast Asian startup ecosystem media and database platform connecting founders, investors, and accelerators. Highly comparable business model to StartupMarket but with regional focus on Southeast Asia rather than Turkey.
- Wamda: Wamda is a MENA-focused startup ecosystem platform offering news, profiles and investor matching across the Middle East and North Africa. Comparable to StartupMarket in regional-startup-ecosystem focus and two-sided marketplace model.
Others
- Fongogo Kitle Fonlama: Fongogo is Turkey's leading equity-crowdfunding platform and a listed partner/investor on StartupMarket. Comparable as both an ecosystem partner and an overlapping capital-formation channel for Turkish startups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StartupMarket social profiles
Digital presenceStartupMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
StartupMarket leadership team
Management profileNumber of profiles
Profiles2 records
StartupMarket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StartupMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StartupMarket
What does StartupMarket do?
StartupMarket operates a two-sided digital platform that connects Turkish startups with investors, mentors, and other ecosystem stakeholders. Startups create public profiles and apply to investors with one-click, while investors access curated deal flow, portfolio tracking (Radar & Portföy), and document tools via premium subscription packages (Paketler). The platform also features vertical-specific curated collections in HealthTech, InsurTech, Gaming, AgriTech, and crowdfunding.
Is StartupMarket a public or private company?
StartupMarket is a private company. It is classified as venture growth investor backed and is currently operating.
When was StartupMarket founded?
StartupMarket was founded in 2018. It employs 51 to 100 people.
Where is StartupMarket based?
StartupMarket is headquartered in Istanbul.
How does StartupMarket make money?
Two revenue lines are on record. Freemium Platform Access are the primary driver. The others are premium Subscription Packages.
Who are StartupMarket's main competitors?
Direct peers on record are F6S, AngelList (now Tackkle/Wellfound), Gust and Dealroom. Broad incumbents are Crunchbase, PitchBook and Tracxn. Regional players are e27 (Tabloid) and Wamda. Fongogo Kitle Fonlama is listed as an others.
Does StartupMarket have an API?
No public API is recorded for StartupMarket.
What industry is StartupMarket in?
StartupMarket's product category is Startup Ecosystem Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 5132 and its SIC code is 7372.