What Sure Group does

Sure Group Limited is a privately held UK group of specialist companies headquartered in Hull, founded in 2013 by Charles Draper. It operates as a single holding brand coordinating five wholly owned subsidiaries: Sure Staffing UK Ltd (nationwide temporary and permanent labour across industrial, warehousing, hospitality and agriculture), Sure Logistics Ltd (global multi-modal freight and haulage across road, rail, sea, air and bespoke project shipping), Sure Commercial Ltd T/A Sure Exec Search (high-end executive recruitment across IT, Financial Services/FinTech, Marketing & Communications and Corporate Services from London), Sure Healthcare & Supported Living UK Ltd (CQC-registered homecare, supported living and residential staffing across five Yorkshire offices, founded 2015 by William Draper), and Sure Training & Development Ltd (mandatory compliance and bespoke training courses, now a Highfield Qualifications Approved Centre delivering accredited First Aid and Mental Health qualifications).

The group sells through a sales-led B2B motion with seven UK offices (Hull HQ, Scunthorpe, Goole, Leeds/Morley, Bridlington, London, Barnsley), an inside-sales recruitment-advisor model backed by phone and email outreach to client hiring managers, and a candidate-facing self-serve CV upload portal on its corporate website. Revenue is generated through placement and mark-up fees on temporary and permanent recruitment, per-shipment logistics billing, managed-service and ongoing staffing contracts in healthcare, and per-course/delegate training fees; pricing is uniformly quote-based and not publicly disclosed. The technology footprint is a standard corporate web platform with online CV upload forms, applicant tracking via group-company websites, Google Analytics and cookies for site functionality — there are no proprietary algorithms, platforms, ML models or technical architecture publicly disclosed.

The group is ISO 9001:2015 certified since 2016 (recertified in 2025 with zero non-conformities), CQC-registered across five healthcare offices, and now a Highfield Qualifications Approved Centre; founder Charles Draper was named CEO of the Year at the 2025 Business Desk Yorkshire Business of the Year Awards. Named enterprise clients include XPO Logistics, Stölzle Oberglas, OneStop, Fyffes, Kier, Groupe-Atlantic, Jackson, FCC, Coletta and Tyson, and Hull City Council (HCC). Sure Group is privately founder-owned with no external institutional shareholders, no parent company and no public listing disclosed; one funding event of approximately $335K from Yorkshire Logistics Group is recorded in September 2020, but no revenue figure is disclosed in the source material.

Name

Sure Group

Legal name

Sure Group Limited

Website

https://sure-grp.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sure Group is a privately held UK group of five specialist companies — Sure Staffing, Sure Logistics, Sure Exec Search, Sure Healthcare, and Sure Training — delivering integrated recruitment, multi-modal freight, executive search, CQC-registered care staffing, and accredited training services to enterprise and mid-market clients across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Temporary and permanent recruitment placement fees: Sure Staffing UK Ltd provides nationwide temporary labour solutions across industrial, warehousing, hospitality, and agriculture sectors, generating revenue through placement/mark-up fees on temporary workers and permanent placement fees, supplemented by Sure Exec Search's high-end executive placement work in IT, Financial Services & FinTech, Marketing & Communications, and Corporate Services.
2. Freight, haulage and logistics services: Sure Logistics Ltd operates a global multi-modal freight and haulage business offering Project Shipping, Air freight, Sea freight, Road freight, Rail freight, and Bespoke Solutions, billed per shipment/movement.
3. Healthcare and supported living staffing: Sure Healthcare & Supported Living UK Ltd provides CQC-registered homecare, supported living services, and residential staffing agency services across five Yorkshire offices (Hull, East Riding, Goole, Barton/North Lincs, Bridlington, Barnsley, Leeds), billed under managed service/ongoing staffing contracts.
4. Training course delivery: Sure Training & Development Ltd delivers external and internal training provisions ranging from mandatory compliance to bespoke premium courses, including Highfield-accredited First Aid and Mental Health qualifications, charged per course/delegate.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sure Group is a UK-based specialist group of five wholly owned operating subsidiaries delivering integrated workforce and supply-chain solutions: Sure Staffing (temporary and permanent labour recruitment across industrial, warehousing, hospitality and agriculture), Sure Logistics (multi-modal freight, haulage, distribution and storage including project, air, sea, road and rail shipping), Sure Exec Search (high-end executive recruitment in IT, financial services, marketing and corporate services), Sure Healthcare (CQC-registered homecare, supported living and residential staffing across Yorkshire), and Sure Training (accredited training including a Highfield Qualifications Approved Centre delivering First Aid and Mental Health courses).

Product overview

Sure Group is a single holding/parent brand operating a platform-plus-modules (group of specialist subsidiary companies) architecture rather than a unified software product. Founded in 2013 by Managing Director Charles Draper, the group operates as a one-stop shop for businesses with requirements in Recruitment, Logistics and Workforce Training through five specialist sub-brands that work cohesively: Sure Staffing (founding temporary labour recruitment business), Sure Logistics (multi-modal freight, distribution and storage), Sure Exec Search (high-end executive recruitment in IT, Financial Services/FinTech, Marketing & Communications and Corporate Services), Sure Healthcare (CQC-registered homecare and supported living plus residential staffing) and Sure Training (compliance and CPD training, now an Approved Highfield Qualifications Centre delivering accredited qualifications). The group is ISO 9001:2015 certified across all operations.

Differentiator

Problem solved

Functional benefit

Brands

• Sure Staffing: Recruitment of skilled personnel for industrial companies across the public and private sectors (trading name of Sure Staffing UK Ltd).
• Sure Logistics
• Sure Exec Search
• Sure Healthcare
• Sure Training

Products and services

• Sure Staffing Temporary and permanent labour recruitment for industrial, warehousing, hospitality and agriculture sectors; the founding business of the Sure Group, serving both public and private sector clients across the UK.
• Sure Logistics Multi-modal freight and haulage including Project Shipping, Air freight, Sea freight, Road freight, Rail freight and Bespoke Solutions, alongside distribution and storage services for UK and international clients.
• Sure Exec Search High-end executive recruitment services based in London, delivering senior placements across IT, Financial Services & FinTech, Marketing & Communications and Corporate Services internationally.
• Sure Healthcare
• Sure Training Accredited training courses for care sector and other employers, ranging from mandatory compliance to bespoke premium courses, with Highfield Qualifications Approved Centre status enabling delivery of nationally recognised First Aid and Mental Health qualifications.
• Upload CV / Candidate Registration Online candidate self-registration portal capturing applicant details, right-to-work verification (including EU Settlement Share Code) and CV upload, feeding Sure Staffing's recruitment database across FMCG & Agriculture, Transport & Warehousing, Industrial & Manufacturing, Construction & Engineering, and Hospitality & Catering sectors.

Quantifiable outcome

• ISO 9001:2015 recertification achieved with zero major or minor non-conformities (2025)
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Highfield QualificationscoreStrategic or Co-development Partner · 1 July 2025Sure Training has been formally approved as an official Highfield Qualifications Centre following a detailed approval process, aligning its training delivery with Highfield's rigorous standards. Through the partnership Sure Training now delivers nationally recognised Highfield qualifications including Highfield Level 3 Award in First Aid at Work, Level 3 Award in Emergency First Aid at Work, Level 3 Award in Paediatric First Aid, Level 2 Award in Introduction to First Aid for Mental Health, and Level 3 Award in Understanding Mental Health in the Workplace for Managers, with additional qualifications planned. The arrangement enables Sure Training to raise training standards across the care sector and beyond while supporting CPD for its own trainers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hays plc: Listed UK-headquartered recruitment group operating across multiple specialisms including healthcare, industrial, construction, and executive search. Comparable in its multi-vertical, sector-specialist structure and in the UK regional coverage model Sure Group pursues.
• Blue Arrow: UK-focused staffing provider specialising in industrial, logistics, driving, and hospitality temporary labour. The closest direct competitor to Sure Staffing's industrial and warehousing verticals in the UK market.
• PageGroup: Global recruitment group (Michael Page, Page Personnel, Page Executive) with a strong UK regional presence across professional, executive, and industrial staffing. Directly comparable to Sure Group's Sure Staffing (industrial/temporary) and Sure Exec Search (executive) businesses.
• Wincanton: UK logistics and supply chain specialist offering multi-modal transport, warehousing, and dedicated fleet services. Comparable to Sure Logistics' multi-modal freight, distribution, and storage proposition.
• Reed Specialist Recruitment: Major UK-wide recruitment agency with temporary, permanent, and executive search divisions across industrial, healthcare, logistics, and office sectors. Directly comparable to Sure Group's multi-vertical staffing model and is one of the most relevant head-to-head competitors for Sure Staffing and Sure Exec Search.
• Gi Group: Global staffing firm with strong UK presence across industrial, logistics, healthcare, and executive search. Comparable in offering a multi-vertical workforce solutions suite similar to Sure Group's integrated model.
• Helping Hands Home Care: UK national homecare and supported living provider delivering CQC-regulated personal care services. Directly comparable to Sure Healthcare & Supported Living's homecare and supported living model.

Others

• XPO Logistics: Global logistics provider and a named enterprise customer of Sure Group. Relevant as a logistics-industry comparable and as a buyer-side relationship demonstrating Sure Group's enterprise credibility, though it operates at vastly greater scale than Sure Logistics.

Broad incumbents

• Highfield Qualifications (parent: Highfield Awarding Body for Compliance): UK awarding body for compliance, First Aid, and Mental Health qualifications — Sure Training is now an Approved Centre for Highfield. Comparable as the dominant provider of the qualifications Sure Training delivers, and the closest incumbent in the training vertical.
• NHS Professionals: UK's largest publicly-funded health staffing organisation providing temporary and flexible clinical and non-clinical staff to the NHS. A broad incumbent comparable to Sure Healthcare's healthcare staffing business in the UK regulated care market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SureStaffingUK
• Facebookfacebook.com/SureGroupLtd
• LinkedInlinkedin.com/company/surestaffing-uk-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Group