What e27 does

e27, operated by Optimatic Pte Ltd (UEN 200717422C), is a Singapore-headquartered media and ecosystem platform serving Asia's tech startup community across 12+ markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Taiwan, India, Hong Kong, Australia, the United States, and Japan. The core product is the e27.co platform, a web-based media site providing daily news, analyses, interviews, and startup and investor profiles spanning verticals such as AI, fintech, cybersecurity, climatech, healthtech, and Web3. The platform sits alongside several sub-brands: Flux (dedicated news and content), Echelon (flagship conference series with events in Singapore and the Philippines), Pro Connect (premium membership), and a Jobs portal.

The business generates revenue through four streams: consumer subscriptions (Pro Connect at SGD 29.90/month and Pro Content at SGD 14.90/month); advertising and sponsorships (feature articles, platform visibility, social media campaigns, and Daily Digest newsletter placement reaching 45,000+ subscribers Monday through Friday); event tickets and sponsorship packages anchored by the Echelon conference franchise; and bespoke innovation programs for corporates and government agencies (roadshows, roundtables, demo days, webinars, accelerator programs, and corporate innovation workshops). Marquee corporate engagements have included programs with Visa, Meta, Techstars, Lalamove, EQT Foundation, Prudence Foundation, Deloitte, and Leave a Nest.

The company was founded in 2007, employs 11-50 people, and has raised approximately $3.47 million in disclosed funding across three rounds (2013, 2015, 2016) from investors including B Dash Ventures, AC Ventures, Convergence Ventures, Linear Venture, Spacemob, and TechTemple Group. Founders Mohan Belani (CEO & co-founder) and Thaddeus Koh (co-founder) remain associated with the business. Distribution is hybrid: a self-service digital platform serves individual subscribers and SMB readers, while a dedicated sales team handles enterprise advertising and program engagements. The company is PDPA-compliant and has no disclosed M&A, parent company, or public listing.

Name

e27

Legal name

Optimatic Pte Ltd

Website

https://e27.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

e27 is a Singapore-based media and ecosystem platform that publishes startup and tech news across Asia, runs the Echelon conference series, and offers advertising, subscriptions, and bespoke innovation programs to startups, investors, corporates, and government agencies.

Ownership category

akta.pro rank

Product category

Startup & Tech Ecosystem Media

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Finance & Investment Conferences (MPAGAGAG)

Keywords

• Startup media
• Tech ecosystem
• Investor network
• Startup events
• Innovation programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Pro Subscription: Premium subscription membership (Pro Connect) providing access to exclusive content, investor database, and networking tools. Billed monthly at SGD 29.90 or with promotional discounts.
2. Advertising and Sponsorships: Feature articles, platform visibility, social media campaigns, and newsletter sponsorships delivered to the ecosystem audience. Custom branded content campaigns for corporates, accelerators, and government agencies.
3. Event Tickets and Sponsorships: Revenue from Echelon conference tickets (Singapore in June 2026, Philippines in September 2025) and associated sponsorship packages for exhibitors and partners.
4. Innovation Programs: Custom program management services including roadshows, roundtables, demo days, webinars, and accelerator programs for corporate and government clients seeking ecosystem engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

e27 operates a media and ecosystem platform covering Asia's startup and tech industry. It publishes daily news, analyses, and interviews about Southeast Asian startups and investors, and runs the Echelon conference series across Singapore, the Philippines, and other regional markets. The company also sells Pro membership subscriptions providing access to investor databases and premium content, and offers advertising, branded content, and custom innovation programs (roadshows, roundtables, demo days, accelerator design) to corporates, accelerators, and government agencies.

Product overview

e27 operates a multi-faceted media and ecosystem platform for Asia's tech and startup community. The core product is the e27 Platform, which serves as a news portal, startup database, investor directory, and community hub. This core is supplemented by subscription tiers (Pro Connect) and event brands (Echelon conferences). The platform also offers two service lines: an advertising suite (Feature Articles, Platform Visibility, Social Media Campaigns, Newsletter/Daily Digest) targeting companies wanting brand exposure; and an innovation programs suite (Roadshows, Roundtables, Demo Days, Webinars, Accelerator Programs, Corporate Innovation) for organizations seeking ecosystem engagement and corporate-startup partnerships. Additional modules include Flux (media sub-brand) and a Jobs portal. The architecture functions as a platform with modular service extensions rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Connect: Premium membership plan offering access to 500+ investors, premium content, and tools to grow companies
• Echelon
• Flux

Products and services

• e27 Platform Core media and community platform publishing daily news, analyses, interviews, and startup/investor profiles for the Asia tech ecosystem; serves as the primary content and community hub for entrepreneurs, investors, corporates, and government stakeholders.
• Pro Connect Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Leave a Nest SingaporecoreStrategic or Co-development PartnerLong-term partnership spanning 20 months where e27 created 12 articles and promoted Leave a Nest's various programs. Achieved 20,000+ article page views, 140+ newsletter clicks, and 340,000+ social media reach.
• STPI (Singapore Polytechnic Institute)minorStrategic or Co-development Partnere27 supported STPI Vision Program, empowering Taiwan-based startups with mentorship, networking, and demo day opportunities. 10 startups participated with 200+ attendees at the Singapore demo day.
• DeloitteminorStrategic or Co-development PartnerDeloitte partnered with e27 for the Deloitte Xhub Tokyo Inbound Program, connecting Japanese startups with ecosystem opportunities.
• X-HUB TOKYOminorStrategic or Co-development PartnerX-HUB TOKYO partnered with e27 to showcase 9 Japanese startups in a virtual pitch event exploring collaboration opportunities. Achieved 105% of event sign-up target.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tech in Asia: Tech in Asia is the most direct competitor to e27, operating a Southeast Asia-focused tech media platform with content, a startup database, and a flagship conference business — closely mirroring e27's media + events + subscription model across overlapping geographies.
• KrASIA: KrASIA is an Asia-focused digital media outlet covering startups, technology, and innovation with content syndication and ecosystem partnerships — directly comparable to e27's content and community role for the Asian tech ecosystem.
• DealStreetAsia: DealStreetAsia is a Southeast Asia-focused media and data platform covering startup funding, investments, and deals — overlapping with e27's investor database, deal news, and ecosystem intelligence offerings.

Broad incumbents

• TechCrunch: TechCrunch is a global startup and technology media outlet with events, newsletters, and a large international audience — a broader incumbent that competes for attention and advertiser budgets even though it does not specialize in the Southeast Asian ecosystem.
• Crunchbase: Crunchbase is a global startup intelligence and investor-discovery platform with paid subscriptions — comparable to e27's Pro Connect investor database and subscription offering, though serving a global rather than SEA-specific audience.
• Sifted: Sifted is a European tech and startup media outlet with newsletters, events, and a subscription product — operating the same content + subscription + events playbook as e27 but focused on the European ecosystem.
• The Information: The Information is a subscription-based technology and startup news outlet — comparable to e27's Pro subscription and premium content model, though focused on global tech rather than the SEA ecosystem.

Regional players

• YourStory: YourStory is India's leading startup and entrepreneur media platform with content, community, and events — a regional peer with a similar ecosystem-media model, focused on a different but adjacent Asian geography.
• Techsauce: Techsauce is a Thailand-based tech media and conference organizer covering Southeast Asian startups — directly comparable to e27's content + Echelon event franchise but anchored in a single SEA market.
• TNGlobal: TNGlobal is a Thailand-focused tech and startup media and events platform — a regional peer with a similar content + events approach to e27's Echelon franchise, operating primarily within one Southeast Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e27co
• Facebookfacebook.com/e27
• LinkedInlinkedin.com/company/e27-optimatic-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e27