What Kinderly does

Kinderly, trading as Nursery Book Limited, is a UK-based software company providing digital management and professional development tools for early years childcare professionals. Founded in 2013 and launched commercially in 2015, the company serves childminders, nurseries, nannies, and members of PACEY (Professional Association for Childcare and Early Years) through two core products: Kinderly Together, an award-winning nursery management application for recording children's learning journeys, parent communication, EYFS assessments, and administrative tasks including invoicing; and Kinderly Learn, a CPD-accredited training platform offering 200+ bite-sized learning modules, 400+ training courses, and weekly expert webinars.

The platform is built as a cloud-based SaaS with native mobile apps for practitioners and parents, supporting offline functionality and all major UK early years frameworks including EYFS, Birth To 5 Matters, Scotland's Realising the Ambition, and Northern Ireland. A notable add-on, the Kinderly Accounts Bundle, integrates with Nomi accounting software to support HMRC Making Tax Digital compliance. Kinderly has accumulated sector credibility through co-development partnerships with Coram PACEY, Achievement for All, and Bath Spa University, along with multiple industry awards (PPSA 2016-2018, NWA 2015/2017, EIA Winner 2016, Innovate UK recognition).

Kinderly operates a product-led, self-serve subscription model with tiered pricing based on setting size: £12.50/month for childminders (up to 20 children), £25/month for medium settings (21-60 children), and £50/month for large nurseries (60+), with annual plans offering one month free. Distribution is primarily through direct website sign-ups with a 30-day free trial, supported by an Ambassador Club community programme, content marketing, weekly webinars, a referral scheme, and a PACEY channel partnership offering 20% member discounts. Total disclosed external funding is approximately £432K across multiple small rounds, the largest being a £390K round in February 2020 led by Ufi Ventures with the Development Bank of Wales. The company remains UK-only and operates with a team of 1-10 employees.

Name

Kinderly

Legal name

Nursery Book Limited

Website

https://kinderly.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinderly provides cloud-based management software and CPD training for UK early years childcare professionals. Its Kinderly Together and Kinderly Learn platforms serve childminders, nurseries, nannies, and PACEY members with learning journey documentation, parent engagement, and accredited professional development.

Ownership category

akta.pro rank

Product category

Early Years Childcare Management Software

NAICS

Software Publishers (5132), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industries

Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Full-Day Nursery Programs (EDACACAD)

Keywords

• Early years software
• Childcare management
• Nursery management software
• CPD training platform
• Parent communication app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Kinderly Together Subscription: Monthly or annual subscription to the nursery management software, priced in tiers based on the number of children in the setting. Includes free access to Kinderly Learn. Annual subscribers receive 1 month free.
2. Kinderly Learn Subscription: Subscription access to the CPD platform providing webinars, micro-courses, and bite-sized learning content. Costs less than £2 per week for full access.
3. Single Webinar Purchase: Non-members can purchase individual webinars for £5 each, which includes slides and CPD certificate
4. Referral Program: Members can earn free monthly subscriptions for each user they refer, providing a word-of-mouth revenue driver

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Kinderly develops and sells cloud-based software for the UK early years childcare sector. Its core product, Kinderly Together, is a nursery and childminder management platform covering digital learning journals, observations, daily diaries, parent communication, EYFS assessment tools, cohort analysis, accounting and invoicing, and digital documents. Its secondary product, Kinderly Learn, is an accredited CPD training platform offering webinars and bite-sized micro-learning for childcare professionals, bundled free with Kinderly Together subscriptions.

Product overview

Kinderly offers a dual-product platform for the early years sector comprising Kinderly Together (nursery management software) and Kinderly Learn (CPD/training platform), with an add-on Accounts Bundle powered by Nomi. Kinderly Together serves as the core operational software enabling childcare professionals to manage observations, daily diaries, parent communication, EYFS assessments, and administrative tasks including invoicing. Kinderly Learn provides bite-sized professional development through webinars and micro-courses with over 200 learning bites and 400+ training courses. The two products are cross-promoted together with the Accounts Bundle for comprehensive early years management. Specialized versions exist for nurseries, childminders, and PACEY members. The platform is UK-focused, supporting EYFS, Birth To 5 Matters, Scotland (Realising the Ambition), and Northern Ireland frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Kinderly Together: Award-winning nursery management software and learning journal app for early years settings
• Kinderly Learn
• Kinderly Ambassador Club
• Accounts Bundle

Products and services

• Kinderly Together Award-winning cloud-based early years management software for UK childminders, nurseries, and nannies that enables practitioners to digitally capture children's learning journeys, record observations and daily diaries, upload photos and videos, communicate with parents through a dedicated portal, perform EYFS-aligned assessments, run cohort analysis and next-steps planning, generate analysis and reports, and handle accounting and invoicing. Includes unlimited digital contracts and forms (accident, medication, childminder contracts) and free bundled access to Kinderly Learn CPD.
• Kinderly Learn Accredited continuing professional development (CPD) training platform for UK early years practitioners and organisations, offering weekly expert-led webinars (free monthly plus paid), 50+ on-demand webinars, 200+ learning bites, 400+ bite-size training courses, interactive activities (animations, videos, quizzes), reflection points, learning records, badges and rewards, and CPD certificates. Topics include EYFS, SEND, behaviour, wellbeing, autism, and leadership. It can be accessed standalone for under £2 per week or is included free with a Kinderly Together subscription.
• Kinderly Accounts Bundle Accounting and invoicing add-on bundle powered by Nomi cloud accounting, designed to help UK childcare settings manage finances, generate invoices, track expenses, and meet HMRC Making Tax Digital (MTD) requirements. Available with discounted Nomi access for Kinderly users, with a dedicated PACEY Accounts Bundle for Making Tax Digital support.
• Early Years Webinars Live and on-demand early-years webinars featuring expert speakers on topics such as EYFS, SEND, behaviour, wellbeing, communication, and leadership. One free webinar per month is available to non-members; paid single-webinar purchases cost £5 each and include slides and a CPD certificate. Members of Kinderly Learn receive the full webinar library and weekly live sessions as part of their subscription.

Quantifiable outcome

• Paperswork reduced by half
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coram PACEYcoreStrategic or Co-development PartnerKinderly works closely with partners at Coram PACEY (Professional Association for Childcare and Early Years), a leading voice for childcare and early years professionals in England. PACEY members receive exclusive 20% discount on Kinderly Together subscriptions. The partnership ensures Kinderly's products align with sector best practices and provides promotional visibility through PACEY channels.
• Achievement for AllcoreStrategic or Co-development PartnerKinderly collaborates with Achievement for All, an organization that works to improve outcomes for vulnerable children. This partnership helps ensure Kinderly's content and features support children with additional needs and align with evidence-based approaches in the early years sector.
• Bath Spa UniversitycoreStrategic or Co-development PartnerPartnership with Bath Spa University helps ensure Kinderly's products are grounded in academic research and higher education standards for early years education. The university connection provides credibility and access to latest research in early childhood development.
• YOGADOO UKminorStrategic or Co-development PartnerKinderly partnered with YOGADOO UK, an award-winning children's yoga and meditation company, to provide free yoga videos for children aged 2-5. The partnership offers wellness content to Kinderly users, supporting children's physical and mental wellbeing.
• NomicoreTechnology or IntegrationKinderly has partnered with Nomi to provide an Accounts Bundle powered by Nomi, helping childcare professionals prepare for Making Tax Digital (MTD) requirements. Nomi is HMRC-compatible cloud accounting software. The partnership offers Kinderly users exclusive discounts on Nomi's accounting services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Famly: UK-based nursery management software platform offering parent communication, observations, invoicing, and EYFS-aligned tools. Famly directly competes with Kinderly Together for the same childminder and nursery customer base with comparable subscription pricing.
• Tapestry: Online learning journal platform widely used by UK nurseries and childminders to record observations and share them with parents. Highly comparable to Kinderly Together's digital learning journal functionality, especially in the EYFS assessment workflow.
• EYLog: UK early years software providing observation, assessment, and parent engagement tools aligned with EYFS and other frameworks. Direct competitor targeting the same primary user base of nurseries and childminders.
• Connect Childcare: UK nursery management software offering parent apps, billing, and EYFS tracking for nursery groups. Competes head-on with Kinderly in the multi-site nursery segment.
• TeachKloud: Mobile-first nursery and childminder management software covering observations, parent communication, and invoicing. Direct competitor in the same UK early years market.
• ParentZone: UK early years app combining learning journals, parent communication, and safeguarding tools. Overlaps with Kinderly Together's parent engagement and observation features.

Broad incumbents

• Brightwheel: US-headquartered, venture-scale early childhood platform offering attendance, billing, parent communication, and learning observations. A broad incumbent in the global child care management space with much greater capital resources, though US-focused rather than UK.
• Procare Solutions: Large US-based child care management software provider serving center-based providers with billing, family engagement, and administration. Broad incumbent that overlaps with Kinderly's administrative and parent engagement functionality at greater scale.

Emerging players

• iChild: UK platform providing childminder and nursery resources, activity planning, and parent-facing content. Adjacent overlap with Kinderly's parent engagement and learning content features.

Regional players

• Childcare Daily: Nursery and childminder management software focused on daily reports and parent communication. Comparable to Kinderly in functionality though smaller in scale, primarily operating in non-UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nurserybook
• Facebookfacebook.com/nurserybook
• LinkedInlinkedin.com/company/6432852
• Pinterestpinterest.co.uk/KinderlyOfficial/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderly