What Periscope Data does

Periscope Data, founded in 2012 and headquartered in San Francisco, operates as a private analytics software vendor with 101–250 employees. Its current platform positioning centers on AI-powered embedded analytics, offering a cloud-native analytics foundation augmented by a Compose SDK for custom embedding and a Sisense Intelligence suite that adds AI-driven capabilities including a natural-language assistant, automated narrative summaries, forecasting, and trend detection. The platform is architected as core products (Cloud analytics, Embedded Analytics) plus modular add-ons (Compose SDK, Sisense Intelligence, Data Connectivity, Data Visualization, Data Modeling, Trust and Security, Marketplace), with extensive data source connectivity and governed data access supporting enterprise deployments.

The business model is subscription-based enterprise licensing on annual billing terms, with pricing quote-based rather than publicly disclosed. A 7-day full-featured free trial supports self-serve evaluation. Distribution is hybrid: enterprise field sales for large deployments, a self-serve PLG motion for evaluation and smaller customers, and an OEM/embedded channel that targets ISVs and software vendors embedding analytics into their own products. The company sells into five primary verticals (Financial Services, Healthcare and Pharma, Supply Chain, Technology, Manufacturing) plus secondary segments such as nonprofit and arts/entertainment, with ISVs and Software Vendors identified as a primary use-case segment.

The company has raised approximately $34.5M in disclosed funding across 2012–2016, with the most recent round being a $25M financing led by Bessemer Venture Partners in November 2016. The leadership team is anchored by co-founder and CEO Harry Glaser, with Elaine Teoh as VP of Engineering and Chi-Chi Liang as VP of Marketing. Customer evidence includes enterprise logos such as Philips, PagerDuty, Seismic, Skullcandy, Bigtincan, Cropin, Tessitura, and Barrios, alongside outcome claims including 215% ROI for Bigtincan and 7x fundraising efficiency improvement for Funraise. A note of caution for the reader: the product and technology descriptions in the source data reference the Sisense brand and product suite; this analysis reflects the platform capabilities as described in the available input rather than asserting a specific corporate-structure relationship between Periscope Data and Sisense.

Name

Periscope Data

Website

https://periscopedata.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Periscope Data is a private San Francisco-based analytics software vendor (founded 2012, 101–250 employees) that sells an AI-powered embedded analytics platform — cloud analytics plus Compose SDK and a Sisense Intelligence AI suite — to enterprises and ISVs across financial services, healthcare, supply chain, technology, and manufacturing on annual subscription licenses.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Subscription-based pricing model for platform access. Customers pay recurring fees for access to analytics platform, embedded analytics capabilities, and AI-powered features. Supports enterprise agreements with potential volume discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Periscope Data is an analytics platform for data professionals and business users, providing AI-powered embedded analytics that lets organizations connect, analyze, and visualize data from multiple sources. The platform enables embedding intelligent analytics directly into third-party products and workflows, with natural language querying, automated narrative insights, predictive forecasting, and a developer SDK for customized embedding experiences.

Product overview

Sisense is an AI-powered embedded analytics platform offering a unified platform-plus-modules architecture. The core platform includes Cloud analytics and Embedded Analytics capabilities, augmented by Compose SDK for custom embedding, Sisense Intelligence for AI-powered features (assistant, narrative, forecast, trend), Data Connectivity Solutions, Data Visualization, and Data Modeling tools. The platform is designed for organizations seeking to embed intelligent analytics directly into their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Sisense Cloud Cloud-based analytics platform enabling organizations to connect, analyze, and visualize data from multiple sources. Targeted at enterprises and teams that need a cloud-native deployment of the analytics platform.
• Embedded Analytics Capability and product line for embedding intelligent analytics directly into third-party products and workflows, enabling organizations and ISVs to deliver insights within their own applications.
• Compose SDK Software development kit for embedding customizable analytics experiences directly into products, providing reusable components and flexible APIs so developers can maintain design control while delivering AI-powered conversational analytics.
• Sisense Intelligence AI-powered suite including assistant for natural language analytics, narrative for automated insights summarization, forecast for predictive analytics, and trend analysis. Targeted at app creators and developers who want to deliver smarter embedded analytics.
• Sisense Marketplace Marketplace of extensions, connectors, and third-party integrations that extend the platform's capabilities, available to customers and partners.

Quantifiable outcome

• 215 percent ROI achieved by Bigtincan with embedded analytics
• +2 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• GitHub IntegrationcoreTechnology or IntegrationOfficial Git integration for version control of analytics assets and development workflows. Enables development teams to manage analytics code and dashboards through standard Git workflows.
• Developer CommunitycoreTechnology or IntegrationOpen developer ecosystem with documentation, playground environment, and GitHub presence. Enables third-party developers to build integrations and extensions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tableau (Salesforce): Tableau is one of the largest standalone BI/analytics platforms, now part of Salesforce, offering dashboards, visualization, and increasingly AI-augmented analytics. It overlaps directly with Sisense Cloud's data visualization and self-service analytics capabilities, serving similar enterprise buyers and analysts.
• Looker (Google Cloud): Looker is a Google-owned BI platform with strong data modeling and embedded analytics capabilities. It directly competes with Sisense's Compose SDK and embedded analytics strategy, especially for ISVs and enterprises building analytics into their own applications.
• Microsoft Power BI: Power BI is Microsoft's flagship self-service BI and embedded analytics platform, deeply bundled with the Microsoft enterprise stack. It competes with Sisense across self-service analytics, embedded scenarios, and increasingly AI-powered features through Copilot integration.
• Qlik: Qlik is an established analytics platform offering data integration, self-service BI, and embedded analytics. Its associative engine and OEM/embedded channel directly compete with Sisense's data connectivity and ISV embedding focus.

Direct peers

• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform emphasizing natural-language search, autonomous insights, and embedded analytics — closely aligned with Sisense Intelligence's assistant, narrative, and forecast features. Both target the same convergence of AI and self-service BI for enterprise and ISV customers.
• Domo: Domo is a cloud BI and analytics platform offering dashboards, embedded analytics, and an app marketplace. It overlaps with Sisense Cloud, Sisense Marketplace, and embedded analytics, serving similar mid-market and enterprise buyers with subscription pricing.
• Mode Analytics: Mode is an analytics platform aimed at data professionals with SQL/Python notebooks, visualization, and collaborative reporting. It targets the same data analyst persona as the original Periscope Data positioning and competes with Sisense's self-service analytics for technical users.
• GoodData: GoodData is an analytics platform specifically focused on embedded analytics for ISVs and product companies, with an API-first architecture. It directly competes with Sisense Compose SDK and OEM/embedded channel for software vendors embedding analytics.
• Logi Analytics (insightsoftware): Logi Analytics is an embedded analytics platform acquired by insightsoftware, targeting ISVs and product teams that need to embed BI into their own applications. It directly overlaps with Sisense's Compose SDK, embedded analytics, and OEM go-to-market motion.

Emerging players

• Sigma Computing: Sigma is a cloud analytics platform with a spreadsheet-style UI built on the warehouse, emphasizing self-service for business users. It competes with Sisense's 'analytics for everyone' democratization strategy and embedded OEM use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/PeriscopeData
• Facebookfacebook.com/periscopedata
• LinkedInlinkedin.com/company/periscope-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Periscope Data