Fyber - A Digital Turbine Company

What Fyber - A Digital Turbine Company does

Fyber operates as the mobile growth and monetization arm of Digital Turbine, Inc. (NASDAQ: APPS), functioning as a unified platform that connects three constituencies across the mobile ecosystem: advertisers seeking measurable outcomes, app developers seeking distribution and monetization, and device partners (OEMs and carriers) seeking to monetize the device lifecycle. The platform is structured around three core solutions — DT Launchpad for app distribution including frictionless SingleTap installs that bypass the app store, DT Ads for full-funnel advertising and publisher monetization across 82K+ SDK-integrated apps, and DT Ignite for on-device app and content discovery — all underpinned by DT iQ, a proprietary AI-powered intelligence engine that performs optimization, predictive analytics, and recommendation functions using proprietary on-device and in-app signals.

The company reaches 82K+ SDK-integrated apps, 1B+ devices, and 3B users globally, with named enterprise relationships spanning advertisers (Starbucks, Walmart, McDonald's, MyFitnessPal, Zynga, Pandora, AccuWeather) and device partners (Samsung, Verizon, Motorola). Revenue is generated through three streams: mobile advertising via DT Ads, app distribution and install monetization via DT Launchpad, and on-device monetization through OEM and carrier partnerships via DT Ignite. Pricing is opaque (quote-based via a "Contact us" CTA), consistent with enterprise sales to large advertisers and device partners.

Fyber traces back to a 2009 founding in Berlin, Germany, executed a series of programmatic-adjacent acquisitions through 2015–2016 (Inneractive for $72M, Heyzap for $45M, Falk Realtime for $11.5M), and was integrated into Digital Turbine, Inc. Operations are managed through the DT Console (console.fyber.com) and ACP Offerwall (ACP Edge) portals, with the parent company headquartered in the US and listed on both NASDAQ (APPS) and the Frankfurt Stock Exchange (FBEN).

Name

Fyber - A Digital Turbine Company

Legal name

Digital Turbine, Inc.

Website

https://fyber.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Fyber, part of Digital Turbine's Mobile Growth Platform, operates a unified mobile ad monetization and app distribution platform serving app developers, advertisers, and device OEMs/carriers across 82K+ apps and 1B+ devices.

Ownership category

akta.pro rank

Product category

Mobile Ad Monetization Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Developer Distribution & App Release Platforms (BPAMADAF), On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)

Keywords

• Mobile ad monetization
• In-app advertising
• App distribution platform
• Programmatic advertising SDK
• Mobile growth platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile advertising: Revenue generated through DT Ads by delivering immersive ad experiences across 82K+ SDK-integrated apps and exclusive placements on 1B+ devices, with advertisers paying for full-funnel outcomes (awareness, engagement, conversion).
2. App distribution / install monetization: Revenue earned via DT Launchpad by facilitating app installs through traditional app stores, alternative pathways, and SingleTap frictionless installs, monetized via per-install or distribution-based fees from app developers.
3. On-device monetization / OEM partnerships: Revenue generated through DT Ignite by monetizing device touchpoints (OEM and carrier partnerships with Samsung, Verizon, Motorola, etc.) with premium advertiser demand across the device lifecycle.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fyber, part of Digital Turbine's Mobile Growth Platform, develops ad monetization and app distribution solutions for mobile app publishers, advertisers, and device partners. Its platform combines SDK-integrated in-app inventory across 82K+ apps, exclusive on-device placements on 1B+ devices, and an AI-powered optimization engine (DT iQ) to deliver app installs, full-funnel advertising, and on-device engagement. Core offerings include DT Launchpad (app distribution and SingleTap installs), DT Ads (full-funnel mobile advertising), DT Ignite (on-device engagement and content discovery), and DT iQ (underlying AI intelligence layer).

Product overview

Digital Turbine operates a unified mobile growth and monetization platform composed of three core solutions — DT Launchpad (app distribution and SingleTap installs), DT Ads (full-funnel advertising and publisher monetization), and DT Ignite (on-device engagement and app/content discovery) — all powered by the shared AI-driven intelligence engine DT iQ. The platform reaches 82K+ SDK-integrated apps, 1B+ devices, and 3B+ users, and is operated through the DT Console (console.fyber.com) and the ACP Offerwall (ACP Edge) login portals.

Differentiator

Problem solved

Functional benefit

Brands

• DT Launchpad: App growth and distribution platform enabling seamless installs through traditional app stores, alternative pathways, and SingleTap direct-to-device experiences.
• DT Ads
• DT Ignite

Products and services

• DT Launchpad

Quantifiable outcome

• Reaches 82K+ apps, 1B+ devices, and 3B users across the mobile ecosystem.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppLovin: AppLovin operates one of the largest mobile ad monetization and user-acquisition platforms (AXON engine), directly competing with Fyber/DT Ads on in-app supply, programmatic demand, and full-funnel advertiser outcomes for the same app-publisher customer base.
• Unity Technologies: Unity (including ironSource) runs a mobile ad network and mediation layer comparable to Fyber's DT Ads, serving app publishers with monetization, user acquisition, and ad mediation — a direct competitor in mobile gaming and broader in-app inventory.
• Liftoff (Vungle + Game Turbo): Liftoff combines Vungle's creative ad formats and Game Turbo's user acquisition into a mobile growth platform that competes head-to-head with Fyber/DT Ads on app-install campaigns and publisher monetization across gaming and non-gaming verticals.
• ironSource (Unity): Now part of Unity, ironSource runs a mobile ad mediation, monetization, and app-distribution network that overlaps directly with Fyber's DT Ads mediation and DT Launchpad distribution offerings for app developers.
• InMobi: InMobi operates a mobile-first programmatic ad exchange and SDK-integrated ad network serving advertisers and app publishers globally — overlapping directly with Fyber/DT Ads in-app inventory and monetization.
• Tapjoy: Tapjoy specializes in rewarded and offerwall-based ad formats (overlapping with Fyber's ACP Offerwall/ACP Edge product) for app publishers, making it a niche direct competitor in rewarded-monetization inventory.

Emerging players

• Moloco: Moloco provides a machine-learning-driven programmatic ad platform for app user acquisition and monetization, competing with DT iQ-powered DT Ads on performance outcomes for mobile-first advertisers.

Broad incumbents

• Google AdMob: Google AdMob is the largest in-app ad mediation and monetization platform, integrated with Google Ad Manager and demand from Google Ads — overlapping with Fyber/DT Ads as a broad incumbent monetization stack for mobile publishers.
• Meta Audience Network: Meta Audience Network extends Facebook/Instagram advertiser demand into third-party in-app inventory, competing with Fyber/DT Ads for mobile-app publisher monetization and giving brands a major walled-garden alternative.
• Digital Turbine (parent context): Digital Turbine, Inc. is Fyber's publicly listed parent and operates the broader DT platform; it is not a peer in the competitive sense but anchors the corporate entity under which Fyber's products are commercialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-turbine
• Xx.com/Fyber
• Facebookfacebook.com/fybernv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyber - A Digital Turbine Company