What Arrae does

Arrae is a digitally-native women's wellness company founded in 2020 by Siffat Haider and Nish Samantray that sells a portfolio of clinically formulated dietary supplements under the positioning "Where Science Meets Chic." Its product line is anchored by the MB-1 family of metabolic support formulas (MB-1, MB-1 45+, and the new MB-1 Max), the Arrae Inositol stick pack built around the proprietary IN401™ complex for hormonal and cycle health, Tone Creatine Gummies, the original Bloat capsules and Bloat Gummies for digestive relief, Clear Protein+ as a 3-in-1 hydrolyzed whey plus collagen plus electrolytes stick pack, and Tribiotic as a four-in-one microbiome formula, with secondary SKUs (Magnesium, Sleep, Constipation, Calm) rounding out the catalog. The formulation approach relies on branded, clinically studied ingredients (Chromax®, IGOB131®, CQR-300®, CaloriBurn GP®, Slimbiotics®, Effera™ lactoferrin, Quatrefolic®) at patented or licensed doses, manufactured in cGMP-certified facilities in the USA and Canada with FTIR identity testing on every ingredient and third-party HPLC, heavy-metal, and microbiological testing on every batch.

The business operates a hybrid DTC plus omnichannel retail model: the owned Shopify storefront (arrae.com) drives subscriptions via Subscribe & Save at up to 25% off, supported by a Build Your Bundle tool, a TYB-powered community and loyalty program offering 2%-7% Arrae Cash back, editorial content in the Arrae Journal, and creator-led marketing through "The Align Edit" and "The Reset Edit." Wholesale distribution reaches 265 small and 2,000+ large retail locations across 35 countries, including Target, Ulta, Sprouts, Vitamin Shoppe, GNC, Amazon, and TikTok Shop. Operational scale at the time of disclosure included 1.6M+ cumulative units sold, 50,000+ subscribers, 1M+ women reported as customers, 4,000+ verified five-star reviews, and editorial placements in Vogue, Forbes, WWD, Cosmopolitan, Byrdie, and Marie Claire, with the company remaining privately held by its two co-founders and operating with an 11-50 employee team.

The revenue model layers subscription recurring revenue (per-SKU monthly pricing typically $44-$58, with multi-month plans at 15%-20% discount), one-time e-commerce purchases priced $33-$65 per SKU, curated bundles (Lean & Define Duo, Trim & Burn Duo, Sculpt & Glow Duo, Tone Flavor Trio) that drive AOV, and wholesale revenue through retail and marketplace partners. Internationally, DTC shipping to 35 countries is supported with duties and customs collected at checkout, subject to country-specific limits such as a 3-month subscription maximum for Australia. The company reported recognition as one of the "15 Fastest Growing Supplement Brands in 2026" and inclusion in WWD's 2025 Most Powerful Beauty Brands.

Name

Arrae

Legal name

Arrae Inc.

Website

https://arrae.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrae is a women's wellness company that sells clinically formulated dietary supplements (metabolic, hormonal, digestive, microbiome, and fitness lines) direct-to-consumer via Shopify and through 2,000+ retail locations in 35 countries, serving over one million customers since its 2020 founding.

Ownership category

akta.pro rank

Product category

Women's Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Women's dietary supplements
• Natural wellness products
• Metabolic health formulas
• Hormonal health support
• Digestive enzyme blends

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscribe & Save Subscription Program: Recurring auto-ship subscriptions at 1, 2, 3, and 6-month delivery intervals. Subscribers receive up to 25% off every recurring order, FREE US & CA shipping on all orders, Arrae Cash back (2%-7%), exclusive gifts/rewards from brand partners, and ability to skip, pause, swap, or cancel anytime. Pricing tiers vary by product (e.g., MB-1 Max: $52-58.50/month; MB-1: $44-49.50/month; Inositol: $48-54/month; Clear Protein+: $47.20-53.10/month).
2. One-Time E-commerce Purchases: Direct one-time purchases via arrae.com Shopify storefront. Standard pricing per SKU: MB-1 Max $65, MB-1 $55, MB-1 45+ $55, Clear Protein+ $59, Inositol $60, Bloat $33-$49.50, Tribiotic $49, Tone $55, Sleep/Constipation/Calm $45-$55. Free US/CA shipping on orders $100+; standard shipping $7.99 USD / $11.99 CAD otherwise.
3. Wholesale & Retail Partnerships: Wholesale distribution to 265 small retail locations and 2,000+ large retail locations across 35 countries. Products sold through Target, Ulta, Sprouts, Vitamin Shoppe, GNC, Amazon, and TikTok Shop. Wholesale inquiry portal at business.arrae.com.
4. Bundle & Build-Your-Bundle Sales: Curated bundles (Trim & Burn Duo, Lean & Define Duo, Sculpt & Glow Duo, Tone Flavor Trio) plus a Build Your Dream Routine bundle builder that lets customers assemble multi-product routines with up to 30% savings. Drives AOV and cross-sell across the product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels11 records

Core offering

Arrae designs, manufactures, and sells clinically-formulated natural dietary supplements targeted primarily at women's everyday wellness concerns, including bloating/digestion, metabolism/weight management, hormonal balance, microbiome support, sleep, and mood. Products are sold individually, as curated bundles, or via Build Your Bundle, with recurring auto-ship subscriptions and one-time purchases through a Shopify-powered DTC storefront, supplemented by retail distribution to Target, Ulta, Sprouts, Vitamin Shoppe, GNC, Amazon, and TikTok Shop across 35 countries.

Product overview

Arrae is a single-brand women's wellness company that sells a portfolio of targeted, clinically formulated dietary supplements rather than a multi-module software platform. Its lineup centers on the MB-1 metabolic/weight-management family (MB-1, MB-1 45+ and the newest MB-1 Max), the Inositol hormone/metabolic stick pack, Tone Creatine Gummies for body composition, Bloat (and Bloat Gummies) for digestive relief, Clear Protein+ for protein/collagen/hydration, and Tribiotic for microbiome support, supplemented by single-purpose products (Magnesium, Sleep, Constipation, Calm). These products are sold individually, in curated pairings (Lean & Define Duo, Trim & Burn Duo, Sculpt & Glow Duo, Tone Flavor Trio), and can be combined into personalized regimens via a "Build Your Bundle" tool, with subscription plans, a TYB-powered community hub, and a loyalty/cash-back program layered on top.

Differentiator

Problem solved

Functional benefit

Products and services

• MB-1 Max (Extra Strength Metabolic Formula) Arrae's most advanced 10-ingredient metabolic formula, providing 2x the Chromax® chromium vs. MB-1, 100 mg naturally-derived caffeine from green coffee bean, saffron extract, CQR-300®, IGOB131® African mango, CaloriBurn GP® grains of paradise, decaf green coffee, and a Lactobacillus rhamnosus LR-22 postbiotic; designed as a 3-month metabolic activation system for body fat reduction, cravings control, energy and mood.
• MB-1 (Original Metabolic Burn) Arrae's original 7-ingredient metabolic capsule (1M+ sold) combining Chromium Picolinate, Green Tea Extract, IGOB131® African Mango Seed Extract, CQR-300® Cissus, Grains of Paradise, Vitamin B6 (P5P), and a Bifidobacterium lactis B420 probiotic; marketed to burn calories at rest, curb cravings, lower blood glucose and cholesterol, and improve gut health.
• MB-1 45+ Metabolic formula built on the MB-1 foundation and tailored for perimenopause, menopause and beyond, with added support for estrogen balance, cortisol and sleep.
• Arrae Inositol (Vanilla) Vanilla-flavored fast-melt stick pack delivering a clinically studied 40:1 myo- to d-chiro-inositol ratio with Effera™ bio-identical lactoferrin and Quatrefolic® folate, marketed as a foundational daily hormone nutrient for cycle regularity, ovulation, PCOS support, fertility, mood and metabolic balance.
• Tone Creatine Gummies Women's creatine gummy delivering 5 g creatine monohydrate per serving, Slimbiotics® postbiotic (heat-inactivated L. fermentum K8-Lb1) and ginger root, designed to build lean muscle, support fat loss and reduce bloat without bulk or chalkiness; offered in Sour Green Apple, Sour Watermelon, Mixed Berry and a Flavor Trio.
• Bloat (Original Anti-Bloating Capsule) Arrae's original OG best-selling anti-bloating capsule (500,000+ customers; over 1,000,000 people have found relief) combining Organic Ginger Extract, Dandelion Root, Lemon Balm, Peppermint Leaf, Bromelain and Slippery Elm in a vegan capsule; clinically shown to reduce bloating by 86% and IBS symptoms by 74%, with relief in under 1 hour.
• Bloat Gummies Gummy delivery of Arrae's anti-bloat / digestive support formula launched as an alternative format to the original Bloat capsules.
• Clear Protein+ Sugar-free Raspberry Yuzu stick pack combining 15 g grass-fed hydrolyzed whey protein, bovine collagen peptides, and an electrolyte blend (500 mg sodium, 200 mg potassium, 60 mg magnesium) for a light, clear, gut-friendly protein drink; 250,000 happy customers.
• Tribiotic 3-in-1 women's microbiome formula containing 1 prebiotic (Xylooligosaccharide), 8 probiotic strains + 1 spore (50 Billion CFU), 1 heat-treated postbiotic (Bifidobacterium longum CECT7347 ES1 HT), and ImmunoLin® bovine immunoglobulin binder, designed for gut, vaginal, skin and immune support.
• Magnesium 3-in-1 magnesium blend positioned as an 'ultimate magnesium blend with 30+ benefits.'
• Sleep Sleep supplement marketed for 'deep restful sleep without the melatonin side effects.'
• Constipation Natural supplement positioned to relieve constipation and promote regularity.
• Calm Stress and anxiety supplement marketed to 'eliminate stress and reduce anxiety in under 1 hour.'
• Lean & Define Duo (MB-1 + Tone Creatine Gummies) Bundle pairing MB-1 metabolic support with Tone Creatine Gummies for combined metabolism and body-toning support.
• Trim & Burn Duo (Bloat + MB-1) Bundle pairing fast-acting bloat relief with metabolism support (Bloat + MB-1).
• Sculpt & Glow Duo (Tone Creatine + Clear Protein+) Bundle pairing Tone Creatine body-toning gummies with Clear Protein+ hydrating stick packs.
• Tone Flavor Trio (Sour Green Apple + Sour Watermelon + Mixed Berry) Multi-pack bundle of Tone Creatine Gummies in three flavors (Sour Green Apple, Sour Watermelon, Mixed Berry).
• Capsule Case (Portable Pill Organizer) Portable branded pill organizer holding up to 10 capsules; available in Teddy Brown, Rose Gold, Deep Lavender and Rosy Peach.

Quantifiable outcome

• Reduces bloating by 86% and IBS symptoms by 74% (Bloat formula, independent 2-month clinical study)
• +12 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• TYB (Trust Your Brand)coreTechnology or IntegrationTYB community integration powers Arrae's branded community/loyalty experience. 'Join Our TYB Community' link routes to app.tyb.xyz/brand/arrae, supporting advocacy, reviews, and user-generated content.
• Primally PureminorGTM or Marketing PartnerGift-with-purchase partnership offering a free Primally Pure Everything Balm on Arrae orders $100+ or with any subscription. Bundled at checkout on the Inositol and other product PDPs.
• Target CorporationflagshipChannel Partner/ Reseller/ DistributorTarget announced a 30% expansion of its 2026 wellness assortment featuring Arrae as one of the trend-forward brand launches across food, beauty, health, apparel, and more categories. Includes thousands of new items under $10, in-store sampling events, and refreshed Wellness Hub.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorSpecialty beauty retailer distributing Arrae products both online and in-store. Listed as one of the retail partners where Arrae products are sold.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorNatural grocery retail partner distributing Arrae products online and in-store.
• Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorSpecialty supplements retailer distributing Arrae products online and in-store.
• GNCcoreChannel Partner/ Reseller/ DistributorSpecialty supplements retailer distributing Arrae products online and in-store.
• Gateway Health Alliances, Inc.coreOEM/ Whitelabel/ Licensing PartnerLicensor of two clinically-studied branded ingredients used in MB-1 and MB-1 Max: DyleGFit® (US PATENT 8,241,682) and IGOB131® African Mango Seed Extract (US PATENT 7,537,790). Both registered trademarks of Gateway Health Alliances.
• NNB Nutrition USA, LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensor of CaloriBurn GP® (Grains of Paradise Seed Extract), a registered trademark of NNB Nutrition USA. Patents listed: WO2020424021A1, CN115192676A, US20250161996A1. Used in MB-1 and MB-1 Max.
• Nutrition21, LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensor of Chromax® Chromium Picolinate, a registered trademark of Nutrition21, LLC. Used in MB-1 (500 mcg) and MB-1 Max (1000 mcg — 2x).

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OLLY: OLLY is a leading women's wellness supplement brand owned by Unilever. Like Arrae, OLLY targets 'unsexy' everyday wellness needs (sleep, digestion, beauty) with gummy and capsule formats sold through DTC, Target, and other mass retail — making it one of Arrae's closest direct competitors on shelf and in positioning.
• Ritual: Ritual is a DTC-first women's supplement brand built around traceable, clinically-studied ingredients and a premium design aesthetic — nearly identical to Arrae's 'Where Science Meets Chic' positioning. Both target health-conscious female consumers via subscription and omnichannel retail expansion.
• HUM Nutrition: HUM Nutrition is a women's wellness supplement brand selling targeted products for beauty, gut, mood, and hormones through DTC and retail — closely overlapping Arrae's product categories (Inositol/hormonal, Bloat/gut, Calm/mood) and target demographic.
• Lemme (Kourtney Kardashian): Lemme is a women's wellness supplement brand targeting gummy formats for gut, sleep, bloating, and metabolism — direct overlap with Arrae's Bloat, Sleep, and MB-1 lines. Both compete for the same wellness-conscious female consumer via DTC and major retail partnerships.
• Care/of: Care/of is a personalized vitamin and supplement brand (owned by Bayer) selling DTC via subscription — overlapping Arrae's subscription-led model and women's-targeted ingredient approach, though Care/of skews more toward personalization quizzes.
• Beam: Beam is a wellness brand selling functional supplements focused on mood, sleep, focus, and recovery — overlapping Arrae's Calm, Sleep, and Tribiotic categories with similar female-skewing digital marketing.

Emerging players

• Golde: Golde is a women's wellness brand built around functional superfood mixes and supplements targeting cycle, skin, and beauty — overlapping Arrae's Inositol, Clear Protein+, and women's-hormone positioning with a similar editorial/DTC-first approach.
• Athletic Greens / AG1: AG1 is a daily nutritional drink competing for the same health-conscious female consumer as Clear Protein+ and Tribiotic, with heavy subscription/retention mechanics and premium positioning analogous to Arrae's model.
• Needed: Needed is a women's nutrition brand specializing in fertility, pregnancy, and hormonal health — directly overlapping Arrae's Inositol/hormonal positioning and targeting the same perimenopause/PCOS/postpartum consumer segments.

Broad incumbents

• Thorne: Thorne is a premium, practitioner-grade supplement brand offering a broad portfolio spanning women's health, gut, and metabolic support — overlapping Arrae's Inositol and MB-1 categories while competing at a higher clinical/medical price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPEnayx6zTWYN7G4nGu6PeA
• Facebookfacebook.com/arrae.co
• Instagraminstagram.com/arrae
• TikToktiktok.com/@arrae.co
• LinkedInlinkedin.com/company/arrae

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrae