Materialisting

What Materialisting does

Materialisting is a Finnish SaaS platform founded around 2020 by CEO Hilda Rantanen and three co-founders (Joona Rantanen, Sakari Tolppanen, Markus Rintala) to help designers, architects, and building material manufacturers access and compare environmental impact data for construction materials. The platform converts Environmental Product Declaration (EPD) PDF documents into machine-readable data through AI-assisted processing, then renders them as visual, comparable Environmental Profiles covering carbon footprint (Global Warming Potential), ecosystem impact metrics (eutrophication, acidification, ozone depletion, resource and water use), and a circularity score based on composition, origin, energy, longevity, and end-of-life criteria. Materialisting positioned itself as the only platform utilizing the full breadth of EPD data rather than carbon alone, and built features aligned with emerging EU Digital Product Passport requirements.

The company monetized through a freemium SaaS model with paid subscription tiers for designers (Discovery Pro, Project Pro from €1,898 annually, Local Pro from €2,648 annually for Finnish regulatory reporting) and manufacturer collaboration packages (Links to Website from €1,500 annually, Comparison Tool from €1,098 annually). It also offered an Environmental Data API for programmatic access to EPD processing and benchmarking tools. The GTM combined product-led growth (self-serve free tier) with inside sales via Calendly-based demos and direct outreach for manufacturer partnerships. The company worked with enterprise manufacturers including Saint-Gobain's Ecophon, Rockfon, Tarkett, Gerflor, HSL Group, Nesite, and LAMP S.A to display product environmental data, and integrated with Metropolia University of Applied Sciences' Interior Architecture curriculum.

In March 2025, Materialisting announced it would shut down operations, citing uncertainty in the construction and finance sectors and regulatory delays that made scaling unsustainable. The platform remained operational through end of March 2026 while the company pursued buyers for its core data-processing and automation engines and made its specialized team available for acquisition. Total disclosed funding was €300,000 in growth capital from Fyra Design Agency in September 2023, alongside EU co-financing through ELY-keskus and minor investments from Business Joensuu and the North Karelia Fund. The company received the 2024 Dream Finland award and was recognized by Data Economy Finland in 2024.

Name

Materialisting

Legal name

Materialisting Oy

Website

https://materialisting.com

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

1–10 employees

Short description

Materialisting is a Finnish SaaS platform that converts Environmental Product Declaration (EPD) PDFs into visual, comparable environmental profiles for building materials, serving designers, architects, and material manufacturers. The company announced a platform shutdown in March 2025 with operations continuing through March 2026.

Ownership category

akta.pro rank

Product category

Building Materials Sustainability Software

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Product Sustainability & LCA/EPD (Eco-design, PCF) (EUAHAJAF)

Keywords

• Building materials data
• Environmental product declarations
• Sustainable construction software
• EPD data processing
• Material sustainability platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Tiered subscription model for designers and manufacturers. Free tier for basic access, paid tiers for advanced features like EPD downloads, advanced filters, project tracking, and local reporting.
2. Manufacturer Collaboration Packages: Paid packages for manufacturers including Links to Website (€1,500+), Comparison Tool (€1,098+), and extended dashboard analytics.
3. Freemium Model: Free tier allows designers to search, view environmental profiles, save favorites. Generates conversion to paid tiers for advanced features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Materialisting operates a SaaS platform that ingests Environmental Product Declaration (EPD) data for building materials and converts it into standardized, visual, side-by-side Environmental Profiles covering carbon (GWP), ecosystem impact, and circularity. It serves designers and architects selecting sustainable materials as well as building material manufacturers who want to present verified environmental performance of their products. A standalone Environmental Data API exposes the same datasets to third-party tools.

Product overview

Materialisting is a platform-plus-modules architecture centered on the Materialisting Platform (web-based SaaS) and Materialisting API for programmatic access. The core offering is Environmental Profiles for building materials, broken into three sub-products: Carbon (GWP), Ecosystem Impact, and Circularity Score. User-facing products include Designer Subscriptions (Discovery Pro, Project Pro, Local Pro plans) and Manufacturer Collaboration tiers (Links to Website, Comparison Tool). Add-on modules include Project Folders for multi-material impact tracking and Collections for organizing products. The Environmental Data API supports automated EPD processing and benchmarking. The platform serves manufacturers, designers, resellers, and data managers in the sustainable construction market.

Differentiator

Problem solved

Functional benefit

Products and services

• Materialisting Platform SaaS platform that ingests Environmental Product Declaration (EPD) data and renders standardized, visual, side-by-side Environmental Profiles for building materials. Serves designers/architects selecting sustainable products and manufacturers publishing verified environmental performance.
• Materialisting Environmental Data API Standalone API exposing EPD-derived environmental data (carbon, ecosystem impact, circularity, Data Quality Indicators) for use in third-party tools, configurators, and partner platforms.
• Environmental Profiles Standardized, comparable Environmental Profile assessments for building materials covering carbon (GWP), ecosystem impact, and Circularity Score — produced by the Environmental Profile Engine so designers can compare products on full EPD data.

Quantifiable outcome

• Buildings generate 39% of global CO₂ emissions, 30% of global waste, and consume 50% of resources - Materialisting helps reduce this impact
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Metropolia University of Applied SciencescoreStrategic or Co-development Partner · 19 November 2024Metropolia's Interior Architecture program incorporated Materialisting into curriculum to educate students on sustainable design and material selection. CEO Hilda Rantanen credited as 'smart problem-solver' by senior lecturer.
• Ecophon (Saint-Gobain)coreChannel Partner/ Reseller/ DistributorLeading acoustic solutions supplier using Materialisting to showcase product environmental profiles. Ecophon is part of Saint-Gobain (top 100 industrial groups) with 1,850+ verified EPDs.
• RockfoncoreChannel Partner/ Reseller/ DistributorStone wool acoustic solutions partner. All products fully recyclable in closed loop.
• TarkettcoreChannel Partner/ Reseller/ DistributorWorldwide flooring leader (140+ years) committed to circular economy and sustainability.
• MartelacoreChannel Partner/ Reseller/ DistributorFinnish workplace furniture company (founded 1945) partnered for pilot project on environmental data in spatial planning.
• GerflorcoreChannel Partner/ Reseller/ DistributorFlooring and wall solutions manufacturer. All production sites ISO14001 certified.
• HSL GroupcoreChannel Partner/ Reseller/ DistributorFinland's leading partition wall company. All products designed and made in Heinola, Finland.
• HiilminorChannel Partner/ Reseller/ DistributorFinnish sustainable wood company repurposing discarded sawmill wood into charred building material (Circuwood/Kiertopuu).
• NesiteminorChannel Partner/ Reseller/ DistributorItalian raised floor company (50+ years) with Cradle to Cradle certification.
• LAMP S.AminorChannel Partner/ Reseller/ DistributorSpanish lighting company (founded 1972) present in 70 countries with 600,000+ luminaires.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/materialisting
• Instagraminstagram.com/materialisting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Materialisting