What Limeade does

Limeade is an enterprise SaaS provider of employee well-being and engagement solutions, headquartered in Bellevue, Washington. The company's Limeade ONE platform underpins two core products — Limeade Well-Being, which delivers personalized wellness programs, and Limeade Listening, which provides employee engagement measurement via anonymous pulse surveys and analytics — augmented by add-on modules including Clinical Analytics and a native Microsoft Teams integration. The Limeade Institute supplies an evidence-based, science-backed methodological framework supporting the platform, and Limeade quantifies outcomes such as a 25% reduction in absenteeism, a 32% increase in productivity, and $3.27 in healthcare cost savings per dollar invested.

Limeade monetizes through subscription-based B2B contracts sold to employers, with go-to-market executed via direct enterprise sales, a reseller network, and a consultant partner program targeting large and mid-size organizations. Customer segmentation is horizontal across employer size tiers, with adjacent distribution through benefits resellers and consulting advisors. Acquired TinyPulse in July 2021 expanded its engagement-survey and analytics capability stack.

Following its 2024 acquisition by WebMD Health Services (within the Internet Brands/WebMD network), Limeade operates as a brand and product line within the parent's holistic well-being portfolio while continuing to serve employers directly through limeade.com. The company maintains controlled affiliates (Limeade GmbH, Limeade Technologies Inc.), 101–250 employees, and certifications including GDPR compliance and participation in the EU–US Data Privacy Framework, supporting cross-border deployments of its enterprise SaaS offering.

Name

Limeade

Legal name

Limeade, Inc.

Website

https://limeade.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

101–250 employees

Short description

Limeade is an enterprise SaaS provider of employee well-being and engagement solutions, offering wellness programs, pulse surveys, and analytics through its Limeade ONE platform to employers via subscription-based contracts, now operating under WebMD Health Services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: Limeade operates as a B2B SaaS platform providing employee wellness and engagement solutions to employers. The platform is paid for by employers (Limeade customers) and provided to their employees, indicating a subscription-based B2B model with enterprise contracts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Limeade delivers a B2B SaaS platform for corporate employee well-being and engagement. Its core offerings include Limeade Well-Being, which infuses well-being into work via personalized programs, and Limeade Listening, which provides employee engagement measurement through anonymous pulse surveys. The platform is sold on enterprise subscription contracts to employers, complemented by integrations such as Microsoft Teams and a Clinical Analytics module.

Product overview

Limeade is an employee well-being and engagement platform company that operates as part of WebMD Health Services following its acquisition. The company offers a platform-plus-modules architecture consisting of two core products: Limeade Well-Being (for infusing well-being into work) and Limeade Listening (for improving employee engagement). These are complemented by integration modules including Microsoft Teams integration and Clinical Analytics. Limeade also acquired TinyPulse in July 2021, expanding its employee engagement capabilities with anonymous pulse surveys and engagement data analysis. The Limeade ONE platform infrastructure powers the entire ecosystem with authentication and session management.

Differentiator

Problem solved

Functional benefit

Brands

• Limeade Well-Being: Well-being platform that infuses well-being into work
• Limeade Listening
• Limeade ONE
• Limeade Institute
• LimeTime

Products and services

• Limeade Well-Being Enterprise employee well-being platform offering personalized wellness programs, biometric screenings, well-being assessments (HRA), and wellness challenges for employer customers and their employees.
• Limeade Listening Employee engagement solution that helps organizations measure and improve workforce engagement through anonymous pulse surveys, feedback mechanisms, and engagement data analysis.
• Limeade ONE Unified platform infrastructure that powers Limeade's well-being and engagement programs, featuring authentication (Auth0), session management, and integrated experiences for enterprise customers.

Quantifiable outcome

• Reduces absenteeism by 25%
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• TinyPulsecoreStrategic or Co-development Partner · 1 July 2021Limeade acquired TinyPulse, a provider of employee engagement platforms, in July 2021. The acquisition expanded Limeade's capabilities with anonymous pulse surveys and engagement data analysis tools. TinyPulse was headquartered in Seattle, Washington.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Calm Business: Calm Business provides employer-paid mental wellness and meditation subscriptions, competing head-on with Limeade's mental-health components of its well-being platform.
• Wellable: Wellable is an enterprise wellness platform offering well-being programs, challenges, and rewards; it competes directly with Limeade Well-Being for mid-market and enterprise HR budgets.
• Virgin Pulse (now Personify Health): Virgin Pulse / Personify Health is a direct competitor in the enterprise corporate-wellness platform space, offering well-being programs, biometric screenings, and engagement tools to large employers — the same buyer segment Limeade targets.
• Headspace for Work: Headspace for Work sells mental-health and mindfulness subscriptions to employers and overlaps with Limeade Well-Being's mental and emotional health offerings for the same HR and benefits buyers.
• Gympass / Wellhub: Gympass (now Wellhub) is a corporate wellness benefits platform providing employees access to gyms and wellness apps; it is cited as a direct competitor to Limeade in the global workplace wellness market.
• Lyra Health: Lyra Health provides employer-sponsored mental health benefits and therapy access, overlapping with Limeade's mental-health component of its holistic well-being platform.
• Spring Health: Spring Health offers employer mental-health benefits including therapy, coaching, and medication management; it competes with Limeade for HR-leader mindshare on employee well-being spend.
• Culture Amp: Culture Amp is an employee engagement survey and analytics platform that directly overlaps with Limeade Listening and the engagement measurement capabilities Limeade gained via the TinyPulse acquisition.

Broad incumbents

• Optum (UnitedHealth Group): Optum offers large-scale corporate wellness and health benefits solutions across a broader healthcare-services portfolio, identified as a leading competitor alongside Limeade in the global wellness market.
• WebMD Health Services: WebMD Health Services acquired Limeade in 2024 and now offers holistic well-being and engagement solutions to employers, blending Limeade's platform into its broader health-services portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Limeade
• YouTubeyoutube.com/user/limeademarketing
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/limeade
• Instagraminstagram.com/insidelimeade/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limeade