Mr. & Mrs. Watson
Mr. & Mrs. Watson operates as Mr. Watson, a single-location botanical roast room restaurant in Amsterdam serving wood-fire grilled cuisine with wild botanicals and lion's mane mushrooms to individual diners, groups, and corporate event bookings.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr. & Mrs. Watson does
Mr. & Mrs. Watson operates as Mr. Watson, a single-location botanical roast room restaurant in Amsterdam, Netherlands. Founded in 2017 and operated through the legal entity Eat Your Greens B.V., the restaurant combines wood-fire grilling with wild botanicals and functional mushrooms (notably lion's mane) to deliver an elevated, locally-sourced dining experience at Wibautstraat 206, 1091 GS Amsterdam. The business serves individual diners, groups, and corporate/private events through walk-in traffic and table reservations, with no delivery, takeaway, or franchise model disclosed. No software platform, proprietary recipe technology, or data product is indicated; the offering is experiential and cuisine-driven rather than technology-enabled, with the underlying "technology" described as wood-fire grilling and botanical cuisine preparation.
Revenue is generated exclusively through dine-in food and beverage sales and private event bookings; pricing is not publicly disclosed on the website. The go-to-market motion is community- and event-driven, supported by an active organic social presence on TikTok, Instagram, and Facebook, plus the website (misterwatson.nl) functioning as the menu and reservation hub. The firmographics label references a "cheese-alternative-focused plant-based food tech" identity, which conflicts with the operational restaurant data; first-party website and product evidence indicate the live operating business is the Mr. Watson Botanical Roast Room. Two funding rounds in January and May 2022 totaling approximately $1.53M appear in the input data with undisclosed investors, suggesting prior capital activity whose relationship to the current restaurant operation is not established.
Mr. & Mrs. Watson firmographics
Firmographics- Name
- Mr. & Mrs. Watson
- Legal name
- Eat Your Greens B.V.
- Website
- https://watsonsfood.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. & Mrs. Watson operates as Mr. Watson, a single-location botanical roast room restaurant in Amsterdam serving wood-fire grilled cuisine with wild botanicals and lion's mane mushrooms to individual diners, groups, and corporate event bookings.
- Ownership category
- akta.pro rank
Mr. & Mrs. Watson industry classification
Industry- Product category
- Restaurant / Botanical Roast Room Dining
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Mr. & Mrs. Watson is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mr. & Mrs. Watson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Food & Beverage Sales: Revenue from serving food and drinks to dine-in customers at the Amsterdam restaurant location
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mr. & Mrs. Watson product offering
Product offeringCore offering
Mr. Watson (Mr. & Mrs. Watson) operates a single-location Botanical Roast Room restaurant in Amsterdam that serves wood-fire-grilled dishes featuring wild botanicals and lion's mane mushrooms across breakfast, lunch, and dinner service. The core offering is the in-restaurant dining experience, supported by a seasonal food and beverage menu and private dining or corporate event services for larger groups.
Product overview
Mr. Watson is a single-location botanical roast room restaurant in Amsterdam operated by Eat Your Greens B.V. The establishment centers on a unified dining experience combining wood fire cooking, wild botanicals, and lion's mane mushrooms. The core offering is the restaurant itself, complemented by its seasonal food and beverage menu, private groups and corporate events services, and employment opportunities. The restaurant features a distinctive botanical interior aesthetic and operates with extended hours across most days of the week.
Differentiator
Problem solved
Functional benefit
Products and services
- Mr. Watson Botanical Roast Room Restaurant (Dine-in Experience) A botanical-themed restaurant in Amsterdam offering breakfast, lunch, and dinner service with wood-fire cooking, wild botanicals, and lion's mane mushroom dishes for individual diners and groups.
- Seasonal Food and Beverage Menu Seasonal food and beverage menu featuring wood fire-grilled dishes, wild botanicals, and mushroom-infused offerings including focaccia bread and locally-sourced elevated comfort food.
- Private Dining and Corporate Events Service Private dining and corporate event services for larger groups, including venue hire and customized dining experiences at the Amsterdam Botanical Roast Room.
Companies that use Mr. & Mrs. Watson
Customer profileSegments2 records
Ideal customer profiles2 records
Mr. & Mrs. Watson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mr. & Mrs. Watson partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Mr. & Mrs. Watson competitors and assessment
Company assessmentDirect peers
- The Avocado Show: Amsterdam-based plant-themed restaurant group built around a single, strongly branded plant-based concept. Directly comparable to Mr. Watson in its use of a single unifying ingredient narrative, Instagram-forward design, and Amsterdam sit-down dining footprint.
- De Nieuwe Winkel: Two-Michelin-star plant-based restaurant in the Netherlands known for botanical, foraged-leaning tasting menus. Closest Dutch peer to Mr. Watson's wild-botanicals / wood-fire positioning at a higher-end, more formal tier.
- Bolenius: Amsterdam restaurant rooted in local Dutch produce and open-flame / vegetable-forward cooking. Comparable to Mr. Watson's elevated-local-cuisine, wood-fire farm-to-table positioning in the same city.
- Spirit Amsterdam: Plant-based restaurant group with several Amsterdam locations. Comparable as a Dutch sit-down plant-based dining operator, though more chain-like and broader in menu than Mr. Watson's single-site botanical concept.
- Roots Amsterdam: Amsterdam plant-forward, locally-sourced restaurant. Comparable in target customer (conscious, design-aware Amsterdam diners) and elevated casual format, with less emphasis on the functional-mushroom hook.
- De Plantage: Amsterdam restaurant adjacent to the botanical gardens with a strong garden/botanical aesthetic in both space and menu. Comparable to Mr. Watson's woodland / botanical interior and identity.
- Kef: Plant-leaning, all-day Amsterdam eatery in the same neighborhood tier as Mr. Watson. Comparable in all-day casual-upscale format and emphasis on fresh, ingredient-driven Mediterranean-leaning plates.
Broad incumbents
- Spring (London): London seasonal/plant-forward restaurant from chef Skye Gyngell. Comparable on the elevated-botanical, seasonal European cuisine thesis, scaled to a larger mature operation rather than a single Amsterdam site.
Regional players
- Foodhallen Amsterdam: Multi-vendor food hall operating in Amsterdam. Comparable only at the foot-traffic / venue-distribution layer; a potential wholesale or pop-up channel for Mr. Watson but not a direct concept competitor.
Emerging players
- Eden Burger: Dutch plant-based food brand with a hospitality footprint. Comparable as an emerging Dutch plant-based food operator, but lighter-format (quick service / retail) and not a wood-fire dining concept.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Mr. & Mrs. Watson social profiles
Digital presenceMr. & Mrs. Watson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. & Mrs. Watson leadership team
Management profileNumber of profiles
Mr. & Mrs. Watson funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. & Mrs. Watson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. & Mrs. Watson
What does Mr. & Mrs. Watson do?
Mr. Watson (Mr. & Mrs. Watson) operates a single-location Botanical Roast Room restaurant in Amsterdam that serves wood-fire-grilled dishes featuring wild botanicals and lion's mane mushrooms across breakfast, lunch, and dinner service. The core offering is the in-restaurant dining experience, supported by a seasonal food and beverage menu and private dining or corporate event services for larger groups.
Is Mr. & Mrs. Watson a public or private company?
Mr. & Mrs. Watson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. & Mrs. Watson founded?
Mr. & Mrs. Watson was founded in 2017. It employs 11 to 50 people.
Where is Mr. & Mrs. Watson based?
Mr. & Mrs. Watson is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Mr. & Mrs. Watson make money?
One revenue line is on record: dine-in Food & Beverage Sales.
Who are Mr. & Mrs. Watson's main competitors?
Direct peers on record are The Avocado Show, De Nieuwe Winkel, Bolenius, Spirit Amsterdam, Roots Amsterdam, De Plantage and Kef. Spring (London) is listed as a broad incumbent. Foodhallen Amsterdam is listed as a regional player. Eden Burger is listed as an emerging player.
Does Mr. & Mrs. Watson have an API?
No public API is recorded for Mr. & Mrs. Watson.
What industry is Mr. & Mrs. Watson in?
Mr. & Mrs. Watson's product category is Restaurant / Botanical Roast Room Dining. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.