Field Day

What Field Day does

Field Day (legal entity: Local Store Identity, Inc.) operates a two-sided marketplace that connects enterprise consumer brands with a nationwide network of brand ambassadors to execute local field marketing campaigns. The company serves major brands and franchise operators across food and beverage, telecommunications, retail, fitness, technology, and transportation, including AT&T, T-Mobile, Uber, Square, Staples, Chick-fil-A, Whataburger, Tropical Smoothie Cafe, Jamba Juice, and GNC Live Well. Brands use Field Day to activate local demand in physical markets where, per company-provided statistics, 90% of US commerce still occurs and 80% of consumer budgets are spent within 10-20 miles of home.

The core technology is a mobile application available on iOS and Android that enables brand ambassadors to discover, accept, and complete marketing gigs; upload pictures and notes as work authentication; and receive payments processed through Stripe. The platform is supported by a national database of businesses and events used for local targeting, and a centralized reporting layer that attributes local campaign activity to sales performance. The offering has been formalized into six standardized service packages: Calling + Email, Canvassing, Event Support, Sampling, Residential Door Hangers, and Fundraising, each with defined scope (e.g., canvassing visits 100 businesses within a 3-mile radius; door hangers reach 800 homes).

Field Day generates revenue through a combination of platform transaction fees on payments routed between clients and brand ambassadors (who are paid $15-$35 per hour) and enterprise managed-service fees for full-service planning, scheduling, execution, and measurement of multi-location campaigns. Go-to-market is dual-track: a self-serve, product-led motion via the mobile app for individual ambassadors, paired with an enterprise field sales motion targeting national brand and franchise accounts. The company is privately held, headquartered in Marina Del Rey, California, and has raised disclosed funding from a syndicate of small-check investors including Moonshots Capital, Unlock Venture Partners, Baroda Ventures, Cross Cut Ventures, Wavemaker, and Higher Ground Labs.

Name

Field Day

Legal name

Local Store Identity, Inc.

Website

https://fieldday.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Day operates a mobile-first marketplace connecting enterprise consumer brands with a nationwide network of brand ambassadors to plan, execute, and measure local field marketing campaigns such as canvassing, sampling, and event support, generating revenue from transaction fees and managed services.

Ownership category

akta.pro rank

Product category

Field Marketing Marketplace Platform

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

Keywords

• Field marketing platform
• Brand ambassador marketplace
• Local marketing services
• Enterprise marketing campaigns
• Gig economy marketing

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction Fees: Field Day acts as a marketplace facilitator, processing payments between clients (brands seeking field marketing) and brand ambassadors who perform services. The company charges fees for use of the platform and services.
2. Enterprise Service Fees: Full-service solution for brands to plan, schedule, execute and measure local marketing initiatives at enterprise scale. Includes managed services with dedicated brand ambassador labor force.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Field Day is a software-enabled marketplace that connects enterprise brands and franchises with a nationwide network of brand ambassadors to plan, schedule, execute, and measure local field marketing campaigns. The mobile app (iOS and Android) allows clients to post marketing gigs while ambassadors discover, accept, and complete work such as canvassing, sampling, event support, and door-to-door outreach, supported by centralized reporting and a local business and events database.

Product overview

Field Day is a field marketing platform that connects consumer brands with a nationwide network of brand ambassadors. The core offering is the Field Day mobile app (available on iOS and Android), which serves as a marketplace for brands to post marketing gigs and ambassadors to find, accept, and complete work. The platform is complemented by six service packages: Calling + Email, Canvassing, Event Support, Sampling, Residential Door Hangers, and Fundraising. Brands can choose individual packages or combine them as part of a comprehensive local marketing strategy, with all services supported by centralized reporting and measurement tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Day App Mobile platform (iOS and Android) that connects consumer brands and retailers with brand ambassadors for field marketing campaigns. Ambassadors find gigs, receive instructions, submit photo and note work documentation, and get paid through Stripe.
• Calling + Email Package Marketing service in which brand ambassadors call and connect with up to 200 businesses within a 5-mile radius of a store location, sharing special offers and generating excitement about the brand.
• Canvassing Package Business visitation service in which brand ambassadors visit 100 businesses within a 3-mile radius of a store location to share promotional materials and drive local traffic.
• Event Support Package Hourly on-site event assistance in which brand ambassadors engage with potential customers, distribute promotional materials, and create brand awareness at local markets, festivals, or large-scale events.
• Sampling Package Product sampling service in which brand ambassadors visit up to 100 businesses with offers and samples of a brand's product for personalized outreach and customer engagement.
• Residential Door Hangers Package Residential door hanger distribution service reaching 800 homes, engaging potential customers with special offers through a direct-to-door approach in local communities.
• Fundraising Package Phone-based fundraising outreach in which ambassadors reach out to 60 schools and nonprofits within a 5-mile radius, followed by email with fundraising information and sign-up instructions.

Quantifiable outcome

• 82% of local searches are followed up with an in store visit, phone call, or purchase

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Instawork: Gig marketplace focused on hospitality, retail, and event staffing with a mobile app for workers and enterprise clients — closely aligned with Field Day's ambassador deployment model and target verticals.
• TaskRabbit: Two-sided marketplace for local task-based services with a mobile worker app — shares the marketplace architecture and gig-economy labor model underlying Field Day's platform.
• Thumbtack: Marketplace connecting consumers and local service professionals — relevant peer on marketplace design, mobile worker experience, and local-services GTM.
• Wonolo: On-demand gig marketplace connecting businesses with frontline workers for short-term jobs across retail, events, and field marketing — directly comparable two-sided model and use cases to Field Day.
• Shiftsmart (formerly Shiftgig): Digital marketplace connecting businesses with hourly and gig workers for in-person work including retail, events, and field activations — comparable in mechanics and target buyer to Field Day.

Broad incumbents

• Crossmark: Retail services agency offering field marketing, merchandising, and in-store activation for major CPG brands — a scaled incumbent in the same category Field Day is disrupting.
• Acosta: Sales and marketing agency delivering retail, field marketing, and brand activation services for global CPG brands — competing incumbent with deeper enterprise relationships.
• BDS (now part of Advantage Solutions): Specialty retail marketing agency focused on field activations and in-store demos — overlaps with Field Day's sampling and event support packages.
• Advantage Solutions: Large-scale sales and marketing agency providing in-store, retail, and field marketing services to CPG and enterprise brands — competes for the same enterprise marketing budgets that Field Day targets.

Emerging players

• Handy: Online marketplace for connecting customers with freelance service professionals — comparable in marketplace structure, though focused on home services rather than field marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fielddayambassadors

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Day