PetIQ

Name

PetIQ

Legal name

PetIQ, LLC

Website

https://petiq.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Pet Health & Wellness Products

NAICS

Animal Food Manufacturing (31111), Dog and Cat Food Manufacturing (311111), Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (45991)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

akta.pro secondary industries

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Functional & Veterinary Diet Pet Food (CRADAFAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Treats & Chews (AFADAFAF)

Keywords

• Pet health products
• Pet wellness brands
• Flea tick treatments
• Pet supplements treats
• Pet medications manufacturing

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Branded OTC Pet Products: Sale of over-the-counter pet medications and wellness products including PetArmor, Capstar, Minties, VetIQ, NextStar, and Pur Luv through retail partners and e-commerce channels.
2. Veterinary Services: Revenue from mobile community clinics and wellness centers providing preventive veterinary care at retail locations.
3. Subscription Services: Monthly My Pet Portal subscription providing pet health management tools and services. Recurring monthly fee with automatic billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

PetIQ manufactures and distributes a portfolio of over-the-counter pet health and wellness products across multiple consumer brands, including PetArmor flea and tick treatments, Capstar oral flea tablets, Minties dental treats, VetIQ supplements, NextStar topicals, Rocco & Roxie cleaners and supplements, and Pur Luv jerky treats. The company also historically operated mobile veterinary clinics and wellness centers inside major retail partner locations providing preventative care services. Products are sold through mass-market retailers (Walmart, Tractor Supply, Meijer), e-commerce platforms (Amazon, Chewy, Walmart.com), and brand-specific websites.

Product overview

PetIQ operates as a pet health and wellness company with two integrated business segments: branded consumer-packaged goods and veterinary services. The branded products portfolio includes seven core brands (PetArmor, Rocco & Roxie, Capstar, VetIQ, Minties, NextStar, and Pur Luv) covering flea/tick treatments, dental treats, health supplements, cleaning products, and premium jerky treats, all manufactured at company-owned facilities. The veterinary services segment includes community clinics and wellness centers operating inside retail partner locations, providing walk-in preventive care and minor illness treatment. Manufacturing operations span four facilities in Utah, Florida, and Nebraska with SQF certification, EPA licensing, and 280,000+ square feet of production space, supported by a 400,000 sq. ft. distribution center.

Differentiator

Problem solved

Functional benefit

Brands

• PetArmor: Science-backed flea and tick treatments, dewormers, home sprays, ear rinses, and more. Product categories include Flea & Tick, De-Wormers, Skin & Coat Care, and Ear Care.
• Rocco & Roxie
• Capstar
• VetIQ
• Minties
• NextStar
• Pur Luv
• VIP Petcare
• PetVet

Products and services

• PetArmor Science-backed flea and tick treatments, dewormers, home sprays, ear rinses, and skin and coat care products for dogs and cats.
• Capstar Vet-recommended oral nitenpyram tablets that start killing fleas in 30 minutes; available without a prescription.
• Minties Dental dog treats formulated with five natural breath fresheners (alfalfa, peppermint, fennel, dill, and parsley); includes the FreshBites line for frequent treating.
• VetIQ Health supplements made with scientifically studied ingredients to support daily wellness and long-term health for dogs and cats.
• NextStar Topical flea and tick treatments providing up to 30 days of protection without a prescription.
• Rocco & Roxie Pet stain and odor cleaners, premium health chews and supplements, training and grooming products for pet families.
• Pur Luv High-protein, limited-ingredient jerky dog treats made with real meat as the first ingredient.
• PetArmor Extend Flea & Tick Collar Flea and tick collar providing 8 months of long-lasting protection using vet-recommended active ingredients.
• My Pet Portal Subscription Monthly subscription service for pet health management with automatic monthly billing providing tools and services for pet parents.

Quantifiable outcome

• 1.2M+ pets receive veterinary care annually
• +2 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tractor Supply CompanycoreChannel Partner/ Reseller/ Distributor · 28 May 2026Tractor Supply acquired VIP Petcare veterinary services business from PetIQ in May 2026. VIP Petcare had been operating community clinics in approximately 1,700 Tractor Supply retail locations. The acquisition brings VIP Petcare's community clinics and telehealth capabilities under Tractor Supply's ownership as part of their comprehensive pet care platform strategy.
• TiNY AgencyminorGTM or Marketing Partner · 30 January 2026TiNY, an independent New York creative agency, created the PetArmor 'Pets Work Hard' campaign for the PetArmor Extend flea and tick collar launch. The campaign used real social media content licensed through Catch+Release platform.
• Animal HavenminorOthersAnimal Haven is a NYC-based 501(c)(3) nonprofit animal rescue that finds homes for dogs and cats in crisis. Minties brand donated to Animal Haven as part of FreshBites launch event.
• Various Retail PartnerscoreChannel Partner/ Reseller/ DistributorPetIQ operates veterinary services through partnerships with major retail chains including Tractor Supply (PetVet wellness centers and VIP Petcare), Meijer, and other retailers. VIP Petcare operates mobile clinics at over 2,900 retail locations across 39 states.

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Elanco Animal Health: Major animal health company with leading parasiticide brands including Seresto, Advantage, K9 Advantix and Advantus. Direct comparator to PetIQ in OTC flea/tick collars and topicals distributed through mass retail.
• Nestlé Purina PetCare: Largest pet food and treat manufacturer globally, including brands like Friskies, Beneful, Pro Plan and dental treats. Directly comparable in pet treats (Pur Luv) and supplements and competes for the same mass retail shelf space.
• Boehringer Ingelheim Animal Health: Owns Frontline (fipronil) and NexGard, dominant parasiticide brands sold OTC and through veterinary channels. Competes head-to-head with PetArmor, NextStar and Capstar on shelf and online.
• Zoetis: Global leader in animal health pharmaceuticals and parasiticides. Highly comparable because Zoetis operates across the same prescription and OTC pet health categories, including parasiticide topicals (Stronghold/Revolution), and competes with PetIQ's NextStar and PetArmor in retail channels.
• Mars Petcare: Operating division of Mars Inc. encompassing Pedigree, Whiskas, Royal Canin, Banfield Pet Hospitals and Wisdom Health. Comparable in pet treats and supplements (e.g., Greenies dental chews compete with Minties) and veterinary services at scale.

Direct peers

• Virbac: Independent global animal health company specializing in parasiticides, dermatology, dental and nutrition products. Closest mid-sized analogue to PetIQ's branded OTC pet health portfolio (flea/tick, dental chews, supplements).
• Vetoquinol: French animal health company with focus on parasiticides, dermatology and supplements. Comparable to PetIQ as a mid-sized branded pet health manufacturer serving both vet and retail channels.
• Chewy: Leading online pet retailer selling pet food, treats, health products and pharmacy. Direct distribution channel for PetIQ brands (Minties, Capstar, PetArmor) and a comparable platform play connecting pet parents to OTC pet health products.
• PetMed Express: Online pet pharmacy selling OTC and prescription pet medications. Direct competitor in OTC parasiticide and supplement e-commerce, comparable to PetIQ's Chewy/Amazon branded OTC strategy.

Emerging players

• Covetrus: Animal health distribution and services company serving veterinary practices. Comparable to legacy PetIQ (pre-divestiture) on the veterinary services and distribution side, providing context for the segment that PetIQ just sold to Tractor Supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truescience
• Facebookfacebook.com/PETIQCompany
• LinkedInlinkedin.com/company/petiq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetIQ