Warmango
Warmango is a France-based B2B marketplace founded in 2016 in Lyon that connects professional buyers directly with industrial suppliers, seeking to disrupt traditional industrial distribution value chains through digital intermediation.
- Company typePrivate
- Founded2016
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Warmango firmographics
Firmographics- Name
- Warmango
- Website
- https://warmango.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warmango is a France-based B2B marketplace founded in 2016 in Lyon that connects professional buyers directly with industrial suppliers, seeking to disrupt traditional industrial distribution value chains through digital intermediation.
- Ownership category
- akta.pro rank
Warmango industry classification
Industry- Product category
- B2B Industrial Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (425120), Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
Keywords
Where Warmango is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Markets served
Warmango business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Warmango product offering
Product offeringCore offering
Warmango operates a B2B online marketplace designed to connect professionals directly with industrial suppliers, disrupting the traditional supply chain. The platform enables business buyers to source industrial products and materials without intermediate distributors, streamlining procurement between professional purchasers and industrial producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Warmango B2B Marketplace Online B2B marketplace platform that connects professional buyers directly with industrial suppliers and manufacturers, enabling streamlined procurement of industrial goods and disrupting the traditional multi-tier supply chain.
Companies that use Warmango
Customer profileIdeal customer profiles1 record
Warmango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Warmango competitors and assessment
Company assessmentBroad incumbents
- ManoMano: Leading French-headquartered online marketplace for DIY, home improvement, and construction supplies, connecting professionals and consumers with suppliers. Directly comparable to Warmango as a French B2B/B2C marketplace for building and industrial materials, but operates at vastly greater scale.
- Alibaba Group: Global B2B online marketplace connecting professional buyers with industrial and wholesale suppliers across categories. Comparable as a generic B2B marketplace model against which Warmango's vertical, France-only positioning can be benchmarked.
- Amazon Business: Amazon's dedicated B2B marketplace offering bulk pricing, business-only pricing, and procurement features for professional buyers across categories. Comparable as a large-scale B2B marketplace competing for the same trade-and-industrial buyer audience as Warmango.
- Cedeo: Major French distributor of plumbing, heating, and sanitary equipment supplying trade professionals through a branch and digital ordering network. Comparable as an established distribution channel serving the same French B2B trade customer base Warmango targets.
- Bricoman: French pro-focused retailer (part of Adeo group) selling building materials, hardware, and trade supplies to construction professionals, with growing online ordering capabilities. Comparable as an incumbent French trade-supply channel expanding digitally.
- Descours & Cabaud: French wholesale distributor of hardware, tools, and industrial supplies serving B2B trade customers. Comparable as a traditional French industrial-supply wholesaler that Warmango's marketplace model attempts to disintermediate.
Direct peers
- Ankorstore: Paris-based B2B marketplace platform connecting independent retailers and small businesses directly with brands and wholesalers. Highly comparable business model to Warmango — French-founded, marketplace-as-a-service disintermediating traditional distribution.
- 360Connect Europe: Online B2B wholesale and sourcing marketplace focused on European buyers connecting to Chinese and international industrial suppliers. Comparable to Warmango as a B2B sourcing marketplace facilitating direct professional-to-industrial purchasing.
Emerging players
- Matera: European B2B platform focused on construction materials and supply chain digitalisation. Comparable as an emerging digital marketplace targeting the construction-and-trade vertical that Warmango also serves.
Regional players
- Werkspot: Netherlands-based online marketplace connecting consumers and professionals with contractors and trade suppliers for home improvement projects. Comparable business model (online B2B/B2C marketplace for trades and construction) but operates primarily in the Benelux rather than France.
Market position
Customer concentration
Warmango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warmango leadership team
Management profileNumber of profiles
Profiles2 records
Warmango funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warmango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warmango
What does Warmango do?
Warmango operates a B2B online marketplace designed to connect professionals directly with industrial suppliers, disrupting the traditional supply chain. The platform enables business buyers to source industrial products and materials without intermediate distributors, streamlining procurement between professional purchasers and industrial producers.
When was Warmango founded?
Warmango was founded in 2016. It employs 11 to 50 people.
Where is Warmango based?
Warmango is headquartered in Lyon, France, in the Europe region.
Who are Warmango's main competitors?
Broad incumbents on record are ManoMano, Alibaba Group, Amazon Business, Cedeo, Bricoman and Descours & Cabaud. Direct peers are Ankorstore and 360Connect Europe. Matera is listed as an emerging player. Werkspot is listed as a regional player.
Does Warmango have an API?
No public API is recorded for Warmango.
What industry is Warmango in?
Warmango's product category is B2B Industrial Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAB, Construction Materials & Building Supplies Marketplaces. Its NAICS code is 425120 and its SIC code is 5072.