Tobipets
- Company typePrivate
- Founded2021
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Tobipets firmographics
Firmographics- Name
- Tobipets
- Legal name
- TOBIPETS.COM
- Website
- https://tobipets.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tobipets industry classification
Industry- Product category
- Online Pet Care Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Food Stores (5400), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), DTC Pet Food Delivery (AFAIANAM)
Keywords
Where Tobipets is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Tobipets business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Core revenue from selling pet food, toys, accessories, hygiene products, pharmacy items (TobiFarma), and celebration cakes. Products span premium brands (Hills, Natural Pets, ZeeDog) and own-brand offerings. Revenue is transactional with optional AutoShip subscription add-on. Prices range from approximately ₡1,256 to ₡37,900 per item.
- AutoShip Subscription Revenue: Recurring subscription revenue from the AutoShip program where customers set up scheduled recurring orders. Generates 6% discount savings for customers while creating predictable recurring revenue for Tobipets. Enhanced with MediSmart partnership discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AutoShip (6% discount on all scheduled orders) |
| Hybrid | Monthly | MediSmart + AutoShip (stacked discounts up to 20% off) |
| Unit Pricing | Pay-as-you-go | Standard per-item pricing |
| Other | Pay-as-you-go | Return/Exchange Policy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tobipets product offering
Product offeringCore offering
Tobipets is an online pet care retailer in Costa Rica selling more than 3,500 products for dogs and cats, including food, snacks, toys, accessories, hygiene and grooming items, cat litter, and veterinary prescription medications. The platform operates an AutoShip subscription program with a 6% discount, an in-house TobiFarma veterinary pharmacy that verifies prescriptions before dispensing, and a Celebra Tobi line of pet birthday cakes. The company delivers orders same-day within the Greater Metropolitan Area and nationwide via postal and courier services.
Product overview
Tobipets operates as an online pet care e-commerce platform in Costa Rica, offering over 1,200 products across multiple categories. The core offering is the e-commerce marketplace, supplemented by AutoShip (subscription-based recurring delivery with 6% savings), TobiFarma (veterinary prescription pharmacy), and a MediSmart health plan partnership providing additional discounts. The platform also features specialty sections like Celebra Tobi for celebration cakes. Product categories span pet food (concentrates, wet, natural/BARF), snacks, toys, accessories, hygiene/grooming, cat litter, and prescription medications, serving dogs and cats with over 150 brand partners including Hills, Natural Pets, ZeeDog, and Chuckit!.
Differentiator
Problem solved
Functional benefit
Brands
- TobiFarma: Veterinary pharmacy sub-brand offering prescription medications and pharmaceutical products for pets, requiring veterinary verification for prescription medications.
- AutoShip
- Tobi + MediSmart Partnership
- Celebra Tobi
- Petlovers
Products and services
- Tobipets E-commerce Platform The core online pet care storefront for browsing, purchasing, and managing orders for more than 3,500 pet products (food, toys, accessories, hygiene, cat litter, pharmacy) for dogs and cats, with user accounts, cart, checkout, order tracking, and integrated payment options.
- AutoShip Subscription-based recurring delivery service that automatically ships selected pet products on a customer-defined schedule (e.g., weekly or monthly), with a 6% discount on all AutoShip orders and the ability to pause, modify, or cancel anytime.
- TobiFarma Online veterinary pharmacy offering prescription medications for pets (e.g., antiparasitics, antibiotics, anti-inflammatories, cardiac drugs), requiring submission of a veterinary prescription and verification by Tobipets' in-house veterinarian before dispensing and shipping.
- Celebra Tobi Specialty line of celebration cakes and treats for dog and cat birthdays and other pet occasions, available in various sizes and flavors.
Quantifiable outcome
- Over 3,500 products offered across food, toys, accessories, pharmacy, and specialty categories.
- +5 more outcomes
Companies that use Tobipets
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Tobipets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tobipets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MediSmartcoreMediSmart is a Costa Rican pet health plan provider offering pet insurance and wellness programs. The partnership with Tobipets creates a co-branded discount ecosystem where MediSmart members receive exclusive benefits: 10% off all site purchases, 20% off their first AutoShip order, and 15% ongoing discount on AutoShip subscriptions. Tobipets promotes MediSmart as a benefit enhancer, and MediSmart directs its members to Tobipets for product purchases — creating a bidirectional referral and marketing partnership.
- Natural Pets (Costa Rica)coreNatural Pets is a Costa Rican manufacturer of BARF (Biologically Appropriate Raw Food) diets for dogs and cats. Founder Sara Artavia testified that Tobipets provides access to the growing Costa Rican pet market with professional marketing and sales support. Tobipets resells Natural Pets products and promotes them on its platform, making them a key domestic brand partner representing the natural/RAW pet food category.
- Territorio ZaguateminorAnimal welfare and adoption non-profit organization. Tobipets collaborates by promoting pet adoption on its platform and supporting adoption events. This is a social impact partnership rather than a commercial arrangement.
- Adopciones ChonitominorPet adoption organization. Tobipets supports adoption promotion as part of its social impact and animal welfare commitments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tobipets competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tobipets social profiles
Digital presenceTobipets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tobipets leadership team
Management profileNumber of profiles
Tobipets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tobipets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tobipets
What does Tobipets do?
Tobipets is an online pet care retailer in Costa Rica selling more than 3,500 products for dogs and cats, including food, snacks, toys, accessories, hygiene and grooming items, cat litter, and veterinary prescription medications. The platform operates an AutoShip subscription program with a 6% discount, an in-house TobiFarma veterinary pharmacy that verifies prescriptions before dispensing, and a Celebra Tobi line of pet birthday cakes. The company delivers orders same-day within the Greater Metropolitan Area and nationwide via postal and courier services.
Is Tobipets a public or private company?
Tobipets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tobipets founded?
Tobipets was founded in 2021. It employs 11 to 50 people.
Where is Tobipets based?
Tobipets is headquartered in San José, Costa Rica, in the Latin America region.
How does Tobipets make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are autoShip Subscription Revenue.
Does Tobipets have an API?
No public API is recorded for Tobipets.
What industry is Tobipets in?
Tobipets's product category is Online Pet Care Retail. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 45991 and its SIC code is 5400.