Cortilia

What Cortilia does

Cortilia is an Italian direct-to-consumer online grocery platform founded in 2011 and headquartered in Cassina de' Pecchi (legal seat in Milan). The company sells more than 4,500 products sourced from over 400 local Italian producers across fresh produce, meat, fish, dairy, pantry, household, and personal care categories, with courier-based home delivery to select areas of Italy on a 2–5 day window and always-free shipping. Customers transact through a self-serve e-commerce website and dedicated iOS/Android mobile applications, with an in-house customer service team reachable by phone, WhatsApp, and email seven days a week. The platform also offers a subscription-based pre-curated produce box (Cassette) for recurring delivery, and supports flexible post-purchase order modifications.

The business is operated by Cortilia S.p.A. Società Benefit, a privately held Italian benefit corporation, and is B Corp certified for social and environmental performance. Cortilia positions itself around freshness, authenticity, territorial sourcing, seasonality, sustainability, and traceability, with detailed producer profiles and stories forming the core content marketing layer. The company has raised approximately $61M across seven funding rounds between 2012 and 2021, with investors including Primo Capital, Five Seasons Ventures, Indaco Venture Partners, P101, Red Circle Investment, Boox, and dPixel. Leadership comprises founder and CEO Marco Porcaro, CCO Emna Neifar, CFO and Business Development Gaspar Santonja, and Director of Operations Marco Casamento.

The revenue model combines transaction-based product sales with recurring subscription revenue from the cassette boxes. The company does not operate physical retail locations, and its geographic footprint is confined to Italy. The platform is built around an e-commerce marketplace architecture with a producer-side onboarding layer and a consumer-side storefront, but no public API, integrations, or AI/ML capabilities are disclosed in the available data.

Name

Cortilia

Legal name

Cortilia S.p.A. Società Benefit

Website

https://cortilia.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cortilia is an Italian direct-to-consumer online grocery platform founded in 2011 that sells over 4,500 products from 400+ local producers via its website, mobile apps, and subscription cassette boxes, with free home delivery across select areas of Italy.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Fruit and Vegetable Retailers (44523), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Online grocery delivery
• Local food sourcing
• Subscription produce boxes
• Italian e-commerce grocery
• Sustainable grocery retail

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of fresh produce, pantry items, and personal care products through the e-commerce platform. Customers purchase individual products or subscribe to pre-made boxes. Revenue generated through transaction-based product pricing with free delivery always offered.
2. Subscription Boxes: Pre-made produce boxes (cassette) available on subscription basis, providing recurring revenue from customers who want regular deliveries of curated seasonal products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cortilia sells fresh produce, pantry items, and personal care products online, sourced from over 400 local Italian producers and delivered directly to consumers' homes across Italy. Customers can purchase individual products on a pay-as-you-go basis or subscribe to pre-made curated produce boxes (cassette) for recurring seasonal deliveries, with free home delivery and the ability to modify orders after payment.

Product overview

Cortilia is an online grocery delivery platform offering a unified shopping experience through its website and mobile app. The core product is the online marketplace where customers can browse and purchase over 4,500 products from 400 Italian producers. The platform complements its core marketplace with a subscription box service (Cassette) that delivers pre-curated selections of fresh produce and local products. All offerings are unified under a single brand focused on quality, sustainability, and direct relationships with local producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cortilia Online Grocery Platform An online grocery platform accessible via cortilia.it that lets Italian consumers browse and purchase over 4,500 fresh produce, pantry, and personal care items sourced from 400 local producers, with scheduled home delivery and free delivery included.
• Cortilia Mobile App A dedicated iOS and Android mobile application that lets customers browse the full Cortilia catalog, manage orders and subscriptions, and arrange delivery from their smartphones.
• Cortilia Subscription Boxes (Cassette) A subscription offering of pre-made curated boxes of seasonal Italian produce and local products that customers can subscribe to for regular automated delivery instead of (or alongside) one-off purchases.

Quantifiable outcome

• Over 93% of products packaged with recyclable packaging
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Esselunga: Italy's largest premium grocery chain with its own e-commerce and home-delivery service (Esselunga a Casa) covering fresh produce and full grocery assortment. Competes with Cortilia for Italian online grocery share but operates a much broader general-merchandise assortment and a physical store footprint.
• Conad: Major Italian grocery retail consortium operating thousands of stores nationwide with growing online and home-delivery capabilities. Competes with Cortilia across the Italian grocery basket but at much broader scale and without the local-producer subscription focus.
• Coop Italia: Italy's largest cooperative retailer operating hundreds of stores with a nationwide home-delivery service spanning fresh produce, grocery, and non-food. Overlaps with Cortilia's Italian DTC grocery offering but as a full-line incumbent rather than a curated producer-network specialist.
• Carrefour Italia: Italian arm of global grocery giant Carrefour, operating hypermarkets and supermarkets with an online grocery and delivery service. Competes with Cortilia on Italian online grocery with vastly larger assortment, scale, and procurement leverage.

Direct peers

• Oddbox: UK DTC subscription service delivering surplus and "wonky" fruit and vegetable boxes to consumers with a sustainability and food-waste narrative. Comparable to Cortilia as a subscription-driven online produce retailer with a strong ESG and provenance story.
• Imperfect Foods: US online subscription grocer offering produce, pantry, and grocery items with a focus on reducing food waste. Comparable to Cortilia in DTC subscription model, curated-producer sourcing, and sustainability-led branding.
• Misfits Market: US-based online subscription grocer delivering surplus and "imperfect" produce, grocery, and pantry items directly to consumers with a sustainability narrative. Comparable subscription model, DTC mechanics, and ESG positioning to Cortilia.
• Riverford Organic Farmers: UK-based organic farm delivery subscription service delivering seasonal produce boxes and groceries directly from a network of farmers to consumers' homes. Closest international analogue to Cortilia's cassette subscription model and producer-network sourcing approach.
• Good Eggs: US online grocery marketplace delivering locally sourced produce, meal kits, and pantry items directly from regional producers and makers. Comparable to Cortilia in DTC e-grocery model, local-producer curation, and traceability storytelling.
• Abel & Cole: UK organic produce and grocery box subscription company delivering weekly boxes and à la carte groceries from a curated network of organic producers. Comparable to Cortilia in its subscription-first DTC model, local-producer positioning, and sustainable packaging emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cortilia
• Facebookfacebook.com/cortilia.it
• LinkedInlinkedin.com/company/cortilia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cortilia