Martela
Martela Oyj is a Finnish publicly listed designer and manufacturer of office and learning environment furniture, offering seating, tables, acoustic pods, and lifecycle services to corporate, education, and public-sector clients across the Nordic countries.
- Company typePublic
- Founded1945
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Martela does
Martela Oyj (Helsinki Stock Exchange: MRA1V) is a Finnish designer and manufacturer of office and learning environment furniture serving the Nordic region. Founded in 1945, the company operates manufacturing facilities in Nummela and Kitee (Kidex), a headquarters in Helsinki, and regional sales offices across Finland, Sweden, Norway, and Denmark. Its portfolio spans more than 30 furniture families including ergonomic task chairs (Axia, IF/Red Dot/Fira-awarded), the Kilta chair (1955, MoMA collection), school seating (Elly, Grip NxT), tables and electric height-adjustable desks (Pinta), storage and the Capa smart-locking locker system, and the Sono and Pod families of Class-A-acoustic soundproof pods manufactured at Kitee.
Martela monetizes through direct enterprise sales of hardware (seating, tables, storage, pods, accessories) combined with a layered services stack: Workplace Consultancy, Interior and Space Design, Implementation, and the Martela Second Life circular-economy suite (Flex, Care, Renewal, Circulate). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, targeting corporate offices, educational institutions, public spaces, and care facilities via regional offices, an events presence (e.g., 3daysofdesign), and digital channels including 3D object libraries for architects. The 2025 outlook reflects a soft market: revenue is guided to EUR 91-93 million with an expected operating loss of EUR 1.1-2.3 million, an improvement from the prior year's EUR 6.5 million loss. Martela is executing a turnaround under a new CEO (Panu Ala-Nikkola) and refreshed board, and has divested its Finnish removal services business to Niemi Palvelut to focus on furniture and lifecycle services.
Martela firmographics
Firmographics- Name
- Martela
- Legal name
- Martela Oyj
- Website
- https://martela.com
- Company type
- Public
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Martela Oyj is a Finnish publicly listed designer and manufacturer of office and learning environment furniture, offering seating, tables, acoustic pods, and lifecycle services to corporate, education, and public-sector clients across the Nordic countries.
- Ownership category
- akta.pro rank
Martela industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Office Supplies and Stationery Retailers (45941)
- SIC
- Office Furniture (2520), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Martela is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Martela business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: Direct sales of office furniture including seating (task chairs, conference chairs, universal chairs), tables (desks, conference tables, school tables), storage solutions, phone booths, pods, and accessories. One-time hardware sales model.
- Professional Services: Comprehensive lifecycle services including workplace consultancy, interior and space design, implementation (delivery, installation), and Martela Second Life services (Martela Flex, Martela Care, Martela Renewal, Martela Circulate).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom enterprise solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Martela product offering
Product offeringCore offering
Martela designs, manufactures, and sells office and learning environment furniture spanning task chairs, universal seating, conference and school chairs, sofas, benches, stools, desks, electric height-adjustable tables, storage solutions, screens, and soundproof office pods. The company complements its furniture families with Martela Lifecycle and Martela Second Life services covering workplace consultancy, interior and space design, installation, furniture maintenance, and circular economy offerings. Customers include corporate offices, schools, public spaces, and care facilities across the Nordic countries, served through direct sales and regional offices.
Product overview
Martela is a Nordic office and learning environment furniture company offering a comprehensive portfolio of products and services. The core offering includes multiple furniture families (Axia, Ella, Elly, Sola, Maia, Sono, Pod, Kilta, Pinta, Grip NxT, PoGo, Capa, and others) spanning seating (task chairs, universal chairs, conference chairs, easy chairs, sofas, benches, stools, school chairs, care chairs), tables (desks, electric height-adjustable tables, standing-height tables, universal tables, conference tables, school tables, folding tables), storage solutions (cabinets, lockers, pedestals), screens and space dividers, and soundproof office pods. The Sono and Pod product families offer acoustic phone booths, work pods, and meeting pods with smart features. Martela complements its furniture with lifecycle services including workplace consultancy, interior design, implementation services, and Martela Second Life circular economy services (flex, care, renewal, circulate). The company positions itself as a total solutions provider from planning through implementation and furniture lifecycle extension.
Differentiator
Problem solved
Functional benefit
Brands
- Martela Second Life: Circular economy services including Martela Flex (flexible meeting rooms and home office solutions), Martela Care (furniture maintenance), Martela Renewal, and Martela Circulate
- Martela Lifecycle
- Martela Flex
- Martela Care
- Martela Circulate
- Martela Outlet
Products and services
- Maia product family Soft, flexible sofa collection designed by Antti Kotilainen with rounded forms, modular sofa modules, bench, and armchair for versatile space design across workplace and learning environments.
- Kilta product family (with 70th Anniversary edition) Finnish design classic chair introduced in 1955 — Finland's first plastic-framed chair. Now celebrating 70th anniversary with a limited edition, and included in MoMA's permanent design collection. Pioneer chair in the Martela manufacturing portfolio.
- Pinta product family Desk series including high-quality electrically height-adjustable desks (Pinta EQC and Pinta S&S) and student tables with numerous tabletop and stand options, meeting EU directives for electrical equipment.
- Elly product family Light and compact school chair family designed by Iiro Viljanen, suitable for working and learning environments with row-connectable models for flexible classroom layouts.
- Sono product family Soundproof phone booths, work pods, and meeting pods combining excellent speech level reduction (32.1 dB per ISO 23351-1, Class A acoustic certification), versatile functionality, and motion-controlled lighting and ventilation.
- Axia product family Ergonomic task chairs promoting wellbeing at work by supporting the user's pelvis in its natural angle. Award-winning design recognized with the IF Award, Red Dot Design Award, and Fira Ergonomics Excellence Award.
- Ella product family Versatile universal chair designed by Antti Kotilainen, made with 100% recycled plastic raw material for seats and backrests, available in walnut and various colors.
- Sola product family Chair and stool series designed by Antti Kotilainen with numerous base options, including universal chairs, conference chairs, lounge chairs, bar stools, sofas, and beam chairs.
- PoGo product family Multi-purpose school table designed for learning environments, suitable for individual and group work with lightweight appearance and sturdy construction.
- Pod product family Product family designed by o4i Design Studio including phone booths, work pods, and meeting pods for coherent workplace interiors with adjustable fan speed and dimmable lighting.
- Grip NxT product family School furniture series with innovative hanging mechanism, where chairs and stools can be hung on tabletops without separate hangers, available in various colors for flexible classroom cleaning and reconfiguration.
- Capa product family Modular locker cabinet with electronic smart locking system enabling monitoring of storage use and centralized administrative solutions for workplace and school storage.
- GoBag office bag Office bag designed for easy carrying of personal belongings when moving to another work location, supporting activity-based workplace models.
- Martela Lifecycle service Comprehensive service covering the entire lifecycle of work environments, helping organizations adapt to changing workplace needs through consultancy, design, implementation, and ongoing support.
- Martela Second Life service Circular economy services extending furniture lifecycle, including Martela Flex (flexible meeting rooms and home office solutions), Martela Care (furniture maintenance), Martela Renewal, and Martela Circulate for furniture reuse and recirculation.
- Workplace Consultancy Consultancy services including office calculation, user-centric design, workplace surveys, office chair surveys, furniture inventory, and learning environment planning for enterprise and education clients.
- Interior and Space Design Design services for workplace and learning environment design, delivered by professional interior designers with access to Martela's furniture portfolio and configuration tools.
- Implementation Services Comprehensive implementation including delivery, installation, service partners, removal services (business, school, archive), furniture management, and storage space for workspace transitions.
Quantifiable outcome
- Moving to activity-based office reduces space requirements by 10-40%
- +1 more outcomes
Companies that use Martela
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Martela technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Martela partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- o4i Design StudiocoreDesign studio responsible for the Pod product family including PodBooth, PodMeeting, and PodSofa. Co-development partnership for workplace interior solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Martela competitors and assessment
Company assessmentDirect peers
- Vitra: Swiss family-owned furniture and interiors company with iconic designer collaborations and office systems. Comparable to Martela on design heritage, contract office furniture, and architect/specifier channels.
- Kinnarps: Swedish office and educational furniture manufacturer serving Nordic and European markets. Closely comparable to Martela in B2B office interiors, ergonomic task chairs, school furniture, and lifecycle services focus.
- Flokk (HÅG, RH, Offecct): Nordic-based office seating and acoustic solutions group owning HÅG task chairs, RH, and Offecct. Highly comparable to Martela on Nordic-designed ergonomic seating and workplace acoustics, with overlapping channels.
- USM: Swiss manufacturer of modular office and home furniture systems (USM Haller). Comparable to Martela on premium design-led office and contract furniture serving enterprises and architects.
- Sedus Stoll: German office furniture manufacturer specializing in ergonomic task seating, desks, and office systems. Comparable to Martela in B2B office furniture and ergonomics-led product positioning.
- Framery: Finnish manufacturer of soundproof office pods and phone booths. Direct competitor to Martela's Sono and Pod families in the fast-growing acoustic pod category.
Broad incumbents
- Haworth: Privately held global office furniture and architectural products manufacturer. Comparable to Martela on office systems, seating, and workspace planning services, with broader international footprint.
- IKEA for Business: IKEA's B2B-focused office and home office furniture offering. Comparable to Martela's lower-priced SKUs and Martela Outlet range, but competing from a mass-market, low-cost position rather than premium Nordic design.
- MillerKnoll: US-based office and contract furniture group (Herman Miller, Knoll, etc.) with global reach in ergonomic seating and workplace systems. Comparable to Martela on office seating and contract furniture, though vastly larger and more diversified.
- Steelcase: Global leader in office furniture, workstations, and architectural interiors with a strong applied-research and workplace-strategy offering. Comparable to Martela as an enterprise office furniture incumbent but at much greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Martela social profiles
Digital presenceMartela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martela leadership team
Management profileNumber of profiles
Profiles7 records
Martela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martela
What does Martela do?
Martela designs, manufactures, and sells office and learning environment furniture spanning task chairs, universal seating, conference and school chairs, sofas, benches, stools, desks, electric height-adjustable tables, storage solutions, screens, and soundproof office pods. The company complements its furniture families with Martela Lifecycle and Martela Second Life services covering workplace consultancy, interior and space design, installation, furniture maintenance, and circular economy offerings. Customers include corporate offices, schools, public spaces, and care facilities across the Nordic countries, served through direct sales and regional offices.
Is Martela a public or private company?
Martela is a public company. It is classified as public and is currently operating.
When was Martela founded?
Martela was founded in 1945. It employs 251 to 500 people.
Where is Martela based?
Martela is headquartered in Helsinki, Finland, in the Europe region.
How does Martela make money?
Two revenue lines are on record. Furniture Sales are the primary driver. The others are professional Services.
Who are Martela's main competitors?
Direct peers on record are Vitra, Kinnarps, Flokk (HÅG, RH, Offecct), USM, Sedus Stoll and Framery. Broad incumbents are Haworth, IKEA for Business, MillerKnoll and Steelcase.
Does Martela have an API?
No public API is recorded for Martela.
What industry is Martela in?
Martela's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 3372 and its SIC code is 2520.