NNB Nutrition
NNB Nutrition (Nanjing Nutrabuilding Bio-tech Co., LTD.) is a China-based B2B nutraceutical ingredient supplier that develops and licenses proprietary fermented branded ingredients and advanced delivery technologies to supplement brands, functional beverage companies, and contract manufacturers globally.
- Company typePrivate
- Founded2015
- HeadquartersNanjing, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NNB Nutrition does
NNB Nutrition (legal entity: Nanjing Nutrabuilding Bio-tech Co., LTD.) is a B2B nutraceutical ingredient supplier founded in 2015 and headquartered in Nanjing, China. The company develops and distributes proprietary branded ingredients to supplement brands, functional beverage companies, and contract manufacturers globally. Its technology platform combines proprietary fermentation, microbial conversion, enzymatic conversion, and plant extraction processes with advanced delivery systems, including the BioVantage liposomal and beadlet technology platform and the FlowTech Series of non-hygroscopic ingredient variants. The portfolio spans 100+ ingredients across sports nutrition (DL-185, HydroPrime, C8 Vantage, Púrest Creatine), metabolic health and weight management (GlucoVantage, MitoBurn, CaloriBurn, ZinjaBurn, goBHB), cognitive health (GeniusPure Alpha-GPC, NeuroFlow, EZGABA, TyroPure, SalidroPure), longevity (BioNMN, MitoPrime, Puremidine, MitoGreens), functional beverages, and beauty-from-within categories. The company holds 80+ patents and is supported by 70+ scientists focused on ingredient innovation, clinical validation, and safety assessment.
NNB's business model is built on licensing and supplying proprietary branded ingredients to brand customers under supply agreements, with revenue recognized through ingredient sales rather than royalties. Pricing is not publicly disclosed and is handled via custom quotes through the company's 'Let's Talk' contact channel. The go-to-market motion is enterprise field sales augmented by industry events (e.g., Arnold Sports Festival), direct outreach to brand and contract manufacturing partners, and content marketing (website, newsletters, formulation white papers). Named enterprise customers include MuscleTech, Bucked Up, Update, Life Cider X, Lithios Beverages, and Leviathan Nutrition, spanning supplement and functional beverage end markets. The company is privately held and is closing a Series C round of nearly $20 million (expected before March 2026), with plans for an additional Series C+ of approximately $20 million to fund global commercialization, manufacturing scale, and accelerated strategic partnerships.
The company's R&D output is a central differentiator: it has published bioavailability studies, safety assessments, and patents-of-use (e.g., on ergothioneine for anti-aging), and it has expanded aggressively into functional beverages as a new vertical via partnerships with celebrity- or athlete-anchored brands. With reported 33% YoY sales growth significantly outpacing the broader supplement industry, NNB is positioning itself as a science-led, IP-rich ingredient platform for the global human optimization category.
NNB Nutrition firmographics
Firmographics- Name
- NNB Nutrition
- Legal name
- Nanjing Nutrabuilding Bio-tech Co., LTD.
- Website
- https://www.nnbnutrition.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NNB Nutrition (Nanjing Nutrabuilding Bio-tech Co., LTD.) is a China-based B2B nutraceutical ingredient supplier that develops and licenses proprietary fermented branded ingredients and advanced delivery technologies to supplement brands, functional beverage companies, and contract manufacturers globally.
- Ownership category
- akta.pro rank
NNB Nutrition industry classification
Industry- Product category
- Nutraceutical Ingredients
- NAICS
- Medicinal and Botanical Manufacturing (325411), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)
Keywords
Where NNB Nutrition is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
NNB Nutrition business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Ingredient Sales to Brands and Manufacturers: NNB Nutrition generates revenue primarily through selling proprietary ingredients (nutraceutical compounds) to supplement and functional beverage brands and contract manufacturers. The company develops and commercializes novel ingredients that brands incorporate into their products.
- Ingredient Licensing and Supply Agreements: Revenue from licensing proprietary branded ingredients to brands and manufacturers, with supply agreements for ongoing ingredient procurement.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NNB Nutrition product offering
Product offeringCore offering
NNB Nutrition develops, patents, and supplies proprietary branded nutraceutical ingredients to supplement brands, functional beverage companies, and contract manufacturers. Its portfolio spans sports nutrition, weight management, cognitive health, longevity, beauty, and hydration categories, with advanced delivery platforms (BioVantage™ liposomal and beadlet, FlowTech™ non-hygroscopic) that improve bioavailability, stability, and formulation performance. The company sells ingredients directly under custom commercial arrangements and licenses branded IP for use in finished consumer products.
Product overview
NNB Nutrition operates as both an ingredient creator and distributor of nutraceutical ingredients, leveraging proprietary fermentation technology and advanced delivery platforms. The portfolio centers on proprietary branded ingredients across cognitive health (GeniusPure®, NeuroFlow®, EZGABA®), metabolic health (GlucoVantage®, BioNMN®, MitoBurn®, CaloriBurn®), sports nutrition (HydroPrime®, C8 Vantage®, Pürest Creatine™), longevity (MitoPrime®, Puremidine™, BioVantage™), and functional beverages. Key technology platforms include BioVantage™ (liposomal and beadlet delivery) and FlowTech™ Series (non-hygroscopic ingredients for improved stability). The company also offers plant-based proteins (TruSeed® P, Pürest Collagen™) and specialty sweeteners (SweetVantage®). With 80+ patents and 100+ ingredients, NNB serves brands and manufacturers in sports nutrition, weight management, wellness lifestyle, cognitive health, longevity, and beauty/dermatological categories.
Differentiator
Problem solved
Functional benefit
Products and services
- DL 185®
Quantifiable outcome
- 108% increase in focus with GeniusPure (clinically validated)
- +3 more outcomes
Companies that use NNB Nutrition
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
NNB Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NNB Nutrition partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bucked UpcoreBucked Up: Drive Hydration developed with golfer Bryson DeChambeau featuring GeniusPure Alpha-GPC ingredient, launching April 6, 2026. Product targets hydration with cognitive and physical performance benefits.
- Lithios BeveragescoreLithios Beverages launched 'Brain Fuel + Hydration' nootropic drink in partnership with NNB Nutrition using proprietary ingredients including GeniusPure Alpha-GPC, SalidroPure Salidroside, and MaxCatalyst absorption technology. The product is available on Amazon and Shopify, with Lithios pursuing Canadian market entry.
- UpdatecoreUpdate brand relaunch featuring improved formulation with GeniusPure Alpha-GPC ingredient, originally favored by Kim Kardashian. Targeted at cognitive and physical performance consumers.
- Life Cider XcoreLife Cider X launched as first functional apple cider vinegar beverage with energy and cognitive benefits, featuring GeniusPure Alpha-GPC. Targets wellness-focused consumers seeking functional beverages.
- Leviathan NutritionminorLeviathan Nutrition sourced C8 Vantage ingredients from NNB Nutrition, reporting satisfaction with the lack of odor in the product.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NNB Nutrition competitors and assessment
Company assessmentDirect peers
- Sabinsa: Sabinsa is one of the largest B2B suppliers of patented, branded botanical and nutraceutical ingredients (e.g., BioPerine, Curcumin C3 Complex) to supplement brands worldwide. Like NNB Nutrition, it develops proprietary branded ingredients backed by clinical studies and sells to supplement and functional food manufacturers.
- PLT Health Solutions: PLT Health Solutions markets a portfolio of branded, science-backed ingredients (e.g., Zembrin, Relaxplms, Slendacor) to supplement, food, and beverage brands. Its go-to-market as a branded-ingredient platform partner to manufacturers is a direct analogue to NNB's model.
- AIDP Inc. AIDP is a US-based B2B ingredient supplier focused on branded nutraceutical ingredients for cognitive, joint, metabolic, and women's health. Its business model — proprietary branded ingredients sold to supplement brands with clinical support — closely mirrors NNB's positioning across sports, cognitive, and metabolic categories.
- Gnosis by Lesaffre: Gnosis by Lesaffre produces branded nutraceutical ingredients (e.g., Quatrefolic, Biootic) using fermentation and bioconversion technologies. Its fermentation-based specialty ingredients business and B2B supplement brand relationships are highly comparable to NNB's fermentation technology platform.
- TSI Group: TSI Group manufactures and supplies proprietary ingredients for the nutraceutical industry, including glusosamine, chondroitin, and other joint-health compounds, with global distribution to supplement brands. Like NNB, it is a B2B ingredient manufacturer/distributor with IP-backed branded ingredients.
Broad incumbents
- dsm-firmenich: dsm-firmenich is one of the world's largest nutrition and health ingredient suppliers, offering vitamins, nutraceutical APIs, and premixes to supplement and food manufacturers. Its scale and category breadth contrast with NNB's focused branded-ingredient model, but its customer base of supplement brands is highly overlapping.
- Lonza: Lonza is a global contract development and ingredient manufacturer serving pharma, nutrition, and personal care with proprietary ingredients and custom manufacturing. Its nutritional ingredients business overlaps with NNB's broader market reach and provides scale benchmark, though Lonza is far larger and serves more pharmaceutical applications.
- Kerry Group: Kerry Group is a global taste and nutrition company that supplies functional and bioactive ingredients to food, beverage, and supplement manufacturers. Its nutritional ingredient portfolio and B2B serving model position it as a broad incumbent comparable, though Kerry emphasizes food/beverage taste systems over branded nutraceuticals.
Emerging players
- Specnova: Specnova is a US-based emerging ingredient supplier focused on performance, longevity, and metabolic health ingredients (e.g., Longevinex, S7). It targets the same sports nutrition, nootropic, and longevity categories as NNB with a smaller branded portfolio.
Regional players
- Bloomage Biotech: Bloomage Biotech is a leading Chinese biotech specializing in hyaluronic acid and fermentation-based bioactive ingredients for nutrition and skincare. As a current NNB investor (Bloomage Yuanyou Fund) and fermentation-driven Chinese ingredient peer, it is a relevant regional comparable despite Bloomage's larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
NNB Nutrition social profiles
Digital presenceNNB Nutrition compliance and trust
Trust signalCompliance1 record
NNB Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
NNB Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
NNB Nutrition funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NNB Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NNB Nutrition
What does NNB Nutrition do?
NNB Nutrition develops, patents, and supplies proprietary branded nutraceutical ingredients to supplement brands, functional beverage companies, and contract manufacturers. Its portfolio spans sports nutrition, weight management, cognitive health, longevity, beauty, and hydration categories, with advanced delivery platforms (BioVantage™ liposomal and beadlet, FlowTech™ non-hygroscopic) that improve bioavailability, stability, and formulation performance. The company sells ingredients directly under custom commercial arrangements and licenses branded IP for use in finished consumer products.
Is NNB Nutrition a public or private company?
NNB Nutrition is a private company. It is classified as venture growth investor backed and is currently operating.
When was NNB Nutrition founded?
NNB Nutrition was founded in 2015. It employs 51 to 100 people.
Where is NNB Nutrition based?
NNB Nutrition is headquartered in Nanjing, China, in the Asia region.
How does NNB Nutrition make money?
Two revenue lines are on record. Ingredient Sales to Brands and Manufacturers are the primary driver. The others are ingredient Licensing and Supply Agreements.
Who are NNB Nutrition's main competitors?
Direct peers on record are Sabinsa, PLT Health Solutions, AIDP Inc., Gnosis by Lesaffre and TSI Group. Broad incumbents are dsm-firmenich, Lonza and Kerry Group. Specnova is listed as an emerging player. Bloomage Biotech is listed as a regional player.
Does NNB Nutrition have an API?
No public API is recorded for NNB Nutrition.
What industry is NNB Nutrition in?
NNB Nutrition's product category is Nutraceutical Ingredients. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 325411 and its SIC code is 2833.