What Rentle does

TWICE Commerce (formerly Rentle) is a Helsinki, Finland-based circular commerce platform that provides businesses with infrastructure to sell, rent, resell, and subscribe products across online and in-store channels. The platform serves rental businesses, recommerce operators, and subscription commerce merchants — use cases that traditional single-sale commerce platforms do not natively support. The core differentiator is serialized inventory management: every stock item is tracked as a unique asset with its own lifecycle, condition, costs, revenue, and history, enabling individual-unit profitability and lifecycle tracking across multiple sales cycles.

The product is structured as a modular platform built on an API-first architecture with native MCP (Model Context Protocol) support, allowing AI agents to consume inventory, pricing, and order data directly. Core modules include Resales (for selling returns and secondhand goods), Rentals (booking and availability workflows), Subscriptions (recurring revenue conversion), Inventory, Catalog, Orders, and CRM. Sales channels span a native online store, in-store kiosk, and third-party marketplace integrations. The platform has processed over 2 million orders across 20 countries, with named enterprise customers including Decathlon, Intersport, Motonet, Broman Group, Nikon, Karcher, and Bauhaus, alongside mid-market and SMB operators like Recoverfit, Rentski, and Sportshop Akaslompolo.

Revenue is generated through a freemium SaaS model with a free tier for small businesses and quote-based pricing for enterprise deployments. Distribution is hybrid: product-led growth for SMB self-serve adoption combined with direct enterprise sales for large retailers. The most strategically significant customer relationship is with Decathlon UK, described by the customer's commercial manager as a partnership rather than a vendor relationship. The company is privately held and founder-led, with Harriet Andersson and Chris Stevens visible in the platform's admin activity log. No funding rounds, revenue figures, or headcount data were disclosed in the source material.

Name

Rentle

Legal name

TWICE Commerce

Website

https://rentle.io

Company type

Private

Operating status

Operating

Short description

TWICE Commerce (formerly Rentle) is a Helsinki-based circular commerce platform that enables businesses to rent, resell, and subscribe to products through serialized inventory tracking and unified multi-channel management. It serves enterprise retailers like Decathlon and Motonet alongside SMB rental and recommerce operators across 20 countries.

Ownership category

akta.pro rank

Product category

Rental Management Software

akta.pro primary industry

Rentals & Lending (P2P) Marketplaces (CRAFAKAJ)

akta.pro secondary industries

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Rental management software
• Circular commerce platform
• Resale operations software
• Subscription commerce platform
• Inventory management software

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Platform subscription with tiered pricing including a free version with core features and paid tiers for advanced capabilities. Subscription-based revenue model for rental and resale operations management.
2. Transaction/Booking Fees: Revenue derived from processing rental bookings and sales transactions through the platform, given focus on rental businesses and per-booking order values visible in demo data.
3. Freemium Model: Free version available with substantial features for small businesses; customers can upgrade as they scale. 'Free version has a lot of features for my small company' - Duke B., GM IT Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TWICE Commerce (formerly Rentle) provides a SaaS circular commerce platform that enables businesses to sell, rent, resell, and subscribe to products through a unified serialized inventory system. The platform tracks every individual unit with its own lifecycle, condition, costs, revenue, and history, supporting rental operations, resale/recommerce workflows, and subscription commerce across online store, in-store kiosk, and third-party marketplace channels. Built on an API-first architecture with MCP support for AI agent integration, the platform processes over 2 million orders across 20 countries.

Product overview

TWICE (also known as Rentle) is a circular commerce platform offering a unified system for rental and resale businesses. The core TWICE Platform serves as the operating system powering three main commerce modules: Resales (for selling returned and secondhand goods), Rentals (all-in-one rental management), and Subscriptions (recurring revenue conversion). These modules share foundational modules including Inventory/Stock Items (serialized tracking of individual assets), Catalog/Listings (customer-facing product offerings), Orders (unified order management), and CRM (customer relationship management). The platform supports multiple sales channels including Online Store, In-Store Kiosk, and Third-Party Marketplaces. Built on an API-first architecture with MCP support for AI agents, TWICE processes over 2 million orders across 20 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Rentals All-in-one rental module for rental businesses (sports equipment, outdoor gear, tools, electronics, cameras) with cross-channel inventory tracking, real-time availability management, calendar-based booking, and fulfillment workflows for rental operations.
• Resales Module that enables businesses to sell product returns, refurbished items, and secondhand goods, with built-in capability to list, grade, and price secondhand items and to support refurbish-resell loops throughout a product's lifecycle.
• Subscriptions Module that turns one-off sales into recurring revenue by enabling subscription-based access to equipment with configurable billing, member management, and recurring revenue operations.
• TWICE Platform The core operating system for rental and resale businesses, enabling circular commerce with serialized inventory tracking, multi-channel sales, unified order management across sales, rentals, and subscriptions, built-in CRM, and AI-agent integration via MCP.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Decathlon UKflagshipStrategic or Co-development PartnerFlagship partnership for launching Decathlon Rentals in the UK. Described as a partnership model rather than just software vendor - 'I feel like Twice is more of a partnership' per Sharon P., Commercial Manager, Decathlon UK. Deep collaboration on rental operations integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Treet: Software platform enabling brands to launch trade-in, rental, and resale channels — emerging player pursuing the same circular-commerce opportunity as TWICE.
• Recurate: Recommerce technology provider for brands launching take-back and resale programs — partial overlap with TWICE's resell module on circular commerce enablement.
• Archive: Resale-as-a-service platform enabling brands to launch peer-to-peer and brand-managed recommerce storefronts — emerging player overlapping with TWICE's resale module.

Broad incumbents

• Shopify: Dominant commerce platform with expanding rental and subscription apps; broadly overlaps with TWICE's online store and sales channel functionality while lacking purpose-built serialized inventory.
• Lightspeed Commerce: Omnichannel retail commerce platform serving specialty retailers including sporting goods — broadly incumbent in the same retail customer base where TWICE competes for circular commerce workloads.

Direct peers

• RentMy: Rental SaaS for SMBs renting equipment, tools, and vehicles — comparable lightweight rental management platform serving a similar small-business customer base.
• Rentman: Rental management software for AV, event, and equipment rental companies; covers inventory, scheduling, and crew management — comparable SaaS functionality aimed at rental operators.
• Cheqout: Rental e-commerce platform with online storefront, booking, and inventory tracking — direct competitor in the rental SaaS category for SMB and mid-market rental businesses.
• Goodshuffle: Rental software for event and party rental companies with inventory, CRM, and online booking — comparable purpose-built rental SaaS targeting operations-heavy rental businesses.
• Booqable: Amsterdam-based rental e-commerce SaaS serving small and mid-sized rental businesses with online booking and inventory management — directly comparable to TWICE's rental module in functionality and target customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/twice_commerce
• Facebookfacebook.com/TwiceCommerce
• LinkedInlinkedin.com/company/twicecommerce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentle