Ivana Jewels by Jindal
Ivana Jewels by Jindal is a Surat-based, India-focused fine jewellery brand that designs, manufactures, and retails IGI/SGL-certified lab-grown diamond jewellery (rings, earrings, bracelets, pendants, necklaces, Polki) through a Shopify D2C site and 11 owned showrooms across India, serving primarily individual bridal, anniversary, and everyday luxury consumers at 60–90% below mined-diamond prices.
- Company typePrivate
- Founded2023
- HeadquartersSurat, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ivana Jewels by Jindal does
Ivana Jewels by Jindal is a Surat-headquartered, India-based fine jewellery brand that designs, manufactures, and retails lab-grown diamond jewellery, with a separate Polki collection. The company operates its own in-house manufacturing facility in Surat, Gujarat — India's diamond hub — using HPHT (High Pressure High Temperature) and CVD (Chemical Vapor Deposition) technology to produce lab-grown diamonds that match natural diamonds in physical, chemical, and optical properties, then sets them in 14kt or 18kt hallmarked gold. All diamonds are IGI or SGL certified.
The brand sells rings, earrings, bracelets and bangles, pendants, necklaces, a Polki line, a 48-hour Ready To Ship collection, a bridal collection, a gifting collection, and bespoke customised jewellery. Pricing spans from approximately ₹14,503 for entry-level pendants to ₹1,201,696 for premium necklaces, with a stated 60–90% price advantage over natural mined diamonds and an 80% buyback policy. Ivana Jewels distributes through a Shopify e-commerce store and 11 owned retail showrooms across Delhi (2), Mumbai, Ahmedabad, Surat, Hyderabad, Chandigarh, Pune, Noida, Thane, and Nagpur, supplemented by a WhatsApp-driven home trial service, virtual appointments, an "Har Ghar Hira Purchase Plan" installment subscription, and an emerging franchise model.
The company serves primarily individual luxury-gift and bridal consumers across India, with a secondary B2B corporate and wedding gifting stream. It is privately held, born from Jindal Group's legacy, and was founded in 2023 with disclosed headcount of 11-50 employees; one external funding round from Avinya Ventures is recorded in April 2025. Marketing leans heavily on celebrity endorsements (Mouni Roy, Amrita Rao, Ajay Devgn, Saina Nehwal, Savitri Jindal), Instagram, Google Ads, and earned media in major Indian publications.
Ivana Jewels by Jindal firmographics
Firmographics- Name
- Ivana Jewels by Jindal
- Legal name
- Ivana Jewels
- Website
- https://ivanajewels.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ivana Jewels by Jindal is a Surat-based, India-focused fine jewellery brand that designs, manufactures, and retails IGI/SGL-certified lab-grown diamond jewellery (rings, earrings, bracelets, pendants, necklaces, Polki) through a Shopify D2C site and 11 owned showrooms across India, serving primarily individual bridal, anniversary, and everyday luxury consumers at 60–90% below mined-diamond prices.
- Ownership category
- akta.pro rank
Ivana Jewels by Jindal industry classification
Industry- Product category
- Lab-grown diamond fine jewellery
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Bridal & Engagement Jewelry Retail (CRAKAGAC), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Ivana Jewels by Jindal is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
Ivana Jewels by Jindal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Jewellery Sales: One-time purchase of lab-grown diamond jewellery including rings, earrings, bracelets, pendants, necklaces, and Polki collections. Products available at various price points from ₹14,503 to ₹1,201,696. Revenue generated through direct consumer transactions across online and offline channels.
- Custom Jewellery Design: Customisation services allowing customers to create personalised jewellery designs. Customers work with design team to create bespoke pieces reflecting their preferences. Additional service revenue on top of base product pricing.
- Corporate and Wedding Gifting: B2B gifting programs for corporate clients and wedding celebrations. Bulk customisation options available for corporate gifting and wedding parties.
- Franchise Revenue: Franchise model available for new store openings, generating revenue through franchise partnerships for retail expansion across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewellery below ₹30,000 |
| Unit Pricing | Pay-as-you-go | Mid-range jewellery ₹30,000 - ₹130,000 |
| Unit Pricing | Pay-as-you-go | Premium jewellery ₹130,000 - ₹250,000 |
| Unit Pricing | Pay-as-you-go | Luxury jewellery above ₹250,000 |
| Subscription | Monthly | Har Ghar Hira Purchase Plan (11+1) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Ivana Jewels by Jindal product offering
Product offeringCore offering
Ivana Jewels by Jindal designs, manufactures and retails lab-grown diamond and Polki fine jewellery — rings, earrings, bracelets & bangles, pendants, necklaces, bridal sets and bespoke customised pieces — set in 14kt/18kt hallmarked gold. Diamonds are produced in-house via HPHT and CVD processes in Surat and graded by IGI/SGL. The brand sells directly to consumers through its own Shopify website (ivanajewels.com) and 11 company-operated showrooms across India, with home trials via WhatsApp, a 48-hour ready-to-ship service, an 80% buyback/lifetime exchange policy and a franchise model for additional retail expansion.
Product overview
Ivana Jewels is an India-based lab-grown diamond jewellery brand offering a comprehensive portfolio of fine jewellery products. The core product line includes lab-grown diamond rings, earrings, bracelets & bangles, pendants, and necklaces, complemented by a separate Polki diamond jewellery collection for traditional aesthetics. The brand provides a Ready To Ship collection for immediate availability and bespoke customisation services for personalised pieces. Ivana Jewels owns and operates in-house manufacturing facilities in Surat, Gujarat, enabling quality control and competitive pricing. All diamonds are IGI or SGL certified and set in 14kt or 18kt hallmarked gold. The company distributes through physical retail stores across India and an e-commerce platform, with jewellery categorised by occasion (engagement, wedding, casual), recipient (him/her), and budget ranges from entry-level to luxury pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Lab Grown Diamond Rings Collection of rings — engagement, eternity, cocktail, casual, men's, solitaire, couple, band, promise, toi et moi and wedding styles — set with IGI/SGL-certified lab-grown diamonds in 14kt/18kt hallmarked gold, sold to individual consumers for everyday, engagement and bridal wear.
- Lab Grown Diamond Earrings Studs, danglers, hoops, huggies, solitaire and chandelier-style earrings featuring IGI/SGL-certified lab-grown diamonds in 14kt/18kt gold, targeting individual women buyers for daily, office, party and bridal use.
- Lab Grown Diamond Bracelets & Bangles Lab-grown diamond tennis, chain, bangle, kada and men's bracelets in 14kt/18kt gold, sold to individual consumers and gifting buyers for everyday and special-occasion wear.
- Lab Grown Diamond Pendants Casual, religious and solitaire-style lab-grown diamond pendants set in hallmarked gold for everyday, faith-based and statement wear, sold to individual consumers.
- Lab Grown Diamond Necklaces Minimalist, bridal, mangalsutra and party-wear lab-grown diamond necklaces in 14kt/18kt gold, sold to individual consumers including brides and gift buyers.
- Polki Diamond Jewellery Traditional uncut-diamond (Polki) jewellery — necklaces, jhumkas and bridal sets — produced with lab-grown Polki stones for festive and bridal aesthetics, positioned as a heritage-style alternative to mined Polki.
- Ready To Ship Collection Curated pre-made lab-grown diamond jewellery across rings, earrings, bracelets, pendants and necklaces available for dispatch within 48 hours, designed for time-sensitive gifting and self-purchase.
- Customised Jewellery Design Service Bespoke design service enabling customers to co-create personalised lab-grown diamond pieces with the in-house design team, sold on a one-off project basis to individual consumers and bulk-order corporate/wedding gifting clients.
- Franchise Store Program Franchise program allowing third parties to open Ivana Jewels retail showrooms in new Indian locations in exchange for franchise fees, generating licensing-style revenue for the brand and supporting pan-India expansion.
Quantifiable outcome
- Lab-grown diamonds priced 60-90% lower than natural mined diamonds of comparable quality
- +3 more outcomes
Companies that use Ivana Jewels by Jindal
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Ivana Jewels by Jindal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ivana Jewels by Jindal partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Ivana Jewels by Jindal competitors and assessment
Company assessmentDirect peers
- Jewelbox: Indian lab-grown diamond jewellery brand with omnichannel retail and D2C presence, focused on affordable and mid-range diamond jewellery. Operates in the same lab-grown diamond retail category with comparable price-point strategy and bridal/casual positioning.
- BlueStone: Online-first fine jewellery retailer in India offering diamond and gold jewellery with strong D2C e-commerce and growing physical showroom presence. Directly comparable D2C-plus-stores omnichannel model serving similar bridal, engagement, and everyday luxury segments as Ivana Jewels.
- Vana Jewels: India-based direct-to-consumer lab-grown diamond jewellery brand offering similar LGD rings, earrings, necklaces and bracelets. Closest direct head-to-head competitor in the lab-grown diamond jewellery category targeting bridal and everyday luxury consumers in India.
- Fenix Jewels: India-focused lab-grown diamond jewellery brand operating in the same LGD category as Ivana. Directly comparable product range (rings, earrings, pendants) and target customer base (urban Indian consumers seeking affordable diamond jewellery with sustainability positioning).
Broad incumbents
- CaratLane (Titan): Titan-owned omnichannel diamond and gold jewellery retailer with deep online presence and physical stores across India. Overlapping product categories (engagement, bridal, everyday diamond jewellery) and has expanded into lab-grown diamonds, making it a broad incumbent competitor to Ivana's D2C-plus-showroom model.
- Tanishq (Titan): India's largest and most established fine jewellery retailer (Titan Group) with extensive store network across India. Competes broadly with Ivana across bridal, engagement, and traditional jewellery categories, including traditional Polki—where Tanishq has legacy brand strength that Ivana challenges with its lab-grown Polki positioning.
- Malabar Gold & Diamonds: One of India's largest gold and diamond jewellery retail chains with international presence. Operates comparable showroom-based retail model and targets similar bridal, festive, and gifting occasions, representing a broader incumbent against which Ivana must differentiate on lab-grown and price-point positioning.
Emerging players
- GIVA: India-based D2C fine and silver jewellery brand with strong online presence and growing physical retail footprint. Targets a partially overlapping urban Indian consumer seeking accessible, contemporary jewellery, though GIVA's core assortment skews to silver and lightweight gold rather than LGD bridal diamonds.
- Limelight by Birla Opus: Emerging D2C diamond jewellery brand backed by the Aditya Birla Group, targeting urban Indian consumers with contemporary designs at accessible price points. Comparable omnichannel D2C positioning and target segment, though brand is at an earlier stage of physical store rollout than Ivana.
Regional players
- Senco Gold & Diamonds: Established Indian fine jewellery retailer with strong East India presence and expanding pan-India footprint, including traditional and contemporary diamond jewellery. Comparable in retail format (multi-store showroom chain) and target bridal segment, though primarily natural diamond-focused rather than lab-grown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ivana Jewels by Jindal social profiles
Digital presenceIvana Jewels by Jindal compliance and trust
Trust signalCompliance4 records
Ivana Jewels by Jindal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivana Jewels by Jindal leadership team
Management profileNumber of profiles
Ivana Jewels by Jindal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivana Jewels by Jindal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivana Jewels by Jindal
What does Ivana Jewels by Jindal do?
Ivana Jewels by Jindal designs, manufactures and retails lab-grown diamond and Polki fine jewellery — rings, earrings, bracelets & bangles, pendants, necklaces, bridal sets and bespoke customised pieces — set in 14kt/18kt hallmarked gold. Diamonds are produced in-house via HPHT and CVD processes in Surat and graded by IGI/SGL. The brand sells directly to consumers through its own Shopify website (ivanajewels.com) and 11 company-operated showrooms across India, with home trials via WhatsApp, a 48-hour ready-to-ship service, an 80% buyback/lifetime exchange policy and a franchise model for additional retail expansion.
Is Ivana Jewels by Jindal a public or private company?
Ivana Jewels by Jindal is a private company. It is classified as corporate owned and is currently operating.
When was Ivana Jewels by Jindal founded?
Ivana Jewels by Jindal was founded in 2023. It employs 11 to 50 people.
Where is Ivana Jewels by Jindal based?
Ivana Jewels by Jindal is headquartered in Surat, India, in the Asia region.
How does Ivana Jewels by Jindal make money?
Four revenue lines are on record. Retail Jewellery Sales are the primary driver. The others are custom Jewellery Design, corporate and Wedding Gifting and franchise Revenue.
Who are Ivana Jewels by Jindal's main competitors?
Direct peers on record are Jewelbox, BlueStone, Vana Jewels and Fenix Jewels. Broad incumbents are CaratLane (Titan), Tanishq (Titan) and Malabar Gold & Diamonds. Emerging players are GIVA and Limelight by Birla Opus. Senco Gold & Diamonds is listed as a regional player.
Does Ivana Jewels by Jindal have an API?
No public API is recorded for Ivana Jewels by Jindal.
What industry is Ivana Jewels by Jindal in?
Ivana Jewels by Jindal's product category is Lab-grown diamond fine jewellery. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAGAC, Bridal & Engagement Jewelry Retail. Its NAICS code is 458310 and its SIC code is 5944.