Standout

What Standout does

Standout is a Brazilian digital shelf ecosystem platform that enables brands and manufacturers to create, manage, and distribute enriched product content across a network of 250+ integrated e-commerce partners in real time. Founded in 2016 and headquartered on Avenida Paulista in São Paulo, the company combines Product Information Management (PIMBulário), digital showcase creation (Vitrine Digital), real-time content distribution, and analytics modules — including a heatmap, Share of Search, price and availability monitoring, and 20+ managerial reports — into a unified workflow. Its proprietary three-pillar "STANDOUT Method" (Unificar, Otimizar, Potencializar) frames the platform around unifying brand messaging, optimizing performance with data, and maximizing conversion through enriched digital experiences.

The company serves 300+ enterprise brands across CPG, pharmaceuticals, food and beverage, personal care, and construction — including AB InBev, Unilever, Colgate-Palmolive, Nestlé (DPA), GSK, Roche, Beam Suntory, Beiersdorf, and Magazine Luiza. Its business model is hybrid: brands pay subscription fees for platform access, supplemented by professional services for content creation, while e-commerces receive enriched product content at no cost. In May 2024, Standout added a third revenue stream with the launch of STANDOUT Retail Media, enabling retailers to monetize digital shelf space through advertising placements. A first-in-market GS1 Smart Search integration for Google SEO is claimed as a proprietary capability.

Standout began international operations in Mexico in May 2023, followed by announced expansion into Colombia and Chile in 2024. The company reports 200% growth over two years and profitability, supported by an executive team led by co-founder and CEO Andrea Miranda, co-founder and CSO Vitor Dente, and COO Emerson Spina (appointed July 2023). Its engineering and commercial scale is modest at 11–50 employees, reflecting a capital-efficient operating model funded primarily through small angel and accelerator rounds from GVAngels, Bossa Nova Investimentos, and WOW Aceleradora.

Name

Standout

Legal name

Standout

Website

https://standout.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Standout is a Brazilian digital shelf ecosystem platform enabling brands and manufacturers to create and distribute enriched product content in real time across 250+ integrated e-commerce partners, serving 300+ enterprise brands across CPG, pharma, and food & beverage sectors.

Ownership category

akta.pro rank

Product category

Digital Trade Marketing Platform

NAICS

Advertising Agencies (541810), Food and Beverage Retailers (445)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industries

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)

Keywords

• Digital shelf platform
• Product information management
• Trade marketing software
• E-commerce content distribution
• Retail media analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Shelf Platform Subscription: Standout provides a SaaS platform for brands to create, edit, publish, and distribute digital product showcases (vitrines) across e-commerce partners. The platform includes content management, distribution, and analytics capabilities. E-commerces receive the service at no cost while brands pay for access.
2. Content Creation Services: Professional services for creating enriched product content including copywriting, design, and multimedia production for digital vitrines.
3. Retail Media Advertising: Standout launched a retail media platform allowing e-commerces to monetize their digital shelf space through advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Standout is a Digital Shelf ecosystem platform that enables brands and manufacturers to create, edit, publish, and distribute enriched digital product showcases (vitrines digitais) across more than 250 e-commerce partners in real time. The platform combines Product Information Management (PIMBulário), content distribution, heatmap analytics, and a Retail Media monetization layer, addressing the fragmentation of brand messaging across online retailers (Digital Brand Entropy).

Product overview

Standout is a Digital Shelf ecosystem platform that operates through a unified platform with multiple integrated modules. The core offering consists of PIMBulário for product information management, Vitrine Digital for digital showcases, and STANDOUT Retail Media for advertising monetization. These are supplemented by analytics tools (Analytics & Insights, Mapa de Calor, Share of Search), monitoring capabilities (Monitoramento de Preço e Disponibilidade), and specialized features (Store in Store, Phygital, Transcoder, Onde Comprar, Mini Vitrine). The platform connects to over 250 e-commerces, enabling real-time content distribution and performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• PIMBulário Product Information Management system that creates a single source of truth for brand information, centralizing all product data to ensure consistent messaging across all e-commerce channels.
• Vitrine Digital Digital product showcase enabling brands to publish enriched, interactive content with storytelling, images, videos, and call-to-action buttons directly on e-commerce product pages, distributed in real time to over 250 e-commerce partners.
• STANDOUT Retail Media Platform enabling e-commerces to publish advertising pieces within product pages, allowing monetization of digital shelf space for brands.
• STANDOUT Collection Repository solution allowing industries to provide images and essential product information so e-commerces can display them.
• Analytics & Insights Comprehensive reporting suite providing over 20 managerial reports with real-time performance data for digital vitrines.
• Standout Heatmap (Mapa de Calor) Heatmap visualization tool that tracks how users interact with product showcases, revealing consumer behavior patterns on product pages.
• Monitoramento de Preço e Disponibilidade Price and availability monitoring tool that tracks performance across e-commerce channels for strategic decision-making.
• Share of Search Analytics tool measuring brand visibility and search presence in digital retail environments.

Quantifiable outcome

• 60% average increase in conversion rates for brands using digital vitrines
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GS1 BrasilcoreTechnology or Integration · 11 October 2023Strategic partnership with GS1 Brasil for GS1 Smart Search integration, which enables Standout to offer first-in-market Google SEO benefits for product search positioning. This partnership allows brands using Standout to improve organic visibility on Google searches.
• Mexican E-commerce PartnerscoreChannel Partner/ Reseller/ Distributor · 2 May 2023Expansion into Mexico in May 2023 with local e-commerce integration partnerships to serve the Mexican market as part of Latin American expansion.
• 250+ E-commerce Partners (Brazil)coreChannel Partner/ Reseller/ DistributorNetwork of over 250 integrated e-commerce partners where Standout distributes brand content in real-time. E-commerces receive enriched product content at no cost, creating a mutually beneficial ecosystem.
• AmbevminorStrategic or Co-development PartnerStandout is a member of Ambev's startup community, indicating a strategic partnership for innovation in trade marketing digital.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/standout
• LinkedInlinkedin.com/company/standout
• Instagraminstagram.com/standout
• Xx.com/standoutbr
• Facebookfacebook.com/standoutbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standout