What ShaadiSaga does

ShaadiSaga, operating in the market as WeddingBazaar, is an Indian online wedding planning marketplace that connects couples planning weddings with verified wedding service vendors across categories including bridal makeup artists, photographers, wedding planners, venues, decorators, and caterers. Founded in 2014 and headquartered in New Delhi, the platform operates as part of the Matrimony.com Group and is positioned as India's largest wedding planning platform, serving 20 lakh+ customers and hosting 2.8 lakh+ trusted vendors across 40+ cities operationally (with vendor coverage extending to 100+ cities). The core technology is a two-sided marketplace platform accessible via website and native iOS and Android applications, featuring a searchable vendor directory, verified user reviews and ratings, and an enquiry/lead management system where customers submit requirements and receive executive-assisted vendor matching calls.

The platform generates revenue through two primary streams: (1) vendor subscription and premium listing packages on a freemium model where basic vendor registration with verified status is free and a popular monthly paid package provides enhanced visibility and lead flow; and (2) marketplace commission on transactions facilitated between customers and vendors, with reported vendor business volume of 100 Crore in the most recent month. Sub-brands include Mandap.com (India's largest wedding venue booking platform with 40,000+ venues) and Make My Wedding, extending the company's footprint into specialized vertical marketplaces. Marketing is driven by location-based SEO across city-category landing pages, active social media presence on Instagram, Facebook, and Pinterest, and a wedding planning blog.

The company has raised multiple early-stage funding rounds between 2014 and 2021 from investors including ah! Ventures, Venture Catalysts, Kisho Capital, Outbox Ventures, White Unicorn Ventures, Redcliffe Capital, Angelbay, APPYHIGH, and Eagle10 Ventures, with Manish Garg as co-founder and COO. Operating customer segments are exclusively SMBs and individual consumers (Indian couples and families on the demand side; wedding service professionals on the supply side), with no enterprise concentration. Direct company revenue figures are not publicly disclosed; the platform leverages Matrimony.com Group's brand equity and ecosystem for distribution and credibility in the Indian matrimony-adjacent market.

Name

ShaadiSaga

Legal name

WeddingBazaar

Website

https://shaadisaga.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ShaadiSaga (operating as WeddingBazaar) is India's largest online wedding planning marketplace, connecting couples with 2.8 lakh+ verified vendors across 100+ cities for photography, makeup, venues, and catering. It operates under Matrimony.com Group, monetizing via vendor subscriptions and marketplace commissions.

Ownership category

akta.pro rank

Product category

Wedding Services Marketplace

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning marketplace
• Wedding vendor directory
• Bridal services platform
• Wedding venue booking
• Vendor lead generation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Vendor Subscription/Premium Listings: Vendors can register as verified vendors and purchase premium packages to improve their visibility and receive more leads. The platform offers popular paid packages for vendors looking to grow their business and acquire new clients through the marketplace.
2. Marketplace Commission: Platform facilitates connections between 2.3 million+ customers and 60K+ vendors, generating revenue through transaction facilitation and vendor partnerships. Vendors report doubling their business through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ShaadiSaga operates an online two-sided marketplace that connects Indian couples planning weddings with verified wedding service vendors (photographers, bridal makeup artists, wedding venues, decorators, caterers, mehndi artists, DJs, pandits, and wedding planners) across 40+ cities. The platform enables vendor discovery through a searchable directory of 2.8 lakh+ verified vendors, lets users compare via verified reviews, and facilitates lead generation with executive-assisted enquiry handling, supported by iOS and Android mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Mandap: India's Largest Wedding Venue Booking Platform with 40,000+ venues
• Make My Wedding

Products and services

• ShaadiSaga Wedding Marketplace Platform Online two-sided marketplace that lets couples in India search, compare, and enquire with verified wedding service vendors (photographers, makeup artists, venues, decorators, caterers, mehndi artists, DJs, pandits, and wedding planners) across 40+ cities, supported by verified user reviews, executive-assisted lead matching, and iOS/Android mobile apps.
• Mandap - Wedding Venue Booking Platform Specialized online venue booking sub-brand offering access to 40,000+ wedding venues across India for couples looking to secure a wedding location.
• Make My Wedding Sister wedding services platform providing additional planning resources and vendor connections as part of the Matrimony.com Group wedding services portfolio.
• Vendor Subscription and Premium Listing Packages Freemium and subscription packages for wedding vendors (photographers, makeup artists, venues, caterers, etc.) to register on the marketplace, gain verified status, purchase premium listings for higher visibility, and acquire more customer leads. Includes a free listing tier and a most-popular monthly paid package.

Quantifiable outcome

• 20 Lakh+ happy customers served
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WedMeGood: WedMeGood is India's largest direct wedding planning marketplace competitor, connecting couples with vendors across photography, makeup, venues, and decor. It operates the same two-sided marketplace model serving Indian couples and is the most directly comparable peer to WeddingBazaar.
• Weddingz.in: Weddingz.in is an Indian wedding vendor marketplace focused on venue booking and vendor discovery, with inventory comparable to WeddingBazaar's Mandap.com. Operates a similar two-sided marketplace model in the same geographies.
• WeddingWire India: WeddingWire India is the Indian arm of the global WeddingWire platform, offering vendor directories, reviews, and planning tools for Indian couples. It competes head-on with WeddingBazaar in the vendor discovery and booking space.
• Mandap.com: Mandap.com is itself a sub-brand of WeddingBazaar/Matrimony.com Group and India's largest wedding venue booking platform with 40,000+ venues. It is included as a peer reference given its standalone brand identity in venue sourcing.

Regional players

• Shaadi.com (People Interactive): Shaadi.com is a sister brand of Matrimony.com Group focused on matrimony/matchmaking rather than wedding planning. It represents the parent group's primary funnel into WeddingBazaar and is thematically adjacent as the engagement-to-wedding continuum in India.

Broad incumbents

• Matrimony.com (BharatMatrimony): Matrimony.com Group is the listed parent company of WeddingBazaar, operating multiple matrimony and wedding services brands. It is the most directly relevant strategic/commercial peer given shared ownership and overlapping customer funnels.
• Justdial: Justdial is India's leading local search and vendor discovery platform covering weddings and events alongside many other verticals. It is a broad incumbent that competes for vendor discovery demand and reflects the alternative aggregator path in India's wedding services market.
• The Knot Worldwide: The Knot Worldwide (The Knot, WeddingWire, Bodas.net) is a global leader in wedding planning marketplaces. While focused on Western markets, it represents the global template and benchmark for vendor marketplace scale, monetization, and product surface that WeddingBazaar competes to replicate in India.
• Zola: Zola is a US-based wedding planning and registry platform with marketplace and e-commerce components. It represents the broader incumbent playbook of vertically integrating wedding commerce and planning tools, relevant as a strategic comparator.

Emerging players

• VenueMonk: VenueMonk is an Indian venue and event space booking marketplace. It overlaps with WeddingBazaar's Mandap sub-brand in venue sourcing and represents the emerging niche of vertical venue booking platforms in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shaadisaga
• Instagraminstagram.com/weddingbazaarofficial
• Pinterestin.pinterest.com/weddingbazaarofficial
• Xx.com/ShaadiSaga
• LinkedInlinkedin.com/company/shaadisaga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShaadiSaga