echonovum

What echonovum does

echonovum AG is a Zürich-based SaaS company that operates the ECHONOVUM Insights Platform, a cloud-based experience management system for measuring and improving Customer Experience (CX) and Employee Experience (EX) in real time. The platform combines event-triggered, short-form survey distribution with live NPS/CSAT/CES dashboards, AI/NLP-based sentiment analysis on open-text responses, automated exception alerting, and an open API for HRM and CRM integration. Its IP centers on proprietary 'pathway' (journey) and 'measurement' models — including the 29/5 employee satisfaction principle — that pair each customer or employee interaction with a small set of high-signal questions, developed internally by Pathway Architect Felix Horner.

The company's product portfolio is organized into a Customer Experience module, an Employee Experience module (with a specialized Recruiting- and Onboarding Experience use case), and the ECHONOVUM API, all sold under annual subscription plus a CXM Kickstart Workshop professional-services engagement. Commercial motion is consultative and sales-led: prospects request a callback, complete a discovery exchange, and onboard via a guided workshop that maps the customer journey and KPI measurement model. Named customers include Gebäudeversicherung Bern (GVB), Edelweiss Air, Schindler AG, Degussa, Chicorée, Aeropers, SIB, and dormakaba — a cross-vertical mix of Swiss enterprise and mid-market accounts, all served from a single Zürich headquarters.

The business is privately held (Swiss AG), co-founded in 2016 by Robert Massarelli (CEO) and Michael Elmer (CMO), and has raised approximately $2.73M across two 2017–2018 funding tranches per company materials. Geographic reach is concentrated in Switzerland/DACH, with bilingual German/English product pages and a single head office at Schaffhauserstrasse 18, 8006 Zürich. The platform's value proposition targets the well-documented gap between CX/EX as a stated boardroom priority and the limited share of organizations (cited at ~1% in Forrester 2019) that operate a comprehensive, real-time feedback loop.

Name

echonovum

Legal name

echonovum AG

Website

https://echonovum.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

echonovum AG is a Zürich-based SaaS company offering the ECHONOVUM Insights Platform for real-time Customer and Employee Experience measurement, combining event-triggered surveys, NPS/CSAT/CES dashboards, AI/NLP sentiment analysis, and HRM/CRM API integrations, sold on annual subscriptions to Swiss and DACH enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Computer Systems Design and Related Services (54151), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• Experience management software
• Customer experience analytics
• Employee experience platform
• Sentiment analysis tools
• Survey automation platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription — ECHONOVUM Insights Platform: Recurring software subscription to the ECHONOVUM Insights Platform, providing Customer Experience (CX) and Employee Experience (EX) modules with dashboards, surveys, analytics, NLP, and API access. Sold primarily to enterprise and mid-market B2B customers in Switzerland on a quote-based engagement that includes a CXM Kickstart Workshop. No public price list; revenue is generated through direct sales contracts.
2. Professional services — CXM Kickstart Workshop & onboarding: Consultative services bundled with the platform sale: discovery conversations, customer journey mapping, touchpoint and Moment-of-Truth definition, KPI measurement model setup, and enablement of leaders. Provided as part of the initial engagement to drive platform adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

echonovum provides the ECHONOVUM Insights Platform, a cloud-based SaaS that combines event-triggered survey distribution, real-time NPS/CSAT/CES dashboards, AI/NLP-based sentiment analysis, and an open API for HRM/CRM data integration. It is delivered through two product modules — Customer Experience (CX) for measuring customer satisfaction along the customer journey, and Employee Experience (EX) for measuring satisfaction, engagement, dedication, motivation, and onboarding/recruiting feedback — both bundled with a consultative CXM Kickstart Workshop onboarding.

Product overview

echonovum offers the ECHONOVUM Insights Platform as a single unified insights platform with two primary application modules — the Customer Experience (CX) / Customer Insights product and the Employee Experience (EX) / Employee Insights product — that share the same underlying real-time survey, dashboard, analytics, automated sentiment-analysis, and exception-management engine. The Customer Experience module provides systematic, event-triggered customer satisfaction measurement (NPS, CSAT, CES) along the customer journey. The Employee Experience module extends the same approach across the full employee lifecycle (recruiting, onboarding, development, retention), including a dedicated Recruiting- and Onboarding Experience use case built on top of it. Both modules are complemented by an open ECHONOVUM Insights Platform API for integrating with the customer's existing HRM, communication, and IT systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ECHONOVUM Insights Platform — Customer Experience (CX) A SaaS module that continuously measures customer satisfaction through event-triggered, transactional surveys at relevant touchpoints along the customer journey, analyzes responses in real time, and visualizes NPS, CSAT, and CES on dashboards with drill-down, benchmarking, multi-filtering, and automated alerting. Built for enterprise and mid-market B2B companies in Switzerland/DACH.
• ECHONOVUM Insights Platform — Employee Experience (EX) A SaaS module that uses automated, event-triggered and pulse surveys across the full employee lifecycle (recruiting, onboarding, development, retention) to measure the five dimensions of employee satisfaction via the proprietary 29/5 principle, giving HR decision-makers real-time insights.
• Recruiting- and Onboarding Experience Module A specialized Employee Experience use case that triggers short surveys (4–8 questions) at neuralgic touchpoints (after application submission, after interview process, during onboarding) to optimize time-to-hire, cost-per-hire, and first-year turnover rate, with automated sentiment analysis and exception management.
• ECHONOVUM Insights Platform API An open API exposing the ECHONOVUM Insights Platform's survey, response, and analytics capabilities. Enables customers to automate survey distribution from existing HRM, CRM, and event systems, enrich analyses with business data, and embed insights into their own IT landscape.
• CXM Kickstart Workshop & Onboarding Services Professional services bundled with platform subscription: discovery conversations, customer journey mapping, touchpoint and Moment-of-Truth definition, KPI measurement model setup, and enablement of leaders, delivered as part of the initial engagement.

Quantifiable outcome

• Companies that provide outstanding customer experience reduce Cost to Serve by 33% (Forbes, cited in echonovum blog).
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: SAP-owned leader in experience management (CX and EX) with a global SaaS platform offering survey, analytics, and AI-driven text/sentiment analysis. Closest category peer to echonovum's ECHONOVUM Insights Platform, but at vastly larger scale and with a broader product portfolio.
• SurveyMonkey: Broad survey platform with CX/EX extensions (SurveyMonkey CX, GetFeedback, Usabilla) that compete for the same event-triggered feedback and NPS/CSAT use cases echonovum targets. Differs in being a horizontal survey incumbent rather than a pure experience-management specialist.

Direct peers

• Medallia: Enterprise SaaS for customer and employee experience management combining event-triggered feedback capture, real-time dashboards, and AI/NLP-based text analytics. Direct competitor to echonovum across both CX and EX, with significantly larger enterprise footprint.
• InMoment: Specialized CX platform offering multi-channel experience data collection, AI-driven text analytics, and action management. Comparable to echonovum's Customer Experience module, with overlapping enterprise customer profile.
• CustomerGauge: NPS-focused CX platform for B2B enterprises with account-level benchmarking and automated alerts — strongly comparable to echonovum's NPS-led CX module and event-triggered exception management.
• Workday Peakon Employee Voice: Enterprise employee engagement and listening platform acquired by Workday, providing continuous pulse surveys, benchmarking, and AI-driven insights. Comparable to echonovum's Employee Experience module, though bundled into a much larger HCM suite.
• Limeade: Employee experience platform combining engagement surveys, well-being and inclusion programs. Comparable to echonovum's EX module for enterprises seeking continuous listening plus action workflows.
• AskNicely: NPS-based customer experience platform with frontline coaching and real-time dashboards. Comparable to echonovum's CX module in the mid-market, with similar event-triggered short-survey design philosophy.

Emerging players

• Officevibe: Lightweight employee engagement tool offering anonymous pulse surveys, real-time dashboards and team-level insights. Comparable to echonovum's 29/5 employee satisfaction principle for the SMB/mid-market EX segment.
• TrenDemon (now part of Uniphore): Behavioral analytics platform that combines customer journey analytics with experience measurement — adjacent to echonovum's pathway/measurement model approach and used by enterprise CX teams for journey-level insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/echonovum
• LinkedInch.linkedin.com/company/echonovum
• Instagraminstagram.com/echonovum/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about echonovum