Premier Sport Psychology

What Premier Sport Psychology does

Premier Sport Psychology is a privately held professional services firm headquartered in Edina, Minnesota, that delivers mental performance coaching and clinical psychology services to athletes and sport organizations across the youth, collegiate, professional, and Olympic tiers. Founded by Dr. Justin Anderson and Dr. Carlin "Carly" Anderson, the practice combines licensed clinical psychologists (for mental health treatment) with certified mental performance consultants (for performance optimization), offering a full 360-degree mental skills spectrum that distinguishes it from purely clinical or purely performance-focused competitors. Service lines include one-on-one 50-minute individual sessions (priced at $225 intake / $210 follow-up), prepaid 5-session packages ($925), custom team packages for sport organizations, group workshops and presentations, sport leadership training, and ADHD diagnostic testing for ages 14+. Notable enterprise relationships include the Minnesota Timberwolves (NBA), Twins (MLB), Vikings (NFL), University of Minnesota Gophers athletics, and USA Curling—where Dr. Carly Anderson served as sport psychologist across the 2018 PyeongChang and 2022 Beijing Olympic cycles.

The firm operates a parallel digital product layer anchored by the Mindset Assessment (a 39-item instrument evaluating Growth Mindset, Performance Mindset, Team Support, Physical Wellness, and Mental Wellness with an automated 36-page personalized workbook) and the Mindset Program App, a mobile tool included with individual sessions for between-session mental training. Additional offerings include the CORE Culture Design framework (an organizational culture consulting methodology), the Hold Fast Podcast with Olympic medalist David Plummer, and Dr. Justin Anderson's book "Intentional Attention." The sub-brand Premier Performance Advising extends the performance psychology methodology to business and executive clients.

The revenue model is primarily fee-for-service professional services (individual sessions, team packages, workshops, ADHD testing), supplemented by subscription elements tied to assessments, online trainings, and the Mindset Program App. Geographic delivery is in-person at the Edina and Fort Myers offices and virtually via PSYPACT-authorized cross-state telehealth. Distribution relies on a consultative sales motion (free discovery consults, sport-medicine referrals), earned media (NBC, CBS, ESPN, Fox), and content marketing through the podcast and educational articles. The firm is self-funded with no external investors disclosed.

Name

Premier Sport Psychology

Legal name

Premier Sport Psychology, LLC

Website

https://premiersportpsychology.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Sport Psychology is a Minnesota-based private practice delivering mental performance coaching and clinical psychology services to youth, collegiate, professional, and Olympic athletes, with a digital suite including the Mindset Assessment tool and Mindset Program App.

Ownership category

akta.pro rank

Product category

Sport Psychology and Mental Performance Consulting

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Coach Education, Certification & Clinics (HSADAEAO), Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

Keywords

• Sport psychology services
• Mental performance coaching
• Athletic mental wellness
• Sports team consulting
• Mental skills training

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Session Services: One-on-one mental performance coaching and mental health sessions with licensed sport psychologists and mental performance consultants. Sessions are 50 minutes in length.
2. Team Packages: Custom in-person and virtual team packages for programs of all sizes, including sport organizations.
3. Workshops and Presentations: Group workshops and presentations on various mental skills topics for teams, high schools, and organizations.
4. ADHD Testing Services: Comprehensive ADHD diagnostic assessments for athletes and non-athletes ages 14+ with medical exemption paperwork support for NCAA compliance.
5. Assessments and Online Trainings: Assessment instruments and online training programs for accelerating awareness and growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Premier Sport Psychology delivers one-on-one mental performance coaching and clinical mental health services through licensed sport psychologists and certified mental performance consultants, targeting athletes from youth through professional and Olympic levels. Offerings include individual 50-minute sessions, customized team packages, group workshops, sport leadership training, ADHD diagnostic testing, and proprietary digital tools (Mindset Assessment and Mindset Program App) that extend mental skills work between sessions.

Product overview

Premier Sport Psychology operates as a multi-service practice offering mental performance coaching and psychological services through several distinct products: Individual Sessions (one-on-one sport psychology coaching), Team Packages (customized team services), Workshops and Presentations (group training), and Sport Leadership Training (leadership development programs). The company also provides clinical services including ADHD Testing for ages 14+ and a suite of assessment tools anchored by the Mindset Assessment, a 39-item digital tool covering five core domains. Digital offerings include the Mindset Program App (included with individual sessions) for ongoing mental skill training. Content products include the Hold Fast Podcast with David Plummer and the book 'Intentional Attention' by Dr. Justin Anderson. The subsidiary brand Premier Performance Advising extends services to business environments. The company also participates in PSYPACT for telehealth services across state lines.

Differentiator

Problem solved

Functional benefit

Brands

• Mindset Program: A mental performance assessment and training app provided to clients, including a 39-item Mindset Assessment tool and digital workbook for athletes.
• Hold Fast Podcast
• CORE Culture Design

Products and services

• Individual Sessions One-on-one 50-minute mental performance coaching and clinical mental health sessions with licensed sport psychologists for athletes at youth, collegiate, professional, and Olympic levels, addressing performance anxiety, confidence, focus, mental wellness, and injury recovery.
• Team Packages Customized in-person and virtual team service packages tailored to the unique needs, priorities, and dynamics of sports programs of all sizes, including professional franchises, collegiate athletic departments, and high school programs.
• Workshops and Presentations Group workshops and presentations providing mental skills tools for athletes to reach peak performance, delivered to teams, high schools, and organizations on a range of mental performance topics.
• Sport Leadership Training Specialized leadership development programs for athletes, coaches, and sport professionals focused on enhancing leadership capabilities and organizational performance within sport settings.
• Mindset Assessment A 39-item digital assessment tool evaluating five core areas of athletic success — Growth Mindset, Performance Mindset, Team Support, Physical Wellness, and Mental Wellness — that provides instant personalized feedback with a 36-page digital workbook.
• ADHD Testing Comprehensive ADHD diagnostic testing and assessment services for athletes and non-athletes ages 14 and older, including learning disabilities and cognitive concerns, with medical exemption paperwork support for NCAA compliance; free ADHD screeners are also offered for youth and adults.
• Mindset Program App Mobile application that provides mental performance tools for athletes to track, train, and strengthen their mental game anytime, included with individual sessions and used by professional and Olympic athletes.
• Assessments & Online Trainings Assessment instruments and online training programs customized to the unique composition of clients, used to accelerate awareness and growth and to inform tailoring of Premier's services.

Quantifiable outcome

• Staff helps approximately 200 student-athletes per year at University of Minnesota alone
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• USA CurlingcoreStrategic or Co-development Partner · 1 January 2011Premier Sport Psychology has been providing mental performance support to USA Curling teams for over 7 years. Dr. Carly Anderson served as sport psychologist for the men's curling team during their historic gold medal performances at the 2018 and 2022 Winter Olympics. Services include performance psychology, mental skills training, and team culture development.
• University of Minnesota AthleticscoreStrategic or Co-development PartnerPremier provides sport psychology services to University of Minnesota Gophers athletics department, including mental health support for student-athletes and collaboration on mental health awareness initiatives.
• Minnesota TimberwolvescoreStrategic or Co-development PartnerDr. Adam Gallenberg works with the Minnesota Timberwolves as a mental skills coach, providing performance psychology services to NBA players.
• Mindset ProgramcoreOthersPremier Sport Psychology's Mindset Program is a digital mental performance platform offering the Mindset Assessment and Mindset Program App, providing tools to track, train, and strengthen mental game.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exos (formerly Athletes' Performance): National human performance company providing integrated mental performance, nutrition, and physical training for pro and collegiate athletes. Comparable as a scaled, multi-service competitor targeting the same enterprise team contracts and athlete mental performance budgets that Premier pursues.
• Headspace Health: Large-scale consumer and enterprise mental wellness platform offering meditation, therapy, and coaching, including dedicated athlete mental health programs. Competes for the same NCAA/pro team mental health budgets with a tech-led, asset-light model.
• Talkspace: National telehealth therapy network with sport-specific provider matching, used by professional leagues and university athletic departments. Competitor in the same online sport-psychology service category with significantly greater geographic reach and insurance billing infrastructure.
• BetterUp: Enterprise coaching and mental performance platform used by Fortune 500 companies, sports organizations, and collegiate athletics departments. Premier Performance Advising directly competes with BetterUp's executive and athlete coaching offerings.
• Lyra Health: Enterprise mental health benefit provider serving large employers including professional sports teams and NCAA athletic programs. Competes for the same enterprise mental health contracts that Premier negotiates, with a broader clinical network and technology platform.
• Calm: Consumer and enterprise mental wellness app offering meditation, sleep, and performance content used by professional athletes and teams. Competes for the same consumer and team-level mind-training wallet share, particularly in the between-session skill practice category that Premier's Mindset App targets.
• IMG Academy: Premier sport training and education institution offering mental performance and sport psychology services as part of broader athlete development programming. Competes for elite youth, collegiate, and professional athlete relationships across the same mental skills category.

Emerging players

• MindRight: Digital mental health platform purpose-built for athletes, providing text-based coaching and teletherapy to high school and college programs. Direct competitor in the sport-specific mental health delivery space, with stronger distribution via school contracts and digital scale.

Others

• TrueSport (US Anti-Doping Agency initiative): Athlete education and wellness initiative by USADA producing mental performance, resilience, and clean-sport content for youth athletes. Comparable as a free, content-driven mental skills resource competing for the same youth-athlete and parent attention.
• Athletes for Care: Nonprofit organization founded by professional athletes to address mental health, wellness, and pain management in the athlete community. Comparable as a credibility-building, content-driven voice in athlete mental health that influences the same audience Premier targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/premiersportpsychology
• LinkedInlinkedin.com/company/premier-sport-psychology-llc
• Instagraminstagram.com/premier.sport.psychology
• Xx.com/premsport_psych

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Sport Psychology