Werkspot
- Company typePrivate
- Founded2005
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Werkspot firmographics
Firmographics- Name
- Werkspot
- Legal name
- Werkspot B.V.
- Website
- https://werkspot.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Werkspot industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where Werkspot is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Werkspot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Lead Fees / Transaction-based: Tradespeople pay lead costs only when a client shares their contact details with them. Consumers post jobs for free. The platform acts as a marketplace intermediary facilitating the connection between service seekers and providers, charging a transaction fee on successful lead delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - job posting |
| Transaction based/ take rate | Pay-as-you-go | Free registration for tradespeople with pay-per-lead model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Werkspot product offering
Product offeringCore offering
Werkspot is an online marketplace that connects Dutch homeowners with verified tradespeople across 25+ trade categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, and electrical work. Consumers post jobs for free and receive proposals from qualified tradespeople, while tradespeople register for free and pay lead fees only when clients share their contact details. The platform includes a quality verification system, a verified review database with 815,000+ entries, and dedicated mobile apps for both consumer and tradesperson users.
Product overview
Werkspot is an online marketplace that connects homeowners with verified tradespeople in the Netherlands, operating as a platform where consumers post job requests and receive proposals from qualified contractors. The platform encompasses the Werkspot Platform as the core marketplace product, paired with a Quality Control and Verification Service that validates tradespeople through KvK registration checks, identity verification, and competency testing. The Review and Rating System, with over 815,000 verified reviews, enables informed decision-making. The company offers dedicated mobile applications for both consumers and tradespeople, and maintains an Ask a Tradesperson feature for pre-hire advice. The platform covers over 25 trade categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, electrical work, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Werkspot Online Marketplace Platform Online marketplace that connects Dutch homeowners with verified tradespeople (vakmensen) across 25+ categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, electrical work, and more. Consumers post job requests for free and receive proposals from qualified contractors, then compare offers and select professionals based on reviews and pricing.
- Werkspot Consumer Mobile App Mobile application for iOS and Android designed for homeowners to post and manage job requests, add photos and information, receive notifications, chat with tradespeople, and leave reviews directly from their phone. Available on Google Play and App Store.
- Werkspot Tradesperson Mobile App Mobile application for iOS and Android designed for tradespeople to search for jobs, receive notifications for new matching assignments, and chat with potential clients directly from their mobile device.
Quantifiable outcome
- 45,000 jobs posted monthly by clients
- +2 more outcomes
Companies that use Werkspot
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Werkspot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Werkspot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Angi Inc.coreAngi Inc. is the parent company of Werkspot. Werkspot operates as part of the Angi Inc. family of home services platforms. For internal reporting, security, and service optimization, certain personal data is shared with Angi Inc. The relationship provides Werkspot with access to international resources, best practices, and cross-platform synergies within the Angi ecosystem.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Werkspot competitors and assessment
Company assessmentBroad incumbents
- Thumbtack: US-based generalist home-and-local-services marketplace. While broader in scope and geographically US-focused, it represents the dominant scaled competitor to Angi-family platforms and a useful comp on take-rate and pro monetisation.
- Porch: US home services platform combining a homeowner-pro marketplace with software/SaaS tools for pros. While US-only, it overlaps Werkspot's verticals and pros-as-SMB monetisation approach.
- TaskRabbit: IKEA-owned marketplace for local task-based services (cleaning, handyman, moving). Not a pure lead-gen model and broader than home improvement, but overlaps with Werkspot's consumer base and pro-supply dynamics.
- Angi: Angi Inc.'s flagship US home services platform and Werkspot's parent. Offers the same lead-generation and pro-matching core but across a much larger geography, plus adjacent services (ads, pro software) – the natural benchmark for monetisation and scale.
Regional players
- Bark: UK-based professional services marketplace with a pay-per-lead model similar to Werkspot, though broader than home improvement (coaches, accountants, etc.). Useful comp on PLG mechanics and pro retention in a related European market.
- MyHammer: Germany/Austria sister site under Angi Inc., operating an online marketplace connecting homeowners with tradespeople via lead fees. Same two-sided marketplace mechanics as Werkspot, serving the DACH market.
- MyBuilder: UK-based sister site of Werkspot under Angi Inc., running the same pay-per-lead home-services marketplace model (consumers post jobs free, pros pay per lead). Functionally identical platform, different geography – the closest comp for evaluating Werkspot's unit economics.
- Handy: US-based home services marketplace and sister company to Werkspot under Angi Inc., focused on booking cleaning, furniture assembly, and home improvement tasks. Comparable vertical and SMB-pro customer base.
- Instapro: Italian sister platform within the Angi/Instapro group, matching homeowners with verified local pros on a lead-fee basis. Operationally analogous to Werkspot with localised category mix and trust signals.
- HomeStars: Canadian sister site within the Angi family, running a reviewed-pro marketplace connecting homeowners with contractors. Comparable review-driven trust model and SMB pro monetisation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Werkspot social profiles
Digital presenceWerkspot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werkspot leadership team
Management profileNumber of profiles
Werkspot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werkspot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werkspot
What does Werkspot do?
Werkspot is an online marketplace that connects Dutch homeowners with verified tradespeople across 25+ trade categories including roofing, bathroom renovation, kitchen installation, painting, tiling, plumbing, and electrical work. Consumers post jobs for free and receive proposals from qualified tradespeople, while tradespeople register for free and pay lead fees only when clients share their contact details. The platform includes a quality verification system, a verified review database with 815,000+ entries, and dedicated mobile apps for both consumer and tradesperson users.
Is Werkspot a public or private company?
Werkspot is a private company. It is classified as corporate owned and is currently operating.
When was Werkspot founded?
Werkspot was founded in 2005. It employs 101 to 250 people.
Where is Werkspot based?
Werkspot is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Werkspot make money?
One revenue line is on record: lead Fees / Transaction-based.
Who are Werkspot's main competitors?
Broad incumbents on record are Thumbtack, Porch, TaskRabbit and Angi. Regional players are Bark, MyHammer, MyBuilder, Handy, Instapro and HomeStars.
Does Werkspot have an API?
No public API is recorded for Werkspot.
What industry is Werkspot in?
Werkspot's product category is Home Services Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces.