Herrick Grapevines
Herrick Grapevines is a California-based grapevine nursery producing Protocol 2010 certified virus-free dormant benchgrafts, green potted vines, rootstock, budwood, and ENTAV French clonal selections for wine and table grape growers across the US, Canada, and Mexico.
- Company typePrivate
- Founded1997
- HeadquartersRed Bluff, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Herrick Grapevines does
Herrick Grapevines LLC is a privately held, California-based grapevine nursery founded in 1997 that produces and sells virus-free certified grapevines to wine and table grape growers across the United States, Canada, and Mexico. The company operates primary production from a facility in Red Bluff, California, strategically located away from production vineyards to minimize pest exposure, with additional operations including grafting, cold storage, order processing, and shipping in Sacramento, and limited administrative functions in St. Helena.
Its core technology is built on Protocol 2010 certification, with all vine material sourced from the Foundation Plant Services (FPS) repository at UC Davis and produced using microshoot tip tissue culture techniques. Every vine must test negative for pathogens on the Protocol 2010 list, including grapevine red blotch-associated virus. Herrick holds licensed propagator rights to ENTAV-INRA French clonal selections representing more than 35 years of European clonal research, and has pioneered the use of trained detection dogs to screen for Leafroll 3 virus and mealybugs. The product portfolio spans dormant benchgrafts, dormant rooting vines, green potted vines (produced using Ellepot biodegradable membranes), tall potted vines, budwood, rootstock, ENTAV and FPS clonal selections, table grape clones, and PIWI fungus-resistant varieties. The company also publishes VITIBOOK, a viticulture reference manual sold at $40 per copy.
Revenue is generated through one-time sales of grapevine units, with custom grafted dormant vines requiring one-year advance ordering. Go-to-market is direct B2B, executed by three regional sales managers covering the North Coast, Central Coast, and Central Valley/Southern California territories, with inquiries handled via dedicated email addresses and fulfillment through FedEx, UPS, or company trucks. Customer segments center on commercial wine and table grape growers needing certified clean planting stock for vineyard establishment or replanting. The company is founder/owner-operated under Diego Barison (Owner and General Manager) and Bob Herrick (Owner and President), with no venture or private equity capital disclosed. Recent non-dilutive capital has come in the form of USDA and California Department of Food and Agriculture grants.
Herrick Grapevines firmographics
Firmographics- Name
- Herrick Grapevines
- Legal name
- Herrick Grapevines LLC
- Website
- https://herrickgrapevines.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herrick Grapevines is a California-based grapevine nursery producing Protocol 2010 certified virus-free dormant benchgrafts, green potted vines, rootstock, budwood, and ENTAV French clonal selections for wine and table grape growers across the US, Canada, and Mexico.
- Ownership category
- akta.pro rank
Herrick Grapevines industry classification
Industry- Product category
- Grapevine Nursery
- NAICS
- Grape Vineyards (111332)
- akta.pro primary industry
- Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)
- akta.pro secondary industries
- Vineyard Pest, Disease & Weed Management (IPM, Spraying, Bird Control) (AFAGAJAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Herrick Grapevines is headquartered
LocationHeadquarters
- HQ city
- Red Bluff
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Herrick Grapevines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Grapevine Product Sales: Sales of field grown dormant benchgrafts, dormant rooting vines, green potted vines, tall potted vines, rootstock, and budwood to wine grape growers across the US, Canada, and Mexico. Dormant vines are planted in field nursery during April-May, grown through summer, and harvested in December. Custom orders require one year advance ordering.
- VITIBOOK Publication Sales: Sale of VITIBOOK, a complete reference manual of viticulture with information on varieties, clones, diseases, insect pests, and other critical issues related to grape growing, available for $40 per copy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | VITIBOOK reference manual |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Herrick Grapevines product offering
Product offeringCore offering
Herrick Grapevines is a grapevine nursery that propagates and sells virus-free, Protocol 2010 certified grapevines to commercial wine and table grape growers. Its product portfolio includes field-grown dormant benchgrafts, dormant rooting, green potted vines (grown in Ellepot biodegradable membranes), tall potted vines, budwood, and rootstock selections, supplemented by licensed ENTAV French clonal selections, FPS clones, and PIWI fungal-resistant varieties. Products are sold across the United States, Canada, and Mexico via regional sales managers and direct email inquiry.
Product overview
Herrick Grapevines is a premier grapevine nursery specializing in high-quality grapevines with Protocol 2010 certified virus-free vines. The product portfolio includes Dormant Benchgrafts, Dormant Rooting, Green Potted Vines, and Tall Potted Vines as core vine products, supplemented by Budwood and Rootstock Selections. The company also offers Clonal Selections through ENTAV Clones (French varieties), FPS Clones (UC Davis foundation material), Table Grape clones, and PIWI Varieties (fungal-resistant varieties). A reference publication called Vitibook covering viticulture varieties, clones, diseases, and history is also available. Production facilities are located in Red Bluff, CA (far from production vineyards) with administrative operations in Sacramento.
Differentiator
Problem solved
Functional benefit
Products and services
- Dormant Benchgrafts Field-grown grafted grapevines sold dormant for vineyard establishment and larger replant projects; planted in spring nursery, harvested in December, and delivered for February-April planting. Aimed at commercial wine and table grape growers.
- Dormant Rooting Rooted vines planted in field nursery during spring that can later be budded or field-grafted with the desired scion variety; intended for commercial vineyard establishment with the flexibility to choose the scion after planting.
- Green Potted Vines Grafted grapevines produced in Ellepot biodegradable membrane pots (instead of plastic cartons), greenhouse grown and acclimated to full sun before shipment; planted May through August for growers needing flexibility outside the dormant season.
- Tall Potted Vines Tall grafted grapevines grown on extended rootstocks (up to 36 inches) for replants and larger vineyard projects where taller starting material is preferred.
- Budwood Scion budwood cuttings of various grape varieties supplied at different times of year, used by growers for field grafting onto existing rootstocks.
- ENTAV Clones French grape clone varieties and rootstock selections licensed for propagation from the ENTAV-INRA repository, backed by over 35 years of French clonal selection research and development.
- FPS Clones Foundation Plant Services (UC Davis) clonal selections, producing premium foundation-level virus and disease-tested plant materials under the National Clean Plant Network framework.
- PIWI Varieties PIWI grape varieties bred for high resistance to fungal diseases, enabling growers to significantly reduce pesticide applications.
- Rootstock Selections Catalog of rootstock selections for table and wine grape production, with genealogical information available on the company site.
- VITIBOOK Reference Manual Complete viticulture reference manual co-authored by Herrick Grapevines covering varieties, clones, diseases, insect pests, worldwide viticulture history, and the ENTAV selection process; available for $40.00 per copy.
Quantifiable outcome
- Detection dogs ruled out presence of Leafroll 3 viruses 99.6% of the time and mealybugs 99.6% of the time during Herrick Grapevines visit
Companies that use Herrick Grapevines
Customer profileSegments1 record
Ideal customer profiles1 record
Herrick Grapevines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Herrick Grapevines partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Foundation Plant Services (FPS)coreFPS is a self-supporting service department at UC Davis that produces, tests, maintains, and distributes premium foundation-level virus and disease-tested plant materials. Herrick Grapevines sources vine material from the grapevine repository at FPS using Protocol 2010 standards under the National Clean Plant Network.
- National Grape RegistryminorIndustry resource linking grape growers to information about grape varieties, clones, and nurseries.
- UC Davis Dept. of Viticulture & EnologyminorAcademic institution providing research and education in viticulture and enology, linked as an industry resource.
- ENTAV INRAcoreFrench repository of clonal selections. Herrick Grapevines is a licensed propagator of French grape clones varieties and rootstock selections. ENTAV clones represent over 35 years of research and development.
- Lisa Finke's Canine Detection ServicesminorDetection dog training service in Fresno that trained Malbec, Sauvi B, Cab, and Zinny to detect Leafroll 3 Viruses and mealybugs. The detection dogs visited Herrick Grapevines nursery for virus detection, achieving 93.4% and 97.3% detection rates respectively.
- Lodi Winegrape CommissionminorLed a pilot project funded by California Department of Pesticide Regulation that developed the detection dog methodology for Leafroll 3 and mealybug detection, which Herrick Grapevines participated in.
- Napa Grape GrowersminorRegional wine industry organization listed as an industry resource.
- Sonoma Winegrape CommissionminorRegional wine industry organization listed as an industry resource.
- American Society for Enology & Viticulture (ASEV)minorProfessional society for researchers and practitioners in enology and viticulture, linked as an industry resource.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Herrick Grapevines competitors and assessment
Company assessmentDirect peers
- Wonderful Nurseries (formerly Vintage Nurseries): One of the largest grapevine nurseries in California (acquired by The Wonderful Company), producing benchgrafts, rootstocks, and clean-plant material for wine and table grape growers. Direct competitor to Herrick across California's major grape-growing regions.
- Sunridge Nurseries: Bakersfield, CA-based grapevine nursery specializing in benchgraft and certified clean-plant vines for the Central Valley and beyond. Closely comparable in product mix, customer base (wine and table grape growers), and Protocol 2010 / FPS-aligned production.
- Novavine: Sonoma County grapevine nursery producing virus-tested, certified benchgrafts and rootstocks for premium North Coast wineries. Comparable offering in clonal selections, certified clean stock, and direct sales to commercial growers.
- L.E. Cooke Co. California-based grapevine and fruit tree nursery producing benchgrafts and certified vines for table grape and wine growers. Comparable in product categories and West Coast customer base, though broader in tree-crop portfolio.
Broad incumbents
- Duarte Nursery: One of the largest wholesale nurseries in the U.S., producing grapevines plus a wide range of tree, nut, and vine crops. Overlaps with Herrick in grapevine benchgrafts and rootstocks but operates at significantly greater scale and crop breadth.
- Monrovia Nursery Company: Large U.S. ornamental and edible plant nursery; touches the grapevine category opportunistically. Useful only as a broad incumbent benchmark for nursery scale, branding, and direct-to-grower distribution.
Others
- Foundation Plant Services (FPS), UC Davis: UC Davis service department that produces, tests, and distributes foundation-level clean plant material under the National Clean Plant Network. Not a competitor but the upstream source supplier Herrick depends on for Protocol 2010 stock.
- ENTAV-INRA (INRAE): French national research institute that maintains the ENTAV clonal selection repository. Upstream licensor of French clones to Herrick; a partner rather than competitor but defines the genetics pipeline Herrick commercializes.
Emerging players
- Agri-Starts: Florida-based tissue culture nursery specializing in virus-indexed, clean propagules for grapes, berries, and other crops. Comparable in clean-plant technology approach but serves different geographies and broader crops.
Regional players
- Sierra Gold Nurseries: Northern California wholesale nursery producing grapevines, fruit trees, and nursery stock for West Coast growers. Comparable in vine category and California distribution, but with a wider overall crop portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Herrick Grapevines social profiles
Digital presenceHerrick Grapevines compliance and trust
Trust signalCompliance2 records
Herrick Grapevines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herrick Grapevines leadership team
Management profileNumber of profiles
Profiles7 records
Herrick Grapevines funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herrick Grapevines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herrick Grapevines
What does Herrick Grapevines do?
Herrick Grapevines is a grapevine nursery that propagates and sells virus-free, Protocol 2010 certified grapevines to commercial wine and table grape growers. Its product portfolio includes field-grown dormant benchgrafts, dormant rooting, green potted vines (grown in Ellepot biodegradable membranes), tall potted vines, budwood, and rootstock selections, supplemented by licensed ENTAV French clonal selections, FPS clones, and PIWI fungal-resistant varieties. Products are sold across the United States, Canada, and Mexico via regional sales managers and direct email inquiry.
Is Herrick Grapevines a public or private company?
Herrick Grapevines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herrick Grapevines founded?
Herrick Grapevines was founded in 1997. It employs 1 to 10 people.
Where is Herrick Grapevines based?
Herrick Grapevines is headquartered in Red Bluff, United States, in the North America region.
How does Herrick Grapevines make money?
Two revenue lines are on record. Grapevine Product Sales are the primary driver. The others are VITIBOOK Publication Sales.
Who are Herrick Grapevines's main competitors?
Direct peers on record are Wonderful Nurseries (formerly Vintage Nurseries), Sunridge Nurseries, Novavine and L.E. Cooke Co.. Broad incumbents are Duarte Nursery and Monrovia Nursery Company. Others are Foundation Plant Services (FPS), UC Davis and ENTAV-INRA (INRAE). Agri-Starts is listed as an emerging player. Sierra Gold Nurseries is listed as a regional player.
Does Herrick Grapevines have an API?
No public API is recorded for Herrick Grapevines.
What industry is Herrick Grapevines in?
Herrick Grapevines's product category is Grapevine Nursery. Its primary akta.pro industry code is AFAGAJAA, Vineyard Establishment & Development (Site Prep, Trellising, Planting), with a secondary code of AFAGAJAD, Vineyard Pest, Disease & Weed Management (IPM, Spraying, Bird Control). Its NAICS code is 111332.