LawnPRO Partners

What LawnPRO Partners does

LawnPRO Partners is a private, PE-backed roll-up platform that acquires and grows founder-owned residential lawn care, tree care, shrub care, and pest control service companies across the United States. Founded in 2024 and headquartered in Atlanta, Georgia, the company is majority-owned by HCI Equity Partners, a lower middle market private equity firm. LawnPRO's stated model is to acquire established regional operators with strong local reputations, retain founders and brand identities post-close, and provide shared operational support, talent acquisition, and industry best practices — explicitly distinguishing itself from centralized roll-ups that strip local leadership.

Since its first documented acquisition in July 2024 (LawnRx, Pennsylvania), LawnPRO has completed 13 acquisitions through November 2025, building a portfolio of 19 acquired brands operating across seven states (Pennsylvania, Massachusetts, New Hampshire, Ohio, Georgia, South Carolina, and Indiana). Core services across the portfolio include lawn fertilization, aeration, seeding, tree and shrub care, pest control (tick, mosquito, perimeter pest, grub control), and organic-based lawn programs. The platform's go-to-market is acquisition-driven rather than customer-driven: outreach is targeted at founders considering retirement or growth capital, facilitated through HCI Equity Partners' network. End customers are residential homeowners served via recurring service contracts and one-time treatments delivered through each acquired brand's local field operations; pricing is set at the individual brand level and is not publicly disclosed.

Underlying technology is not disclosed in available sources — there is no public platform, mobile app, API, or proprietary system referenced. The company's competitive differentiation rests on PE-backed acquisition capital, founder-retention philosophy, long-tenured regional brand equity, and aggregated route density across multiple metro markets. Leadership comprises CEO Bill Viveen, who has publicly positioned LawnPRO's goal to lead the U.S. residential lawn care market through continued partnership-driven growth.

Name

LawnPRO Partners

Legal name

LawnPRO Partners

Website

https://lawnpropartners.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

LawnPRO Partners is a private, PE-backed roll-up platform that acquires and grows founder-owned residential lawn care, tree care, and pest control brands across seven U.S. states, retaining local brand identity and leadership post-close.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI)

Keywords

• Residential lawn care
• Pest control services
• Tree and shrub care
• Lawn treatment programs
• Acquisition platform

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Lawn Care Services: LawnPRO Partners generates revenue through its portfolio of lawn care, tree care, shrub care, and pest control service companies serving residential customers. Revenue is derived from ongoing service contracts and one-time service deliveries across its brand portfolio.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LawnPRO Partners is a privately-backed platform company that acquires and grows residential lawn care, tree care, shrub care, and pest control service businesses across the United States. The company retains the local brand identities and leadership of acquired companies while providing shared operational expertise, growth capital, and best practices. Services offered through its portfolio of acquired brands include lawn treatment, fertilization, aeration, seeding, weed control, insect and mosquito control, and tree and shrub health care for residential customers.

Product overview

LawnPRO Partners operates as a platform that acquires and grows regional lawn care brands across the Midwest, Mid-Atlantic, and Eastern United States. The platform now encompasses 19 acquired brands including LawnRx, Green Image Lawn Care, Henderson Fertilizing, Delaware Valley Turf, Gro-Masters, Expert Lawn Care Services, Custom Lawn Care, GrassHopper Lawns, Green Machine Lawn Care, Brookside Lawn Service, Meehan's Lawn Service, Quality Services, Native Grasses, Fairway Lawn & Tree Service, Highest Quality Lawn Care, Concord Custom Lawn Care, Sea of Green Lawn Care, Seacoast Turf Care, and Emerald Green Lawns. Core services across all brands include residential lawn care treatment, tree care, shrub care, fertilization, aeration, seeding, pest control (flea/tick, mosquito, perimeter pest), and organic-based lawn care programs. The platform operates across seven states including Pennsylvania, Ohio, Georgia, South Carolina, New Hampshire, Massachusetts, and Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• LawnRx: Lawn care treatment and pest control services
• Green Image Lawn Care
• Henderson Fertilizing
• Delaware Valley Turf
• Gro-Masters
• Expert Lawn Care Services
• Custom Lawn Care
• GrassHopper Lawns
• Green Machine Lawn Care
• Brookside Lawn Service
• Meehan's Lawn Service
• Quality Services
• Native Grasses
• Fairway Lawn & Tree Service
• Highest Quality Lawn Care
• Concord Custom Lawn Care
• Sea of Green Lawn Care
• Seacoast Tree Care
• Seacoast Turf Care
• Emerald Green Lawns

Products and services

• LawnRx A lawn care service provider in Pennsylvania, offering residential lawn care treatment, tree, shrub, and pest control services. Headquartered in Latrobe, PA, Bruce Love remains in operational leadership.
• Fairway Lawn & Tree Service A premier lawn care provider based in Cape Cod, MA, serving residential and commercial customers through locations in Harwich and Mashpee. Founded in 2004 by Tom Fair, offering lawn care and pest control services.
• Highest Quality Lawn & Pest A highly regarded lawn care and pest control provider based in Manchester, NH, serving New Hampshire and Massachusetts for over 20 years. Led by founder and President Matthew Scott.
• Meehan's Lawn Service An Ohio-based lawn care company offering various lawn and pest control services to residential customers. Continues to be led by existing owners.
• Green Image Lawn Care A lawn care company in Pennsylvania offering lawn care and pest control services. Led by founders Zimmerman and Freed.
• Gro-Masters A lawn care company expanding LawnPRO's services to Savannah, GA, Charleston, SC, and Myrtle Beach, SC. Offers lawn care and pest control services.
• Green Machine Lawn Care A family-owned provider of lawn care, tree care, and pest control services in Eastern Pennsylvania. Has served residential customers for over 40 years. Co-presidents Kevin and Karl Swinski continue to lead daily operations.
• Seacoast Tree Care

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruGreen: TruGreen is the largest US residential lawn care service company, offering fertilization, weed control, and pest management across all 50 states. It is directly comparable as a residential lawn care incumbent at massive scale, competing for the same homeowner customer base that LawnPRO's acquired brands serve.
• BrightView Holdings: BrightView is the largest commercial landscaping services provider in the US (NYSE: BV) and serves residential customers in select markets. It is comparable as the dominant publicly-traded peer in the broader lawn and landscape services roll-up space, with a similar multi-service, multi-brand operating model.

Direct peers

• Yellowstone Landscape: Yellowstone Landscape is a PE-backed roll-up platform (sponsored by Trivest Partners) that has acquired 100+ commercial landscaping companies. It is directly comparable as a PE-backed roll-up of family-owned regional service companies in the lawn and landscape industry, though it leans commercial rather than residential.
• The Grounds Guys (Neighborly): The Grounds Guys is a residential and commercial lawn care and landscape franchise owned by Neighborly, a large multi-brand home services PE-backed franchisor. It is directly comparable as a national residential lawn care service brand operating through a localized owner-operator model similar in spirit to LawnPRO's retained-brand strategy.
• Spring-Green Lawn Care: Spring-Green Lawn Care is one of the largest US franchised lawn care service providers, offering fertilization, weed control, and pest services to residential customers. It is directly comparable as a national residential lawn care service operator with multi-decade franchisee relationships.
• Mariani Premier Group: Mariani Premier Group is a PE-backed roll-up of high-end residential and commercial landscape companies. It is directly comparable as a private equity-backed platform consolidating founder-owned regional lawn and landscape service businesses into a multi-brand national portfolio.
• SavATree: SavATree is a leading tree, shrub, and lawn care service provider that has grown via acquisitions of family-owned operators across the Northeast and Mid-Atlantic. It is directly comparable as a multi-service (tree + lawn + pest) roll-up platform with preserved regional brand identities serving overlapping geographies.
• Mainscape: Mainscape is a national landscape and lawn care service provider focused on residential and commercial customers through regional operating branches. It is comparable as a multi-state residential lawn care service operator with a branch-network model similar to LawnPRO's retained-brand structure.
• NaturaLawn of America: NaturaLawn of America is a franchised residential lawn care provider specializing in organic-based and environmentally responsible lawn treatments. It is directly comparable as a residential lawn care operator with an organic treatment positioning that aligns with LawnPRO's organic-based differentiation (e.g., Total Lawn Care).

Emerging players

• Conserva Irrigation: Conserva Irrigation is a PE-backed franchise system for residential irrigation repair and installation services. It is comparable as a PE-backed home services roll-up targeting founder/operator-led residential property service businesses, with adjacency to LawnPRO's lawn care platform via potential cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lawnpro-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LawnPRO Partners