GS1 Brasil
GS1 Brasil is a non-profit association that is the sole authorized issuer of GS1 product identification codes (GTIN, SSCC, GLN) in Brazil, serving 60,000+ member companies across 70+ sectors through membership subscriptions, consulting, and the Cadastro Nacional de Produtos platform.
- Company typePrivate
- Founded1984
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GS1 Brasil does
GS1 Brasil is a non-profit association (associação sem fins lucrativos) established in 1983/1984 as the authorized Brazilian member organization of the global GS1 standards network, headquartered in São Paulo with a regional office in Brasília. The organization issues official GS1 company prefixes, GTINs (Global Trade Item Numbers), SSCCs for logistics units, GLNs for locations, and 2D codes (GS1 QR Code Padrão), serving as the sole authorized provider of globally unique product identification codes in Brazil. Its core technology platform is the Cadastro Nacional de Produtos (CNP), a centralized product data management system that enables registration, GTIN generation, barcode file export, and GDSN-based data synchronization with global trading partners. The company also operates Verified by GS1 (a product validation platform with access to 550M+ global product records), GIAI/GRAI asset identifiers, GMN for medical device model identification, and supports ANVISA Unique Device Identification (UDI) compliance for medical devices.
GS1 Brasil generates revenue through tiered membership subscriptions (MEI, small, medium, large enterprise), paid consulting engagements (4-18 month projects covering traceability, UDI compliance, and supply chain integration), assisted product registration services (Cadastro Fácil de Produtos), and education and training programs including the exclusive Harvard ManageMentor leadership offering. The go-to-market combines self-serve digital onboarding for SMBs through the website and CNP platform with direct enterprise field sales and consulting for larger implementations. Distribution is reinforced by mandatory GTIN requirements from major marketplaces (Amazon, Mercado Livre, Magalu) and retailers (Carrefour, Pão de Açúcar, Walmart) as well as SEFAZ fiscal validation mandates for electronic invoices. The company serves approximately 60,000 member companies across 70+ economic segments in Brazil, and is affiliated with the global GS1 network (GS1 AISBL) spanning 150 countries and 2 million companies worldwide.
GS1 Brasil firmographics
Firmographics- Name
- GS1 Brasil
- Legal name
- GS1 Brasil
- Website
- https://gs1br.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GS1 Brasil is a non-profit association that is the sole authorized issuer of GS1 product identification codes (GTIN, SSCC, GLN) in Brazil, serving 60,000+ member companies across 70+ sectors through membership subscriptions, consulting, and the Cadastro Nacional de Produtos platform.
- Ownership category
- akta.pro rank
Where GS1 Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
GS1 Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GS1 Membership Fees: Companies pay association fees to become GS1 Brasil members, receiving a GS1 company prefix and the right to generate GTINs. Fees are based on company size (MEI, small, medium, large) and billed semi-annually or annually. The membership is required to access the Cadastro Nacional de Produtos platform and generate official barcodes.
- Education and Training Services: GS1 Brasil generates revenue through paid educational offerings including In Company training programs (customized on-site training on GS1 standards, traceability, automation), online courses and Master Classes, and the exclusive Harvard ManageMentor leadership program (45-hour EAD course with content from Harvard Business Publishing). Free microlearning courses are offered as lead generation.
- Consulting Services: Strategic consulting engagements (4–18 months) covering supply chain traceability implementation, ANVISA UDI compliance, GS1 standards adoption, process optimization, and EDI/marketplace integration. Offered as both one-time diagnostic projects and ongoing advisory.
- Cadastro Fácil de Produtos (Assisted Product Registration): Fee-based assisted service where GS1 specialists handle complete product data standardization and registration on behalf of clients. Includes GTIN validation, GPC classification, EPS/PNG barcode file generation, and GDSN data pool registration. Particularly targeted at industries, importers, and private-label brands managing large product volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MEI (Microempreendedor Individual) membership tier |
| Subscription | Annual | Small, medium, and large enterprise membership tiers |
| Other | Multi-year contract | Consulting project engagement |
| Unit Pricing | One time/ perpetual license | Harvard ManageMentor leadership program |
| Unit Pricing | Multi-year contract | In Company training programs |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
GS1 Brasil product offering
Product offeringCore offering
GS1 Brasil is the sole authorized organization in Brazil to issue official GS1 prefixes and GTINs, providing the Cadastro Nacional de Produtos (CNP) platform for product registration, barcode generation, and data synchronization via the GDSN network. The company also delivers consulting, training, and education services covering traceability, ANVISA UDI compliance, supply chain automation, and the Harvard ManageMentor leadership program.
Product overview
GS1 Brasil is a non-profit association providing a comprehensive ecosystem of global identification standards and product data solutions. The core offering centers on the Cadastro Nacional de Produtos (CNP) platform, which serves as the central hub for product registration, GTIN generation, and data synchronization. Complementary modules include Cadastro Fácil de Produtos (managed registration service), Verified by GS1 (product validation), and GTIN in electronic invoicing. The portfolio also encompasses logistics identifiers (SSCC, GLN), asset tracking (GIAI, GRAI), specialized healthcare identifiers (GMN for medical devices), and the GS1 QR Code standard. Supporting services include consulting, education programs, and the Centro de Inovação e Tecnologia (CIT). The company operates as the sole authorized provider of GS1 prefixes and GTINs in Brazil, connecting to global networks including GDSN for international data synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- Cadastro Nacional de Produtos (CNP): A free platform exclusive to GS1 Brasil members for registering and managing product information, generating GTINs and barcodes, and sharing data with partners via a Hub.
- Cadastro Fácil de Produtos
- Verified by GS1
- Centro de Inovação e Tecnologia (CIT)
- GS1 SmartSearch
- Provedor de Dados de Produtos
Products and services
- Cadastro Nacional de Produtos (CNP)
- Cadastro Fácil de Produtos Managed product registration service where GS1 Brasil specialists handle the complete standardization process, including data organization, GTIN generation, and marketplace-ready formatting. Targeted at industries, importers, and private-label brands managing large product volumes.
- Verified by GS1 Official validation platform that allows any system or partner to confirm the authenticity and data of products registered with GS1 Brasil, providing access to over 550 million global product records. For marketplaces, retailers, and trading partners requiring product data validation.
- GTIN na Nota Fiscal (GTIN in Electronic Invoice) Service supporting companies in inserting GTIN codes in NF-e (Nota Fiscal eletrônica) and NFC-e to ensure fiscal compliance, avoid SEFAZ rejections, and enable product identification in tax documentation. For companies subject to SEFAZ GTIN validation mandates.
- Padrões Globais de Identificação (Global Identification Standards) Global identification standards portfolio including GTIN, SSCC, GLN, GINC, GIAI, GRAI, GDTI, GMN, and IMEI for uniquely identifying products, logistics units, locations, assets, and mobile devices. Issued to GS1 Brasil members via the Cadastro Nacional de Produtos.
- Consultoria GS1 Brasil Enterprise consulting services for implementing GS1 standards, including traceability, regulatory compliance (ANVISA UDI), process improvement, and supply chain integration. Engagements of 4-18 months covering diagnosis, partial implementation, or full transformation. For large enterprises and regulated industries.
- Educação e Capacitação (Education and Training) Educational programs including online courses, customized on-site In Company training, Master Classes, and the exclusive Harvard ManageMentor 45-hour leadership program delivered in Portuguese. Covers GS1 standards, traceability, automation, operational efficiency, and management/leadership skills.
- Provedor de Dados de Produtos (Product Data Provider) Accredited third-party solution providers authorized to register and manage product data on behalf of brand owners, ensuring compliance with GS1 global standards. For service providers managing large product catalogs.
Quantifiable outcome
- According to Google, GTIN configuration in Google Shopping increases conversion by 20%
Companies that use GS1 Brasil
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
GS1 Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
GS1 Brasil partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- SEFAZ (Secretarias da Fazenda)coreGS1 Brasil collaborates with Brazilian state Treasury Secretaries (SEFAZ) for GTIN validation in electronic fiscal notes (NF-e/NFC-e). Starting October 1st, SEFAZ validates GTINs in fiscal notes for dairy, eggs, meat, agricultural products, apparel, pharmaceuticals, medical devices, and hygiene/cleaning products. This regulatory mandate creates mandatory GTIN usage for a wide range of product categories across Brazil.
- ANVISA (Agência Nacional de Vigilância Sanitária)coreGS1 Brasil supports ANVISA's Unique Device Identification (UDI) mandate for medical devices in Brazil. GS1 standards (GTIN, GS1 Data Matrix, GS1-128) are the official mechanism for UDI compliance, and GS1 Brasil provides end-to-end consulting from GTIN portfolio structuring to SNVS system integration.
- Harvard Business PublishingflagshipExclusive Brazilian partnership where Harvard Business Publishing provides content for the Harvard ManageMentor leadership program. GS1 Brasil offers this 45-hour EAD program (in Portuguese) as a premium professional development offering, covering management, leadership, strategy, innovation, and financial skills. The program is designed for managers and leaders seeking practical skills for modern corporate challenges.
- KordecoreKorde is a partner in developing and delivering educational content for GS1 Brasil's training programs. Together with GS1 Brasil and Korde, courses, workshops, webinars, and certification programs are offered covering automation, logistics, trends, innovation, and technology topics.
- D'Freire Comunicação e NegócioscoreD'Freire Comunicação e Negócios serves as GS1 Brasil's official press and communications agency. The agency manages media relationships, provides a library of press materials, and coordinates press coverage through dedicated advisors Marcelo Danil, Débora Freire, and Cristine Pires.
- GooglecoreGS1 SmartSearch provides structured product data (JSON-LD/schema.org) that integrates with Google Shopping and search results. Products with properly configured GTINs in Google Shopping see a 20% conversion increase. Google recommends and supports GS1 SmartSearch structured data for enhanced product rich snippets in search results.
- AmazoncoreAmazon requires official GS1 GTINs for all product listings and FBA (Fulfillment by Amazon) requires SSCC codes for all shipments to distribution centers. GS1 is the sole authorized provider of these codes accepted by Amazon globally.
- Mercado LivrecoreMercado Livre, the leading Latin American marketplace, requires GTIN/EAN codes for product listings and fiscal compliance. GS1 Brasil is the sole authorized provider of these codes in Brazil.
- GSMA (GSM Association)flagshipGSMA manages the TAC (Type Allocation Code) system for IMEI identifiers in mobile devices globally, functioning analogously to GS1's GTIN system for products. GS1 and GSMA complement each other in the broader standards ecosystem, with GS1 covering product/location/asset identification while GSMA covers mobile device identification.
- GDSN (Global Data Synchronization Network) Data PoolscoreGS1 Brasil participates in the GDSN network through its Cadastro Nacional de Produtos, enabling product data synchronization with global trading partners, retailers, and distributors who are part of the GDSN ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GS1 Brasil competitors and assessment
Company assessmentBroad incumbents
- Bureau Veritas: International certification and compliance services firm with comparable testing, audit, and supply chain assurance offerings. Overlaps with GS1 Brasil's consulting practice in regulated industries such as healthcare, food, and consumer products.
- SGS: Global testing, inspection, and certification company that competes for adjacent compliance and standards-related services. Comparable to GS1 Brasil's consulting and verification offerings where regulatory compliance (e.g., ANVISA) drives enterprise demand.
- GS1 AISBL: Global parent organization that licenses the GS1 trademark and governs the worldwide GS1 standards system. Directly comparable as the umbrella body under which GS1 Brasil operates and from which its technology standards, data networks, and member obligations originate.
Others
- Blue Yonder: Supply chain planning and execution software provider whose customers overlap with GS1 Brasil's enterprise consulting clients. Adjacent rather than directly competitive, but operates in the same supply chain digitalization ecosystem that GS1 Brasil's standards underpin.
- Avery Dennison: Global manufacturer of labels, RFID tags, and barcode materials. Comparable as an enabling ecosystem participant whose physical labeling products are consumed wherever GS1 Brasil's barcode and RFID (EPC) standards are deployed, particularly under the Sunrise 2027 migration.
Direct peers
- GS1 US: Largest GS1 Member Organization globally and sister organization to GS1 Brasil. Operates an analogous membership, GTIN issuance, education, and consulting model in the United States, providing a direct benchmark for member services and revenue mix.
- 1WorldSync: Provider of product information management and GDSN-certified data pool services used by manufacturers and retailers to synchronize product data. Competes with GS1 Brasil's Cadastro Nacional de Produtos and GDSN integration for the same brand and retailer customers.
- GS1 Germany (GS1 Germany GmbH): Sister GS1 Member Organization serving Germany with a comparable portfolio of GTIN issuance, consulting, training, and data synchronization services. Useful as a comparable for mature GS1 Member Organization operating models and revenue diversification.
Emerging players
- TraceLink: Specialized traceability and serialization platform focused on pharmaceutical supply chains. Comparable where GS1 Brasil serves ANVISA UDI mandates for medical devices and pharmaceuticals, providing a vendor alternative to GS1 standards in regulated industries.
- Syndigo: Product information management (PIM/PXM) and content syndication platform serving CPG manufacturers and retailers. Comparable to GS1 Brasil's product data and content distribution capabilities, particularly via GDSN, but operates as a commercial software vendor rather than a standards body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
GS1 Brasil social profiles
Digital presenceGS1 Brasil compliance and trust
Trust signalCompliance3 records
GS1 Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
GS1 Brasil leadership team
Management profileNumber of profiles
GS1 Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GS1 Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GS1 Brasil
What does GS1 Brasil do?
GS1 Brasil is the sole authorized organization in Brazil to issue official GS1 prefixes and GTINs, providing the Cadastro Nacional de Produtos (CNP) platform for product registration, barcode generation, and data synchronization via the GDSN network. The company also delivers consulting, training, and education services covering traceability, ANVISA UDI compliance, supply chain automation, and the Harvard ManageMentor leadership program.
Is GS1 Brasil a public or private company?
GS1 Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GS1 Brasil founded?
GS1 Brasil was founded in 1984. It employs 101 to 250 people.
Where is GS1 Brasil based?
GS1 Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does GS1 Brasil make money?
Four revenue lines are on record. GS1 Membership Fees are the primary driver. The others are education and Training Services, consulting Services and cadastro Fácil de Produtos (Assisted Product Registration).
Who are GS1 Brasil's main competitors?
Broad incumbents on record are Bureau Veritas, SGS and GS1 AISBL. Others are Blue Yonder and Avery Dennison. Direct peers are GS1 US, 1WorldSync and GS1 Germany (GS1 Germany GmbH). Emerging players are TraceLink and Syndigo.
Does GS1 Brasil have an API?
Yes. GS1 Brasil offers APIs for integration with internal systems and product data management. The Cadastro Nacional de Produtos (CNP) platform supports data sharing with partners through the GDSN (Global Data Synchronization Network). APIs enable integration with ERPs, e-commerce platforms, and partner systems. Developer documentation is at dev.gs1br.org.