O Gold
UAE-based Shariah-compliant digital gold and silver investment super-app serving over 1 million retail users with fractional ownership from 1 AED, integrated trading, Wakalah-based earning, Mastercard spending, and physical redemption across 150+ countries.
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What O Gold does
O Gold is a UAE-based fintech operating as OGOLD PRECIOUS METALS TRADING LLC, headquartered in Dubai's Gold & Diamond Park 2. Founded in 2023, it runs a Shariah-compliant digital gold and silver investment platform distributed primarily through its OGold Wallet mobile application (iOS and Android), with white-label distribution via partners such as Botim Money. The platform enables fractional ownership of physical bullion starting from 1 AED, with every gram fully backed by certified 24K gold (999.9 fineness) and silver (999 fineness) held in LBMA-accredited, DMCC-licensed vaults and insured globally through LLYODs. The technology stack combines real-time spot pricing, individual KYC onboarding, account-level insurance through Dubai National Insurance (including war risk coverage), and integrations across payment processors (Stripe, Geidea, Payby, NymCard, Moneyhash), card networks (Mastercard), open banking (Lean Technologies), and precious-metals finance partners (Monetary Metals, PAMP, Emirates Gold, SAM Precious Metals).
The product surface is structured as a "Gold Super App" with core trading (buy/sell gold and silver), earning via a Shariah-compliant Wakalah agency structure offering up to 4.8-5% APR on idle metal, systematic investment plans (SIP) from 2 AED, physical redemption and insured delivery across 120+ countries, the OGold Platinum Mastercard for metal-to-fiat spending, and adjacent digital services (eSIM in 190+ countries, gift card marketplace, jewellery marketplace, gold gifting). Distribution is hybrid: product-led growth via app stores combined with referral/affiliate programs, PR in Gulf News and Khaleej Times, and a B2B2C white-label channel through Botim Money reaching 180M+ users. Revenue is generated through multiple streams including bid-ask spreads on trading, Wakalah program management fees, physical redemption and delivery fees, gift card and jewellery marketplace commissions, referral revenue share, and XP rewards monetization. Cumulative operating scale includes 1M+ users, 1.5M+ downloads, $50M+ GMV processed, 2M+ transactions, and 500M+ in assets on platform, served by a team of 11-50 employees.
O Gold firmographics
Firmographics- Name
- O Gold
- Legal name
- OGOLD PRECIOUS METALS TRADING LLC
- Website
- https://ogold.app
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UAE-based Shariah-compliant digital gold and silver investment super-app serving over 1 million retail users with fractional ownership from 1 AED, integrated trading, Wakalah-based earning, Mastercard spending, and physical redemption across 150+ countries.
- Ownership category
- akta.pro rank
O Gold industry classification
Industry- Product category
- Digital Precious Metals Investment & Spending Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Robo-Advisors & Digital Wealth Managers (FSAAAAAD)
- akta.pro secondary industry
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)
Keywords
Where O Gold is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
O Gold business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain, Personnel
Revenue model
- Gold & Silver Trading Spreads: Revenue generated from the bid-ask spread on buy/sell transactions of gold and silver at live spot prices. Users purchase at live market prices with industry-leading low spreads.
- Earn Program (Wakalah Earnings): Users allocate gold/silver to the Earn pool for Shariah-compliant deployment. OGOLD earns a disclosed fee from the deployment activities while users receive variable returns. Settlement processed periodically as displayed in-app.
- Physical Redemption & Delivery Fees: Fees for converting digital holdings to physical bars/coins, including making charges, delivery fees, and fulfillment-related charges disclosed at checkout.
- Gift Card Marketplace: Revenue share from gift card purchases made through the marketplace. Some gift cards include markups (e.g., +8% for Mall of the Emirates, +5% for Amazon).
- Jewellery Marketplace: Facilitates purchase of gold and silver jewellery from curated designers. OGOLD acts as facilitator while merchants handle fulfillment, authenticity, and after-sales support.
- Referral Revenue Share: Users earn a share of trading margin (in AED) on every referred trade through the Refer & Earn program. OGOLD retains portion of trading revenue from referred users.
- XP Rewards Redemption: XP Points valued at 1 XP = 0.01 AED can be redeemed for vouchers, gift cards, and other rewards within the app. XP accrual from eligible actions drives engagement and monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fractional gold investment starting from 1 AED |
| Unit Pricing | Pay-as-you-go | Fractional silver investment starting from 1 AED |
| Subscription | Monthly | Gold & Silver SIP starting from 2 AED |
| Outcome Based/ Performance | Monthly | Earn program with returns up to 4.8-5% APR |
| Unit Pricing | Pay-as-you-go | Gold bullion catalog (5g to 1kg bars; 10g to 1oz coins) |
| Unit Pricing | Pay-as-you-go | Silver bullion catalog (5g to 1kg bars; 10g to 1oz coins) |
| Transaction based/ take rate | Pay-as-you-go | Refer & Earn program |
| Freemium | Pay-as-you-go | Spin & Win daily rewards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
O Gold product offering
Product offeringCore offering
OGold provides a Shariah-compliant mobile app platform that enables retail consumers in the UAE and other markets to buy, sell, hold, spend, and earn on fractional physical gold and silver backed by audited, insured bullion stored in LBMA-accredited and DMCC-licensed vaults. Beyond trading, it offers a Super App ecosystem with systematic investment plans (SIP), Wakalah-based earnings on idle holdings, Mastercard-backed prepaid spending cards, physical redemption and insured delivery, plus gifting, gift cards, jewellery and bullion marketplaces, and eSIM services.
Product overview
OGold is a UAE-based Shariah-compliant digital gold and silver Super App operating as a platform-plus-modules architecture. The core OGold Wallet serves as the central hub enabling fractional gold and silver investing, spending, earning, and redemption. Core trading features (Buy & Sell Gold, Buy & Sell Silver) are supported by investment tools (Gold & Silver SIP, Gold Bullion, Silver Bullion, Gold Marketplace, Jewellery Marketplace), earning features (Earn With OGold using Wakala-based returns), spending tools (OGold Platinum Mastercard, Physical Redemption, Physical Delivery), and engagement features (Refer & Earn, Spin & Win, eSIM, Giftcard Marketplace, Gifting). All offerings are backed by physical bullion in audited, insured vaults and operate under Islamic finance principles.
Differentiator
Problem solved
Functional benefit
Products and services
- OGold Wallet The flagship mobile application serving as the central hub for OGold's precious metals platform, enabling users to buy, sell, earn, spend, redeem, and gift fractional physical gold and silver directly from their phones.
- Buy & Sell Gold Core feature allowing users to purchase and sell certified 24K gold in fractional amounts from as little as 1 AED at live market prices, with 24/7 access and instant settlement.
- Buy & Sell Silver Core feature enabling users to invest in certified 999 silver from 1 AED, backed by physical bullion stored in audited, insured vaults.
- Earn With OGold A Shariah-compliant Wakalah-based earnings program that allows users to earn passive income of up to 4.8% APR on idle gold holdings through a professionally managed structure with zero storage fees and monthly payouts in grams.
- Gold & Silver SIP An automated systematic investment plan that enables users to schedule daily, weekly, or recurring contributions into digital gold or silver starting from 2 AED, with smart cost averaging built in.
- Gold Bullion Investment-grade physical gold bars and coins in 999.9 fineness (24K) available in sizes from 1g to 1kg, sourced from accredited refineries and stored in LBMA-accredited, DMCC-licensed vaults.
- Silver Bullion Investment-grade physical silver bars and coins in 999 fineness available in sizes from 10g to 1kg, backed by certified silver in audited, insured vaults.
- OGold Platinum Card A Mastercard-powered prepaid spending card that lets users convert gold or silver balance to fiat instantly and spend at any Mastercard-accepting merchant worldwide, with virtual and physical card forms and Apple/Google Pay support.
- Physical Redemption Service allowing users to convert digital gold and silver holdings into real, allocated bars or coins with insured door-to-door courier delivery across 120+ countries or vault pickup in Dubai.
- Physical Delivery An insured door-to-door physical delivery service for gold and silver assets featuring live GPS tracking, push and email alerts, and signed chain-of-custody documentation.
- Gold Marketplace Online marketplace where users can browse and purchase investment-grade gold bars and coins from trusted refineries, with options for home delivery, store pickup, or smart locker drop-off.
- Jewellery Marketplace Marketplace enabling users to purchase fine gold and silver jewellery from curated designers, settled directly with OGold balance, with home delivery or store pickup options.
- Giftcard Marketplace Marketplace of gift cards from 100+ global brands including Mall of the Emirates, City Centre, Amazon, Noon, and Apple Store, purchasable with OGold gold or silver balance.
- eSIM A global eSIM service providing mobile data coverage in 190+ countries with instant activation, no roaming fees, and direct payment from the OGold wallet balance.
- Gifting Feature enabling users to send real gold or instant gift cards as personalized gifts, with scheduling options for specific dates and full insurance plus vault storage until redemption.
- Refer & Earn A multi-tiered referral program paying users a share of trading margin in AED on every referred trade, with tiered levels (Starter, Bronze, Silver, Gold, Diamond) based on number of activated invites.
- Spin & Win A daily rewards feature offering users one free spin per calendar day with chances to win real gold rewards, XP boosters, and exclusive in-app perks.
- Silver Wakalah Earnings A Shariah-compliant Wakalah-based earnings solution for silver investments, in partnership with Monetary Metals, enabling customers to earn returns of up to 5% APR through a professionally managed and Shariah-compliant investment structure.
- Individual Account-Level Insurance An account-level insurance product covering each customer's gold and silver assets (bars, coins, medallions, and bullion) against physical loss or damage during transit and storage, including war risk coverage with no sub-limits, underwritten in partnership with Dubai National Insurance.
Quantifiable outcome
- Over 1 million users and $50 million in GMV processed since inception
- +4 more outcomes
Companies that use O Gold
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
O Gold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
O Gold partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Dubai National InsurancecoreInsurance provider that partnered with OGold to launch individual account-level insurance for its entire customer base, covering gold and silver assets including bars, coins, medallions, and bullion against physical loss or damage during transit and storage. The new policy includes war risk coverage without sub-limits for bullion movements, setting a new regional standard for investor transparency.
- Monetary MetalscoreDubai-based precious metals finance company that partnered with OGold to deliver the first Middle East Shariah-compliant Wakalah-based earnings solution for silver investments. This partnership enables customers to earn returns of up to 5% on silver through a professionally managed and Shariah-compliant investment structure.
- Botim MoneycoreUAE-based financial services arm of Botim that launched digital silver investing within its 'Invest' feature in partnership with OGold. The expansion enables Botim's eligible users to buy, sell, and manage fractional silver holdings starting from AED 10. Since launching gold investing in August 2025, Botim recorded 128,000 in-app gold trades exceeding AED 100 million.
- Emirates GoldcoreStrategic partnership to redefine precious metals access in the UAE by enabling everyday investors through direct access to certified gold and silver from trusted refineries.
- Mawarid FinancecoreStrategic partnership to launch the region's first Shariah-compliant gold-backed prepaid card. Pioneering ethical fintech through real asset-backed innovation.
- MastercardcoreCard network partner enabling the OGold Platinum Mastercard prepaid card for spending gold and silver holdings at any Mastercard merchant globally.
- LLYODscoreInsurance partner providing coverage for up to $10B+ in assets globally, ensuring comprehensive protection for customer-held precious metals.
- PAMPcoreSwiss precious metals refinery providing certified 999.9 fineness gold bars and coins for the OGold marketplace.
- SAM Precious MetalscorePrecious metals refinery partner providing certified gold and silver products for the OGold marketplace.
- DMCCcoreDubai Multi Commodities Centre partner providing DMCC-licensed vaults for storage of customer precious metals.
- AKW ConsultantscoreAuditing firm partner ensuring trust and asset security through regular audits of precious metals holdings.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
O Gold competitors and assessment
Company assessmentDirect peers
- SafeGold: India-based digital gold platform enabling fractional physical gold ownership via mobile, backed by bullion in secured vaults. Closest comparable in business model — fractional ownership, mobile-first, B2B2C distribution — though not Shariah-compliant and focused on India rather than MENA.
- Augmont: India's leading digital gold and silver platform providing buy-back, SIPs, and physical redemption for retail and business partners. Comparable fractional-ownership and SIP feature set to OGold, though concentrated in India.
- Glint: UK-based digital gold platform enabling users to buy, sell, and spend gold via a Mastercard at merchants worldwide. Closely comparable to OGold's gold-to-fiat Mastercard spending feature and fractional ownership model, though without the Shariah-compliance and MENA distribution focus.
- Kinesis: Global digital precious metals platform built on blockchain rails, offering gold and silver spending, remittance, and yield (yield-on-physical). Comparable super-app-like feature set and precious-metals yield product to OGold's Wakalah earnings.
Broad incumbents
- Goldmoney: Established Canadian-headquartered digital precious metals platform offering allocated gold, silver, platinum, and palladium storage and trading. Older and broader in scope than OGold, with global vault network; serves as a benchmark for the digital precious metals category at scale.
- BullionVault: UK-headquartered online marketplace for allocated physical gold, silver, platinum, and palladium stored in professional vaults. Comparable vault-backed precious-metals ownership model and global reach, though primarily investment-focused rather than a retail super-app.
Emerging players
- Bitpanda: Austria-headquartered digital investment platform offering fractional gold, silver, and other assets alongside crypto and equities. Overlapping gold-precious-metals and Mastercard-style spending products, but with a much broader (non-Islamic-finance) asset and feature set.
- Wahed Invest: Global Shariah-compliant digital investment platform offering managed portfolios and halal investment products. Comparable Shariah-compliance positioning and Muslim retail target market, though focused on diversified portfolios rather than pure precious-metals ownership.
Regional players
- Sarwa: UAE-based digital wealth management and brokerage platform offering Shariah-compliant investment portfolios. Comparable UAE-based, Shariah-aware, retail-investor focus, though diversified rather than precious-metals specialized.
Others
- Emirates Gold: UAE-based precious metals refiner and a strategic partner of OGold. Not a direct competitor — provides the physical bullion backing OGold's digital offerings, and any move by Emirates Gold into a direct-to-consumer digital product would make them a more direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
O Gold social profiles
Digital presenceO Gold compliance and trust
Trust signalCompliance6 records
O Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
O Gold leadership team
Management profileNumber of profiles
Profiles3 records
O Gold funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O Gold
What does O Gold do?
OGold provides a Shariah-compliant mobile app platform that enables retail consumers in the UAE and other markets to buy, sell, hold, spend, and earn on fractional physical gold and silver backed by audited, insured bullion stored in LBMA-accredited and DMCC-licensed vaults. Beyond trading, it offers a Super App ecosystem with systematic investment plans (SIP), Wakalah-based earnings on idle holdings, Mastercard-backed prepaid spending cards, physical redemption and insured delivery, plus gifting, gift cards, jewellery and bullion marketplaces, and eSIM services.
Is O Gold a public or private company?
O Gold is a private company. It is classified as venture growth investor backed and is currently operating.
When was O Gold founded?
O Gold was founded in 2023. It employs 11 to 50 people.
Where is O Gold based?
O Gold is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does O Gold make money?
Seven revenue lines are on record. Gold & Silver Trading Spreads are the primary driver. The others are earn Program (Wakalah Earnings), physical Redemption & Delivery Fees, gift Card Marketplace, jewellery Marketplace, referral Revenue Share and XP Rewards Redemption.
Who are O Gold's main competitors?
Direct peers on record are SafeGold, Augmont, Glint and Kinesis. Broad incumbents are Goldmoney and BullionVault. Emerging players are Bitpanda and Wahed Invest. Sarwa is listed as a regional player. Emirates Gold is listed as an others.
Does O Gold have an API?
No public API is recorded for O Gold.
What industry is O Gold in?
O Gold's product category is Digital Precious Metals Investment & Spending Platform. Its primary akta.pro industry code is FSAAAAAD, Robo-Advisors & Digital Wealth Managers, with a secondary code of FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam). Its NAICS code is 523940 and its SIC code is 6199.