The Wedding Brigade
The Wedding Brigade is a Mumbai-based Indian wedding planning and shopping portal founded in 2016, combining consumer planning tools with a vendor marketplace and serving couples and wedding vendors across India.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Wedding Brigade does
The Wedding Brigade is an India-based company operating in the wedding services sector, founded in 2016 and headquartered in Mumbai. According to its firmographic description, it operates a wedding planning and shopping portal targeting Indian weddings — combining consumer-facing planning tools with a shopping/marketplace component for wedding-related goods and services. The company employs 11-50 people and is led by founder & CEO Sanna Vohra, with Devika Patel serving in a combined Chief Business Officer and Chief Creative Officer capacity. The website domain (theweddingbrigade.com) resolves only to a minimalist placeholder shell with an Astra WordPress theme footer; no substantive product, pricing, vendor, or technology information is visible in the source scrape, materially limiting externally verifiable claims about the product surface.
The company's revenue mechanics have not been disclosed in the available data — neither pricing model, take-rate, vendor commission structure, nor customer segmentation is described. Capital formation to date is anchored by Blume Ventures, which has led or co-led all three disclosed funding rounds between 2016 and 2019, drawing in additional investors including AET Fund, Dominor Investment, Czar Capital, Keiretsu Forum, LVX Ventures, and Mountain Pine Capital, for a cumulative disclosed raise of approximately $2.6M. No further capital event has been disclosed since March 2019, and no acquisitions, partnerships, geographic expansions, product launches, or leadership changes beyond the founder/chief team structure are present in the source data, leaving the current operational state and recent direction under-evidenced for an investor-grade analysis.
The Wedding Brigade firmographics
Firmographics- Name
- The Wedding Brigade
- Website
- https://theweddingbrigade.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Wedding Brigade is a Mumbai-based Indian wedding planning and shopping portal founded in 2016, combining consumer planning tools with a vendor marketplace and serving couples and wedding vendors across India.
- Ownership category
- akta.pro rank
The Wedding Brigade industry classification
Industry- Product category
- Wedding Marketplace
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where The Wedding Brigade is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
The Wedding Brigade business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
The Wedding Brigade product offering
Product offeringCore offering
The Wedding Brigade provides an online wedding planning and shopping portal serving couples and families arranging Indian weddings, combining editorial wedding content with a marketplace where users can discover and engage with wedding vendors. The platform is the company's primary direct-to-consumer offering, accessed primarily via its website, with the company positioned between traditional wedding planners and pure vendor listings.
Differentiator
Problem solved
Functional benefit
Products and services
- The Wedding Brigade Wedding Planning & Shopping Portal An online wedding planning and shopping portal for Indian couples, combining wedding content with a marketplace to discover and engage Indian wedding service providers.
Companies that use The Wedding Brigade
Customer profileIdeal customer profiles1 record
The Wedding Brigade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wedding Brigade partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
The Wedding Brigade competitors and assessment
Company assessmentDirect peers
- WedMeGood: WedMeGood is one of India's largest online wedding planning platforms and vendor marketplaces, offering planning tools and a vendor directory for Indian weddings — directly comparable to The Wedding Brigade's combined planning + shopping portal model.
- Weddingz.in: Weddingz.in aggregates wedding venues and vendors across India and offers planning services, competing head-to-head with The Wedding Brigade in the wedding vendor marketplace and planning category.
- ShaadiSaga (now part of Joynt): ShaadiSaga is an Indian wedding planning platform that connects couples with vendors and provides planning content and tools — overlapping closely with The Wedding Brigade's service-plus-marketplace offering.
- Meragi: Meragi is an India-based full-service wedding planning startup that handles end-to-end wedding execution; comparable to The Wedding Brigade as a planning-led player in the same Indian wedding category.
- VivahaaByDesign: VivahaaByDesign is an India-focused wedding and event planning service that offers end-to-end planning and vendor coordination — comparable to The Wedding Brigade's planning service offering.
Regional players
- Eventila: Eventila is an event and wedding vendor marketplace operating in India, providing comparable vendor-discovery and booking workflows to The Wedding Brigade's shopping portal.
Broad incumbents
- The Knot Worldwide: The Knot is a large global wedding planning and marketplace platform offering planning tools, vendor directories, and content; relevant as a broad incumbent whose global playbook informs the Indian market The Wedding Brigade serves.
- WeddingWire India: WeddingWire operates a major global wedding vendor marketplace with an India-focused site, serving as a broad incumbent that overlaps with The Wedding Brigade on vendor discovery and wedding planning content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Wedding Brigade social profiles
Digital presenceThe Wedding Brigade financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wedding Brigade leadership team
Management profileNumber of profiles
Profiles2 records
The Wedding Brigade funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wedding Brigade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wedding Brigade
What does The Wedding Brigade do?
The Wedding Brigade provides an online wedding planning and shopping portal serving couples and families arranging Indian weddings, combining editorial wedding content with a marketplace where users can discover and engage with wedding vendors. The platform is the company's primary direct-to-consumer offering, accessed primarily via its website, with the company positioned between traditional wedding planners and pure vendor listings.
When was The Wedding Brigade founded?
The Wedding Brigade was founded in 2016. It employs 11 to 50 people.
Where is The Wedding Brigade based?
The Wedding Brigade is headquartered in Mumbai, India, in the Asia region.
Who are The Wedding Brigade's main competitors?
Direct peers on record are WedMeGood, Weddingz.in, ShaadiSaga (now part of Joynt), Meragi and VivahaaByDesign. Eventila is listed as a regional player. Broad incumbents are The Knot Worldwide and WeddingWire India.
Does The Wedding Brigade have an API?
No public API is recorded for The Wedding Brigade.
What industry is The Wedding Brigade in?
The Wedding Brigade's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music).