ParentTV
ParentTV is an Australian video streaming subscription platform that delivers expert-led parenting content to individual parents and to institutions such as schools, early learning centres, libraries, and healthcare providers across Australia.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ParentTV does
ParentTV Pty Ltd is a Brisbane-based, privately held video streaming subscription platform, founded in 2017 by CEO Sam Jockel, that distributes expert-led parenting and educational video content to Australian parents, schools, early learning centres, libraries, and allied organizations. The core product is a web-based on-demand library of 1,000+ videos curated by 30+ recognized parenting experts (including Maggie Dent, Dr Justin Coulson, and Dr Vanessa Lapointe), spanning child development from pregnancy through the teenage years, with multi-language coverage (Arabic, Hindi, Mandarin, Cantonese, Spanish) and specialized First Nations and trauma-informed content tracks. The platform is augmented by a separate interactive learning environment at learning.parenttv.com for cohort courses and bootcamps, a monthly Ask-an-Expert Q&A feature, written articles in a blog, and a weekly social media content pack service for institutional subscribers.
The company operates a dual business model: a self-serve consumer product with an annual individual subscription priced at $99.99 (gift-subscriptions available), and an enterprise institutional licensing tier for schools, childcare centres, libraries, GP practices, allied health providers, outside-school-hours care services, and foster/adoption agencies, with bespoke quote-based pricing and onboarding. Distribution combines product-led growth via parenttv.com with a dedicated enterprise field-sales motion targeting K-12 schools and early learning centres, where the platform's content is mapped to compliance with Australia's National Quality Standards (6.1 and 6.2). Strategic content partnerships include Mater Mothers Hospital (pregnancy and perinatal content) and Safe4Kids (child safety and protective behaviours).
Scale to date consists of approximately 150,000 parents reached and 600+ institutions supported across Australia and adjacent markets, delivered by a small team of 1-10 employees with disclosed cumulative capital of ~$694,351 across two early rounds (November 2017 and August 2018). The company has no disclosed mobile app, no public API/SDK, no AI/ML-specific features, and no formal expansion outside Australia beyond its multi-language content footprint.
ParentTV firmographics
Firmographics- Name
- ParentTV
- Legal name
- ParentTV Pty Ltd
- Website
- https://parenttv.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ParentTV is an Australian video streaming subscription platform that delivers expert-led parenting content to individual parents and to institutions such as schools, early learning centres, libraries, and healthcare providers across Australia.
- Ownership category
- akta.pro rank
ParentTV industry classification
Industry- Product category
- Parenting Education Streaming
- NAICS
- Motion Picture and Video Exhibition (51213)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Kids & Family Streaming Platforms (MPACAAAG)
- akta.pro secondary industries
- Home Visiting & Parent Coaching Programs (EDACALAC), Parent Support Groups & Peer Networks (EDACALAG)
Keywords
Where ParentTV is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
ParentTV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Individual Subscription: Annual subscription model for individual parents and carers providing unlimited access to video library and courses. Price point of $99.99 per year for individual membership.
- Institutional/Organizational Subscription: Organizational licenses for schools, childcare centres, libraries, and other institutions with volume-based pricing. Includes features for staff professional development and parent community engagement.
- Gift Subscriptions: Gift subscription purchases available for individuals to gift ParentTV access to other parents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Annual Subscription |
| Subscription | Annual | Institutional/Organizational License |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ParentTV product offering
Product offeringCore offering
ParentTV is an on-demand video streaming subscription platform offering hundreds of expert-led parenting videos covering topics from pregnancy through teenage years. It serves individual parents and carers via direct subscription at $99.99 per year and institutions including schools, childcare centres, libraries, and community organizations via organizational licensing. A separate interactive courses and bootcamps platform is offered at learning.parenttv.com, complementing the core video library with hands-on structured learning experiences.
Product overview
ParentTV is a single, unified on-demand video streaming platform for parenting and childcare education. The core product is the ParentTV video library (parenttv.com) offering hundreds of expert-led videos covering parenting topics from birth through teen years. The product portfolio includes the main platform, the supplemental learning.parenttv.com for interactive courses and bootcamps, the Ask an Expert monthly Q&A feature, a Blog for written content, a Social Media Content Pack for institutional subscribers, and Gift Subscription and School/Childcare Membership options. The offering is designed for individual parents/carers as well as schools, childcare centers, and other organizations serving families.
Differentiator
Problem solved
Functional benefit
Products and services
- ParentTV Streaming Platform On-demand video streaming subscription platform offering hundreds of expert-led parenting videos covering topics from pregnancy through teenage years, with content from more than 30 recognized Australian and international parenting and educational experts. Available to individual parents and carers via $99.99 annual subscription and to institutions via organizational licensing with quote-based pricing, supporting NQS compliance, staff micro-PD, parent education, and crisis communication.
- learning.parenttv.com Interactive Courses Interactive one-off courses and bootcamps offered via a separate learning.parenttv.com platform, providing hands-on structured learning experiences that go beyond the on-demand video library for parents, educators, and institutional users seeking deeper engagement on specific parenting and education topics.
Quantifiable outcome
- 150,000+ parents reached through the platform
- +2 more outcomes
Companies that use ParentTV
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
ParentTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ParentTV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mater MotherscoreMater Mothers Hospital specialists contribute expert content on pregnancy, birth, and early parenting topics. Content covers labour, breastfeeding, perinatal mental health, and newborn care from Mater Mothers healthcare professionals.
- Safe4KidscoreSafe4Kids (Holly-ann Martin) provides child safety and abuse prevention education content including body safety, consent education, and protective behaviours programming.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ParentTV competitors and assessment
Company assessmentDirect peers
- Lovevery: Lovevery combines subscription activity kits with a parent-education content library (The Lovevery App) covering child development stages. Comparable to ParentTV in targeting engaged parents with expert-credentialed, stage-based developmental content as a paid offering.
- Kinedu: Kinedu offers on-demand video-based developmental activities and expert guidance for parents of babies and young children via a subscription app. It is the closest direct peer to ParentTV in the parenting video subscription category, with a similar B2C + B2B (childcare provider) GTM.
Broad incumbents
- Famly: Famly is a childcare management platform popular in the UK and Europe, offering parent communication, billing, and learning journals. It addresses the same early-learning-centre buyer as ParentTV's enterprise motion, complementing rather than replacing content.
- Brightwheel: Brightwheel is a leading childcare and early learning management platform in North America with broad parent-engagement features. It targets the same institutional buyer (childcare centres) as ParentTV's B2B motion, though it is a broader SaaS suite rather than a content specialist.
- HiMama: HiMama is a childcare management and family-engagement platform serving thousands of early childhood centres with daily reports, parent communication, and lesson planning. It overlaps with ParentTV on the B2B childcare-center buyer, though its core product is SaaS rather than video content.
Emerging players
- Hatch (by Hatch Early Learning): Hatch provides a digital learning platform for early childhood educators and family engagement content. Comparable to ParentTV on the institutional side (early learning centres), with overlapping themes of educator PD and parent communication.
- Yoto: Yoto offers a screen-free audio content player and library for children, with curated expert and storytelling content. It is an adjacent competitor in the family-content subscription category, addressing similar parental concerns around screen time and content quality.
- Khan Academy Kids: Khan Academy Kids is a free, expert-backed educational content platform for young children and parents. It is a partial competitor on the parent-education content side, though it is non-commercial/free and broader in scope.
Regional players
- Kinderly: Kinderly is a UK-focused early years training and parent-engagement platform with video-based learning for childcare practitioners. Comparable to ParentTV in combining expert video content with B2B early-years customer base, but UK-centric.
- ABC Kids (Australian Broadcasting Corporation): ABC Kids is the Australian public broadcaster's children's and family content offering, including iview streaming. It is a free, government-funded competitor in the same Australian market for kids/family video content, though it does not focus on parent education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ParentTV social profiles
Digital presenceParentTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParentTV leadership team
Management profileNumber of profiles
Profiles1 record
ParentTV subsidiaries and ownership
Company hierarchySubsidiaries1 record
ParentTV funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParentTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParentTV
What does ParentTV do?
ParentTV is an on-demand video streaming subscription platform offering hundreds of expert-led parenting videos covering topics from pregnancy through teenage years. It serves individual parents and carers via direct subscription at $99.99 per year and institutions including schools, childcare centres, libraries, and community organizations via organizational licensing. A separate interactive courses and bootcamps platform is offered at learning.parenttv.com, complementing the core video library with hands-on structured learning experiences.
Is ParentTV a public or private company?
ParentTV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ParentTV founded?
ParentTV was founded in 2017. It employs 1 to 10 people.
Where is ParentTV based?
ParentTV is headquartered in Brisbane, Australia, in the Oceania region.
How does ParentTV make money?
Three revenue lines are on record. Individual Subscription is the primary driver. The others are institutional/Organizational Subscription and gift Subscriptions.
Who are ParentTV's main competitors?
Direct peers on record are Lovevery and Kinedu. Broad incumbents are Famly, Brightwheel and HiMama. Emerging players are Hatch (by Hatch Early Learning), Yoto and Khan Academy Kids. Regional players are Kinderly and ABC Kids (Australian Broadcasting Corporation).
Does ParentTV have an API?
No public API is recorded for ParentTV.
What industry is ParentTV in?
ParentTV's product category is Parenting Education Streaming. Its primary akta.pro industry code is MPACAAAG, Kids & Family Streaming Platforms, with a secondary code of EDACALAC, Home Visiting & Parent Coaching Programs. Its NAICS code is 51213 and its SIC code is 4841.