Green for life

Name

Green for life

Legal name

Green for life

Website

https://greenforlife.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Services and Flower Cultivation

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

akta.pro secondary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Agricultural growing services
• Flower cultivation export
• Cannabis consultancy
• Controlled environment agriculture
• Agricultural project management

Headquarters

HQ city

Tsur Moshe

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Flower Cultivation and Sales: Growing and selling agricultural products including Ruscus (100 acres) and Wax flower (10 acres, plans to expand to 40 acres). Products are sold primarily for export through existing sales channels and partnerships.
2. Agricultural Growing Services and Consultancy: Providing growing services and consultancy to public cannabis companies. Revenue model is retainer-based with milestone bonuses and revenue share arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Green for Life is an Israeli agricultural company that cultivates and sells cut flowers — primarily Ruscus (100 acres, ~30% Israeli market share), Wax Flower (10 acres across 8 varieties, expanding to 40 acres), and Vanilla — and provides retainer-based growing services and consultancy to public cannabis companies using proprietary controlled-climate greenhouse methods. The company acts as a bridge between farmers and the market, combining agricultural production with technical expertise, project management, and commercialization.

Product overview

Green for Life is an agricultural innovation company that merges technology and agriculture to transform the Israeli agricultural landscape. The company operates across three strategic streams—innovate, increase, and develop—and offers a portfolio of flower and specialty crop products including Ruscus (100 acres, 30% market share), Wax Flower (8 varieties across 10 acres), and Vanilla (entering the global organic vanilla market). Additionally, the company provides agricultural consulting and growing services, including Israeli cannabis growing services for public cannabis companies, using a retainer-based, milestone bonus, and revenue share business model.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruscus Cultivation A genus of six species of flowering plants native to western and southern Europe, commonly used in flower arrangements for events and weddings. Green for Life cultivates 100 acres of Ruscus, holding a 30% market share in Israel, using a proprietary growing protocol that enables 2-3 pickup cycles annually and produces longer stems than competitors. Sold primarily for export.
• Wax Flower Cultivation A genus of shrub from Western Australia known for frost and drought resistance, low maintenance, and strong visual appeal. GFL grows 8 different varieties across 10 acres (with plans to expand to 40 acres), focusing on export sales through partnerships and collaborations that leverage existing sales channels.
• Vanilla Cultivation A high-value spice derived from orchids of the genus Vanilla, used in recipes, aromatherapy, and cosmetics. GFL is positioning itself in the global organic vanilla market, where prices have averaged $500-700 per kilogram over the past five years, targeting significant demand across all commercial uses.
• Agricultural Growing Services and Consultancy Retainer-based consulting and project management services provided to public cannabis companies for intensive agricultural projects, including Israeli cannabis growing services. The model includes milestone bonuses and revenue share arrangements, drawing on GFL's expertise in controlled-climate greenhouses, fertilizers, and irrigation methods.

Quantifiable outcome

• 2-3 pickup cycles per year for Ruscus (vs competitors)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Other Farmers (Strategic Partnerships)coreStrategic or Co-development PartnerGFL develops strategic partnerships with other farmers to increase production and improve profitability. These partnerships leverage existing sales channels to increase sales without further investments. The collaboration focuses on expanding agricultural output while maintaining quality standards.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hishtil: Israeli plant propagation nursery producing ornamental and vegetable seedlings for export. Comparable to GFL as a fellow Israeli agricultural producer with global export channels in plant production and similar climate-controlled growing expertise.
• Danziger Group: Israeli-based floriculture company specializing in flower breeding and propagation for global markets. Directly comparable to GFL as both operate in Israeli cut flower production with international export orientation and similar target buyers in the global floristry trade.
• Royal Van Zanten: Dutch flower breeding and propagation company specializing in cut flowers, potted plants, and chrysanthemums. Comparable to GFL in floriculture production with international distribution and similar focus on ornamentals for the global floristry value chain.
• Selecta One: European ornamental plant breeder and producer of cuttings and young plants. Comparable to GFL in floriculture production for global ornamental markets, with overlapping product categories in propagated flowering and foliage plants.
• Marginpar: Dutch specialty cut flower and foliage producer serving the global floriculture trade. Comparable to GFL in cut flower and foliage cultivation for international floral arrangement markets, with overlapping buyer relationships and similar product positioning.
• Hilverda Florist: Dutch flower breeding company focused on cut flowers, potted plants, and lisianthus. Comparable to GFL in commercial floriculture production for international markets with similar cut flower/foliage product positioning.

Broad incumbents

• Ball Horticultural Company: Major global horticultural company producing ornamental plants, seeds, and floriculture products. Comparable to GFL in floriculture, though much larger and broader in product range (seeds, young plants, finished ornamentals) and geographic reach across multiple continents.
• Syngenta Flowers: Global flower seed and breeding business owned by Syngenta Group. Comparable to GFL as a major floriculture industry player, though operating at much larger scale with broader crop portfolio, breeding programs, and global distribution networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenforlife.co.il
• YouTubeyoutube.com/greenforlife
• LinkedInlinkedin.com/company/green-for-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green for life