WHITE CROSS

What WHITE CROSS does

WHITE CROSS Inc. (株式会社ホワイトクロス) is a Japan-based, privately-held membership platform founded in March 2015 that serves dental and medical professionals with a consolidated suite of continuing education, clinical knowledge, peer community, and practice management resources. The platform provides on-demand and live-streamed dental seminars, expert-authored clinical articles and templates, PubMed-integrated academic literature access, dental glossaries, peer discussion forums (Dr.トーク / Dr. Talk), industry surveys, and a separate digital dental laboratory instruction tool (技工くん / Gikokun) hosted on a distinct subdomain. Other modules include a clinic succession service, dental job marketplace, business credit card referral offerings, and downloadable clinical practice tools. Target users are licensed Japanese dentists, dental hygienists, dental technicians, and dental clinic owners/practice managers seeking clinical updates, specialist knowledge, peer exchange, and operational resources.

The company's technology foundation is a web-based platform with on-demand video streaming, live event broadcasting, downloadable assets, and integration with external knowledge bases such as PubMed. Content is produced by recognized Japanese dental specialists, academic leaders, and certified professional societies (e.g., the Japanese Society of Oral Implantology), undergirding the company's value proposition as a curated, in-language professional education hub.

WHITE CROSS monetizes through a mix of one-time content purchases (individual seminar streaming access priced ¥990–¥66,000, with optional DVD/BD physical media), recurring subscriptions for select content (¥3,300/month), advertising and corporate sponsorships tied to a multi-channel organic social/content marketing strategy (LINE, Instagram, X, Facebook, email newsletter), and an affiliate-style credit card referral commission stream. Strategic and financial shareholders include Itochu Corporation, Nissay Capital (Nippon Life), SMBC Venture Capital, Lion Corporation (oral care consumer goods), Morita Corporation (dental equipment), and CRG Investment, combining operational synergies with growth capital. The company is headquartered in Shibuya, Tokyo, with 101–250 employees and operates exclusively in Japan.

Name

WHITE CROSS

Legal name

WHITE CROSS株式会社

Website

https://whitecross.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

WHITE CROSS Inc. is a Japan-based membership platform founded in 2015 that provides dental professionals with on-demand and live seminars, clinical articles, academic resources, peer community forums, and a digital dental lab instruction tool (技工くん), serving licensed dentists, hygienists, technicians, and clinic owners in Japan.

Ownership category

akta.pro rank

Product category

Professional Dental Education Platform

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental education platform
• Continuing professional development
• Dental seminar streaming
• Dental lab software
• Clinic succession services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Seminar content sales (on-demand streaming, DVD, BD): Individual paid seminars and courses are sold via the platform. Prices range from ¥990 to ¥66,000 per content item. WEB streaming access is provided for a limited validity period after purchase. Physical media (DVD/BD) is also available for select titles with WEB access bundled.
2. Live seminar streaming and event access: Live seminars are broadcast in real time, with post-event replay access for a defined period. Some events are offered as subscription-based content.
3. Credit card referral / promotional commissions: WHITE CROSS promotes credit cards tailored for dental clinic owners and earns referral commissions. This is a promotional/advertising revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WHITE CROSS operates a membership-based online platform that delivers continuing dental education, clinical news, and practice management resources to dental professionals in Japan. The platform sells on-demand and live streamed seminars (¥990 to ¥66,000 per title, with select subscription bundles at ¥3,300/month), distributes select titles as DVD/BD physical media, hosts a peer discussion forum, integrates PubMed academic literature, and provides the 技工くん (Gikokun) digital dental lab instruction system on a separate subdomain.

Product overview

WHITE CROSS is a platform-based subscription service for dental and medical professionals consisting of a core membership platform offering dental medical information, supplemented by multiple integrated modules including live and on-demand seminar streaming services (Web Seminars and Live Seminars), a digital dental laboratory instruction system (技工くん/Gikokun), survey and statistical tools, a dental library with Pub-Med integration, a terminology glossary, a peer discussion forum (Dr.トーク), and practical dental practice management tools. The platform also includes a clinic succession service for practice transitions.

Differentiator

Problem solved

Functional benefit

Brands

• 技工くん (Gikokun): A digital dental lab instruction system that allows dental clinics to send digital instructions to dental labs.

Products and services

• WHITE CROSS Membership Platform Authenticated membership site (whitecross.co.jp) that delivers dental news, clinical articles, statistics, glossaries, downloadable clinical templates, PubMed research summaries, peer discussion forum (Dr.トーク), and clinic management resources to registered dental professionals in Japan.
• 技工くん (Gikokun) Digital Lab Instruction System Standalone digital dental laboratory instruction tool hosted on a separate subdomain (dental.whitecross.co.jp) that enables dental clinics to submit digital lab prescriptions and instructions to partner dental labs.
• Web Seminars (On-Demand Streaming) On-demand video library of recorded dental seminars covering endodontics, periodontics, prosthodontics, implantology, CAD/CAM, prevention, and practice management; sold individually at ¥990–¥16,500 with time-limited WEB access, and also available as DVD (from ¥7,700) or BD (from ¥9,900) with WEB access bundled.
• Live Seminars Real-time seminar delivery service that broadcasts educational events live to dental professionals, with post-event replay access for a defined period; some events are offered as subscription-based content (e.g., insurance treatment mastery subscription at ¥3,300/month).
• Clinic Succession Service (医院了承) Service supporting dental clinic owners with succession planning and clinic transition assistance in Japan.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 日本口腔インプラント学会 (Japanese Society of Oral Implantology)minorChannel Partner/ Reseller/ DistributorWHITE CROSS distributes certified seminars and courses for the Japanese Society of Oral Implantology as part of its recognized training curriculum.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dental Tribune International: Global dental media and continuing-education publisher offering news, CE courses, live events, and a professional community. Closest model analog to WHITE CROSS: a content-first vertical platform monetizing dental professionals via CE, events, and advertising.
• DentalXP: Online dental education platform with on-demand video courses, live webinars, and CE credits for practicing dentists. Mirrors WHITE CROSS's streaming-seminar product, expert-contributor model, and per-course / subscription monetization.
• Spear Education: US-based dental continuing-education provider offering on-demand, live, and in-person clinical and practice-management courses. Same B2B dental CE platform model as WHITE CROSS, with similar pricing tiers and instructor-led video library.

Broad incumbents

• M3 (m3.com): Japan's largest medical professional media and platform company serving physicians with content, surveys, job listings, and marketing services. Closest Japan-incumbent analog of WHITE CROSS's content + community + referral model, applied to the physician vertical at far greater scale.
• MedPeer: Japanese physician-focused professional platform offering medical articles, drug information, peer discussions, and drug-marketing services. Same membership/content/community + advertising revenue model as WHITE CROSS, targeted at doctors instead of dentists.
• CareNet: Japanese medical-professional content and education platform serving physicians and healthcare professionals with clinical articles, surveys, and seminars. Directly analogous professional-media/education model in an adjacent healthcare vertical.

Regional players

• Doctors.net.uk: UK's largest gated online community for physicians offering CME, clinical resources, and peer discussion. Same gated membership + content + community flywheel as WHITE CROSS, but serves UK doctors rather than Japanese dentists.

Emerging players

• Today's RDH: US-based continuing-education and content platform targeted at dental hygienists — directly mirrors WHITE CROSS's dental-hygienist persona (歯科衛生士) with a CE and clinical-update content focus and a narrower vertical.

Others

• Quintessence Publishing: Japanese dental publisher producing clinical books, journals, and educational material for dentists. Adjacent dental content/publishing player that competes for dentist attention and CE budgets through traditional formats.
• The Pankey Institute: US dental continuing-education organization offering high-end clinical and practice-management courses with a growing digital learning library. Comparable in audience (clinically advanced dentists) and premium CE positioning rather than in delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WHITECROSS_Dent
• Facebookfacebook.com/WHITECROSSInc
• Instagraminstagram.com/whitecross_info_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHITE CROSS