Siren Craft Brew
Siren Craft Brew is an independent UK craft brewery founded in 2013, producing flagship and specialty beers distributed via DTC e-commerce, five major UK supermarkets, three owned venues, and international retail.
- Company typePrivate
- Founded2013
- HeadquartersFinchampstead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Siren Craft Brew does
Siren Craft Brew is an independent UK craft brewery founded in 2013 and headquartered in Finchampstead, Berkshire. The company produces a broad portfolio of premium craft beers anchored by four flagship lines — Soundwave (American IPA, 5.6% ABV), Lumina (Session IPA, 4.2% ABV, gluten-free and vegan), Broken Dream (Breakfast Stout, 6.5% ABV, CAMRA Supreme Champion Beer of Britain 2018), and Siren Pils (4.8% ABV, gluten-free) — and extends across IPA, Pale Ale, Lager, Sour, Barrel-Aged, Low/No Alcohol, Gluten-Free, and Vegan sub-ranges. Production technology centres on a Finchampstead brewery with a £1.2m-invested 6,000 cans-per-hour canning line featuring dissolved oxygen and seam quality control, an in-house quality control lab combining traditional plating with PCR-based microbiological testing, and a 350+-barrel barrel-aging programme across two sites using house yeast strains maintained since 2015.
Revenue is generated across five channels: direct-to-consumer e-commerce on sirencraftbrew.com with 24-hour DPD nationwide delivery (100,000+ cumulative orders), wholesale placement in five major UK supermarkets (Asda, Sainsbury's, Morrisons, Waitrose, M&S) and Sweden's Systembolaget internationally, on-trade hospitality (Fuller's pub chain and independents), three owned hospitality venues (Tap Yard brewery taproom, RG1 Bar in Reading with 28+ draught lines, The George & Dragon country pub in Swallowfield), and ancillary revenue from brewery tours, virtual beer tastings, merchandise, mixed cases, and gift boxes. The company is privately held with no institutional investor or parent entity identified, having funded its canning-line expansion through a £1.2m crowdfunding round in 2019. Operations are led by managing director Darron Anley.
Siren Craft Brew firmographics
Firmographics- Name
- Siren Craft Brew
- Legal name
- Siren Craft Brew
- Website
- https://sirencraftbrew.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Siren Craft Brew is an independent UK craft brewery founded in 2013, producing flagship and specialty beers distributed via DTC e-commerce, five major UK supermarkets, three owned venues, and international retail.
- Ownership category
- akta.pro rank
Siren Craft Brew industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Siren Craft Brew is headquartered
LocationHeadquarters
- HQ city
- Finchampstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Siren Craft Brew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Beer Sales: E-commerce sales of packaged beer (cans, bottles), mixed cases, and gift boxes delivered directly to consumer. Main revenue driver with 100,000+ orders delivered.
- Venue Sales: On-site sales at Tap Yard taproom, RG1 Bar, and The George & Dragon pub. Draught beer served directly from cold storage for maximum freshness.
- Wholesale/Retail Distribution: Stocking in major UK retailers including Asda, Sainsbury's, Morrisons, Waitrose, M&S, and international presence with Systembolaget. Also serves on-trade through Fuller's and independent venues.
- Experiences and Tours: Brewery tours at £30 per voucher (valid for 2 people) and virtual beer tastings at £30-60 per person. Includes guided brewery visits, tutored tastings, and events.
- Merchandise: Sale of branded merchandise including apparel, glassware, socks, hats, sunglasses, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brewery Tour Voucher - £30 for 2 people |
| Subscription | Pay-as-you-go | Virtual Beer Tasting - £30-60 per person |
| Unit Pricing | Pay-as-you-go | Individual Beer Prices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Siren Craft Brew product offering
Product offeringCore offering
Independent craft brewery producing a diverse portfolio of specialty beers — IPAs, pale ales, breakfast stouts, lagers, sour and barrel-aged varieties — alongside gluten-free, vegan and low/no-alcohol options. Products are sold via direct-to-consumer e-commerce, UK grocery and specialist retail, limited international export, and the company's own on-trade hospitality venues.
Product overview
Siren Craft Brew is an independent craft brewery based in Berkshire, established in 2013. The company offers a diverse portfolio of premium craft beers centered around four flagship products: Soundwave (American IPA), Lumina (Session IPA), Broken Dream (Breakfast Stout), and Siren Pils (Modern Pilsner). Beyond these core offerings, the portfolio spans multiple beer styles including IPA variants, Pale Ales, Lagers, Low/No Alcohol options, Sour Beers, Gluten-Free beers, Vegan beers, and Barrel-Aged specialty beers. The company also operates experiential venues (Tap Yard, The George & Dragon pub), offers beer gifts and merchandise, and provides brewery tours and virtual beer tasting experiences. The product ecosystem combines direct-to-consumer e-commerce sales with physical venue experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Tap Yard: Brewery tap room and venue in Finchampstead, Berkshire with family-friendly environment, events, and street food.
- Siren Bar (RG1)
- The George & Dragon
- Project Barista
- Odyssey Series
- Maiden
Products and services
- Soundwave IPA Flagship West Coast-style IPA from Siren Craft Brew, sold through DTC e-commerce, UK retail, and on-trade partners to craft beer enthusiasts.
- Lumina Flagship session IPA / pale ale from Siren Craft Brew, marketed as a brighter, lower-ABV counterpart to Soundwave and sold across DTC, retail and on-trade.
- Broken Dream Breakfast Stout Flagship breakfast stout from Siren Craft Brew, a higher-ABV dark beer sold via DTC, UK retail and on-trade.
- Siren Pils Flagship Czech-style pilsner from Siren Craft Brew, positioned as the brewery's core lager offering across DTC, retail and on-trade.
- Mixed Cases Curated and configurable multi-pack beer cases (e.g., 6, 12, 24-pack) from Siren Craft Brew, sold via DTC to enthusiasts and gift buyers seeking variety.
- Gift Boxes Pre-curated and custom-built beer gift boxes from Siren Craft Brew, sold via DTC for gifting occasions including holidays and corporate gifting.
- Digital Gift Cards Digital gift cards redeemable against Siren's beer range via the DTC website, marketed for gifting.
- Barrel Aged Range Range of barrel-aged and blended specialty beers from Siren Craft Brew, sold in limited releases via DTC, specialist retail and on-trade to enthusiasts and collectors.
- Sour Range Range of sour and mixed-fermentation beers from Siren Craft Brew, sold via DTC, specialist retail and on-trade to sour-beer enthusiasts.
- Low/No Alcohol Range Range of low- and no-alcohol craft beers from Siren Craft Brew, sold via DTC, UK retail and on-trade to consumers seeking lower-alcohol craft options.
- Gluten-Free Range Range of gluten-free craft beers from Siren Craft Brew, sold via DTC, UK retail and on-trade to consumers requiring gluten-free options.
- Vegan Range Range of vegan-friendly craft beers from Siren Craft Brew, marketed to vegan and plant-based consumers and sold via DTC, UK retail and on-trade.
- Brewery Tours Guided brewery tour experience at Siren's Finchampstead brewery, aimed at visitors, beer tourists and group bookings.
- Virtual Beer Tastings Hosted virtual beer tasting experience from Siren Craft Brew, sold to remote individuals and corporate / group bookings.
- Tap Yard Owned brewery taproom venue operated by Siren Craft Brew, serving Siren's own beers on draught and supporting on-site retail and events.
- RG1 Bar Owned Siren-branded city bar in Reading, operated as a direct-to-consumer on-trade outlet for Siren's beers.
- The George & Dragon Siren-operated pub (The George & Dragon) acting as a traditional on-trade outlet for Siren's beers alongside standard pub offerings.
Quantifiable outcome
- Broken Dream awarded CAMRA Supreme Champion Beer of Britain 2018
- +1 more outcomes
Companies that use Siren Craft Brew
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Siren Craft Brew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Siren Craft Brew partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Society of Independent Brewers and Associates (SIBA)coreMembership and active participation in SIBA providing additional oversight, accreditation, and best practice sharing with fellow craft brewers. SIBA represents independent breweries across the UK.
- AsdaminorUK supermarket chain stocking Siren Craft Brew products in stores nationwide.
- Sainsbury'sminorMajor UK supermarket chain retailing Siren Craft Brew products.
- MorrisonsminorUK supermarket chain stocking Siren Craft Brew products.
- WaitroseminorPremium UK supermarket chain retailing Siren Craft Brew products.
- Marks & SpencerminorUK department store chain stocking Siren Craft Brew products.
- Fuller'sminorUK pub company serving Siren Craft Brew on tap in their venues.
- SystembolagetminorSwedish government-owned alcohol retail chain, enabling international distribution of Siren Craft Brew products.
- Fornoza PizzaminorPermanent pizza vendor operating from newly installed container kitchen at Tap Yard. Serving focaccia sandwiches at lunchtimes and authentic Italian pizza menu in the evenings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Siren Craft Brew competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Siren Craft Brew social profiles
Digital presenceSiren Craft Brew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siren Craft Brew leadership team
Management profileNumber of profiles
Profiles1 record
Siren Craft Brew subsidiaries and ownership
Company hierarchySubsidiaries3 records
Siren Craft Brew funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siren Craft Brew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siren Craft Brew
What does Siren Craft Brew do?
Independent craft brewery producing a diverse portfolio of specialty beers — IPAs, pale ales, breakfast stouts, lagers, sour and barrel-aged varieties — alongside gluten-free, vegan and low/no-alcohol options. Products are sold via direct-to-consumer e-commerce, UK grocery and specialist retail, limited international export, and the company's own on-trade hospitality venues.
Is Siren Craft Brew a public or private company?
Siren Craft Brew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Siren Craft Brew founded?
Siren Craft Brew was founded in 2013. It employs 11 to 50 people.
Where is Siren Craft Brew based?
Siren Craft Brew is headquartered in Finchampstead, United Kingdom, in the Europe region.
How does Siren Craft Brew make money?
Five revenue lines are on record. Direct Beer Sales are the primary driver. The others are venue Sales, wholesale/Retail Distribution, experiences and Tours and merchandise.
Does Siren Craft Brew have an API?
No public API is recorded for Siren Craft Brew.
What industry is Siren Craft Brew in?
Siren Craft Brew's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.