Town of Aurora

What Town of Aurora does

Town of Aurora is a municipal government corporation established under Ontario's Municipal Act, serving residents, property owners, and businesses within its jurisdiction in York Region, Ontario, Canada. The municipality delivers a comprehensive suite of public services including water and wastewater distribution (sourced via York Region from Lake Ontario and local wells), waste collection and recycling, building permits and inspections, recreational programming, parks and trails, animal services, and emergency preparedness coordination through Central York Fire Services. The Town is governed by an elected council headed by Mayor Tom Mrakas and administered by a Chief Administrative Officer and 251-500 municipal staff, organized across six electoral wards.

The Town operates a unified digital services platform accessible via aurora.ca, with modular portals for specific functions: e-PLAY for recreation program registration, CityView Portal for municipal records, Building Permits Portal for permit applications and inspections, Engage Aurora for community consultation, and a Docupet-powered pet licensing system. Supporting service delivery includes a textile collection program that has collected over 524,540 lbs since inception, a water meter replacement program operated through contractor WAMCO, and the development of Aurora's Digital Twin for advanced urban planning.

Revenue is generated through a diversified municipal funding model including property taxes, usage-based water and sewer billing (quarterly for residential, bi-monthly for non-residential), pet licensing fees ($17-$119 annually by category), and building permit fees. Service delivery occurs through both self-serve online channels and in-person access at Town Hall (100 John West Way), with key strategic partnerships including York Region for water supply, Circular Materials for the provincial recycling program (effective January 1, 2026), GFL Environmental for recycling collection, and Niagara College for operation of the Aurora Armoury. The Town's largest capital infrastructure project, Aurora Town Square, anchors a broader downtown revitalization strategy.

Name

Town of Aurora

Legal name

Town of Aurora

Website

https://aurora.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Town of Aurora is a municipal government corporation in York Region, Ontario, delivering public services including water/sewer, waste management, building permits, recreation, and property taxation to residents and businesses within its jurisdictional boundary through digital portals and in-person Town Hall channels.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Water, Sewage and Other Systems (2213), Administration of Air and Water Resource and Solid Waste Management Programs (924110), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Environmental Quality Programs (924)

SIC

Water Supply (4941), Refuse Systems (4953)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Economic Development & Business Licensing (Local) (BPAIACAN), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA)

Keywords

• Municipal government services
• Water and sewer utilities
• Waste collection services
• Recreation programs
• Building permits

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Water and Sewer Billing: Quarterly billing for residential accounts and bi-monthly for non-residential accounts based on water consumption as registered on water meters. Revenue from water consumption charges.
2. Property Taxes: Property tax revenue collected from residential and commercial properties within the Town of Aurora.
3. Pet Licensing Fees: Annual pet license fees for cats and dogs, with different rates for regular, seniors, and dangerous dog classifications.
4. Building Permits and Inspection Fees: Fees collected for building permit applications, inspections, and related construction approvals.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

The Town of Aurora is a municipal government that delivers essential public services to residents and businesses within its jurisdiction in York Region, Ontario. Its core offerings include water and wastewater utilities, waste collection and recycling, building permits and inspections, pet licensing, recreation facilities and program registration, property tax administration, and by-law enforcement.

Product overview

The Town of Aurora website is a unified municipal service portal offering a comprehensive suite of digital services organized under the core Town Services platform. The offering includes specialized online portals for specific functions: e-PLAY for recreation program registration, the Building Permits Portal for construction and renovation applications, CityView Portal for municipal records, and the Engage Aurora platform for community engagement. Supporting services include Water and Sewer Billing with e-billing capabilities, Pet Licenses via Docupet integration, and Garbage/Recycling/Composting information. The platform architecture is portal-based with modular components for different service categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Water and Sewer Billing Utility billing service for residential and commercial accounts based on water meter consumption, with quarterly billing for residents and bi-monthly billing for non-residential users, including e-billing options and pre-authorized payment plans.
• Building Permits and Inspection Permit application, review, and inspection service covering building construction, renovations, swimming pool and hot tub installations, and related construction approvals for property owners and contractors.
• Pet Licensing Annual licensing service for cats and dogs offered through the Docupet online platform, with differentiated fee categories for regular pets, senior owners, dangerous dogs, and service animals.
• Garbage, Recycling and Composting Municipal waste management service offering curbside garbage collection, blue bin recycling, green bin organics, yard waste pickup, textile collection, and waste depot access for residential properties.
• Recreation Programs and Drop-In Activities Online registration for recreation programs, fitness classes, sports leagues, and drop-in activities, including seasonal program guides and facility-based activities for residents of all ages.
• Facility Bookings and Rentals Booking and rental service for municipal recreation facilities, including community centres, the seniors centre, family leisure complex, recreation complex, and indoor sports dome for events and activities.
• Property Tax Administration Property tax billing, collection, payment, and account management service for residential and commercial property owners within the Town, with monthly interest applied at 1.25% on outstanding balances.
• Central York Fire Services Fire suppression, emergency response, fire prevention inspections, and public fire safety education delivered through the Central York Fire Services joint service arrangement.
• Engage Aurora Community Engagement Community engagement platform that allows residents to learn about Town projects, share feedback, and participate in planning and municipal initiative consultations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Circular MaterialscoreOthers · 9 December 2025Circular Materials is the not-for-profit organization tasked with operating Ontario's recycling program as of January 1, 2026. They will standardize recyclable materials province-wide and expand accepted items to include black plastic, coffee cups, frozen juice containers, and deodorant tubes. The Town of Aurora's mayor successfully pushed Circular Materials to offer a recycling cart exchange program for residents who received oversized carts.
• York RegioncoreStrategic or Co-development PartnerYork Region manages the water supply for Aurora including six wells, two elevated storage tanks, three underground storage reservoirs, and three booster pumping stations. York Region also supplies Lake Ontario water through the York Drinking Water System (York DWS), providing Aurora with a secure secondary drinking water source.
• WAMCOminorOthersWAMCO conducts water meter replacements on behalf of the Town of Aurora. The Town will continue the water meter replacement program in 2025 through WAMCO.
• Cornerstone to RecoveryminorOthersCornerstone to Recovery operates Aurora's Textile Collection Program. They manage textile collection bins at multiple Town locations and provide home pickup services.
• Green For Life Environmental (GFL)minorOthersGFL handles recycling complaints including missed pickups, replacement bins, and additional bins for the new Provincial Mandated Recycling Program. Contact: 1-833-779-4351 or [email protected]
• Niagara CollegeminorStrategic or Co-development PartnerNiagara College operates the Aurora Armoury (89 Mosley St) as a culinary and event hosting space, transforming the heritage structure into a creative, state-of-the-art culinary venue.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Town of Georgina: Northern York Region municipality of similar scale delivering the same municipal service portfolio. Shares York Region water supply dependency and similar small-town governance characteristics.
• Town of Richmond Hill: Larger York Region municipality providing the same core municipal services (water/sewer, recreation, permits, waste). Comparable governance structure and digital service delivery model; larger scale provides scale economics benchmark.
• Town of Newmarket: Adjacent York Region municipality of comparable size and population. Operates the same mix of water/sewer billing (via York Region), property tax, building permits, recreation, and waste services with a similar digital portal structure. Most directly comparable peer given geographic and service overlap.
• Town of East Gwillimbury: Northern York Region municipality experiencing rapid residential growth. Provides equivalent municipal service portfolio and faces similar York Region water supply dependency. Useful benchmark for growth-stage service scaling.
• Town of King: York Region township with rural-urban mix and comparable population base to Aurora. Operates the same water/sewer (via York Region), building permit, recreation, and waste collection service lines. Directly comparable governance and service delivery model.
• Town of Whitchurch-Stouffville: York Region municipality with similar population profile and growth trajectory. Delivers the same water/sewer, property tax, building permit, and recreation services; directly comparable in scale and service breadth.

Broad incumbents

• City of Markham: Larger York Region municipality offering the same core municipal services at greater scale. Useful upper benchmark for digital services platform maturity, permit processing volume, and recreation programming depth.
• Regional Municipality of York: Upper-tier regional municipality that supplies Aurora's drinking water and provides shared services. Defines the regulatory and infrastructure backbone within which Aurora operates; critical context for benchmarking service delivery economics.

Regional players

• Town of Caledon: Peel Region municipality of comparable population and growth profile. Delivers equivalent municipal services (water/wastewater, permits, recreation, waste) but under a different upper-tier municipality structure, providing structural comparison value.
• Town of Bradford West Gwillimbury: Adjacent Ontario municipality in Simcoe County serving a similar-sized population with equivalent municipal services. Comparable in scale but operates outside York Region, providing a useful cross-regional service delivery benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Town_of_Aurora
• YouTubeyoutube.com/@townofaurora
• Facebookfacebook.com/townofaurora
• Instagraminstagram.com/townofaurora
• LinkedInlinkedin.com/company/corporation-of-the-town-of-aurora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Aurora