GIVA
GIVA is an Indian omnichannel jewelry retailer selling 925 silver, gold, and lab-grown diamond jewelry through 300+ stores, e-commerce, and marketplace partners, primarily targeting millennial and Gen Z women seeking affordable everyday fine jewelry.
- Company typePrivate
- Founded2019
- HeadquartersBangalore, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
GIVA firmographics
Firmographics- Name
- GIVA
- Legal name
- Indiejewel Fashions Private Limited
- Website
- https://giva.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GIVA is an Indian omnichannel jewelry retailer selling 925 silver, gold, and lab-grown diamond jewelry through 300+ stores, e-commerce, and marketplace partners, primarily targeting millennial and Gen Z women seeking affordable everyday fine jewelry.
- Ownership category
- akta.pro rank
GIVA industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Diamond Jewelry (CRAKAAAA), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE)
Keywords
Where GIVA is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
GIVA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: GIVA generates revenue through direct-to-consumer sales of jewelry products including 925 sterling silver, gold, and lab-grown diamond jewelry. Products are sold through owned e-commerce channels (website and app) and company-owned retail stores. Revenue grew 89% to ₹518 crore in FY25.
- Corporate Gifting: B2B corporate gifting program offering bulk purchase options for business clients through dedicated corporate gifting page and partnerships.
- Gift Cards: GIVA gift cards sold as prepaid cards for gifting purposes, providing upfront cash flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable 925 Sterling Silver Jewelry |
| Unit Pricing | Pay-as-you-go | Gold and Diamond Jewelry (Heer by GIVA) |
| Unit Pricing | Pay-as-you-go | Fragrance Products (Invisible Jewellery) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
GIVA product offering
Product offeringCore offering
GIVA designs, sources, and sells branded fine jewelry across 925 sterling silver, gold (9K, 14K, 18K), and lab-grown diamond categories through its D2C website (giva.co), mobile app, and 300+ physical retail stores across India and Sri Lanka. The portfolio is organized under sub-brands Heer by GIVA (gold and lab-grown diamond), Onnme (demi-fine gold-plated jewelry), and VEDA (premium ethically sourced gold and lab-grown diamond). Adjacent lifestyle offerings include Eau De Parfum fragrances, watch charms, gift cards, and personalised jewelry, supported by omnichannel services such as same-day/next-day delivery and a lifetime buyback on lab-grown diamonds.
Product overview
GIVA is a multi-category D2C jewellery brand operating across four store concepts: GIVA (925 sterling silver jewellery as the core offering), Heer by GIVA (gold and lab-grown diamond jewellery in 9K-18K gold), Onnme (demi-fine gold-plated jewellery), and VEDA (premium jewellery with ethical gold and lab-grown diamonds). The company has expanded beyond jewellery into adjacent categories including fragrances (Eau De Parfum collection), watch charms (via boAt collaboration), and gifting solutions. GIVA sells through its own D2C e-commerce platform, physical retail stores (350+ across India and Sri Lanka), and major marketplace partners including Amazon, Myntra, Flipkart, Nykaa Fashion, and Shoppers Stop. The brand targets millennials and Gen Z consumers seeking affordable, design-led fine jewellery for everyday wear rather than occasion-only purchases.
Differentiator
Problem solved
Functional benefit
Brands
- VEDA: Premium jewellery sub-brand featuring ethically sourced gold, lab-grown diamonds, and made-to-order service with heritage craftsmanship and conscious luxury positioning.
- Heer by GIVA
- Onnme
Products and services
- GIVA Silver Jewellery GIVA's core product line featuring 925 sterling silver jewelry across rings, necklaces, pendants, bracelets, earrings, anklets, chains, mangalsutras, nose pins, and toe rings for everyday wear by individual consumers.
- Heer by GIVA Sub-brand offering gold and lab-grown diamond jewelry in 9K, 14K, and 18K gold with diamond accents, including engagement rings, wedding jewelry, and everyday gold pieces with 0% making charges.
- Onnme by GIVA Demi-fine jewelry line offering gold-plated and layered jewelry pieces at accessible price points, positioned between fashion and fine jewelry for everyday consumers.
- VEDA Premium Jewelry Premium jewelry sub-brand featuring ethically sourced gold and lab-grown diamonds with a made-to-order service (12-14 day delivery), positioned as heritage craftsmanship and conscious luxury for affluent consumers.
- GIVA Lab-Grown Diamond Jewelry Lab-grown diamond jewelry line integrated across GIVA's silver and gold collections, priced 50-60% below mined diamonds and supported by lifetime buyback policies.
- GIVA Men's Jewellery Dedicated men's jewelry collection featuring rings, bracelets, chains, and earrings in silver and oxidised silver finishes, targeting young male consumers for everyday self-expression and gifting.
- GIVA Kids Jewellery Jewellery collection for children including bracelets, anklets, earrings, and pendants designed for kids from infancy through age 8, with safe and comfortable designs for special occasions.
- GIVA Gift Cards Digital gift cards available for purchase with flexible denomination options, allowing customers to gift jewelry to friends and family.
- GIVA Personalised Jewellery Customisable jewelry pieces including lockets and pendants that can be personalised with engravings, photos, or custom gemstone selections.
- GIVA Eau De Parfum Collection Premium Eau De Parfum collection featuring six scents available in 100ml (₹1,899), 50ml (₹1,199), and gift set formats, positioned as lifestyle 'Invisible Jewellery' for modern Indian consumers.
- GIVA Go One-Day Delivery Service Rapid-commerce delivery service offering one-day delivery of fine jewelry orders within 24 hours in Mumbai, Bengaluru, Hyderabad, and Delhi through strategically located dark stores.
- B2B Corporate Gifting B2B corporate gifting program with a dedicated partnership page offering branded jewelry in bulk for employee, client, and channel-partner gifting by businesses.
Quantifiable outcome
- 89% revenue growth in FY25 to ₹518 crore
- +4 more outcomes
Companies that use GIVA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
GIVA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GIVA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- boAtcoreCo-designed Chrome Ivory premium smartwatch with GIVA jewellery brand elements, targeting women who view wearables as lifestyle accessories. Available across major Indian e-commerce platforms and retail stores.
- Amazon IndiacoreMulti-brand marketplace distribution partner for GIVA jewellery products across India.
- MyntracoreFashion e-commerce platform partner. GIVA and Palmonas brands showing 90% YoY growth on platform during Big Fashion Festival.
- Shoppers StopcoreMulti-brand retail partnership through Shoppers Stop stores across India.
- Reliance Trends (Ajio)coreMulti-brand retail distribution through Reliance Trends and Ajio e-commerce platforms.
- FlipkartminorE-commerce marketplace distribution partner for GIVA products.
- Nykaa FashionminorBeauty and fashion e-commerce platform distribution partner.
- PantaloonsminorFashion retail chain partnership for multi-brand distribution.
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
GIVA competitors and assessment
Company assessmentDirect peers
- CaratLane (Titan): Online-first fine jewellery brand owned by Titan that sells gold, diamond and lab-grown diamond jewellery through D2C and a growing store network. Direct competitor to GIVA on price points, lab-grown positioning, omnichannel execution, and target demographic of young urban Indian consumers.
- BlueStone: India-origin digital-first fine jewellery retailer offering gold, diamond and platinum pieces with omnichannel stores; merged with CaratLane in 2024. Competes head-on with GIVA on D2C positioning, made-to-order digital catalogue, and contemporary design-led branding.
- Palmonas: D2C demi-fine and 925 silver jewellery brand targeting women aged 20–40 with affordable everyday pieces. Myntra confirmed 90% YoY growth alongside GIVA, making it the closest direct peer on positioning, pricing tier, and digital-first acquisition model.
- SUKKHI Designer Jewellery: India-based online jewellery brand selling fashion and demi-fine jewellery at ₹500–₹5,000 price points with a Bollywood-led marketing playbook. Highly comparable to GIVA's silver/core range pricing and audience targeting.
- Candere (Kalyan Jewellers): Online jewellery vertical of Kalyan Jewellers offering gold, diamond and PLP jewellery across price tiers. Direct comparator on D2C catalogue breadth, online-first customer journey, and adjacent store-network leverage.
Broad incumbents
- Tanishq (Titan Company): India's largest organised fine jewellery retailer across gold, diamond and platinum with ~3,000+ stores. Provides the omnichannel, scale and brand-equity benchmark GIVA is attempting to build, with overlap particularly strong in Heer by GIVA's gold and bridal range.
- Malabar Gold & Diamonds: One of India's largest gold and diamond jewellery chains with multi-country presence. Indirect but material competitor on gold category, especially in tier-2 markets where GIVA is also expanding stores.
- Kalyan Jewellers: Pan-India and Middle East gold and diamond jewellery retailer with strong Bollywood ambassador model (Rashmika Mandanna, Amitabh Bachchan). Comparable to GIVA on celebrity-driven GTM and premium positioning of new launches.
- Senco Gold & Diamonds: Listed Indian gold and diamond jewellery retailer with focus on affordable fine jewellery, growing online (Senco Gold Live) and franchise store presence. Comparable on affordable-fine positioning and East/North India store network overlap with GIVA.
Emerging players
- Melano (Pipa Bella): Online and offline affordable fine-jewellery brand focused on contemporary designs and ₹500–₹5,000 price band. Comparable to GIVA's silver core on everyday-wear positioning and Gen Z targeting, though with smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GIVA social profiles
Digital presenceGIVA compliance and trust
Trust signalCompliance1 record
GIVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIVA leadership team
Management profileNumber of profiles
Profiles7 records
GIVA funding detail
Funding detailFunding overview
Funding rounds12 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIVA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIVA
What does GIVA do?
GIVA designs, sources, and sells branded fine jewelry across 925 sterling silver, gold (9K, 14K, 18K), and lab-grown diamond categories through its D2C website (giva.co), mobile app, and 300+ physical retail stores across India and Sri Lanka. The portfolio is organized under sub-brands Heer by GIVA (gold and lab-grown diamond), Onnme (demi-fine gold-plated jewelry), and VEDA (premium ethically sourced gold and lab-grown diamond). Adjacent lifestyle offerings include Eau De Parfum fragrances, watch charms, gift cards, and personalised jewelry, supported by omnichannel services such as same-day/next-day delivery and a lifetime buyback on lab-grown diamonds.
Is GIVA a public or private company?
GIVA is a private company. It is classified as venture growth investor backed and is currently operating.
When was GIVA founded?
GIVA was founded in 2019. It employs 1,001 to 5,000 people.
Where is GIVA based?
GIVA is headquartered in Bangalore, India, in the Asia region.
How does GIVA make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Gifting and gift Cards.
Who are GIVA's main competitors?
Direct peers on record are CaratLane (Titan), BlueStone, Palmonas, SUKKHI Designer Jewellery and Candere (Kalyan Jewellers). Broad incumbents are Tanishq (Titan Company), Malabar Gold & Diamonds, Kalyan Jewellers and Senco Gold & Diamonds. Melano (Pipa Bella) is listed as an emerging player.
Does GIVA have an API?
No public API is recorded for GIVA.
What industry is GIVA in?
GIVA's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 458310 and its SIC code is 5944.