UPBOND

What UPBOND does

UPBOND is a Tokyo-headquartered (Shibuya, founded November 2019 by Shun Mizuoka) Web3 identity platform company serving Japanese enterprises with self-sovereign customer identity (CIAM) and a consumer-grade Web3 wallet. Its core technology stack is built on DID/VC (Decentralized Identifier / Verifiable Credential) with multi-chain support anchored on Polygon and Ethereum-compatible networks, enabling enterprises to unify customer IDs across online and offline touchpoints without major system overhauls, while giving end users control of personal data through consent-based sharing.

The portfolio centers on Login3.0, a self-sovereign customer login infrastructure that connects enterprise-held data with user-held data for single sign-on and consent management; UPBOND Wallet, a non-custodial wallet with one-step social-login wallet creation (Google, LINE) delivered via JavaScript SDK in roughly five minutes; UPBOND Communication, a no-code multi-channel MA tool bridging Instagram Messenger, LINE, email/SMS, and Zoom; and Login3.0 with AI Agent (released March 2025), which uses user lifelog data to autonomously manage personal information sharing decisions. The platform carries ISO/IEC 27001:2013 and ISO/IEC 27017:2013 certifications, and has built Web3 PoCs across entertainment (CA Sega Joypolis NFT distribution), hospitality (MIMARU, unmanned front desks), construction (Kajima), healthcare (Medi Palette), and travel.

The company monetizes through a usage-based Wallet fee of 1-10 JPY per monthly active user and subscription-based Login3.0 platform services composed of system usage fees, monthly operational support fees, and optional add-ons, with annual billing available for select customers. Its go-to-market blends direct enterprise sales, a strategic channel partnership with Dentsu Digital for Web3 transformation consulting, and developer-led SDK distribution. UPBOND has raised approximately 270M JPY in disclosed equity funding (seed 2020, Pre-A 2021, Pre-A 2022) plus undisclosed strategic capital from Value Commerce (2024) and Cosmos INITIA (2025), giving it a reported 51-100 employees including an Indonesian engineering team.

Name

UPBOND

Legal name

株式会社UPBOND

Website

https://upbond.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

UPBOND is a Tokyo-based Web3 identity platform that provides Japanese enterprises with DID/VC-based self-sovereign customer login (Login3.0), a non-custodial social-login wallet (UPBOND Wallet), and consent-aware personal data management.

Ownership category

akta.pro rank

Product category

Customer Identity and Access Management (CIAM)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)

akta.pro secondary industries

Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)

Keywords

• Self-sovereign identity
• Customer identity management
• Web3 wallet infrastructure
• Decentralized identifiers
• Consent management platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. UPBOND Wallet: Usage-based pricing model where companies pay per active user per month. Developers embed JS.SDK into applications to provide wallet functionality to end users.
2. Login3.0 Platform Services: Subscription-based revenue from platform services including system usage fees, operational support fees, and optional add-ons. System and support fees are monthly; annual options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

UPBOND provides self-sovereign identity infrastructure and Web3 wallet technology for enterprise customers. Its core product, Login3.0, uses DID/VC technology to enable single sign-on, cross-service user identification, and law-compliant consent management across multiple channels. The company also offers a non-custodial Web3 wallet with social login, a no-code marketing automation tool, and an AI agent for automated lifelog data management.

Product overview

UPBOND is a Web3/Beyond Web3 platform offering a portfolio of interconnected products centered on personal data sovereignty. The core products are Login3.0 (self-sovereign DID/VC-based customer identity/login infrastructure) and UPBOND Wallet (non-custodial Web3 wallet with social login and NFT/asset management). Login3.0 with AI Agent adds an autonomous agent that automates lifelog data sharing decisions. UPBOND Communication is a no-code MA tool for multi-channel customer communication, and the DIVX partnership enhances cross-service ID unification. Together, the products enable enterprises to manage customer identity and consent while giving individuals full control over their personal lifelog data.

Differentiator

Problem solved

Functional benefit

Brands

• Login3.0: Self-sovereign identity and login infrastructure service using DID/VC technology, enabling users to control their personal data and businesses to connect user and corporate data.
• UPBOND Wallet
• City Pop TOKYO

Products and services

• Login3.0 A self-sovereign, DID/VC-based customer identity (login) infrastructure that connects enterprise-held data with user-held data. Enables single sign-on across multiple services, privacy law-compliant consent management, and ID linking across business groups without large-scale system modifications. Targets large B2C enterprises seeking unified customer identity management.
• UPBOND Wallet A non-custodial Web3 wallet with social login (Google/LINE), one-step wallet creation, NFT minting/receiving, and asset management (FT/NFT viewing, send/receive). Embeds via JavaScript SDK. Built on Polygon and Ethereum-compatible chains. Targets Dapp developers and Web3 service providers seeking reduced user churn.
• UPBOND Communication A no-code marketing automation (MA) tool providing channel-free, tool-free customer communication. Supports email, phone, LINE, Instagram, and Zoom — connecting customer data with personalized messaging, marketing funnel visualization, and automatic customer profile updates.
• Login3.0 with AI Agent An AI agent module layered on Login3.0 that autonomously manages user lifelog data — automating decisions about personal information sharing with enterprises based on user preferences, context, and consent rules.

Quantifiable outcome

• Wallet setup in one step vs. traditional multi-step complex process
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, major and core.

• Travel Industry PartnersminorStrategic or Co-development Partner · 18 April 2025Pilot experiments for seamless travel experiences across the travel industry using Login3.0 and wallet technology.
• NECmajorStrategic or Co-development Partner · 4 December 2024Technical verification partnership combining biometric authentication technology with VC (digital certificates) and Login3.0 for next-generation authentication infrastructure. Aims to create secure, user-friendly identity verification systems.
• Accommodation FacilitiesminorStrategic or Co-development Partner · 17 September 2024Pilot experiment for accommodation cost reduction and unmanned front desk implementation using Web3 authentication technology.
• 鹿島建設 (Kajima Corporation)majorStrategic or Co-development Partner · 11 September 2024Pilot experiment for construction industry workforce treatment improvement and operational efficiency using Web3 technology and digital certificates.
• MIMARU ApartmentsminorStrategic or Co-development Partner · 10 September 2024Pilot experiment for seamless travel experience using Web3 technology at MIMARU apartment hotels. Users can receive NFTs and experience new hospitality services.
• 株式会社夢番地・株式会社RAMPAGEminorStrategic or Co-development Partner · 20 August 2024Three-party joint NFT distribution experiment at WILD BUNCH FEST. 2024 music festival.
• JPYCminorStrategic or Co-development Partner · 21 July 2023Collaboration toward stablecoin social implementation. JPYC provides stablecoin infrastructure while UPBOND contributes wallet technology.
• CodeFox社minorImplementation/ SI/ Consulting Partner · 11 July 2023Business partnership for Web3.0 development and consulting services, supporting enterprise clients with Web3 implementation.
• 暗号屋 (AngoYa)minorImplementation/ SI/ Consulting Partner · 15 June 2023Business partnership combining both companies' synergies to support corporate Web3 adoption. AngoYa provides Web3 consulting expertise.
• 株式会社電通デジタル (Dentsu Digital)coreStrategic or Co-development Partner · 21 December 2022Strategic partnership for Web3 social implementation. Dentsu Digital provides DX/CX transformation consulting while UPBOND contributes Wallet technology for joint client PoC support and service development. Joint efforts include client Web3 PoC, platform development, and consortium creation.
• 株式会社メガハウス (Megahouse)minorStrategic or Co-development Partner · 25 November 2022Desktop Army NFT project enabling secondary creation and resale of customized 3D figure data on Polygon blockchain. 'Fun to Craft' marketplace allows creators to earn from their modifications.
• アソビシステム株式会社 (Asob System)minorStrategic or Co-development Partner · 29 September 2022Joint NFT project 'City Pop TOKYO' with Asob System (Kyary Pamyu Pamyu's agency) and Kingdom Labs. NFT characters become talents managed by the agency, with community participation in production decisions.
• ディー・キュービック株式会社 (D-Cubic)coreStrategic or Co-development Partner · 28 September 2022Strategic collaboration for CRM contact center services combining digital marketing with advanced technology. Joint development of 'D-Comi' promotional-linked communication service and 'D-Comi Avatar' online customer service with 3DCG avatars. Future plans include metaverse integration.
• CAセガジョイポリス株式会社 (CA Sega Joypolis)minorStrategic or Co-development Partner · 23 August 2022Collaboration to provide Web3.0 entertainment services at Joypolis venues. First campaign: distributing limited NFT cards (POAP) using Polygon chain to visitors at Tokyo Joypolis and JOYPOLIS SPORTS.
• Polygon StudioscoreTechnology or Integration · 1 January 2022Collaboration with Polygon Studios for Web3 platform development. UPBOND Wallet operates on Polygon blockchain for fast, low-cost transactions. Polygon Studios provides technical support and co-develops Web3 projects with Dentsu Digital partnership.
• Kingdom LabsminorStrategic or Co-development Partner · 1 January 2022Partner in City Pop TOKYO NFT project. Kingdom Labs brings experience from Monkey Kingdom NFT collection for international community building.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Indicio: Indico offers open-source decentralized identity infrastructure based on DID/VC standards, with focus on enterprise and government deployments. Highly comparable to UPBOND's Login3.0 architecture and target use cases (consent management, verifiable credentials).
• Spruce ID: Spruce provides DID/VC tooling and a user-centric data wallet (Spruce Kit) for cross-service identity and consent. Overlaps with both UPBOND's Login3.0 identity layer and UPBOND Wallet user experience goals.
• Web3Auth (formerly Torus): Web3Auth offers non-custodial wallet infrastructure with social login (Google, LINE-equivalent) and SDK-based embedding. Directly comparable to UPBOND Wallet's social-login wallet-as-a-service model and JS.SDK distribution strategy.
• Magic Labs: Magic provides a passwordless, social-login Web3 wallet SDK for developers and enterprises — a direct peer to UPBOND Wallet on both product (non-custodial wallet via social login) and GTM (developer-led SDK distribution) dimensions.
• Polygon ID: Polygon ID is a native DID/identity solution on Polygon chain. Although UPBOND partners with Polygon Studios, Polygon ID competes directly with Login3.0 for DID issuance and verification workloads on the same underlying chain.
• Trinsic: Trinsic provides a DID/VC infrastructure platform for issuing, holding, and verifying verifiable credentials. It is the closest global comparable to UPBOND's Login3.0 self-sovereign identity stack, targeting developers and enterprises building portable digital identity.

Broad incumbents

• Auth0 (Okta): Auth0/Okta is the dominant enterprise CIAM platform that UPBOND's Login3.0 positions against in Japan's B2C enterprise market. Broad incumbent with overlapping SSO and identity-linking capabilities, but without self-sovereign identity primitives.
• Microsoft Entra Verified ID: Microsoft's enterprise DID/VC service (formerly Azure AD Verifiable Credentials) competes with Login3.0 at the enterprise CIAM layer, with the advantage of Microsoft-scale enterprise sales and existing identity infrastructure.

Regional players

• Hashport: Hashport is a Japan-focused blockchain interoperability / wallet infrastructure provider. Regional peer addressing similar enterprise Web3 adoption needs in the Japanese market, though focused on asset bridging rather than identity.

Others

• JPYC: JPYC is a Japanese yen-pegged stablecoin issuer that UPBOND partners with for stablecoin social implementation. Listed as an ecosystem/partner comparable, illustrating the broader Japanese regulated digital-asset ecosystem UPBOND participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Ry3-kj8-krU
• Facebookfacebook.com/upbondcrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPBOND