WHITE CROSS
WHITE CROSS Inc. is a Japan-based membership platform founded in 2015 that provides dental professionals with on-demand and live seminars, clinical articles, academic resources, peer community forums, and a digital dental lab instruction tool (技工くん), serving licensed dentists, hygienists, technicians, and clinic owners in Japan.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What WHITE CROSS does
WHITE CROSS Inc. (株式会社ホワイトクロス) is a Japan-based, privately-held membership platform founded in March 2015 that serves dental and medical professionals with a consolidated suite of continuing education, clinical knowledge, peer community, and practice management resources. The platform provides on-demand and live-streamed dental seminars, expert-authored clinical articles and templates, PubMed-integrated academic literature access, dental glossaries, peer discussion forums (Dr.トーク / Dr. Talk), industry surveys, and a separate digital dental laboratory instruction tool (技工くん / Gikokun) hosted on a distinct subdomain. Other modules include a clinic succession service, dental job marketplace, business credit card referral offerings, and downloadable clinical practice tools. Target users are licensed Japanese dentists, dental hygienists, dental technicians, and dental clinic owners/practice managers seeking clinical updates, specialist knowledge, peer exchange, and operational resources.
The company's technology foundation is a web-based platform with on-demand video streaming, live event broadcasting, downloadable assets, and integration with external knowledge bases such as PubMed. Content is produced by recognized Japanese dental specialists, academic leaders, and certified professional societies (e.g., the Japanese Society of Oral Implantology), undergirding the company's value proposition as a curated, in-language professional education hub.
WHITE CROSS monetizes through a mix of one-time content purchases (individual seminar streaming access priced ¥990–¥66,000, with optional DVD/BD physical media), recurring subscriptions for select content (¥3,300/month), advertising and corporate sponsorships tied to a multi-channel organic social/content marketing strategy (LINE, Instagram, X, Facebook, email newsletter), and an affiliate-style credit card referral commission stream. Strategic and financial shareholders include Itochu Corporation, Nissay Capital (Nippon Life), SMBC Venture Capital, Lion Corporation (oral care consumer goods), Morita Corporation (dental equipment), and CRG Investment, combining operational synergies with growth capital. The company is headquartered in Shibuya, Tokyo, with 101–250 employees and operates exclusively in Japan.
WHITE CROSS firmographics
Firmographics- Name
- WHITE CROSS
- Legal name
- WHITE CROSS株式会社
- Website
- https://whitecross.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WHITE CROSS Inc. is a Japan-based membership platform founded in 2015 that provides dental professionals with on-demand and live seminars, clinical articles, academic resources, peer community forums, and a digital dental lab instruction tool (技工くん), serving licensed dentists, hygienists, technicians, and clinic owners in Japan.
- Ownership category
- akta.pro rank
WHITE CROSS industry classification
Industry- Product category
- Professional Dental Education Platform
- NAICS
- Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
Keywords
Where WHITE CROSS is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
WHITE CROSS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Seminar content sales (on-demand streaming, DVD, BD): Individual paid seminars and courses are sold via the platform. Prices range from ¥990 to ¥66,000 per content item. WEB streaming access is provided for a limited validity period after purchase. Physical media (DVD/BD) is also available for select titles with WEB access bundled.
- Live seminar streaming and event access: Live seminars are broadcast in real time, with post-event replay access for a defined period. Some events are offered as subscription-based content.
- Credit card referral / promotional commissions: WHITE CROSS promotes credit cards tailored for dental clinic owners and earns referral commissions. This is a promotional/advertising revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual seminar streaming (WEB) |
| One time/ perpetual license | Pay-as-you-go | DVD/BD with bundled WEB access |
| One time/ perpetual license | Pay-as-you-go | Comprehensive course bundles |
| Subscription | Monthly | Subscription model (select content) |
| Other | Pay-as-you-go | Business credit card referral program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WHITE CROSS product offering
Product offeringCore offering
WHITE CROSS operates a membership-based online platform that delivers continuing dental education, clinical news, and practice management resources to dental professionals in Japan. The platform sells on-demand and live streamed seminars (¥990 to ¥66,000 per title, with select subscription bundles at ¥3,300/month), distributes select titles as DVD/BD physical media, hosts a peer discussion forum, integrates PubMed academic literature, and provides the 技工くん (Gikokun) digital dental lab instruction system on a separate subdomain.
Product overview
WHITE CROSS is a platform-based subscription service for dental and medical professionals consisting of a core membership platform offering dental medical information, supplemented by multiple integrated modules including live and on-demand seminar streaming services (Web Seminars and Live Seminars), a digital dental laboratory instruction system (技工くん/Gikokun), survey and statistical tools, a dental library with Pub-Med integration, a terminology glossary, a peer discussion forum (Dr.トーク), and practical dental practice management tools. The platform also includes a clinic succession service for practice transitions.
Differentiator
Problem solved
Functional benefit
Brands
- 技工くん (Gikokun): A digital dental lab instruction system that allows dental clinics to send digital instructions to dental labs.
Products and services
- WHITE CROSS Membership Platform Authenticated membership site (whitecross.co.jp) that delivers dental news, clinical articles, statistics, glossaries, downloadable clinical templates, PubMed research summaries, peer discussion forum (Dr.トーク), and clinic management resources to registered dental professionals in Japan.
- 技工くん (Gikokun) Digital Lab Instruction System Standalone digital dental laboratory instruction tool hosted on a separate subdomain (dental.whitecross.co.jp) that enables dental clinics to submit digital lab prescriptions and instructions to partner dental labs.
- Web Seminars (On-Demand Streaming) On-demand video library of recorded dental seminars covering endodontics, periodontics, prosthodontics, implantology, CAD/CAM, prevention, and practice management; sold individually at ¥990–¥16,500 with time-limited WEB access, and also available as DVD (from ¥7,700) or BD (from ¥9,900) with WEB access bundled.
- Live Seminars Real-time seminar delivery service that broadcasts educational events live to dental professionals, with post-event replay access for a defined period; some events are offered as subscription-based content (e.g., insurance treatment mastery subscription at ¥3,300/month).
- Clinic Succession Service (医院了承) Service supporting dental clinic owners with succession planning and clinic transition assistance in Japan.
Companies that use WHITE CROSS
Customer profileSegments4 records
Ideal customer profiles4 records
WHITE CROSS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WHITE CROSS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 日本口腔インプラント学会 (Japanese Society of Oral Implantology)minorWHITE CROSS distributes certified seminars and courses for the Japanese Society of Oral Implantology as part of its recognized training curriculum.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
WHITE CROSS competitors and assessment
Company assessmentDirect peers
- Dental Tribune International: Global dental media and continuing-education publisher offering news, CE courses, live events, and a professional community. Closest model analog to WHITE CROSS: a content-first vertical platform monetizing dental professionals via CE, events, and advertising.
- DentalXP: Online dental education platform with on-demand video courses, live webinars, and CE credits for practicing dentists. Mirrors WHITE CROSS's streaming-seminar product, expert-contributor model, and per-course / subscription monetization.
- Spear Education: US-based dental continuing-education provider offering on-demand, live, and in-person clinical and practice-management courses. Same B2B dental CE platform model as WHITE CROSS, with similar pricing tiers and instructor-led video library.
Broad incumbents
- M3 (m3.com): Japan's largest medical professional media and platform company serving physicians with content, surveys, job listings, and marketing services. Closest Japan-incumbent analog of WHITE CROSS's content + community + referral model, applied to the physician vertical at far greater scale.
- MedPeer: Japanese physician-focused professional platform offering medical articles, drug information, peer discussions, and drug-marketing services. Same membership/content/community + advertising revenue model as WHITE CROSS, targeted at doctors instead of dentists.
- CareNet: Japanese medical-professional content and education platform serving physicians and healthcare professionals with clinical articles, surveys, and seminars. Directly analogous professional-media/education model in an adjacent healthcare vertical.
Regional players
- Doctors.net.uk: UK's largest gated online community for physicians offering CME, clinical resources, and peer discussion. Same gated membership + content + community flywheel as WHITE CROSS, but serves UK doctors rather than Japanese dentists.
Emerging players
- Today's RDH: US-based continuing-education and content platform targeted at dental hygienists — directly mirrors WHITE CROSS's dental-hygienist persona (歯科衛生士) with a CE and clinical-update content focus and a narrower vertical.
Others
- Quintessence Publishing: Japanese dental publisher producing clinical books, journals, and educational material for dentists. Adjacent dental content/publishing player that competes for dentist attention and CE budgets through traditional formats.
- The Pankey Institute: US dental continuing-education organization offering high-end clinical and practice-management courses with a growing digital learning library. Comparable in audience (clinically advanced dentists) and premium CE positioning rather than in delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WHITE CROSS social profiles
Digital presenceWHITE CROSS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHITE CROSS leadership team
Management profileNumber of profiles
Profiles4 records
WHITE CROSS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHITE CROSS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHITE CROSS
What does WHITE CROSS do?
WHITE CROSS operates a membership-based online platform that delivers continuing dental education, clinical news, and practice management resources to dental professionals in Japan. The platform sells on-demand and live streamed seminars (¥990 to ¥66,000 per title, with select subscription bundles at ¥3,300/month), distributes select titles as DVD/BD physical media, hosts a peer discussion forum, integrates PubMed academic literature, and provides the 技工くん (Gikokun) digital dental lab instruction system on a separate subdomain.
Is WHITE CROSS a public or private company?
WHITE CROSS is a private company. It is classified as venture growth investor backed and is currently operating.
When was WHITE CROSS founded?
WHITE CROSS was founded in 2015. It employs 101 to 250 people.
Where is WHITE CROSS based?
WHITE CROSS is headquartered in Tokyo, Japan, in the Asia region.
How does WHITE CROSS make money?
Three revenue lines are on record. Seminar content sales (on-demand streaming, DVD, BD) is the primary driver. The others are live seminar streaming and event access and credit card referral / promotional commissions.
Who are WHITE CROSS's main competitors?
Direct peers on record are Dental Tribune International, DentalXP and Spear Education. Broad incumbents are M3 (m3.com), MedPeer and CareNet. Doctors.net.uk is listed as a regional player. Today's RDH is listed as an emerging player. Others are Quintessence Publishing and The Pankey Institute.
Does WHITE CROSS have an API?
No public API is recorded for WHITE CROSS.
What industry is WHITE CROSS in?
WHITE CROSS's product category is Professional Dental Education Platform. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces. Its NAICS code is 62121.