Ortak

What Ortak does

Ortak (legal name: Ortak Online Elektronik Ticaret Anonim Şirketi) is a Turkish peer-to-peer rental marketplace founded in 2022 and headquartered in Kagithane, Turkey, operating as a brand under the parent company Porte. The platform allows individual users to list items for rent and to browse and reserve items across a broad set of categories including electronics (phones, computers, gaming consoles, cameras, VR headsets), vehicles (airport car rentals, villa rentals), sports and outdoor equipment, baby and mother products, and medical equipment. The service is accessible through a web storefront at ortak.app and native mobile applications on iOS, Android, and Huawei AppGallery, with transactions processed via iyzico, Mastercard, and Visa.

The business operates a two-sided model with daily TRY-denominated unit pricing (e.g., ₺100/day for a Karcher steam cleaner, ₺1,000/day for an iPhone 15 Pro), 30+-day rental discounts, and a first-rental ₺100 discount under the code MERHABAORTAK. A separate OrtakPRO division adds an enterprise sales motion for businesses to rent phones, computers, tablets, monitors, and printers on custom quote-based terms, supported by a dedicated inquiry form, email ([email protected]), and phone line.

Ortak has funded growth through two equity crowdfunding campaigns on the fonbulucu platform, raising approximately ₺5.76M in December 2022 and ₺7.56M in June 2024, for a cumulative ~₺13.3M (~US$500-600K at relevant rates) from over 2,000 combined retail investors, with no institutional VC participation disclosed. The company employs 1-10 people, operates exclusively in Turkey, and has signaled global expansion intent in its use-of-funds statements.

Name

Ortak

Legal name

Ortak Online Elektronik Ticaret Anonim Şirketi

Website

https://ortak.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ortak is a Turkish peer-to-peer rental marketplace, founded in 2022 and operating under Porte, that lets consumers and businesses rent items across electronics, vehicles, sports, baby products, and medical equipment via web and mobile apps.

Ownership category

akta.pro rank

Product category

Rental Marketplace

NAICS

All Other Consumer Goods Rental (532289), Automotive Equipment Rental and Leasing (5321), Consumer Electronics and Appliances Rental (53221)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Rentals & Lending (P2P) Marketplaces (CRAFAKAJ)

akta.pro secondary industries

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Consumer P2P Car Sharing Marketplaces (THADABAA)

Keywords

• Rental marketplace platform
• Peer-to-peer rentals
• Consumer electronics rental
• Corporate equipment leasing
• Sharing economy

Headquarters

HQ city

Kagithane

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Rental Transaction Fees: Ortak generates revenue through rental transaction fees where users pay daily rental rates for products. The platform facilitates peer-to-peer rentals of various items including electronics (phones, computers, gaming consoles), sports equipment (camping gear, fitness equipment), baby products (strollers, car seats), and more. Prices are quoted per day (e.g., 100₺/day for Karcher steam cleaner, 105₺/day for Chicco Goody Plus stroller).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ortak operates a peer-to-peer rental marketplace where individuals and businesses can list and rent products across multiple categories, including electronics (phones, computers, gaming consoles, cameras, drones, VR), vehicles (cars, villas), sports and outdoor equipment, baby and mother products, and medical equipment. The consumer marketplace is complemented by OrtakPRO, a dedicated corporate rental division for businesses needing equipment such as phones, computers, tablets, monitors, and printers on flexible terms. The platform is accessible via web (ortak.app) and mobile apps (iOS, Android, Huawei AppGallery), featuring door-to-door delivery, in-person handovers, and a 70% damage guarantee.

Product overview

Ortak is a peer-to-peer rental marketplace platform operated by Ortak Online Elektronik Ticaret A.Ş. (a Porte brand). The platform enables users to rent and lend various products across multiple categories including Electronics (phones, computers, gaming consoles), Vehicles (cars, villas), Sports & Outdoor equipment, Baby & Mother products, and Medical equipment. The core Ortak Marketplace serves individual consumers, while OrtakPro provides corporate rental services for businesses needing equipment like computers and phones with flexible payment options. The service is accessible via web platform and mobile applications for iOS, Android, and Huawei devices, featuring door-to-door delivery and in-person handover options.

Differentiator

Problem solved

Functional benefit

Brands

• OrtakPRO: Corporate rental service for businesses to rent equipment such as phones, computers, tablets, monitors, and printers for operational needs.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• PortecoreOthersOrtak is a brand under Porte (ortak bir Porte markasıdır). Porte is the parent company/brand operating the Ortak rental marketplace platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fat Llama: UK-headquartered peer-to-peer rental marketplace for cameras, drones, gear, and everyday items. Most direct functional peer to Ortak — same horizontal P2P model, same multi-category breadth, same target of occasional-use goods.
• Hygglo: Nordic peer-to-peer rental marketplace for consumer goods (electronics, tools, sports, party equipment). Direct functional peer to Ortak in the P2P consumer-goods rental category across multiple verticals.

Emerging players

• Rentomojo: Indian rental subscription platform for furniture, appliances, and electronics. Comparable to Ortak's multi-category B2C rental offering with similar 'rent vs buy' consumer value proposition in an emerging market.
• Turo: Largest peer-to-peer car-sharing marketplace. Comparable to Ortak's vehicle rental category — same P2P supply model and trust/insurance mechanics — but specialized exclusively in cars rather than horizontal goods.
• Getaround: Peer-to-peer car-sharing platform with connected-car technology for instant booking. Comparable to Ortak's airport car rental listings in model (P2P car rental) and target use case (short-duration urban/travel rentals).
• Hurr: UK peer-to-peer designer fashion rental marketplace. Compares to Ortak's P2P marketplace mechanic and 'access without ownership' consumer value proposition, though focused on a single vertical (fashion).
• Grover: Berlin-based consumer electronics and gadgets rental/subscription company. Comparable to Ortak's electronics rental category but operates a B2C subscription model with owned/managed inventory rather than P2P listings.

Regional players

• Vivense: Turkish furniture and home goods rental company. Operates in Ortak's home geography with a partial overlap on furniture and home/lifestyle rental categories, and serves as a direct local benchmark for Turkish rental-economy traction.

Others

• Rentle: Nordic SaaS platform enabling rental businesses to run online rental stores. Adjacent to Ortak as an enabler of the rental economy; could be a future tooling partner or competitor if Ortak vertically integrates its merchant tooling.

Broad incumbents

• Rent the Runway: US-based fashion/clothing rental pioneer. Comparable to Ortak's P2P sharing-economy rental thesis at scale, although Ortak's model is marketplace-based and category is broader than apparel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OrtakApp
• YouTubeyoutube.com/@ortak_app
• Instagraminstagram.com/ortak_app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortak