Wallpaper
Wallpaper* is a UK-founded global design and lifestyle magazine brand, operating since 1996 under Future plc. It publishes print and digital editions covering architecture, interiors, design, fashion, art, travel, and luxury goods for affluent consumers and industry professionals.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wallpaper does
Wallpaper* is a global design and lifestyle media brand founded in 1996 and operated as a wholly-owned property within Future plc (LSE: FUTR), a publicly traded UK media conglomerate headquartered in Bath, England. The legal entity is Future Publishing Limited (England and Wales company number 2008885). The brand publishes a monthly print magazine alongside a continuous digital edition at wallpaper.com, covering architecture, interiors, design, art, fashion, watches and jewellery, travel, technology, and entertaining. Editorial is organized around a stable of long-tenured specialist directors and editors, several of whom have been with the title for over a decade.
The product portfolio consists of the core print and digital magazine, the wallpaper.com website, three email newsletters (The Daily Digest, The Rundown, and The Design File), a dedicated iPad edition on Apple News, the Wallpaper* Store e-commerce storefront, and recurring editorial franchises including the Wallpaper* Design Awards and the Wallpaper* Travel Guides. Distribution spans direct subscription via Magazines Direct, digital newsstand platforms, owned social channels (Instagram, Bluesky, X, Facebook, Pinterest, Flipboard), and RSS. Subscription pricing starts at $46.75 annually for print or digital access, with artist-designed limited-edition covers for print subscribers.
The business model combines consumer subscription revenue, advertising sales to luxury brand advertisers, affiliate fees from product links, e-commerce through the Wallpaper* Store, and sponsorship around the annual Design Awards. Target audiences include design and architecture professionals, affluent design-conscious consumers, fashion and beauty industry participants, and art and culture enthusiasts. Revenue is not disclosed at the brand level; financials are consolidated within Future plc's segment reporting.
Wallpaper firmographics
Firmographics- Name
- Wallpaper
- Legal name
- Future Publishing Limited
- Website
- https://wallpaper.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wallpaper* is a UK-founded global design and lifestyle magazine brand, operating since 1996 under Future plc. It publishes print and digital editions covering architecture, interiors, design, fashion, art, travel, and luxury goods for affluent consumers and industry professionals.
- Ownership category
- akta.pro rank
Wallpaper industry classification
Industry- Product category
- Luxury Lifestyle Media
- NAICS
- Periodical Publishers (513120), Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Wallpaper is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wallpaper business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print or digital subscription |
Distribution channels6 records
Marketing channels7 records
Wallpaper product offering
Product offeringCore offering
Wallpaper* publishes a monthly print magazine and the wallpaper.com digital platform delivering editorial coverage of architecture, interiors, design, art, fashion, travel, watches & jewellery, technology, transportation, and entertaining. Its offering is supplemented by email newsletters, an iPad edition on Apple News, the Wallpaper* Store for branded merchandise, and branded publications including the annual Design Directory and Travel Guides.
Product overview
Wallpaper* is a monthly art, design, architecture, fashion, travel, lifestyle and high-quality luxury goods magazine published in the United Kingdom. The company's offering consists of its core print magazine and digital platform (wallpaper.com), supplemented by email newsletters (The Daily Digest, The Rundown, The Design File), an iPad Edition available through Apple News, the Wallpaper* Store for branded merchandise, and branded publications including Travel Guides and a Design Directory. The portfolio provides comprehensive coverage across interior design, architecture, fashion, travel, art, technology, and luxury goods.
Differentiator
Problem solved
Functional benefit
Brands
- Wallpaper* Store: The brand's e-commerce platform for curated design products and subscriptions
- Wallpaper* Travel Guides
Products and services
- Wallpaper* Magazine (print) Monthly print magazine with artist-designed, limited-edition covers, offering in-depth design journalism across architecture, interiors, fashion, art, travel, technology, and entertaining for affluent design-conscious readers and design professionals.
- Wallpaper.com digital edition The digital platform and online home of Wallpaper* magazine, delivering editorial content, articles, and multimedia across architecture, interiors, design, fashion, travel, art, watches & jewellery, technology, transportation, and entertaining categories.
- Wallpaper* Newsletters Email newsletters including The Daily Digest, The Rundown (monthly fashion-focused), and The Design File (people and places shaping design), delivering curated editorial content and updates directly to subscribers.
- Wallpaper* iPad Edition Digital edition of the magazine optimized for iPad devices, distributed through the Apple News platform and a dedicated iPad application for an enhanced reading experience.
- Wallpaper* Store Online storefront offering Wallpaper*-branded merchandise and curated design products, supporting direct product sales and Design Directory purchases.
- Wallpaper* Travel Guides Curated travel guide publications produced by Wallpaper* covering destinations worldwide, with a focus on design, architecture, and lifestyle. The 2026 program launched new editions including a Milan Design Week kiosk presence.
- Wallpaper* Design Directory Annual curated directory of design products, brands, and resources compiled by Wallpaper* editorial, sold as a branded publication and distributed via the Wallpaper* Store.
Companies that use Wallpaper
Customer profileSegments5 records
Ideal customer profiles3 records
Wallpaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallpaper partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Wallpaper competitors and assessment
Company assessmentDirect peers
- ArchDaily: Leading global architecture platform with news, projects, and product coverage. Comparable to Wallpaper*'s architecture and design journalism but with a more professionally oriented, scale-driven audience.
- Elle Decor: Hearst's design and interiors magazine and website. Closely comparable to Wallpaper* in covering interior design, architecture, and lifestyle content for a similar high-end audience.
- Frame Magazine: Design magazine focused on interior design, retail, and spatial design. Directly comparable to Wallpaper*'s design and interiors coverage with overlapping professional audience.
- Monocle: Print magazine and media brand covering design, culture, travel, and affairs. Similar to Wallpaper* in combining design authority with luxury lifestyle, travel, and editorial breadth.
- Surface Magazine: Design and architecture publication covering interiors, fashion, and luxury lifestyle. Overlaps with Wallpaper*'s premium design and lifestyle editorial positioning.
- Dwell: Modern architecture and design magazine with strong digital presence. Comparable to Wallpaper* in covering residential architecture, design products, and lifestyle for design-conscious readers.
- Icon Magazine: UK-based architecture and design magazine. Comparable to Wallpaper* in focusing on architecture, design, and built-environment content for design professionals and enthusiasts.
- Vogue Living: Condé Nast's lifestyle and design title covering interiors, design, travel, and culture. Overlaps with Wallpaper* in fashion-adjacent luxury lifestyle coverage and affluent audience targeting.
- Dezeen: Leading global digital design publication covering architecture, interiors, and design. Direct competitor in the digital design editorial space with overlapping audience of design professionals and luxury consumers.
- Architectural Digest: Condé Nast's flagship design and architecture magazine and digital platform. Directly comparable to Wallpaper* in covering architecture, interiors, design, and luxury lifestyle for affluent readers and advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallpaper social profiles
Digital presenceWallpaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallpaper leadership team
Management profileNumber of profiles
Profiles11 records
Wallpaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallpaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallpaper
What does Wallpaper do?
Wallpaper* publishes a monthly print magazine and the wallpaper.com digital platform delivering editorial coverage of architecture, interiors, design, art, fashion, travel, watches & jewellery, technology, transportation, and entertaining. Its offering is supplemented by email newsletters, an iPad edition on Apple News, the Wallpaper* Store for branded merchandise, and branded publications including the annual Design Directory and Travel Guides.
Is Wallpaper a public or private company?
Wallpaper is a private company. It is classified as corporate owned and is currently operating.
When was Wallpaper founded?
Wallpaper was founded in 1996. It employs 1,001 to 5,000 people.
Where is Wallpaper based?
Wallpaper is headquartered in London, United Kingdom, in the Europe region.
Who are Wallpaper's main competitors?
Direct peers on record are ArchDaily, Elle Decor, Frame Magazine, Monocle, Surface Magazine, Dwell, Icon Magazine, Vogue Living, Dezeen and Architectural Digest.
Does Wallpaper have an API?
No public API is recorded for Wallpaper.
What industry is Wallpaper in?
Wallpaper's product category is Luxury Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.