Rabbit

Name

Rabbit

Legal name

Rabbit Egypt L.L.C

Website

https://rabbitmart.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Egyptian quick-commerce platform delivering 8,000+ grocery and household products to 1.4M+ customers across Egypt and Saudi Arabia in approximately 15 minutes via proprietary dark stores, AI-powered logistics, and an owned delivery fleet.

Ownership category

akta.pro rank

Product category

Quick-Commerce Delivery

NAICS

Convenience Retailers (445131), Local Messengers and Local Delivery (4922), Food and Beverage Retailers (445)

SIC

Retail-Convenience Stores (5412), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB)

akta.pro secondary industry

Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)

Keywords

• Quick commerce delivery
• Grocery delivery platform
• Food delivery service
• Dark store fulfillment
• Restaurant marketplace

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Delivery Fees: A small per-order delivery fee applies on every order and is always shown at checkout before payment. This is the primary revenue stream from end consumers.
2. Restaurant Commission: Restaurants list their menu on Rabbit's platform for free (no setup or monthly fees) and share a commission on each order. Rabbit's own fleet handles delivery, with payouts on a clear, predictable schedule.
3. Rabbit Plus Subscription: One simple monthly plan offering free delivery, members-only deals, and priority support on every order.
4. Rabbit Ads (Advertising): Brands can advertise inside the Rabbit app through homepage takeovers, display banners, targeted messaging, and sampling/inserts. The company offers audience targeting using first-party customer data (neighbourhood, spend level, lifestyle) and measurement/reporting on campaign performance. 1.4M+ high-value customers, 50M+ monthly impressions.
5. Supplier/Brand Fulfillment: Grocery, beverages, beauty, household, baby, and health brands get stocked and fulfilled through Rabbit's dark stores. Rabbit handles storage, picking, and delivery. Brands receive demand insights and promotional placement. Clear, on-schedule payments. 600+ partner brands as of the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rabbit operates a quick-commerce mobile platform that delivers 8,000+ products — groceries, fresh produce, household essentials, baby products, cosmetics, and meals from partner restaurants — to urban consumers in approximately 15 minutes. Orders are fulfilled through Rabbit's network of hyper-local dark stores and its own delivery fleet in Greater Cairo, Giza, and Riyadh. The platform also offers a paid subscription (Rabbit Plus), in-app advertising for brands, and restaurant listing services.

Product overview

Rabbit is a quick-commerce platform offering a unified app for 15-minute on-demand delivery across groceries, fresh food, household essentials, cosmetics, and restaurant meals in Egypt and Saudi Arabia. The core product is the Rabbit App, supported by Rabbit Plus subscription (free delivery + member deals), Rabbit for Restaurants (restaurant listing and delivery), Rabbit Ads (advertising platform for brands), and Rabbit AI (proprietary AI for logistics, inventory, and development). The company also operates proprietary kitchen brands (Rabbit Kitchens) and private-label products (Grabit, Khateer). Operations are powered by a network of dark stores (micro-fulfillment centers) and Rabbit's own delivery fleet, with 8,000+ products available through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rabbit Plus: Subscription service offering free delivery, members-only deals, and priority support on every order.
• Rabbit Kitchens
• Grabit
• Khateer
• Rabbit AI

Products and services

• Rabbit App (Quick-Commerce Platform) Mobile-first quick-commerce app offering ~15-minute delivery of 8,000+ products (groceries, fresh food, household essentials, cosmetics) and restaurant meals. Available on iOS, Android, and Huawei. Serves 1.4M+ customers across Greater Cairo, Giza, and Riyadh.
• Rabbit Plus Monthly subscription plan for consumers providing free delivery, members-only deals, and priority customer support on every order placed via the Rabbit app.
• Rabbit for Restaurants Partnership program allowing restaurants to list menus on Rabbit's app and have orders delivered by Rabbit's own fleet within ~15 minutes, reaching 1.4M+ customers without setup or monthly fees.
• Rabbit for Brands (Supplier Fulfillment) Fulfillment service for packaged product brands enabling storage, picking, and delivery through Rabbit's dark-store network, providing access to 1.4M+ customers along with demand insights and promotional placement.
• Rabbit Ads In-app advertising platform enabling brands to reach Rabbit's affluent urban consumer base through homepage takeovers, display banners, targeted messaging, and physical sampling inserts — with first-party audience targeting and campaign measurement.
• Rabbit Kitchens Rabbit-operated kitchen facilities launched in 2022 that prepare and deliver meals directly to consumers via the Rabbit platform, complementing third-party restaurant listings.
• Grabit (Private Label) Rabbit's own private-label brand introduced in 2023 for products sold through the Rabbit platform and dark-store network.
• Khateer (Private Label) Rabbit's own private-label brand introduced in 2023 alongside Grabit, sold through the Rabbit platform and dark-store network.

Quantifiable outcome

• 8.5x revenue growth in Egypt over two years
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• EndeavorminorStrategic or Co-development PartnerRabbit joined Endeavor in 2025, gaining access to a global network of high-growth entrepreneurs, mentorship, and strategic resources to support its expansion across the MENA region.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Breadfast: Egyptian quick-commerce platform using dark stores to deliver groceries and household essentials in 15–60 minutes. Most direct comparable to Rabbit — same geography (Egypt), same dark-store micro-fulfillment model, similar SKU range, and overlapping target customer base in Cairo.
• Mrsool: Saudi Arabia-based on-demand delivery platform for food, groceries, and parcels. Competes with Rabbit in Riyadh and across KSA with a crowdsourced courier model. Comparable in early-stage market positioning but at larger Saudi scale.
• InstaShop: MENA-based dark-store-driven grocery and essentials delivery platform (acquired by Delivery Hero). Closest comparable to Rabbit on operating model (own dark stores, own fleet, scheduled and on-demand delivery) and product mix, though focused on UAE/Saudi rather than Egypt.

Broad incumbents

• Talabat: MENA's largest on-demand food and grocery delivery platform, owned by Delivery Hero. Operates across Kuwait, Saudi Arabia, UAE, Oman, Qatar, Bahrain, Jordan, and Egypt. Most significant competitive incumbent to Rabbit in Saudi Arabia and Egypt, with deeper restaurant relationships and larger capital base.
• HungerStation: Saudi Arabia's leading food delivery platform, also owned by Delivery Hero. Directly competes with Rabbit in Riyadh across food delivery and increasingly grocery q-commerce. Larger scale and brand recognition make it the primary incumbent Rabbit must displace in KSA.
• Jahez: Saudi-listed food and quick-commerce delivery platform operating Jahez, Jahez Logistics, and BLNK. Direct competitor in Saudi Arabia's Riyadh market with established restaurant network and logistics infrastructure that Rabbit's Saudi operation must compete against.
• Careem (Delivery): Uber-owned MENA super-app offering food, grocery, and parcel delivery alongside ride-hailing. Operates across the region including Saudi Arabia and Egypt. Competes with Rabbit on the grocery and food delivery layer of its super-app offering.
• noon Daily (noon): noon's quick-commerce vertical delivering groceries and essentials in Saudi Arabia and UAE. Backed by Saudi PIF and Mohamed Alabbar, noon Daily is a well-capitalized incumbent in the same Riyadh catchment Rabbit is targeting.

Emerging players

• Getir: Turkish-origin pioneer of the 10–15 minute quick-commerce model with dark stores in multiple countries. Comparable technology and operating playbook to Rabbit; less relevant on geography (limited/no Egypt or Saudi presence) but highly relevant on category-defining q-commerce model.

Others

• Carrefour (Majid Al Futtaim): Majid Al Futtaim-operated hypermarket and grocery retailer with Carrefour NOW quick-commerce in UAE and Saudi Arabia. Competes with Rabbit for the same grocery basket but via a hybrid store-based model rather than dark stores; relevant as a potential partner/competitor in the brand-supplier channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rabbitmart_eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit