Wonolo
Wonolo is a two-sided on-demand staffing marketplace connecting U.S. businesses with vetted hourly workers across 500+ markets. Its AI-driven matching, predictive analytics, and mobile-first platform deliver rapid fill rates for warehouse, retail, hospitality, and delivery labor needs.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wonolo does
Wonolo is a two-sided on-demand staffing marketplace that connects U.S. businesses needing flexible hourly labor with a vetted pool of local workers, operating across 500+ U.S. markets and serving both W-2 and 1099 engagement models. Founded in 2014 and headquartered in San Francisco, the company reports 3M+ registered workers, 6.2M+ jobs posted, $400M+ in cumulative worker earnings, and operational metrics including a 92% worker show rate, ~90% fill rate, and average time-to-fill as low as four minutes. Its customer base spans warehousing, delivery, retail, hospitality, manufacturing, and foodservice, with named users including Eyemart Express, Jimmy John's, Driveline, and Extended Stay America.
The platform is delivered through two complementary surfaces: Wonolo for Businesses (a web/dashboard product with AI-powered job description authoring, AI-driven talent matching, Worker Badges certification tracking, real-time analytics, and 24/7 human support) and Wonolo for Workers (an iOS/Android mobile app supporting mobile-first onboarding, skill-building badges, fast pay, and a partner benefits network). Underlying technology includes a proprietary machine learning matching engine, a predictive no-show model with approximately 80% accuracy, and an integrated compliance framework covering payroll, tax, benefits, and identity verification.
Wonolo generates revenue through a combination of monthly subscription fees ($25–$299/month for platform and analytics access), markup percentages on worker pay, usage-based per-job/per-hour pricing (e.g., warehouse $10–$16/hr, delivery $15–$35/hr), and marketplace commissions across W-2 and 1099 engagements. The company has raised approximately $190M+ across six funding rounds from 2014 through 2021, with a $138M growth round in October 2021 led by Leeds Illuminate alongside Franklin Templeton, 137 Ventures, and G2 Venture Partners. Earlier backers include Sequoia Capital, Bain Capital Ventures, Base10 Partners, and AMN Healthcare. The leadership team is led by co-founder and CEO Yong Kim, with COO/CRO Lori Macias and VPs across Engineering, Product, People, and Legal.
Wonolo firmographics
Firmographics- Name
- Wonolo
- Legal name
- Wonolo Inc.
- Website
- https://wonolo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wonolo is a two-sided on-demand staffing marketplace connecting U.S. businesses with vetted hourly workers across 500+ markets. Its AI-driven matching, predictive analytics, and mobile-first platform deliver rapid fill rates for warehouse, retail, hospitality, and delivery labor needs.
- Ownership category
- akta.pro rank
Wonolo industry classification
Industry- Product category
- On-Demand Staffing Marketplace
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Workforce Management & Scheduling (BPACAPAI), High-Volume / High-Turnover Temp Staffing (BPACACAF)
Keywords
Where Wonolo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wonolo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Subscription pricing model for platform-based customers, typically $25–$299/month, which includes access to software and analytics tools for posting jobs and managing workers.
- Markup on Worker Pay: Markup percentage applied to worker pay on jobs posted through the platform, in addition to or instead of the platform subscription. Aligns revenue with usage and volume.
- Usage-Based Hourly Staffing Fees: Businesses set pay rates and pay Wonolo on a per-job/per-hour basis (e.g., Warehouse $10–16/hr, Delivery $15–35/hr). Pricing is transparent and app-based with full cost visibility.
- Marketplace Commission (Two-Sided Take Rate): Marketplace commission earned by connecting businesses with pre-screened, on-demand workers; revenue scales with marketplace volume across W-2 and 1099 engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform Subscription (Software + Analytics) |
| Unit Pricing | Pay-as-you-go | Markup % of Worker Pay |
| Usage-based | Pay-as-you-go | Hourly Job Pricing by Category |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wonolo product offering
Product offeringCore offering
Wonolo operates a two-sided on-demand staffing marketplace that connects U.S. businesses needing flexible hourly labor with a vetted pool of local workers for on-demand, ongoing, seasonal, and temp-to-perm engagements across 500+ U.S. markets. The platform combines AI-driven talent matching, predictive no-show analytics (~80% accuracy), integrated compliance and payroll-tax handling, end-to-end job management, real-time analytics, and 24/7 in-market human support to deliver fill times measured in minutes and ~90% fill rates.
Product overview
Wonolo is a single, unified staffing marketplace platform delivered through two complementary surfaces — Wonolo for Businesses and Wonolo for Workers (the Wonoloer mobile app for iOS and Android) — that together connect companies needing temporary, on-demand, ongoing, or temp-to-perm hourly labor with a vetted pool of local workers across 500+ U.S. markets. The Businesses side bundles an AI-Powered Job Description Builder, AI-driven talent matching, Worker Badges, end-to-end job management, a Real-Time Analytics Dashboard, and 24/7 Business Support & In-Market Support, while the Workers side wraps the same matching engine with a mobile-first onboarding flow, Skill Building & Recognition, and an Exclusive Perks & Portable Benefits Network so that workers can find, accept, and get paid for local jobs. Wonolo describes the result as an "always-on staffing solution" that combines technology with a human, in-market support team to deliver roughly 90% fill rates and an average time-to-fill of minutes to hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Wonolo for Businesses
Quantifiable outcome
- 92% worker show rate on jobs filled through Wonolo
- +8 more outcomes
Companies that use Wonolo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Wonolo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Wonolo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreSalesforce featured Wonolo in a marketing article showcasing five customer success stories that use its CRM products to improve operations (alongside Crexi, Spotify, Rossignol, and Uber Eats). Salesforce's CRM is used by Wonolo to support sales and customer operations.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Wonolo competitors and assessment
Company assessmentDirect peers
- ShiftPixy: U.S.-based on-demand staffing marketplace connecting hourly workers with businesses across industries including food service, hospitality, and logistics — directly comparable to Wonolo's two-sided model and verticals.
- Instawork: Tech-enabled marketplace for staffing hourly hospitality and food-service workers on-demand; competes head-to-head with Wonolo for the same SMB and enterprise customer base in hourly verticals.
- Bluecrew: On-demand staffing platform focused on W-2 hourly labor for warehousing, distribution, and light industrial; directly comparable to Wonolo's industrial/warehouse business line.
- Qwick: Hospitality-focused on-demand staffing marketplace connecting businesses with servers, bartenders, and back-of-house staff — overlapping Wonolo's hospitality vertical with a similar mobile-first, on-demand model.
- Veryable: On-demand labor platform for warehousing and manufacturing, matching businesses with workers for short-term, project-based shifts; directly competes with Wonolo in industrial-flex staffing.
Broad incumbents
- TrueBlue: U.S. staffing and workforce-solutions incumbent (Staffmark, PeopleReady, etc.) offering on-demand and dedicated staffing; overlaps with Wonolo across industrial and logistics verticals but at much larger scale with traditional delivery.
- Adecco Group: Global staffing and workforce solutions leader with U.S. operations across industrial, logistics, and hospitality — broad incumbent competing with Wonolo for enterprise on-demand staffing deals.
- ManpowerGroup: World's largest staffing firm with U.S. operations (Experis, Manpower, Talent Solutions); a broad incumbent whose on-demand and digital staffing efforts compete with Wonolo for enterprise clients.
- Upwork: Large online freelance/contractor marketplace; while focused on knowledge work rather than hourly labor, it overlaps with Wonolo as a broad tech-enabled staffing marketplace and benchmark for marketplace take rates.
Regional players
- Jobandtalent: European-headquartered on-demand staffing marketplace with a similar two-sided model to Wonolo, but operates primarily in Europe and Latin America rather than the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wonolo social profiles
Digital presenceWonolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wonolo leadership team
Management profileNumber of profiles
Profiles6 records
Wonolo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wonolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wonolo
What does Wonolo do?
Wonolo operates a two-sided on-demand staffing marketplace that connects U.S. businesses needing flexible hourly labor with a vetted pool of local workers for on-demand, ongoing, seasonal, and temp-to-perm engagements across 500+ U.S. markets. The platform combines AI-driven talent matching, predictive no-show analytics (~80% accuracy), integrated compliance and payroll-tax handling, end-to-end job management, real-time analytics, and 24/7 in-market human support to deliver fill times measured in minutes and ~90% fill rates.
Is Wonolo a public or private company?
Wonolo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wonolo founded?
Wonolo was founded in 2014. It employs 501 to 1,000 people.
Where is Wonolo based?
Wonolo is headquartered in San Francisco, United States, in the North America region.
How does Wonolo make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are markup on Worker Pay, usage-Based Hourly Staffing Fees and marketplace Commission (Two-Sided Take Rate).
Who are Wonolo's main competitors?
Direct peers on record are ShiftPixy, Instawork, Bluecrew, Qwick and Veryable. Broad incumbents are TrueBlue, Adecco Group, ManpowerGroup and Upwork. Jobandtalent is listed as a regional player.
Does Wonolo have an API?
No public API is recorded for Wonolo.
What industry is Wonolo in?
Wonolo's product category is On-Demand Staffing Marketplace. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACAPAI, Workforce Management & Scheduling. Its NAICS code is 561311 and its SIC code is 7361.