Country & Town House

What Country & Town House does

Country & Town House (C&TH) is a privately held UK luxury lifestyle media brand founded in 2006 and headquartered in London. It operates a multi-platform content business spanning a flagship print and digital magazine covering culture, food and drink, travel, style, interiors, property, and family; a portfolio of themed annual guides (Great British Brands, Great British & Irish Hotels, Country & Town Interiors, School House, Watches & Jewellery, The Collector, The Aesthetics Guide, Spa Guide, Weddings); the School House schools directory covering hundreds of UK and Ireland schools; and a C&TH Members' Club subscription service with daily and themed email newsletters. The company self-describes as the world's first B Corp certified luxury media brand, using sustainability and mindful-living positioning as a brand differentiator alongside premium editorial quality.

The business monetises through five primary revenue streams: print and digital magazine subscriptions (recurring billing, annual cadence), digital subscriptions via the Members' Club, newsletter sign-ups, advertising and sponsorship from luxury hospitality and British brand partners across print, digital and guides, and ticket and sponsorship revenue from owned and partnered events including Chelsea Arts Festival, Future Icons (awards and Collective membership), Balance Retreats wellness retreats, and GBB Live. Go-to-market is content-led and hybrid: SEO-driven editorial content and newsletters drive top-of-funnel subscriber and reader acquisition, while events and the Schools Directory serve as mid- and bottom-funnel engagement and conversion surfaces for both consumers and B2B brand partners. The company is privately held with no disclosed parent or institutional investment beyond a single 2021 round from the Greater London Investment Fund, and is led by founder and managing director Jeremy Isaac alongside COO James Thrower, with a headcount of 11–50.

Name

Country & Town House

Legal name

Country and Town House Ltd.

Website

https://countryandtownhouse.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Country & Town House is a privately held London-based luxury lifestyle media brand operating a print and digital magazine, themed annual guides, the School House schools directory, a Members' Club subscription, and live events (Chelsea Arts Festival, Future Icons, Balance Retreats, GBB Live), serving affluent UK readers and British luxury brand partners.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Media

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Luxury lifestyle media
• Print magazine publishing
• Digital media subscriptions
• Editorial events hosting
• Schools directory platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions with recurring billing (daily, weekly, monthly, or annually). The company offers paid Subscription services with automatic renewal at the end of each period.
2. Digital Subscriptions: Digital subscription services through the C&TH Members' Club, offering online access to content and exclusive member features.
3. Newsletter Sign-ups: Newsletter offerings including 'Staying In vs Going Out' daily and weekend newsletters delivered straight to subscribers' inboxes.
4. Advertising & Sponsorship: Sponsored content and advertising across digital and print platforms. The company has sponsored sections and works with brand partners for editorial content.
5. Events: Revenue from events including Chelsea Arts Festival, Future Icons, Balance Retreats, and GBB Live exhibitions and conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Country & Town House is a luxury lifestyle media brand that publishes a flagship print and digital magazine, themed newsletters, and annual branded guides covering culture, food & drink, travel, style, interiors, property, and family. The company also operates the C&TH Members' Club subscription service, a searchable UK and Ireland schools directory, and owned/partnered events including Chelsea Arts Festival, Future Icons, Balance Retreats, and GBB Live. Revenue is generated through print and digital subscriptions, advertising/sponsorship, newsletter sign-ups, and event ticket sales and partnerships.

Product overview

Country & Town House (C&TH) is a luxury lifestyle media brand operating across print magazine, digital platforms, newsletters, and events. The core product is the Country & Town House print and digital magazine covering culture, food & drink, travel, style, interiors, property, and family. The portfolio includes themed newsletter products (Staying In vs Going Out and category verticals), the School House schools directory platform, annual branded guides (Great British Brands, Great British & Irish Hotels, Country & Town Interiors, Watches & Jewellery, Weddings, Spa Guide, The Collector, The Aesthetics Guide), a Members' Club subscription service, competitions, and owned events (Chelsea Arts Festival, Future Icons, Balance Retreats, GBB Live). C&TH positions itself as the world's first B Corp certified luxury media brand.

Differentiator

Problem solved

Functional benefit

Brands

• Great British Brands: Annual guide celebrating British brands
• Great British & Irish Hotels
• Country & Town Interiors
• School House
• The Collector
• The Aesthetics Guide
• Spa Guide
• Future Icons
• Chelsea Arts Festival
• Balance Retreats
• GBB Live

Products and services

• Country & Town House Magazine
• C&TH Newsletters
• C&TH Guides
• School House / Schools Directory
• C&TH Events
• C&TH Members' Club
• Competitions

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Chelsea Arts FestivalcoreGTM or Marketing PartnerChelsea Arts Festival is a partner event hosted through C&TH. The inaugural festival was held in 2026 with C&TH coverage and editorial support.
• Future IconscoreGTM or Marketing PartnerFuture Icons is C&TH's cross-industry awards program recognizing emerging and established brands across beauty, health, wellness, and luxury lifestyle sectors.
• Balance RetreatsminorGTM or Marketing PartnerC&TH wellness retreats combining health, beauty and mindfulness experiences at various venues.
• GBB LivecoreGTM or Marketing PartnerGreat British Brands Live exhibition featuring premium British brands with C&TH editorial curation and attendance.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Monocle: London-headquartered multimedia brand combining a print magazine, digital content, retail shops, and events (including the Monocle Café and conferences). Highly comparable as a multi-platform lifestyle media business with owned events and a subscription spine.
• Robb Report: Luxury lifestyle media brand covering travel, yachts, watches, real estate, and style for ultra-affluent readers, with events such as the Car of the Year awards. Comparable as a multi-platform luxury media brand with owned events and a strong subscription spine.
• Wallpaper*: Time Inc.-owned design, architecture, fashion, and luxury lifestyle magazine with a strong print, digital, and design-awards presence. Comparable as a design-led luxury lifestyle media brand combining editorial guides, awards, and subscriber content.
• How To Spend It: Financial Times-owned luxury lifestyle supplement covering fashion, travel, food, watches, and property for an HNW audience. Comparable as a subscription and advertising-supported luxury lifestyle title distributed in print and digitally.
• Tatler: Condé Nast-owned British luxury lifestyle magazine covering society, travel, fashion, and culture for affluent UK readers. Directly comparable as a subscription-supported luxury lifestyle media brand serving a similar high-net-worth UK audience.
• Spear's: UK wealth management and luxury lifestyle publication serving ultra-high-net-worth readers. Comparable as a print and digital subscription media brand covering luxury, property, and culture for an affluent UK audience.
• House & Garden: Condé Nast-owned UK monthly covering interiors, property, gardens, and lifestyle. Comparable to C&TH in that both cover home, garden, and lifestyle content for affluent UK readers through a print-plus-digital-plus-events model.
• Town & Country: Hearst-owned luxury lifestyle magazine covering travel, culture, watches, and society. Direct peer as a print and digital luxury lifestyle title serving an overlapping affluent, culture-focused audience.

Broad incumbents

• Harper's Bazaar UK: Hearst-owned UK edition of a global fashion and luxury lifestyle title. Comparable as a major luxury lifestyle magazine targeting affluent UK readers, but operates as a broader fashion-led title within Hearst's larger portfolio.

Emerging players

• The Gentleman's Journal: UK-based luxury lifestyle publication focused on affluent male readers, covering travel, style, watches, and culture. Comparable as a digital-led, smaller-scale luxury lifestyle brand targeting a similar HNW audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/theshardlondon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country & Town House